PT Electronic City Indonesia Tbk

What PT Electronic City Indonesia Tbk does

PT Electronic City Indonesia Tbk (ticker: ECII) is a publicly listed Indonesian consumer electronics retailer operating both physical stores and a direct-to-consumer e-commerce platform at eci.id. The company sells a curated assortment of consumer electronics and home appliances to individual Indonesian consumers, with visible categories including UHD smart TVs (including IFFALCON-branded sets), ASUS laptops, ADEM air conditioners, and rice cookers. Its brand positioning emphasizes product authenticity (#PastiOri) and a worry-free purchase experience (#BebasWorry), addressing counterfeit concerns that are persistent in the Indonesian consumer electronics market.

The business model is a traditional retailer model monetized through unit sales of branded electronics, supplemented by a promotional cadence that includes payday sales, back-to-school events, brand-specific days (e.g., IFFALCON Brand Day), clearance sales, and seasonal campaigns such as 'Juli Sejuk Maksimal'. The company runs vendor co-marketing programs with major brands — ASUS, IFFALCON, and ADEM — which serve both as demand-generation and inventory-procurement mechanisms. Geographic scope is domestic Indonesia with no visible cross-border activity.

There is no disclosed financial data, headcount, store count, or technology architecture in the input. The e-commerce platform is described purely in commercial terms (assortment, promotions) with no reference to personalization, search/ranking systems, or other AI/ML capabilities. As a listed entity on the Indonesia Stock Exchange, the company is subject to public reporting requirements, but the supplied material does not include any financial extracts, limiting the depth of analysis possible.

Name

PT Electronic City Indonesia Tbk

Legal name

PT Electronic City Indonesia Tbk

Website

https://eci.id

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Electronic City Indonesia Tbk is a publicly listed Indonesian consumer electronics retailer selling TVs, laptops, and home appliances through physical stores and its e-commerce platform eci.id, targeting individual domestic consumers with an authenticity-led positioning.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Consumer Electronics & Appliances Marketplaces (CRAFABAD)

akta.pro secondary industries

Television Retail (LED/LCD/OLED/QLED/Mini-LED) (CRACAEAA), Computer Peripherals Retail (Keyboards, Mice, Webcams, Printers) (CRACABAC), Off-Price Small Appliances & Home Electronics Retail (CRAEACAH)

Keywords

• Consumer electronics retail
• Online electronics store
• Home appliance sales
• Smart TV retail
• E-commerce electronics

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Electronics Retail Sales: The company generates revenue through direct retail sales of consumer electronics and appliances to end consumers. Products include TVs, rice cookers, and various electronics sold through promotional campaigns, flash sales, and brand-specific deals. Revenue is transaction-based with one-time purchases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

PT Electronic City Indonesia Tbk operates an e-commerce storefront (eci.id) that sells consumer electronics and home appliances directly to Indonesian consumers. The product assortment spans UHD Smart TVs in 50/65/75-inch sizes, ASUS laptops, IFFALCON-branded electronics, rice cookers, and ADEM air conditioning units. Sales are driven through flash sales, brand-day campaigns, clearance events, and seasonal promotions such as Back to School and Juli Sejuk Maksimal.

Product overview

PT Electronic City Indonesia Tbk operates an e-commerce platform (eci.id) selling consumer electronics and home appliances. The product portfolio includes UHD Smart TVs in multiple sizes, ASUS laptops, IFFALCON branded electronics, rice cookers, and ADEM air conditioning units. The company drives sales through promotional campaigns including Payday Sales, Brand Days, Clearance Sales, and seasonal events like Back to School and Juli Sejuk Maksimal.

Differentiator

Problem solved

Functional benefit

Products and services

• UHD Smart TV Ultra-high-definition smart televisions available in 50-inch, 65-inch, and 75-inch sizes, sold through the Electronic City e-commerce platform to Indonesian consumers.
• ASUS Laptops ASUS-branded laptops and notebooks offered through the Electronic City storefront, featured in promotional campaigns such as Back to School.
• IFFALCON Brand Products IFFALCON-branded consumer electronics sold through the Electronic City platform and highlighted during the IFFALCON Brand Day promotional event.
• Rice Cookers Rice cooker kitchen appliances sold through the Electronic City e-commerce platform and featured in promotional campaigns.
• ADEM Air Conditioners Air conditioning products under the ADEM (Anti Gerah, Dingin Maksimal) brand, promoted through the Juli Sejuk Maksimal campaign and sold via the Electronic City storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Bukalapak: Bukalapak is an Indonesian marketplace with notable presence in electronics and gadgets. It is a broader horizontal player but overlaps meaningfully with Electronic City on consumer electronics categories.
• Shopee Indonesia: Shopee Indonesia is a leading regional marketplace with aggressive electronics promotions and brand partnerships. It overlaps with Electronic City in TVs, laptops, and appliances, but competes across a far broader product universe.
• Tokopedia: Tokopedia is one of Indonesia's largest horizontal marketplaces with deep electronics assortment and official brand stores. It competes with Electronic City across all major electronics categories but operates at significantly broader scale and category coverage.
• Lazada Indonesia: Lazada Indonesia is a major regional marketplace with a strong electronics and home appliances vertical. It competes with Electronic City for electronics GMV and promotional brand days but operates as a broader multi-category platform.

Direct peers

• Blibli: Blibli is an Indonesian omnichannel e-commerce player with a strong electronics and gadgets vertical, including official partnerships with major brands. It competes directly with Electronic City for electronics GMV and brand-day activations in Indonesia.
• Best Denki: Best Denki is an Indonesian electronics retailer specializing in home appliances, TVs, and consumer electronics. It is comparable to Electronic City in product category focus (major appliances and electronics) though with a heavier physical-store presence.
• Bhinneka: Bhinneka is an Indonesian specialist e-commerce platform focused on consumer electronics, IT products, and appliances. It is the closest direct competitor to Electronic City given its similar online-first electronics specialty positioning and overlapping product categories (TVs, laptops, home appliances).
• Global Elektronik: Global Elektronik is an Indonesian electronics and home appliance retailer offering TVs, kitchen appliances, and personal electronics. It competes with Electronic City in similar mid-market electronics categories in the Indonesian domestic market.

Regional players

• Erafone: Erafone is a major Indonesian mobile device and gadget retailer with an extensive physical store network. It overlaps with Electronic City on consumer electronics but is primarily focused on smartphones and mobile accessories with omnichannel distribution.
• iBox: iBox is the Apple Premium Reseller in Indonesia with omnichannel stores selling premium consumer electronics and accessories. It is comparable in product authenticity positioning but serves a different product niche and channel mix than Electronic City.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/electroniccityindonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Electronic City Indonesia Tbk