Eco Waste Management Solutions

What Eco Waste Management Solutions does

Eco Waste Management Solutions (Eco / اکو), operated by Tose'e Ayen Pydar Fanavari Toos, is an Iranian smart waste management platform that operates a mobile and web application enabling citizens to schedule on-demand, door-to-door collection of dry recyclable waste (paper, cardboard, plastic, glass, metal) in exchange for monetary credit to an in-app wallet. The company was founded around 2019–2020, launched a pilot in District 9 of Mashhad, and has since expanded to six Iranian cities (Mashhad, Neyshabur, Arak, Kashmar, Torghabeh) with 300,000+ active users, a fleet of 80 vehicles, and 150+ professional field ambassadors (eco-rans). The technology stack consists of an Android citizen app distributed via Cafe Bazaar and Myket, a web app for desktop/iOS users, a dedicated driver app for fleet operations, and an online customer support portal; a phone hotline (05131686) provides an offline ordering channel for non-smartphone users. Requests are routed to field ambassadors who weigh collected waste at the citizen's doorstep and credit the wallet in real time.

The business model is a commodity-spread operation: Eco purchases dry recyclables from citizens at per-kilogram rates set by the municipality, then sorts and sells the materials to recycling factories and material recovery facilities. Pricing is fully controlled by the municipality (شهرداری), not by Eco, and varies by waste type, weight, and distance; larger volumes receive better per-kg rates due to lower per-pickup logistics cost. Revenue is supplemented by wallet-based transactions including SIM credit top-ups, utility bill payments, and Eco store purchases. The company's primary customer segments are individual citizens (households) and small commercial accounts (shops and small businesses); secondary partnerships include municipal governments that grant official operating licenses. Eco also holds official operating licenses from Mashhad and Arak municipalities and the Waste Management Organization, which constitute a regulatory moat against unlicensed competitors. The core corporate team is 14 FTE, supported by 150+ field staff under a partnership-like model.

Name

Eco Waste Management Solutions

Legal name

Tose'e Ayen Pydar Fanavari Toos (Eco) (توسعۀ ایمن پایدار فناوری توس)

Website

https://ecoapp.ir

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Eco Waste Management Solutions (Eco) is an Iranian app-based platform that buys dry recyclable waste from individual citizens and small businesses via on-demand, door-to-door pickup across 6 cities, then resells the materials to recycling factories. It serves 300,000+ active users with 150+ field ambassadors and 80 fleet vehicles under official municipal licenses.

Ownership category

akta.pro rank

Product category

Waste Management and Recycling Services

NAICS

Solid Waste Collection (562111), Recyclable Material Merchant Wholesalers (42393)

SIC

Refuse Systems (4953)

akta.pro primary industry

Recycling & E-Waste Collection/Hauling (HSAKALAJ)

akta.pro secondary industries

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA), Post-Consumer Plastic Collection & Sorting (MRF/PRF, Bale Supply) (EUAIAKAA)

Keywords

• Waste collection services
• Recycling platform
• Dry waste management
• Door-to-door recycling
• Smart waste routing

Headquarters

HQ city

Mashhad

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Purchase of Recyclable Dry Waste from Citizens: Eco purchases dry recyclable waste (paper, cardboard, plastic, glass, metal) from citizens at rates determined per kilogram. The waste is then sorted, processed, and sold to recycling factories and material recovery facilities. Revenue comes from reselling sorted materials to industrial buyers at market prices. Citizens are paid in app credit, which can be withdrawn to a bank account or spent in the Eco store.
2. Premium Services (E-commerce, Bill Payment, SIM Credit): The in-app wallet balance earned from selling recyclables can be used to purchase SIM credit, pay utility bills, and buy products from the Eco store — creating additional transactional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Eco (اکو) operates a smart door-to-door dry recyclable waste collection service in Iran. Citizens request pickup of paper, cardboard, plastic, glass, metal, electronics, and fabric through the Eco Android app, web app, or phone hotline, and Eco's fleet of branded vans and field ambassadors arrives at the scheduled time, weighs the waste, and instantly credits the user's in-app wallet. Eco purchases the recyclables at per-kilogram rates and resells them to recycling factories and material recovery facilities, while also offering wallet-driven utility bill payment, SIM credit, and an Eco store.

Product overview

Eco (اکو) operates as a smart waste collection and online recycling platform consisting of multiple products: the Eco mobile app for citizens (available on Android via Cafe Bazaar, Myket, and direct APK), a web application accessible from any browser on Windows and Mac, and a separate driver app for eco ambassador fleet management. The Eco Customer Support Portal provides online chat-based assistance. The core platform is the smart waste purchasing and collection service, which allows citizens to schedule at-home pickup of dry recyclables (paper, cardboard, plastic, metal, glass, electronics, fabric) via the app or phone, with eco ambassadors arriving during a chosen time window to weigh materials and instantly credit the user's in-app wallet. The company operates in 6 cities (Neyshabour, Arak, Mashhad, Kashmar, and Togholeh) across Iran.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco Waste Purchasing and Collection Service (سامانه خرید و جمع‌آوری پسماند اکو)

Quantifiable outcome

• 300,000+ active users across 6 cities
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Elite (الیت)minorGTM or Marketing Partner · 24 April 1405Eco announced a partnership with Elite for the development of urban services payment systems, enabling broader payment integration for citizens using the Eco platform for municipal service payments.
• Mashhad Municipality (شهرداری مشهد)coreStrategic or Co-development Partner · 19 March 1401Eco operates with official licensing from Mashhad Municipality and the city's Waste Management Organization (سازمان مدیریت پسماند مشهد). The municipality endorses Eco as a recognized online recycling platform and grants official collection permits. This is the primary regulatory partnership enabling Eco's operations.
• Arak Municipality (شهرداری اراک)coreStrategic or Co-development Partner · 19 March 1401Eco launched in Arak on 19 Khordad 1401 with the formal support of Arak Municipality. The launch ceremony was attended by the Arak mayor, city council members, and provincial officials. The municipality facilitated Eco's entry into the city as part of its smart waste management strategy.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Rubicon Technologies: US-based (now also operating in select markets) technology and services company focused on connecting waste/recycling customers with haulers through a digital marketplace. Provides a software playbook for what Eco is building operationally.
• Casella Waste Systems: US Northeast-focused solid waste, recycling, and resource management services company. Comparable as a regional recycling-heavy incumbent with municipal exposure.
• Waste Management, Inc. Largest North American waste and environmental services company, with extensive residential and commercial recycling collection. Global incumbent benchmark for the broader services category Eco operates in.
• Cleanaway Waste Management: Australia's largest waste management company with significant recycling and resource recovery operations. Useful comparable for established recycling infrastructure economics at scale.
• Republic Services: Major US recycling and solid waste hauler with small-container residential routes and municipal contracts. Comparable as a scaled incumbent in household waste collection, though operating in a very different geography and pricing structure.
• Recology: Employee-owned US recycling and waste collection company with strong residential and commercial recycling credentials. Comparable as a recycling-first incumbent with civic/municipal positioning similar to Eco.

Regional players

• Bee'ah: Sharjah-based integrated waste management and environmental services company expanding across the Middle East. Comparable as a regional smart-waste platform with municipal relationships, though at far larger scale and broader scope than Eco.

Direct peers

• Wecyclers: Nigeria-based incentive-based recycling platform that collects household recyclables door-to-door in exchange for points. Closest direct peer to Eco given the developing-market, mobile-first, reward-based household recycling model.
• ReCollect Systems: Canadian software company providing smart waste collection apps and routing tools for municipalities and haulers. Comparable as a tech-enabled household recycling/waste collection platform, though more B2B/saaS than consumer-facing.

Emerging players

• RecycleSmart: On-demand curbside recycling and organics collection service for apartments and offices, originating in Australia. Comparable as a tech-enabled, on-demand recycling service targeting households and small businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weareecoir

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Waste Management Solutions