Eco Beach Resort

What Eco Beach Resort does

Eco Beach Resort is a privately held, multi-award-winning eco-tourism resort located 130km south of Broome on the Kimberley coast of Western Australia, founded in 1996 by builder-entrepreneur Karl Plunkett and currently led by him as Managing Director. The property was destroyed by Cyclone Rosita in 2000 and fully rebuilt as a sustainable tourism retreat, reopening in 2009. It operates 57 accommodation keys across three tiers — Eco Tents (from AUD$300/night), Eco Villas (from AUD$433/night), and a Beach House (from AUD$966/night) — totaling roughly 120-guest capacity on 13km of exclusive beachfront with views of the Indian Ocean, blue cave, blowholes, and Jack's Creek mangroves. Underlying infrastructure includes hybrid solar power with battery storage (allowing generators off overnight), elevated recycled-composite boardwalks on stumps to protect native vegetation, grey water recycling, bore water treatment, and energy-efficient appliances; the resort holds Advanced Ecotourism Accreditation from Eco Tourism Australia.

The business operates direct-to-consumer across six revenue streams: accommodation, food and beverage (Jack's Bar & Restaurant), spa and wellness (Dragonfly Day Spa, April-October season), paid activities and experiences (fishing, kayak cave, sunset tours, Mud & Bubbles), weddings and events (three-tier wedding suite and Long Table Dinner programming), and gift vouchers. Distribution runs through the company's own website via SiteMinder/Book Direct Online for accommodation and Checkfront for activities, plus phone reservations, online travel agencies (Tripadvisor, Trip.com, Google), and on-site reservations. Marketing leverages a content blog, SEO, paid Meta and Google advertising, email, and earned review-platform media; the resort holds a 4.3 rating across 1,400+ guest reviews.

Customer segments are diversified across couples, families, wedding parties, wellness and adventure travelers, and corporate/group bookings, with the resort occupying 21 permanent employees. No venture capital, private equity, parent company, or subsidiary structure is present. The resort operates on Yawuru Aboriginal country with traditional owner partnerships and is Australian Tourism Hall of Fame inducted (2013) with five WA Tourism Gold Medals (2007-2012).

Name

Eco Beach Resort

Legal name

Eco Beach Resort

Website

https://ecobeach.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Eco Beach Resort is a multi-award-winning eco-tourism resort on Western Australia's Kimberley coast, offering Eco Tents, Eco Villas, and a Beach House to couples, families, and wedding parties seeking sustainable luxury wilderness experiences.

Ownership category

akta.pro rank

Product category

Eco-tourism Resort and Hospitality

NAICS

Nature Parks and Other Similar Institutions (71219), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Eco-Resorts (Full-Service Sustainable Resorts in Natural Settings) (THAAAHAB)

akta.pro secondary industries

Luxury Eco-Resorts (THAGACAK), Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Eco resort accommodation
• Glamping safari tents
• Kimberley coast tourism
• Spa and wellness services
• Destination wedding venue

Headquarters

HQ city

Broome

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: The primary revenue stream consists of room bookings for Eco Villas (from $433/night), Eco Tents (from $300/night), and Beach Houses (from $966/night). Pricing varies by view type (garden, ocean, beachfront), room configuration, and season. Reservations require 50% deposit at booking and 100% 7 days prior to arrival.
2. Food and Beverage: Jack's Bar & Restaurant generates revenue through dining services including breakfast ($20-$32 per person), lunch ($26-$38 per person), dinner mains ($34-$70 per person), cocktails, wine, beer, spirits, and private dining experiences. The restaurant sources local Kimberley produce and features an organic garden.
3. Spa and Wellness Services: Dragonfly Day Spa offers massages, facials, and body treatments ranging from $80 to $350 per treatment. Spa open during Kimberley dry season (April to October). Signature Mud and Bubbles experience priced at $45-$65 per person.
4. Activities and Experiences: Paid activities including Guided Coastal Fishing ($85-$145), Kayak Cave Adventure ($85), Sunset Point Sundowner ($45-$85), Mud & Bubbles ($45-$65), Paint & Sip workshops ($75), and fishing rod hire. Complimentary activities include kayaks, paddle boards, and daily yoga.
5. Weddings and Events: Wedding packages including Intimate Weddings (True Love package), Elopement Package (Just Us), and Exclusive Package (Soul Mates). Additional revenue from private dining, long table dinners ($195 per person), and group bookings.
6. Gift Vouchers: Gift vouchers sold online with bonus credit of $50 for orders $500+. Redeemable on accommodation, food & beverage, spa treatments, and eligible activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Eco Beach Resort operates a multi-award-winning eco-tourism retreat on 13 km of pristine Kimberley coastline near Broome, Western Australia, providing three tiers of accommodation (Eco Villas, Safari Eco Tents, and a Beach House) alongside on-site dining, a day spa, guided nature and adventure activities, and destination wedding services. Revenue is generated primarily through nightly room bookings, food and beverage sales, spa treatments, paid excursions, and event packages, all delivered under Advanced Ecotourism Accreditation with hybrid solar power, grey water recycling, and elevated boardwalk construction to minimize environmental impact.

Product overview

Eco Beach Resort is an multi-award-winning eco resort operating as a unified hospitality offering on the Kimberley Coast near Broome, Western Australia. The portfolio comprises three distinct accommodation tiers (Eco Villas, Eco Tents, and Beach House), supported by Jack's Bar & Restaurant for dining, Dragonfly Day Spa for wellness, and a diverse Activities & Experiences program. The resort also offers wedding venue services and transfer logistics as integrated service components. All elements share a unified sustainability mission centered on eco-tourism accreditation, with the accommodation products forming the core offering while dining, spa, activities, and events serve as complementary revenue streams within a single guest experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco Villas Luxury air-conditioned villa accommodation with Garden View, Ocean View, or Ocean Front options, sleeping 2–4 guests, with private ensuite and kitchenette.
• Eco Tents Safari-style glamping tents with private ensuite, Garden View or Sunset View options, king beds (twin arrangement available), and family tents with bunks for children.
• Eco Beach House Premium 100 sqm two-bedroom cliff-top house sleeping up to 6 guests, with large bedrooms, ensuites, spacious lounge, and wood balcony with BBQ.
• Jack's Bar & Restaurant On-site oceanfront dining venue serving breakfast, lunch, and dinner with locally sourced Kimberley ingredients, cocktails, wines, and private dining experiences overlooking the Indian Ocean.
• Dragonfly Day Spa Full-service day spa offering massages, facials, body treatments, and the signature Mud and Bubbles experience, featuring WATERLILY and JUARA premium product ranges.
• Activities and Experiences Paid and complimentary activities including Guided Coastal Fishing, Kayak Cave Adventure, Sunset Point Sundowner, Mud & Bubbles, Paint & Sip workshops, yoga, kayaks, paddle boards, and bush walks.
• Wedding Packages Beach wedding venue services across three packages (True Love Intimate, Just Us Elopement, Soul Mates Exclusive), including ceremony setup, accommodation, dining, and reception options, with optional helicopter arrivals.
• Transfer Services Ground shuttle transfers from Broome via Broome Private Transit, 25-minute scenic helicopter transfers via Kashi Helicopters, self-drive access, and boat transfers, with the last 10 km on unsealed pindan road.
• Gift Vouchers Digital gift voucher program redeemable across accommodation, dining, spa treatments, and eligible activities, with bonus on-site credit of $50 for orders of $500 or more.

Quantifiable outcome

• Rated 4.3 by more than 1,400 guests across Google, Tripadvisor and Trip.com with 990+ reviews on Tripadvisor
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Broome Private TransitcoreChannel Partner/ Reseller/ DistributorPreferred private transfer operator providing shuttle services from Broome to Eco Beach. Offers flexible pick-up/drop-off locations, departure times, and chauffeured comfort. Essential for guest logistics given the remote resort location 130km south of Broome.
• Kashi Helicopters (Frontier Tours)coreChannel Partner/ Reseller/ DistributorScenic helicopter transfer partner providing 25-minute flights from Broome to Eco Beach. Suitable for up to 3 passengers with minimum 2 passengers required. Provides spectacular aerial views of the retreat and surrounding wilderness.
• SiteMinder (Book Direct Online)coreTechnology or IntegrationProvides the booking engine infrastructure for direct online accommodation bookings. Operated on book-directonline.com. Handles reservation processing and payment collection.
• CheckfrontcoreTechnology or IntegrationReservation management system for activities, dining, and experience bookings. Integrated throughout the website for booking Mud & Bubbles, fishing charters, kayak adventures, spa treatments, and other activities.
• Yawuru Traditional OwnerscoreStrategic or Co-development PartnerTraditional owners of the land on which Eco Beach operates. The resort acknowledges Yawuru Aboriginal land and incorporates indigenous cultural experiences. Traditional Owner Neil McKenzie provides welcome messages and fishing guide services.
• WA Department of Primary Industries and Regional Development (DPIRD)minorOthersRecreational fishing in WA is managed by DPIRD. Eco Beach follows all WA Fisheries regulations and encourages responsible catch-and-release fishing. No fishing licence required for beach fishing.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Longitude 131°: Longitude 131° is a luxury tented lodge adjacent to Uluru offering 16 tented pavilions, fine dining and guided experiences in a culturally significant landscape. It is comparable on luxury eco-lodge tented product, high ADR, Indigenous partnership narrative and small premium inventory model.
• Home Valley Station: Home Valley Station is a remote pastoral station and lodge in the East Kimberley offering a range of accommodation, dining and Indigenous cultural experiences. It is a regional peer, sharing the Kimberley geography, Indigenous tourism partnerships and remote station-style hospitality with Eco Beach.
• Sal Salis Ningaloo Reef: Sal Salis is a wilderness camp on Western Australia's Ningaloo Reef with safari tents and a strong eco-tourism positioning. It mirrors Eco Beach's tented eco-resort model, marine/coastal setting and small-staff, high-rate operator profile, and competes for the same luxury adventure traveller in WA.
• Southern Ocean Lodge: Southern Ocean Lodge is a luxury eco-lodge on Kangaroo Island, South Australia, offering premium cliff-top suites, dining and guided nature experiences. It shares Eco Beach's design-led luxury eco-lodge concept, sustainability positioning and experiential coastal product, and is a peer in the top tier of Australian eco-lodges.
• Bamurru Plains: Bamurru Plains is a small luxury safari camp on the Mary River floodplains in the Northern Territory, offering safari-style bungalows, dining and guided wildlife experiences. It is comparable on small-inventory, high-rate safari-style eco accommodation and experiential, nature-led product.
• Saffire Freycinet: Saffire Freycinet is a luxury coastal lodge on Tasmania's east coast with suites, fine dining, spa and curated wilderness experiences. Comparable to Eco Beach on luxury eco-lodge positioning, premium pricing, multi-revenue per-guest model and reliance on award and review credibility.
• El Questro Homestead: El Questro is a wilderness lodge and homestead in the East Kimberley offering premium accommodation, homestead dining, spa and guided activities on a million-acre property. It is the closest geographic and product peer to Eco Beach, both targeting luxury eco-travelers to the Kimberley with similar experiential mix (accommodation, F&B, tours).
• Berkeley River Lodge: Berkeley River Lodge is a remote luxury lodge in the Kimberley offering villa accommodation, dining and guided activities on a remote coastal property. It overlaps Eco Beach on remote Kimberley coast positioning, sustainable operation, premium per-night pricing and experiential adventure offering.
• Thala Beach Nature Reserve: Thala Beach is a private coastal nature reserve between Cairns and Port Douglas offering bungalow-style accommodation in a rainforest setting. It overlaps Eco Beach on eco-resort positioning, private natural asset, modest room count and a nature-interpretation-led experience.

Broad incumbents

• qualia Hamilton Island: qualia is a luxury resort on Hamilton Island in the Whitsundays offering private pavilions, fine dining and spa in a high-end resort setting. It is broader than Eco Beach (a destination resort island rather than an eco-lodge) but competes for the same ultra-premium domestic/international leisure traveller with a sustainability-forward brand.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ramada-eco-beach-resort

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Beach Resort