ECOFRY Cooking Oils
ECOFRY Cooking Oils is an Australian, NSW-based closed-loop cooking oil management company that supplies Australian-grown canola oil to 150+ hospitality venues and food manufacturers, collects used oil free of charge, and upcycles it into Sustainable Aviation Fuel via partner Neste.
- Company typePrivate
- Founded2024
- HeadquartersSmithfield, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What ECOFRY Cooking Oils does
ECOFRY Cooking Oils is an Australian privately-held company that operates a closed-loop cooking oil management service for hospitality venues and food manufacturers. The company supplies premium Australian-grown canola oil from the Riverina region of NSW under two SKUs (ELITE premium and SUPER cost-effective), delivered via 15L bag-in-box, 150L stainless steel tanks, and 600L pods; on the back end it offers a free, fully compliant used cooking oil collection service using proprietary Tip-In, Vacuum, and SK150L tank systems installed and maintained in customer kitchens. The upcycled oil is converted into renewable fuels, including Sustainable Aviation Fuel (SAF), through a strategic partnership with Neste Corporation (announced January 2024), which the company credits with enabling greenhouse-gas reductions of up to 80% versus conventional jet fuel.
The business is built around a sales-led go-to-market executed by Business Managers who conduct free on-site assessments and tailor oil management plans, supported by direct field sales for the bulk-manufacturer vertical and a website quote-request channel. Revenue is generated primarily through fresh oil sales (hospitality and bulk manufacturer orders from 1,000L to 30,000L+), while used oil collection is provided free of charge and monetised via Neste's biofuel offtake. ECOFRY holds five quality and dietary certifications (NON-GMO Project Verified, HACCP, SQF, Halal, Kosher) and operates from its headquarters at 1 Hume Road, Smithfield, NSW.
ECOFRY traces its roots to Sydney Recycling Services (and Coastal Cooking Oils), which operated for over 30 years in used oil recycling before the 2024 rebrand to its current identity. The company is founder-led by Managing Director Blair Kerr, with leadership including National Sales & Marketing Manager John McFadden (joined March 2025) and Business Manager Tony Furnari (joined May 2021). It serves 150+ NSW hospitality venues across Sydney, Greater Sydney, Illawarra, Central Coast, and the Hunter Region, upcycles approximately 5 million litres of oil annually, and is a partner of Vinnies NSW for community used-oil recycling. The company has no disclosed external funding, is not listed, and operates as a subsidiary-style arm of the Sydney Recycling Services group.
ECOFRY Cooking Oils firmographics
Firmographics- Name
- ECOFRY Cooking Oils
- Legal name
- Ecofry
- Website
- https://ecofry.com.au
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ECOFRY Cooking Oils is an Australian, NSW-based closed-loop cooking oil management company that supplies Australian-grown canola oil to 150+ hospitality venues and food manufacturers, collects used oil free of charge, and upcycles it into Sustainable Aviation Fuel via partner Neste.
- Ownership category
- akta.pro rank
ECOFRY Cooking Oils industry classification
Industry- Product category
- Commercial Cooking Oil Supply
- NAICS
- Soybean and Other Oilseed Processing (311224), Fats and Oils Refining and Blending (311225)
- SIC
- Fats & Oils (2070)
- akta.pro primary industry
- Vegetable Oil Crushing & Refining (Soy, Canola/Rapeseed, Sunflower, Corn, Cottonseed) (AFAKAEAA)
- akta.pro secondary industries
- Biodiesel (FAME) Production (EUAAAHAC), Biofuels & Renewable Fuels Switching (Biomethane/RNG, Bio-oils, Sustainable Biomass) (EUABAJAD)
Keywords
Where ECOFRY Cooking Oils is headquartered
LocationHeadquarters
- HQ city
- Smithfield
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ECOFRY Cooking Oils business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Fresh Canola Oil Sales: EcoFry supplies premium Australian-grown canola oil to hospitality venues and food manufacturers. Revenue is generated through the sale of cooking oil products delivered in various formats (150L tanks, 15L bag-in-box, bulk tanker/IBC). Oil is sourced from Riverina region NSW farmers.
- Used Cooking Oil Collection (Free Service): Used oil collection service is provided free of charge to customers. Revenue is generated by upcycling collected oil into renewable biofuels (SAF, biodiesel) through partnership with Neste, creating a circular economy revenue stream.
- Bulk Oil Supply for Food Manufacturers: EcoFry supplies bulk canola oil to food manufacturers across Australia, providing certified bulk oil with delivery flexibility and commercial reliability. Available from 1,000L to 30,000L+ per order in IBC or direct tanker formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Used Oil Collection - Free Service |
| Unit Pricing | Multi-year contract | Bulk Oil Supply - Quote-Based |
| Unit Pricing | Pay-as-you-go | Fresh Oil Delivery (Hospitality) - Quote-Based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ECOFRY Cooking Oils product offering
Product offeringCore offering
ECOFRY supplies premium Australian-grown canola oil (EcoFry ELITE and EcoFry SUPER) to hospitality venues and food manufacturers across Australia, complemented by a free used cooking oil collection service. Collected oil is upcycled into renewable biofuels (Sustainable Aviation Fuel and biodiesel) through partnership with Neste Corporation, completing a closed-loop farm-to-kitchen-to-biofuels model. The company also provides and maintains stainless steel tank systems and Bag-in-Box packaging as part of its integrated oil management service.
Product overview
EcoFry offers a unified closed-loop cooking oil management system combining premium Australian canola oil supply with used cooking oil collection and upcycling into renewable biofuels. The core product portfolio centers on EcoFry ELITE Frying Oil (premium) and EcoFry SUPER (cost-effective) varieties, delivered via flexible packaging options including 15L Bag-in-Box and 150L Stainless Steel Tank systems. The integrated offering comprises Fresh Oil Delivery, Used Cooking Oil Collection & Upcycling, and Bulk Oil Supply for food manufacturers. Storage and collection equipment (Tip-In Tanks, Vacuum Storage Tanks, 600L pods) is supplied and maintained as part of the service. The company transforms collected waste oil into Sustainable Aviation Fuel (SAF) and biodiesel through partner Neste, completing the circular economy model.
Differentiator
Problem solved
Functional benefit
Brands
- ECOFRY ELITE: Premium canola frying oil with high smoke point (400-450°F), neutral flavour, and longer frying life - approximately 20% oil usage savings compared to alternatives.
- ECOFRY SUPER
Products and services
- EcoFry ELITE Frying Oil Premium Australian-grown canola oil with high smoke point (400-450°F/204-230°C), neutral flavour, and approximately 20% longer frying life compared to other oils. Sold to hospitality venues across NSW as a core frying oil product. Sourced from Riverina region NSW farmers.
- EcoFry SUPER Canola Oil Cost-effective base canola oil option available in 15L Bag-in-Box format for venues seeking a budget-friendly frying oil with the same Australian quality standard.
- Fresh Oil Delivery Service Premium Australian canola oil delivery service to hospitality venues across NSW with flexible delivery schedules tailored to kitchen volume and needs. Includes provision of stainless steel tank and Bag-in-Box packaging options.
- Used Cooking Oil Collection & Upcycling Service Free, fully compliant used cooking oil collection service for hospitality venues across NSW. Equipment (storage tanks, collection systems) is supplied, maintained, and cleaned by EcoFry at no cost. Collected oil is upcycled into renewable biofuels including Sustainable Aviation Fuel (SAF) and biodiesel through partnership with Neste Corporation.
- Bulk Canola Oil Supply for Food Manufacturers Certified bulk canola oil supply service for food manufacturers across Australia, delivering consistent specification oil in quantities from 1,000L to 30,000L+ per order. Available via IBC (Intermediate Bulk Containers) or direct tanker delivery with commercial reliability and contract supply options.
Quantifiable outcome
- Approximately 20% savings on oil usage due to longer frying life compared to other oils
- +2 more outcomes
Companies that use ECOFRY Cooking Oils
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
ECOFRY Cooking Oils technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ECOFRY Cooking Oils partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- St Vincent de Paul Society NSW (Vinnies)coreEcoFry partners with Vinnies to support the Vinnies Used Cooking Oil Recycling Program. EcoFry supplies fit-for-purpose storage equipment, manages compliant collections, and ensures all recovered oil is processed responsibly. The partnership helps hospitality venues generate funds for people experiencing hardship across NSW while managing waste oil safely and contributing to circular economy solutions.
- Neste CorporationcoreEcoFry partners with Neste Corporation to transform collected used cooking oil into renewable biofuels including Sustainable Aviation Fuel (SAF) and biodiesel. Neste is recognised as one of the world's 100 most sustainable companies (Corporate Knights Global 100 Index, ranked 19th). Used cooking oil upcycled through this partnership can reduce greenhouse gas emissions by up to 80% compared to conventional jet fuel.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ECOFRY Cooking Oils competitors and assessment
Company assessmentBroad incumbents
- Veolia Australia and New Zealand: Global environmental services company with significant Australian operations in waste collection, recycling, and resource recovery. Runs collections that compete with EcoFry's hospitality UCO collection in NSW and other states.
- Cargill Australia: Global agribusiness and oilseed processor with presence in Australian canola origination and oil supply. Directly comparable to EcoFry in cooking oil supply, particularly the bulk oil-for-food-manufacturers offering, and a potential competitive threat.
- Bunge Limited: Global agribusiness and oilseed processor with significant canola/rapeseed operations globally. Comparable to EcoFry in the upstream oilseed-to-oil value chain and as a bulk supplier into food service and food manufacturing customers.
- Cleanaway Waste Management: Australia's largest waste management and resource recovery company. Operates used cooking oil collection services nationally as part of a broader waste/industrial services portfolio, directly comparable to EcoFry's free UCO collection service though at vastly larger scale.
- Manildra Group: Australia's largest flour miller and a major industrial user/processor of grain and oilseeds, including canola. Comparable to EcoFry in the Australian grain-and-oilseed value chain and as a potential supplier or competitor in bulk canola oil supply.
- Wilmar International: One of the world's largest edible oils and oleochemicals producers, with Australian oilseed processing operations. Comparable to EcoFry in the vegetable oil value chain and a potential competitor specifically in bulk canola supply.
Direct peers
- PFD Food Services: One of Australia's largest foodservice distributors, supplying restaurants, hotels, and catering operators nationwide. Comparable to EcoFry as a hospitality supply channel; overlaps with EcoFry's bulk oil supply into commercial kitchens.
- Bidfood Australia: Major foodservice distributor supplying restaurants, pubs, and clubs across Australia. Directly comparable to EcoFry as a hospitality supply channel and a potential channel partner or competitor for cooking oil and back-of-house consumables.
- MSM Milling: Australian canola crusher and refiner based in Manildra, NSW. A direct upstream/downstream comparable to EcoFry: both source canola from Australian growers and produce refined canola oil for food service and food manufacturing customers.
Others
- Neste Corporation: EcoFry's named downstream partner and one of the world's largest producers of renewable diesel and Sustainable Aviation Fuel (SAF) from waste and residues. Comparable through the UCO-to-biofuel circular economy model central to EcoFry's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ECOFRY Cooking Oils social profiles
Digital presenceECOFRY Cooking Oils compliance and trust
Trust signalCompliance7 records
ECOFRY Cooking Oils financial estimates
Financial estimateRevenue estimate
Valuation estimate
ECOFRY Cooking Oils leadership team
Management profileNumber of profiles
Profiles3 records
ECOFRY Cooking Oils funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ECOFRY Cooking Oils M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ECOFRY Cooking Oils
What does ECOFRY Cooking Oils do?
ECOFRY supplies premium Australian-grown canola oil (EcoFry ELITE and EcoFry SUPER) to hospitality venues and food manufacturers across Australia, complemented by a free used cooking oil collection service. Collected oil is upcycled into renewable biofuels (Sustainable Aviation Fuel and biodiesel) through partnership with Neste Corporation, completing a closed-loop farm-to-kitchen-to-biofuels model. The company also provides and maintains stainless steel tank systems and Bag-in-Box packaging as part of its integrated oil management service.
Is ECOFRY Cooking Oils a public or private company?
ECOFRY Cooking Oils is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ECOFRY Cooking Oils founded?
ECOFRY Cooking Oils was founded in 2024. It employs 1 to 10 people.
Where is ECOFRY Cooking Oils based?
ECOFRY Cooking Oils is headquartered in Smithfield, Australia, in the Oceania region.
How does ECOFRY Cooking Oils make money?
Three revenue lines are on record. Fresh Canola Oil Sales are the primary driver. The others are used Cooking Oil Collection (Free Service) and bulk Oil Supply for Food Manufacturers.
Who are ECOFRY Cooking Oils's main competitors?
Broad incumbents on record are Veolia Australia and New Zealand, Cargill Australia, Bunge Limited, Cleanaway Waste Management, Manildra Group and Wilmar International. Direct peers are PFD Food Services, Bidfood Australia and MSM Milling. Neste Corporation is listed as an others.
Does ECOFRY Cooking Oils have an API?
No public API is recorded for ECOFRY Cooking Oils.
What industry is ECOFRY Cooking Oils in?
ECOFRY Cooking Oils's product category is Commercial Cooking Oil Supply. Its primary akta.pro industry code is AFAKAEAA, Vegetable Oil Crushing & Refining (Soy, Canola/Rapeseed, Sunflower, Corn, Cottonseed), with a secondary code of EUAAAHAC, Biodiesel (FAME) Production. Its NAICS code is 311224 and its SIC code is 2070.