MSM Milling

What MSM Milling does

MSM Milling is a privately held, founder-owned Australian food processing company that operates a fully integrated oilseed crushing, oil refining, packaging and stockfeed manufacturing plant in Manildra, regional NSW. Founded in 1991 by Bob and Pete Mac Smith as a small canola seed crushing operation on their family farm near Orange, the company has grown into a purpose-built, vertically integrated facility that produces Expeller Pressed Non-GM canola oil (under the auzure and MSM Milling brands), high bypass protein canola meal for livestock, pet food and aquaculture, and pelletised beef and lamb stockfeeds from its on-site Feed Mill. Revenue is generated from four primary streams — bulk and packaged canola and vegetable oils, canola meal, pelletised beef and lamb stockfeeds (with custom feed and mash supplements), and export sales of pellets via rail-to-port container loading under its Export Registered Establishment status. The company buys 100% of its seed and grain from more than 1,000 local Australian growers, offers growers warehousing, forward contracts and deferred delivery through AgriDigital-integrated sites, and serves food manufacturers, retailers, livestock producers, pet food makers and aquaculture customers across domestic and international markets. Pricing is quote-based across bulk, bulka bag, ex-farm, delivered and contract structures and is not publicly disclosed.

The business model is sales-led B2B with hybrid go-to-market elements: direct sales via phone (1300 CANOLA), dedicated trade desk (Laura Ousby, Pete Mac Smith), email and website contact forms, face-to-face grower events and site visits, a market report newsletter, and community consultation for the ongoing Manildra Plant Expansion. The company holds an unusually deep certification stack — FSSC 22000, ISO 22000, HACCP/GMP via BSI, HALAL, Kosher, Non-GMO Project Standard, NASAA Certified Organic, SFMCA FeedSafe, and Grain Trade Australia membership — which underwrites access to premium, religious-dietary, organic and regulated export markets. A major Manildra Plant Expansion (new Solvent Extraction Plant, rail intake upgrade, new site infrastructure) is underway, with construction starting June 2024 and commissioning planned early 2025 to nearly double production capacity. MSM Milling is privately held by the Mac Smith family with no disclosed external funding rounds, parent company, or institutional investors, and funds its growth internally through operations.

Name

MSM Milling

Legal name

MSM Milling Pty Ltd

Website

https://msmmilling.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

MSM Milling is a privately held Australian food processor that runs a fully integrated canola crushing, refining, packaging and stockfeed manufacturing operation in Manildra, NSW, producing Expeller Pressed Non-GM canola oil, canola meal, and pelletised beef and lamb stockfeeds for food manufacturers, livestock producers, pet food makers and export markets.

Ownership category

akta.pro rank

Product category

Edible Oils and Oilseed Processing

NAICS

Grain and Oilseed Milling (3112)

SIC

Grain Mill Products (2040)

akta.pro primary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

akta.pro secondary industry

Organic Grain/Commodity Feed Milling & Blending (Non-GMO) (AFADAJAI)

Keywords

• Canola oil production
• Oilseed crushing
• Stockfeed manufacturing
• Canola meal processing
• Pelletised animal feed

Headquarters

HQ city

Manildra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Canola & Vegetable Oils sales: Bulk and packaged Canola Oil, High Oleic Canola Oil, Vegetable Oil, Omega 9 Canola Oil sold under auzure and MSM Milling brands. Includes organic-certified options for select customers.
2. Canola Meal sales: Expeller Pressed Non-GM Canola Meal sold to livestock, pet food and aquaculture industries domestically and for export in bulk.
3. Stockfeeds sales (Beef and Lamb): Nutritionally formulated pelletised Beef stockfeeds (calves, weaners, Beef Grower, Backgrounder, Finisher pellets) and Lamb stockfeeds (Lamb Starter Wholegrain, Lamb Grain Optimiser, Lamb Finisher Wholegrain) plus custom feeds/mash supplements.
4. Export sales: Export Registered Establishment with the Australian Government's Department of Agriculture, Fisheries and Forestry; pellets transported by rail to port for export markets in bulk around the world.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MSM Milling is a fully integrated oilseed crushing, oil refining, packaging and stockfeed manufacturer that transforms Non-GM canola seed bought directly from more than 1,000 local Australian growers into bulk and packaged canola and vegetable oils, canola meal, and pelletised beef and lamb stockfeeds at its Manildra, NSW plant. Its branded auzure canola oil and MSM Stockfeeds ranges are sold domestically and exported under multiple food safety, organic and religious certifications.

Differentiator

Problem solved

Functional benefit

Brands

• auzure: Branded retail canola oil product line; auzure Canola Oil won a Sydney Royal Fine Food Show Silver Medal in 2019 and is Non-GMO Project Verified.
• MSM Stockfeeds

Products and services

• Canola & Vegetable Oils (bulk and packaged, including auzure brand)

Quantifiable outcome

• More than 1,000 local farmers/growers directly supplying seed and grain requirements
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, moderate and minor.

• SGScoreImplementation/ SI/ Consulting PartnerSGS is referenced as the certifying body where MSM Milling's current FSSC 22000 certification can be located in SGS's certified clients and products directory. SGS provides independent third-party certification services supporting MSM Milling's food safety claims.
• BSI (British Standards Institution)coreImplementation/ SI/ Consulting PartnerBSI independently certifies MSM Milling's HACCP and GMP Food Safety Management System. Continuous improvement and adherence to this certified food safety management system ensures MSM Milling operates under world best practice.
• NASAA (National Association for Sustainable Agriculture, Australia)coreStrategic or Co-development PartnerMSM Milling is an Australian Certified Operation and NASAA Certified Organic Licensee, able to source 100% Certified Organic Canola Oil for customers. NASAA provides organic certification licensing and supply-chain integrity.
• Non-GMO ProjectcoreStrategic or Co-development PartnerAll auzure and MSM Milling branded oil is produced in compliance with the Non-GMO Project Standard. MSM Milling is listed on the Non-GMO Project's verified products directory under brand_id 11119.
• Grain Trade AustraliacoreStrategic or Co-development PartnerMSM Milling is a member of Grain Trade Australia and Australian Oilseeds Federation, supporting industry standards alignment and trade.
• Australian Oilseeds FederationcoreStrategic or Co-development PartnerMSM Milling is a member of Australian Oilseeds Federation, supporting industry standards alignment. MSM Milling buys Canola Seed as CSO1a grade under Australian Oilseeds Federation receival standards.
• Stockfeed Manufacturers' Council of Australia (SFMCA)coreStrategic or Co-development PartnerMSM Milling is a fully Accredited Stockfeed Manufacturers' Council of Australia Feed Supplier under the FeedSafe program.
• Manildra GroupcoreStrategic or Co-development PartnerMSM Stockfeeds also contain other raw ingredients which are sourced locally, including products from the Manildra Group — providing co-located raw material supply for the on-site Feed Mill in Manildra.
• AgriDigitalmoderateTechnology or IntegrationAgriDigital-powered grower sites provide real-time notifications sent to the contact details listed on each grower's primary National Grower Register (NGR) account when storing, purchasing or selling grain at MSM Milling's sites.
• Cabonne CouncilmoderateOthersMSM Milling submitted three Development Applications (rail intake upgrade, site infrastructure, Solvent Extraction Plant) to Cabonne Council for public display and approval as part of the Manildra Plant Expansion project.
• Guin Dickie (Community Liaison)minorOthersListed as the community contact (phone 02 5325 4309) for the Manildra Plant Expansion community feedback process.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Viterra: Major Australian grain and oilseed handler/processor with canola crush operations. Comparable as a vertically integrated grain buyer and oilseed processor serving both domestic and export markets.
• Cargill Australia: Australian arm of global agribusiness Cargill, operating oilseed crushing, refining and trading at scale. Directly comparable as a competitor in canola oil and meal production with similar export and food-grade customer focus.
• Riverina Oils & BioEnergy: Australian canola crusher and bioenergy producer based in regional NSW. Closely comparable regional canola oilseed processor serving food and feed markets domestically and via export.
• CopRice (SunRice subsidiary): Australian rice-based stockfeed and pet food manufacturer owned by Ricegrowers (SunRice). Comparable on the pelletised feed side, competing in beef, dairy and other livestock feed categories across regional Australia.
• Ridley Corporation: Australia's largest stockfeed manufacturer (ASX:RIC) with branded animal nutrition products across multiple species. Comparable on the MSM Stockfeeds side, competing for the same livestock producers and pelletised feed market.
• Bunge Australia: Global oilseed processor with Australian operations crushing canola and other oilseeds. Comparable product mix (bulk oils and meals), grower procurement model and export orientation.

Emerging players

• Laucke Mills: South Australian stockfeed and flour miller producing pellets and mash feeds for livestock and pet food. Comparable at the stockfeed manufacturing layer for MSM Milling's pelletised beef and lamb range, though smaller and more regionally focused.

Broad incumbents

• GrainCorp: Largest Australian agribusiness (ASX:GNC) with grain handling, storage, oilseed processing and trading operations. Overlaps with MSM Milling on canola procurement and oilseed processing but operates across a much broader portfolio including malt, flour and bulk logistics.
• CBH Group: Western Australian grain grower cooperative operating grain handling, storage and processing. Comparable in grower-facing procurement and grain accumulation model, though focused on bulk handling rather than crushing or stockfeed.
• Manildra Group: Australia's largest flour miller and a major supplier of starch, gluten and ethanol products, co-located in Manildra, NSW. Comparable as a regional grain processor and identified MSM Milling partner for raw ingredient supply into the on-site Feed Mill.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MSMMilling
• Facebookfacebook.com/MSMmilling
• LinkedInlinkedin.com/company/msm-milling

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSM Milling