Eco Landscaping

Name

Eco Landscaping

Legal name

Ecological Landscape Alliance

Website

https://ecolandscaping.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ecological Landscape Alliance (ELA) is a 34-year-old, membership-based nonprofit (founded 1992, headquartered in Boylston, Massachusetts) that educates and connects landscape professionals, home gardeners, conservation professionals, educators, and government personnel around ecological landscaping practices through tiered memberships, webinars, workshops, an annual conference, publications, and the ELA Marketplace directory.

Ownership category

akta.pro rank

Product category

Professional Association Services - Ecological Landscaping

NAICS

Administration of Environmental Quality Programs (924)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industry

Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Ecological landscaping education
• Sustainable landscape practices
• Native plant gardening
• Professional horticulture association
• Ecological community network

Headquarters

HQ city

Boylston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: ELA generates revenue through tiered membership subscriptions at Community ($65), Professional ($165), and Company ($375-$500) levels. Student and non-profit discounts of 10% are available.
2. Event Registrations: Revenue from conference registrations, workshop fees, eco tours, and webinar access. Non-members pay full price while members receive free or discounted access to programs.
3. Sponsorships: Three-tiered sponsorship program: Community Partner ($450/year), Impact Partner ($1,350/year), and Premier Partner ($3,750/year). Sponsors receive brand visibility, logo placement, complimentary registrations, and various marketing benefits.
4. ELA Marketplace: Online marketplace for finding ecological landscape professionals, organizations, products, services, events, and educational resources. Basic listings for Professional members (free) and premium listings for Company members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Ecological Landscape Alliance (ELA) is a 501(c)(3) nonprofit professional organization that educates, inspires, and empowers people to value biodiverse landscapes and employ ecological practices. ELA delivers tiered memberships (Community, Professional, Company), hosts educational programs including monthly webinars, workshops, eco tours, and an annual conference with eco-marketplace, publishes a monthly bulletin and quarterly newsletter, and operates an online Marketplace directory connecting ecological landscape professionals with customers.

Product overview

The Ecological Landscape Alliance (ELA) is a membership-based nonprofit organization rather than a software product company. It operates a unified platform centered on community education and professional development for ecological landscaping. The core offerings include the ELA Marketplace (a directory connecting members with customers), the Landscape Lecture Series (monthly webinars), Community Forums, Eco Tours, in-person Workshops, and an Annual Conference with Eco-Marketplace. Publications include the monthly ELA Bulletin and quarterly 'Into the Weeds' newsletter. All offerings support the organization's mission to educate, inspire, and empower people to value biodiverse landscapes and employ ecological practices.

Differentiator

Problem solved

Functional benefit

Products and services

• ELA Memberships (Community, Professional, Company) Annual subscription memberships at three tiers: Community ($65/year) for curious newcomers and home gardeners; Professional ($165/year) for practitioners seeking CEUs and Marketplace Basic Listing; Company ($375-$500/year) for firms with up to 4-6 staff memberships and Premier Marketplace Listing. Benefits include monthly Bulletin and quarterly 'Into the Weeds' newsletter, member pricing on programs, Community Forums access, and Marketplace directory listings.
• Landscape Lecture Series (Webinars) Monthly online webinar series providing educational content on ecological landscaping topics. Free for ELA members; member pricing available for non-members. Recordings are shared with registrants. CEUs available for professional development.
• Annual Conference & Eco-Marketplace Annual flagship gathering featuring expert speakers, networking opportunities, CEU offerings, and the Eco-Marketplace exhibition. Open to members and non-members with registration fees; members receive complimentary or discounted access.
• Workshops In-person professional development classes providing in-depth training on ecological landscaping practices, often with CEU credit for professional members. Open to members and non-members with paid registration.
• Eco Tours In-person field experiences where attendees visit ecological sites and habitats to learn about native landscapes, restoration, and ecological practices firsthand.
• ELA Marketplace Online directory marketplace enabling Professional members (Basic Listing) and Company members (Premier Listing) to publish updates, list services, connect with customers, and be discovered by people seeking ecological landscape professionals. Searchable by service type, location, keyword, and expertise.
• Sponsorship Packages (Community, Impact, Premier Partner) Annual sponsorship opportunities at three tiers: Community Partner ($450/year), Impact Partner ($1,350/year), and Premier Partner ($3,750/year). Sponsors receive brand visibility, logo placement across online platforms and publications, complimentary registrations, on-site branding at events, and progressive opportunities for direct participant engagement and storytelling.
• Community Forums Online discussion groups where members gather around interest topics to share knowledge, ask questions, and engage in peer discussion about ecological landscaping practices.

Quantifiable outcome

• 74% of endangered species recoveries in the last 5 years have been plants, demonstrating the impact of plant-focused conservation efforts that ELA supports
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Pinelands Nursery & SupplycoreStrategic or Co-development Partner · 15 April 2026Pinelands Nursery & Supply collaborated with Mt. Cuba Center on the Solidago trial, propagating and making available lesser-known goldenrod species for purchase. As noted in the article, 'thanks to our collaboration with Pinelands Nursery, will be available to purchase.' Pinelands is one of the largest native plant nurseries in the US, supplying millions of plants for environmental restoration throughout the Mid-Atlantic. Pinelands Nursery is identified as a supporter of the Ecological Landscape Alliance.
• Mt. Cuba CentercoreStrategic or Co-development Partner · 16 March 2026Mt. Cuba Center conducted a three-year trial evaluating 70 types of Solidago (goldenrod) species and cultivars. The trial results are shared through ELA's bulletin as a resource for members. Mt. Cuba Center is a renowned botanic garden recognized as a leader in native plant research, education, and open space preservation, having protected 15,000 acres in the mid-Atlantic region.
• Mass Audubon (Boston Tree Alliance)coreStrategic or Co-development Partner · 1 January 2022The City of Boston partnered with Mass Audubon to administer the Boston Tree Alliance, a coalition of community-based nonprofits that has distributed over $800,000 in sub-grants for planting and care projects citywide. While this is a partnership involving Boston city government, ELA's article discusses this as an example of accountable tree replacement programs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Xerces Society for Invertebrate Conservation: The Xerces Society is a nonprofit focused on invertebrate conservation, particularly pollinators, that intersects with ELA's ecological landscaping mission through overlapping education topics (native plants for pollinators, biodiversity-supportive habitat) and shared audiences of conservation-minded professionals and gardeners.
• Pollinator Partnership: Pollinator Partnership is a nonprofit that promotes pollinator health through habitat creation, including native plant landscaping. It overlaps meaningfully with ELA's audience and educational mission on the ecological landscaping-to-pollinator-support pathway.
• Society for Ecological Restoration (SER): SER is an international nonprofit of scientists, practitioners, and policymakers advancing ecological restoration. It intersects with ELA's mission through overlap on ecological land management practices and audience of landscape professionals engaged in restoration work.

Broad incumbents

• American Society of Landscape Architects (ASLA): ASLA is the national professional association for landscape architects, serving many of the same practitioner members as ELA. It is a much larger established incumbent offering broader professional development, advocacy, and resources, but does not specialize in the ecological/sustainable landscaping niche that ELA occupies.

Direct peers

• Lady Bird Johnson Wildflower Center: The Lady Bird Johnson Wildflower Center is a research and education nonprofit focused on native plants and sustainable landscapes. It shares ELA's mission of promoting ecologically responsible landscaping through research-based education and serves overlapping audiences of professionals and enthusiasts.
• Native Plant Trust (formerly New England Wild Flower Society): Native Plant Trust is a nonprofit focused on native plant conservation and education, operating Garden in the Woods. It is one of ELA's most direct peers, with overlapping mission around native plant landscaping, similar nonprofit structure, and overlapping audience of landscape professionals and home gardeners in the Northeast.
• Wild Ones: Wild Ones is a national nonprofit promoting native plant landscapes through local chapters, educational resources, and events. It directly parallels ELA's mission of advancing ecological landscaping practices through education and community, with a comparable membership-based model and similar target audience.

Regional players

• Mt. Cuba Center: Mt. Cuba Center is a Mid-Atlantic botanic garden that conducts native plant research and shares findings through ELA. It is a partner and regionally focused peer that advances overlapping ecological landscaping education, but its geographic scope and institutional model differ from ELA's national membership organization.
• New England Botanic Garden at Tower Hill: New England Botanic Garden at Tower Hill is a regional botanic garden offering educational programming on horticulture and ecological practices. ELA board member Marissa Gallant serves as its Director of Education, evidencing deep partnership overlap on mission and audience.

Others

• Pinelands Nursery & Supply: Pinelands Nursery & Supply is one of the largest native plant nurseries in the US, supplying plants for Mid-Atlantic restoration. As an identified ELA partner/supporter, it represents an ecosystem enabler that supplies the native plant material ELA members specify and install.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ecolandscapealliance
• Instagraminstagram.com/ecological.landscape
• LinkedInlinkedin.com/company/eco-landscaping

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Landscaping