What Eco Laundry does

Eco Laundry (legal name Lavandería Ecológica ECOLAUNDRY) is a private laundry services company founded in 2019 and headquartered in Talagante, Chile, operating from a retail storefront inside Supermercado Santa Isabel de Talagante with 14 employees. The company offers three service lines — Tintorería Wetcleaning (ecological alternative to dry cleaning for suits, coats, silks, and delicates), Lavandería General (per-kilogram household laundry and bedding care, with a 5 kg minimum), and Lavandería Industrial (B2B high-volume laundry for clinics, hospitals, restaurants, hotels, event centers, and factories) — all built on a wet-cleaning technology platform that uses water as a natural solvent together with 100% biodegradable detergents and compostable packaging, eliminating perchloroethylene and other toxic solvents used in conventional dry cleaning.

The underlying technology is a wet-cleaning system in which specialized machinery controls temperature, water levels, and mechanical action per wash cycle, enabling gentle treatment of delicate fabrics and a proprietary sanitization process that eliminates mites and bacteria from bedding and down items without damaging fibers. The company monetizes via per-transaction fees (per kilogram or per garment/item), with premium items such as blankets, comforters, and down goods starting at $7,990 CLP and a stated 3-day turnaround.

The go-to-market is dual-track: a direct-to-consumer motion through in-store drop-off at the Talagante location plus WhatsApp-based scheduling and home pickup/delivery, alongside a sales-led B2B motion across the Santiago Metropolitan Region that includes participation in Chile's public procurement platform (Mercado Público/ChileCompra). Customer segments are horizontal — individual residential clients and business clients across healthcare, hospitality, food service, events, and manufacturing — and reported cumulative outcomes include 10,000+ garments cared for since founding, a 4.9/5 customer satisfaction rating, and zero use of toxic chemicals in operations.

Name

Eco Laundry

Legal name

Lavandería Ecológica ECOLAUNDRY

Website

https://ecolaundry.cl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eco Laundry is a Talagante, Chile-based eco-friendly laundry service founded in 2019 that uses wet-cleaning technology to serve both individual consumers and B2B clients (clinics, hospitals, restaurants, hotels, event centers, factories) across the Santiago Metropolitan Region.

Ownership category

akta.pro rank

Product category

Commercial Laundry Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320), Industrial Launderers (812332), Linen and Uniform Supply (81233)

akta.pro primary industry

Eco-Friendly / Green Pickup & Delivery Laundry Services (HSAJACAL)

akta.pro secondary industries

Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE), Uniform Laundry (Corporate/Facilities) (HSAJAEAE), Eco Laundry Add-on & Linen Service (Fragrance-free/Non-toxic) (HSAEAGAK)

Keywords

• Wet cleaning services
• Industrial laundry services
• Eco-friendly dry cleaning
• Commercial textile care
• Garment sanitization services

Headquarters

HQ city

Talagante

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Laundry and Dry Cleaning Services: Per-transaction services for individual consumers including dry cleaning, laundry, and wet cleaning of garments and household textiles. Charged by kilogram or per-item basis.
2. Industrial/B2B Laundry Services: High-volume laundry services for businesses including work clothes, uniforms, sheets, blankets, tablecloths, napkins and other textiles. Services include pickup, washing, classification, ironing, and delivery.
3. Premium Wet Cleaning Services: Specialized eco-friendly dry cleaning alternative service charged per garment or per item, targeting high-value garments like suits, coats, silk, and delicate fabrics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Eco Laundry (Lavandería Ecológica ECOLAUNDRY) operates an eco-friendly laundry service in Talagante, Chile, using wet cleaning technology that replaces toxic solvents like perchloroethylene with water and 100% biodegradable detergents. The company offers three core service lines: Tintorería Wetcleaning for delicate garments, Lavandería General for everyday clothing and household textiles, and Lavandería Industrial for high-volume B2B clients including clinics, hospitals, restaurants, hotels, event centers, and factories.

Product overview

Eco Laundry operates as a service-based laundry business offering three main service lines: Tintorería Wetcleaning (ecological dry cleaning alternative), Lavandería General (general household laundry), and Lavandería Industrial (B2B high-volume services). The core technology across all services is the wet cleaning system, which uses water as a natural solvent with biodegradable detergents instead of toxic chemicals like perchloroethylene. Services are delivered from a single location in Talagante, Santiago, Chile, with home and business pickup/delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Tintorería Wetcleaning

Quantifiable outcome

• 100% biodegradable soaps used - zero toxic chemicals (perchloroethylene)
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mercado Público / ChileCompraminorChannel Partner/ Reseller/ DistributorEco Laundry is registered on Mercado Público, Chile's official government procurement platform, enabling participation in public and private tenders for laundry services.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Tide Cleaners: P&G-owned pickup-and-delivery laundry and dry cleaning service with a sustainability focus. Comparable to Eco Laundry's retail storefront plus pickup/delivery model for consumers, and shares the eco-friendly brand positioning.
• Lapels Dry Cleaning: US-based eco-friendly dry cleaning franchise using wet cleaning and biodegradable solvents. Directly comparable to Eco Laundry's eco-positioned tintorería wetcleaning service, serving consumers seeking non-toxic garment care.

Broad incumbents

• Alsco: Global industrial linen and uniform rental/laundering provider serving healthcare, hospitality, and food service. Directly comparable to Eco Laundry's industrial/B2B laundry vertical but at vastly larger scale across multiple geographies.
• Martinizing Dry Cleaning: Established US dry cleaning franchise network with hundreds of locations. Comparable to Eco Laundry's consumer-facing tintorería service in business model and customer base, though larger and broader in geographic footprint.
• Mission Linen Supply: US industrial linen and uniform supplier serving hotels, restaurants, and healthcare. Comparable to Eco Laundry's B2B industrial laundry for hospitality, healthcare, and food service verticals.
• Cintas: Major North American uniform rental and industrial laundry provider. Overlaps with Eco Laundry's B2B uniform and industrial textile laundering services for clinics, factories, and hospitality clients.

Others

• Ecolab: Global leader in water, hygiene, and infection prevention solutions, including commercial and industrial laundry detergents and program management. Adjacent enabler to Eco Laundry's wet-cleaning model and a potential supplier/partner in the eco-friendly detergent ecosystem.
• Rentokil Initial (Initial Hygiene): International hygiene services group with textile and laundry services for commercial customers. Thematically related as a large multinational operating in commercial/industrial laundry with sustainability positioning comparable to Eco Laundry's value proposition.

Regional players

• Lavandería Industrial Lavasec: Chilean industrial laundry provider serving B2B clients including healthcare and hospitality. Comparable to Eco Laundry's Lavandería Industrial service line, competing for the same regional B2B accounts.
• Lavandería Burbujas: Chilean laundry and dry cleaning chain with multiple locations. Comparable local-market competitor to Eco Laundry's retail consumer laundry and dry cleaning service, though without the same wet-cleaning eco-positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ecolaundrylavanderiawetcleaning
• Instagraminstagram.com/ecolaundrychile
• LinkedInlinkedin.com/company/lavander%C3%ADa-eco-laundry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Laundry