École Terrade

What École Terrade does

École Terrade is a private French vocational education network and the largest operator of beauty and wellness schools in France, organized under Groupe Silvya Terrade, SASU and ultimately held by Archimède SAS (Patrick DESTANG, President) within the broader Eureka Education group. The company delivers state-recognized diplomas from CAP through Master's level across five disciplines: hairdressing (coiffure), aesthetics (esthétique), spa and wellness, makeup artistry (via the integrated Acte Académie), and health. It operates 65 campuses and CFA centers across France and Switzerland, supplemented by a dedicated e-learning platform (360Learning) for remote CAP and BP programs and student-operated salons and beauty institutes that double as practical training environments and client-facing service outlets.

The business operates a multi-modal revenue architecture: initial training tuition (funded in part through CPF, OPCO, and regional council mechanisms), apprenticeship contracts via its CFA status (revenue flowing through the taxe d'apprentissage system), continuing education, VAE assessment, and a short-course catalog priced between €175 and €490 per course. Higher-ticket offerings include the 1-year Maquilleur Perruquier du Spectacle program (RNCP 37815) priced at €7,490 plus materials. Over 1,000 enterprise partners — including Dior, Club Med, Groupe Vog, Guinot-Mary Cohr, Yves Rocher, and Marionnaud — sponsor dedicated branded classes, supplying both apprenticeship placement and curriculum differentiation.

The underlying technology is purposefully lightweight: a PHP 8 website on OVH infrastructure with analytics managed by LesBonsTech, paired with the third-party 360Learning LMS. Marketing and admissions rely on paid search (Google Ads, Bing Ads), retargeting (DoubleClick, LinkedIn Ads, Facebook Pixel), email automation (Sarbacane), and a recurring open-house event program (Journées Portes Ouvertes). Competitive advantage rests on physical distribution scale, Qualiopi certification across five regional scopes, regulatory access to public funding streams, and brand partnership depth rather than proprietary technology. Revenue, enrollment, and headcount are not publicly disclosed, limiting quantitative triangulation.

Name

École Terrade

Legal name

Groupe Silvya Terrade, SASU

Website

https://ecoleterrade.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

École Terrade is the largest French beauty and wellness vocational training network, operating 65 campuses in France and Switzerland with state-recognized programs from CAP to Master's level across hairdressing, aesthetics, spa, makeup, and health, serving aspiring professionals and career changers.

Ownership category

akta.pro rank

Product category

Vocational Beauty and Wellness Education

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (61151), Technical and Trade Schools (6115), Apprenticeship Training (611513), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cosmetology (General) (EDAOALAA)

akta.pro secondary industries

Esthetics / Skincare (EDAOALAE), Cosmetology Schools & Programs (HSALANAA), Continuing Education & License Exam Prep (CE/State Board Prep) (HSALANAL)

Keywords

• Vocational beauty training
• Hairdressing education
• Aesthetics certification
• Spa wellness training
• Professional makeup school

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Initial Training (Formation Initiale): Full-time vocational programs from CAP to Bac+5 in hairdressing, aesthetics, spa, makeup, and health. Revenue is generated through tuition fees paid by students or via government funding (CPF, OPCO, regional council grants). Programs include classroom instruction and supervised practical work in school salons.
2. Apprenticeship / Alternance Training (CFA): Apprenticeship contracts under the CFA (Centre de Formation des Apprentis) framework. Companies pay apprenticeship taxes to fund training while students receive a salary and gain practical work experience. Revenue flows indirectly through the apprenticeship tax (taxe d'apprentissage) system.
3. Continuing Education (Formation Continue): Professional development and retraining courses for employed workers and job seekers. Programs are funded through CPF (Compte Personnel de Formation), OPCO, FAFCEA, or self-financing. Short courses are also available for professional upskilling.
4. Short / Intensive Courses (Formations Courtes): Specialized short programs in hairdressing techniques (coloration, cutting, chignons, barbering), aesthetics (nail art, lash extensions, hair removal), and spa (massages). Pricing ranges from €175 to €490 per course. Financed via self-pay, Pôle Emploi, or company training plans.
5. Maquilleur Perruquier du Spectacle (Makeup & Wig Program): A 1-year recognized program (RNCP 37815) priced at €7,490, plus €2,000 for materials and €200 registration. Financed via CPF (up to €5,000), OPCO, or self-pay with installment payment options. Targets artistic professionals in theater, film, and entertainment.
6. VAE (Validation des Acquis de l'Expérience): Certification through validation of prior professional experience for beauty and wellness professionals seeking official diplomas. Revenue generated through VAE assessment fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

École Terrade operates France's largest network of vocational training schools for the beauty and wellness industry, delivering state-recognized diplomas from CAP to Bac+5 across hairdressing, aesthetics, spa and wellness, professional makeup, and health disciplines. Programs are delivered through 65 campuses and CFA apprenticeship centers, a 360Learning-powered e-learning platform, school-operated training salons and institutes, and dedicated branded classes with luxury partners such as Dior, Club Med, Yves Rocher, and Groupe Vog.

Product overview

École Terrade is a French beauty and wellness vocational education network offering comprehensive training programs from CAP (Vocational Training Certificate) to Mastère (Master's) level across five core disciplines: hairdressing (Coiffure), aesthetics (Esthétique), spa and wellness (Spa & Bien-être), makeup artistry (Makeup), and healthcare (Santé). The institution operates on a multi-product platform model combining initial education, apprenticeship (alternance) through its CFA status, distance learning (e-learning via 360learning), short professional development courses, and VAE services. Training is delivered across 65+ campuses in France and Switzerland, featuring student-operated practical salons and institutes. Premium branded 'Classes Dédiées' partnerships with luxury houses (Dior, Club Med, Yves Rocher, Guinot-Mary Cohr, Groupe Vog) differentiate specialized tracks. The portfolio also includes higher education programs (BTS, Bachelor, Mastère) with luxury options, positioning the school as a comprehensive beauty industry talent pipeline.

Differentiator

Problem solved

Functional benefit

Brands

• Acte Académie: École Terrade's professional makeup academy offering specialized programs in makeup artistry, FX, theater, and performance makeup.

Products and services

• Formation Coiffure (Hairdressing Training) Comprehensive hairdressing training programs covering CAP, Brevet Professionnel, Bac Professionnel, BTS, and specialized certifications including barber training and colorimetry courses. Designed for individuals seeking vocational hairdressing qualifications in France.
• Formation Esthétique (Aesthetics Training) Aesthetician training programs including CAP, Brevet Professionnel, Bac Professionnel, BTS, and specialized certifications in nail art, lash extensions, and facial treatments. Aimed at individuals entering the beauty care profession.
• Formation Spa & Bien-être (Spa and Wellness Training) Spa and wellness practitioner training with RNCP-certified titles including Praticien Animateur de Spa, Spa Praticien, and CQP Spa Manager. Targeted at aspiring spa professionals in France.
• Formation Makeup (Maquillage) Professional makeup artist training including CQP Maquilleur Conseil Animateur, Maquilleur Perruquier du Spectacle (RNCP 37815), and short courses in makeup event and trend techniques. Operated with partner school Acte Académie.
• Formation Santé (Health Sector Training) Health sector training including CAP Accompagnant Éducatif Petite Enfance, Titre Professionnel Intervenant Éducatif Petite Enfance, BTS opticien lunetier, and medical secretary certification.
• Études Supérieures (Higher Education: BTS, Bachelor, Mastère) Higher education programs including BTS Support à l'Action Managériale, BTS Négociation & Digitalisation, BTS Management Commercial, Bachelor Manager Beauté Luxe, Bachelor Webmarketing, and Mastère Manager Commercial et Marketing, with luxury track options.
• Formations Courtes (Short Professional Courses) Short intensive professional development courses in hairstyling (coloration, chignon, clipper cutting, barber techniques), aesthetics (threading, Russian volume, nail art, facial massage), and spa (Californian, Balinese, Swedish massage, hot stones, Shiatsu).
• Formations en Alternance (Apprenticeship Programs via CFA) Work-study apprenticeship programs (CFA) allowing students to earn practical experience while studying, available across all training programs from CAP to BTS levels.
• E-Learning (Distance Learning Platform) Distance learning platform powered by 360Learning enabling remote completion of CAP Coiffure, BP Coiffure, CAP Esthétique, BP Esthétique, and Makeup Trend programs with video demonstrations, course materials, quizzes, and mock exams.
• VAE (Validation des Acquis de l'Expérience) Experience validation service allowing professionals with prior work experience to obtain official diplomas and certifications in beauty fields.
• Formation Continue (Continuing Education)

Quantifiable outcome

• The school reports qualification success rates and satisfaction rates per program and campus, available on each training page and on request. National benchmark rates are also published.
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DiorcoreStrategic or Co-development PartnerDior partners with École Terrade through dedicated spa classes (classes dédiées) offering specialized luxury spa care training to spa students. This partnership provides students with the know-how to pursue international careers at one of the world's leading luxury beauty houses.
• Club MedcoreStrategic or Co-development PartnerClub Med sponsors dedicated spa practitioner classes (classes dédiées) at École Terrade, providing immersive and enriching training for students to work at Club Med resorts worldwide. Students learn exclusive spa skills for luxury resort environments.
• Groupe VogcoreStrategic or Co-development PartnerGroupe Vog partners with École Terrade through dedicated hairdressing classes that teach exclusive in-salon skills specific to the Vog brand. Students become highly qualified apprentices ready to work in Groupe Vog salons.
• Guinot-Mary CohrcoreStrategic or Co-development PartnerGuinot-Mary Cohr partners with École Terrade through dedicated aesthetics classes where students master a wide range of high-quality products and professional protocols throughout their training and apprenticeship, meeting diverse client needs.
• Yves RochercoreStrategic or Co-development PartnerYves Rocher partners with École Terrade through dedicated aesthetics classes that train students in natural, environmentally respectful cosmetics, as part of France's leading plant-based cosmetics brand. Students gain expertise in natural beauty formulations.
• MarionnaudcoreStrategic or Co-development PartnerMarionnaud partners with École Terrade to integrate qualified beauty students into its institutes and stores. This alliance supports the growing needs of the brand while promoting the employability and professional integration of future beauty talents.
• Acte AcadémiecoreStrategic or Co-development PartnerActe Académie is École Terrade's partner school for professional makeup, including special effects (FX), theater makeup, and the Maquilleur Perruquier du Spectacle program (RNCP 37815). It operates as École Terrade's dedicated makeup institute, with campuses in Bordeaux, Lille, Lyon, and Paris.
• L'Académie de Coiffure à LausanneminorOthersÉcole Terrade's international partner school for hairdressing in Lausanne, Switzerland, part of the Eureka Education group network.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pigier: French vocational and trade school network offering beauty, aesthetics, and wellness training under Galileo Global Education. Directly comparable as a multi-campus French vocational training group competing for the same student segments in beauty and wellness.
• Vidal Sassoon Academy: Premium hairdressing training brand operating internationally. Directly comparable as a brand-driven beauty training provider competing for aspiring hairdressers seeking premium vocational credentials.
• L'Oréal Professionnel Academy: Brand-owned training division of L'Oréal offering hairdressing education. Comparable as a competitor offering branded vocational training and certifications that overlaps with École Terrade's hairdressing and aesthetics programs.
• Toni&Guy Academy: Globally recognized hairdressing education brand with academies across multiple countries. Comparable as a brand-anchored hairdressing training peer targeting similar student demographics and professional certification outcomes.

Broad incumbents

• OMNES Education (INSEEC / Sup de V): Large French private higher-education group offering BTS, Bachelor, and Mastère programs including in beauty/luxury management. Comparable as a broader French private education incumbent with overlapping post-secondary credentials and competitive student recruitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ecole_terrade
• LinkedInlinkedin.com/school/ecoleterrade

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about École Terrade