Economy of Love

Name

Economy of Love

Legal name

Economy of Love

Website

https://economyoflove.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainability Certification Services

akta.pro primary industry

Fair Trade & Ethical Sourcing Certification Services (AFALAMAD)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ), Traceability & Chain-of-Custody Certification (Mass Balance, Segregation, Identity Preserved) (AFALAMAK)

Keywords

• Biodynamic certification
• Sustainable supply chain
• Voluntary carbon credits
• Farm traceability
• Regenerative agriculture

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Certification Fees: Economy of Love generates revenue through certification fees charged to farms and companies seeking EoL certification. The revenue is partially redirected to the EoL Fund for farmer support.
2. Carbon Credit Sales: EoL carbon credits are sold via the online shop or individually to companies, primarily in Europe (such as Weleda and Lebensbaum). The EBDA retains 15% for administration fees, 80% goes to farmers (with 25% of that kept as solidarity buffer for 5 years), and 5% goes to the EoL Fund.
3. Tree Planting and Beehive Sales: Direct sales of trees (EUR 3.50 per tree) and beehives (EUR 82.00 including yearly maintenance) to supporters wanting to support smallholder farmers.
4. Microloans: EoL provides microloans to certified farming licensees at 5% interest rate for up to 2 years for innovative actions supporting agricultural climate mitigation, including beehives and renewable energy implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Economy of Love is a holistic certification standard for products that are sustainable, ethical, and transparent throughout the supply chain, covering production, processing, and distribution using a 'Wheel of Balance' approach across Society, Economy, Culture, and Environment. It also issues voluntary carbon credits from certified regenerative farms and operates the impacTrace QR-code traceability platform that lets consumers verify product origin and impact.

Product overview

Economy of Love (EoL) is a certification standard and ecosystem of tools for sustainable, ethical, and transparent supply chains. The core offering is the Economy of Love Certification Standard, a holistic certification covering production, processing, and distribution using a 'Wheel of Balance' approach across Society, Economy, Culture, and Environment dimensions. This standard is complemented by EoL Carbon Credits (voluntary carbon credits from regenerative farms), the impacTrace traceability tool (QR-Code based product transparency), the EoL Carbon Registry (online platform tracking credits), and the EoL Fund (supporting farmers via microloans and donations). Supporting offerings include EoL EDU (educational program), EoL Carbon Credit Calculator, Egypt Travel Calculator, EoL Participatory Guarantee System (PGS) Certificate, and the Biodynamic Pest Control and Fertilizer Catalogue. EoL also certifies products from partner companies including Sekem, Lotus, NatureTex, OGLAND, Agro Sourcing, and Lubs, with traceability pages for certified products like biodynamic cotton textiles and chamomile tea.

Differentiator

Problem solved

Functional benefit

Brands

• impacTrace: A traceability platform that enables consumers to access information about products by scanning a QR-Code on the package, exploring details on how products were made and what measures were taken to ensure they are ethical and sustainable.

Products and services

• Economy of Love Certification Standard Holistic certification standard covering production, processing, and distribution using a 'Wheel of Balance' across Society, Economy, Culture, and Environment. Designed compliant with DIN ISO/IEC 17067:2013.
• EoL Carbon Credits Voluntary carbon credits generated by EoL-certified farms, sold at EUR 35 per ton via the online registry or directly to enterprise buyers such as Weleda and Lebensbaum. 80% of revenue flows to farmers, with a 20% buffer withheld for five years.
• impacTrace Traceability tool enabling consumers to scan QR codes on certified product packages and access supply chain details including ethical and sustainability measures, farmer information, and environmental impact data.
• EoL Carbon Registry Centralized online database tracking all registered EoL projects, credits issued, assigned, retired, and cancelled. Each certificate receives a unique serial number connected to farm code, invoice, issue date, and CO2 amount to prevent double counting.
• EoL Fund (Microloans) Fund providing microloans at 5% interest rate for up to 2 years to certified farming licensees for innovative climate-mitigation actions including beehive installation and renewable energy implementation.
• Tree Planting Program Direct sponsorship program allowing supporters to purchase tree planting on EoL licensee farms at EUR 3.50 per tree including total VAT, with one year of maintenance guaranteed before farmer takeover.
• Bee Friend / Hive Program Sponsorship program allowing supporters to provide beehives at EUR 82 including EUR 20 yearly maintenance to EoL farmers, supporting biodiversity and conservation of Apis Mellifera Lamarckii (Egyptian honey bee).
• EoL Participatory Guarantee System (PGS) Certificate Entry-level certification system developed by EBDA to help farmers begin or improve inclusive biodynamic agriculture practices, serving as a lower-barrier initial step toward full EoL certification.
• EoL EDU Educational program accompanying the EoL Certification Standard that supports organizations seeking certification, raises awareness about sustainability impacts, and fosters communities aligned with EoL's four dimensions of sustainability.

Quantifiable outcome

• 30.5% less water used compared to conventional cotton cultivation
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• sequa gGmbHcoreImplementation/ SI/ Consulting PartnerImplementing organization for the Partner Africa Special Initiative project funded by BMZ, working alongside Bildungswerk der Bayerischen Wirtschaft.
• Bildungswerk der Bayerischen Wirtschaft (bbw-Gruppe)coreImplementation/ SI/ Consulting PartnerImplementing organization for the Partner Africa Special Initiative, contributing to workforce development across Egypt's sustainable value chains.
• ICPM-GroupminorOthersListed as a supporter and service provider for the Economy of Love initiative.
• Center of Organic Agriculture in Egypt (COAE)coreChannel Partner/ Reseller/ DistributorEgyptian certification body accredited by EGAC according to ISO 17065, conducting audits and validation/verification of EoL licensees. Issues certificates for EoL standard compliance.
• Carbon Footprint Center (CFC)coreTechnology or IntegrationIndependent center of Heliopolis University providing Project Design Documents (PDDs), certified according to ISO 14064-1 and ISO 14064-2. Developed the coding system for carbon credit certificates.
• Egyptian Biodynamic Association (EBDA)coreOthersEBDA is the independent farmers' association (NGO registration #336) that owns and developed the Economy of Love standard. Also known as Demeter Egypt, member of Biodynamic Federation Demeter International, IFOAM International, and Cool Farm Alliance.
• Biodynamic Federation Demeter International (BFDI)minorOthersInternational federation that EBDA is a member of, and which authorizes EBDA to manage the Demeter trademark in Egypt.
• IFOAM InternationalminorOthersInternational organic agriculture organization that EBDA is a member of.
• Cool Farm AllianceminorOthersIndustry alliance that EBDA holds membership in.
• WeledaminorOthersEuropean company purchasing EoL carbon credits to offset emissions and demonstrate commitment to sustainability.
• LebensbaumminorOthersEuropean company purchasing EoL carbon credits for offsetting purposes.
• IETA (International Emissions Trading Association)minorOthersNon-profit organization headquartered in Geneva, Switzerland, promoting market-based solutions for climate change including emissions trading and carbon pricing. EoL joined as a member.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ECOCERT: Major international organic and sustainability certification body operating across agriculture, textiles, and cosmetics. Comparable as a third-party certification services provider for the same buyer profiles (textile, food, cosmetics brands) that EoL serves via OGLAND, Agrosourcing, and Lubs.
• Rainforest Alliance: Large, broadly recognised sustainability certification covering agriculture, forestry, and tourism with global corporate buyer relationships. Comparable as an incumbent sustainability standard that competes for the same brand and procurement budget as EoL, though broader in scope.
• Control Union: Global certification body offering organic, fair trade, and sustainability certifications across agriculture and textiles. Comparable as a competing certification services incumbent providing audits and certification for the same Egyptian and international agricultural supply chains that EoL certifies.
• Climate Action Reserve: Established US voluntary carbon registry issuing credits across multiple protocols including forest, agriculture, and soil. Comparable as a competing carbon registry infrastructure with protocols for land-based sequestration similar to EoL's biodynamic farming projects.

Direct peers

• Verra (VCS Program): World's largest voluntary carbon credit registry with sustainability co-benefit certifications (CCB). Competes for the same voluntary carbon buyer wallet and project origination channels that EoL targets through its Carbon Registry and 20% buffer system.
• Fairtrade International / Fairtrade Africa: Leading ethical sourcing certification focused on farmer livelihoods and supply chain transparency, with significant presence among Egyptian and African agricultural cooperatives. Directly comparable in offering ethical-sourcing certification with farmer premium mechanics that overlap with EoL's value proposition.
• Biodynamic Federation Demeter International: Global owner of the Demeter biodynamic trademark and standard; EBDA is a member federation that manages Demeter in Egypt. Directly comparable because EoL builds on and extends the Demeter biodynamic production standards with added carbon credit and traceability components.
• Gold Standard: Major voluntary carbon credit standard with co-benefit (SDG) certification for nature-based and land-use projects. Comparable as both a methodology/registry layer for carbon credits and for integrating sustainable development co-benefits, exactly the dimensions EoL positions itself on.

Others

• Cool Farm Alliance: Industry alliance developing the Cool Farm Tool for farm-level carbon and water footprint measurement. Comparable as an ecosystem partner (EBDA is a member) and as adjacent measurement/methodology infrastructure overlapping with EoL's carbon credit quantification approach.

Emerging players

• South Pole Group: Climate solutions provider developing and selling nature-based and agricultural carbon credits with strong European corporate buyer base. Comparable as a competing developer/seller of agricultural and land-use voluntary carbon credits targeting the same European buyer segments as EoL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYnetELABB0iG2EZm1_ztug
• Facebookfacebook.com/EconomyofLove
• LinkedInlinkedin.com/company/economy-of-love
• Instagraminstagram.com/economyoflove

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Economy of Love