lebensbaum
- Company typePrivate
- Founded1979
- HeadquartersDiepholz, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
lebensbaum firmographics
Firmographics- Name
- lebensbaum
- Legal name
- Ulrich Walter GmbH
- Website
- https://lebensbaum.de
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
lebensbaum industry classification
Industry- Product category
- Organic Tea, Coffee & Spices
- NAICS
- Other Specialty Food Retailers (44529), Specialty Food Retailers (4452)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industry
- Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)
Keywords
Where lebensbaum is headquartered
LocationHeadquarters
- HQ city
- Diepholz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
lebensbaum business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Tea, Coffee, Spices: Direct sales of organic/bio tea, coffee, and spices to consumers (B2C) and gastronomy/large-scale consumers (B2B). Products sold as whole beans, ground, tea bags, and loose leaf formats. Revenue generated through one-time product purchases via e-commerce platforms and retail distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across tea, coffee, and spice categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
lebensbaum product offering
Product offeringCore offering
Lebensbaum produces and sells 100% organic-certified (Bio) tea, coffee, and spices, plus complementary organic products such as salad dressings, Bio-Fix seasoning mixes, toppings, tea accessories, and themed gift sets. Sales are made through a B2C online store (lebensbaum.com) for individual consumers and a B2B online shop (gv-shop.lebensbaum.de) for restaurants, hotels, catering, and other bulk buyers in the HoReCa sector. Products are also distributed via retail/wholesale channels across Germany.
Product overview
LEBENSBAUM is an organic food company specializing in premium organic tea, coffee, and spices since 1979. The company operates a unified product portfolio organized around three core product lines: Tee (organic teas including black, green, herbal, fruit, and wellness teas), Kaffee (organic coffees including espresso, filter coffee, single origin Herkunftskaffee, and instant coffee), and Gewürze (organic spices, herbs, seasoning salts, and culinary accessories). The portfolio includes sub-brands such as Gourmet Kaffee, Espresso Minero, and Caffè Crema, as well as complementary products like Bio-Fix seasoning mixes, Toppings, Salatdressings, and gift sets. The company also operates a dedicated B2B e-commerce platform for bulk buyers and the hospitality sector. All products adhere to the company's 100% organic (100% Bio) principle, with a commitment to natural flavors without additives.
Differentiator
Problem solved
Functional benefit
Brands
- Espresso Minero®: Espresso product line - Arabica-Robusta blend with intense Italian aroma.
Products and services
- Tee (Tea) Organic tea products (black, green, herbal, fruit, wellness, cold brew) for individual consumers purchasing via the B2C store; tea category encompasses Schwarztee, Grüntee, Kräutertee, Früchtetee, Wohlfühltee, Frühlingstee, and Cold Brew Tees in loose leaf and tea bag formats.
- Kaffee (Coffee) Organic coffee products (filter coffee, espresso, whole beans, ground, single origin, instant, decaffeinated, coffee pads) for individual consumers, including sub-brands Gourmet Kaffee (premium line), Espresso Minero (Arabica-Robusta Italian-style blend), Caffè Crema (highland Arabica), and Herkunftskaffee (single-origin traceable coffees from Guatemala and Uganda).
- Gewürze & Gewürzmischungen (Spices & Spice Mixtures) Organic spices, herb mixtures, seasoning salts, and spice blends for culinary use, for individual consumers.
- Kräuter & Kräutermischungen (Herbs & Herb Mixtures) Individual organic herbs and herb mixtures for cooking and beverage preparation, for individual consumers.
- Salze & Gewürzsalze (Salts & Seasoned Salts) Organic salts and seasoned salts including sea salt and specialty seasoning blends, for individual consumers.
- Salatdressings (Salad Dressings) Organic salad dressings in various flavors for individual consumers.
- Bio-Fix (Organic Seasoning Mixes) Organic seasoning mix packets for convenient meal preparation, such as oven potato seasoning, for individual consumers.
- Toppings Sweet toppings, including avocado and other toppings, designed to complement cereals and desserts, for individual consumers.
- Tee Zubehör (Tea Accessories) Tea preparation accessories including tea filters for individual consumers.
- LEBENSBAUM Sets & Geschenke (Gift Sets) Curated gift sets and themed collections such as the Achtsamkeit (mindfulness) tea gift set for gifting occasions, targeted at individual consumers.
- B2B Online-Shop (Großverbraucher & Gastronomie) Dedicated online store for business customers including bulk buyers and the hospitality sector (HoReCa), offering the Lebensbaum organic product range in larger quantities with B2B-specific pricing, account registration approval, and invoice payment terms.
Companies that use lebensbaum
Customer profileSegments2 records
Ideal customer profiles2 records
lebensbaum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
lebensbaum partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
lebensbaum competitors and assessment
Company assessmentRegional players
- Hälssen & Lyon: Hamburg-based German tea blender and private-label supplier serving retail and food service across Europe. Comparable as a mid-sized independent German tea operator with B2B depth, though focused more on private-label than consumer branding.
Broad incumbents
- Dallmayr (coffee & tea): Iconic Munich-based premium coffee and tea brand with deli and food-service operations across Germany. Overlaps on premium organic-friendly coffee and tea assortment, German premium retail positioning, and food-service channel reach.
- Pukka Herbs: UK-based organic herbal tea brand (now owned by Unilever) with wide European distribution. Comparable on organic herbal/wellness tea assortment and premium positioning, but operates as a global brand under a large FMCG parent.
- Clipper Teas: UK-based organic tea and coffee brand owned by Ringtons/Continental Coffee. Direct overlap on organic-certified tea/coffee assortment and ethical-sourcing certifications (Fairtrade), though serving primarily UK and international retail rather than German specialty channels.
- Yogi Tea: Global functional/wellness tea brand with broad retail distribution across Europe and North America. Overlaps on premium herbal/wellness tea SKUs and natural positioning, but at significantly larger scale and with broader geographic footprint.
- Alnatura: Largest German organic food retailer and producer with hundreds of own-store locations plus a broad private-label portfolio including tea, coffee and spices. Overlaps on organic positioning and assortment breadth but operates at materially larger scale and through its own retail network.
Direct peers
- Sonnentor: Austrian organic producer specializing in herbal teas, spices and seasonal botanicals with strong DACH retail presence. Closely comparable on product mix (tea/spices), 100% organic positioning, and independent mid-sized family-led operating model.
- Rapunzel Naturkost: German family-owned organic food manufacturer headquartered in Legau, producing organic tea, coffee, cocoa, and spices — directly comparable product mix, German organic positioning, and mid-sized independent operator profile.
- TeeGschwendner: Germany's largest specialty tea retailer and blender, headquartered in Meckenheim. Direct overlap on premium tea assortment, German specialty retail footprint and B2C plus B2B/HoReCa distribution model.
- Bünting Tee / Ostfriesische Tee Gesellschaft: German tea specialist (Ostfriesische Tee Gesellschaft) producing and distributing loose-leaf and bagged teas through retail and food service. Comparable on tea category depth, German distribution scale, and food-service channel presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
lebensbaum social profiles
Digital presencelebensbaum compliance and trust
Trust signalCompliance7 records
lebensbaum financial estimates
Financial estimateRevenue estimate
Valuation estimate
lebensbaum leadership team
Management profileNumber of profiles
lebensbaum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
lebensbaum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about lebensbaum
What does lebensbaum do?
Lebensbaum produces and sells 100% organic-certified (Bio) tea, coffee, and spices, plus complementary organic products such as salad dressings, Bio-Fix seasoning mixes, toppings, tea accessories, and themed gift sets. Sales are made through a B2C online store (lebensbaum.com) for individual consumers and a B2B online shop (gv-shop.lebensbaum.de) for restaurants, hotels, catering, and other bulk buyers in the HoReCa sector. Products are also distributed via retail/wholesale channels across Germany.
Is lebensbaum a public or private company?
lebensbaum is a private company. It is classified as family owned and is currently operating.
When was lebensbaum founded?
lebensbaum was founded in 1979. It employs 51 to 100 people.
Where is lebensbaum based?
lebensbaum is headquartered in Diepholz, Germany, in the Europe region.
How does lebensbaum make money?
One revenue line is on record: product Sales - Tea, Coffee, Spices.
Who are lebensbaum's main competitors?
Hälssen & Lyon is listed as a regional player. Broad incumbents are Dallmayr (coffee & tea), Pukka Herbs, Clipper Teas, Yogi Tea and Alnatura. Direct peers are Sonnentor, Rapunzel Naturkost, TeeGschwendner and Bünting Tee / Ostfriesische Tee Gesellschaft.
Does lebensbaum have an API?
No public API is recorded for lebensbaum.
What industry is lebensbaum in?
lebensbaum's product category is Organic Tea, Coffee & Spices. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of CRAHAEAE, Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly). Its NAICS code is 44529 and its SIC code is 2090.