ECOportátil

What ECOportátil does

ECOportátil, operating under the legal entity PortatilEco España S.L., is a Málaga-based Spanish e-commerce retailer founded in 2018 that specializes in refurbished consumer and professional electronics. The company sources, refurbishes, and resells used laptops, desktops, tablets, smartphones, and peripherals through a direct-to-consumer online storefront, applying a documented 29-point inspection and reconditioning process prior to resale. Its stated pricing positioning offers discounts of roughly 40–80% versus new-equipment retail benchmarks, and units are backed by a standard 2-year warranty that can be extended to 3 years for a €29.95 fee.

The business operates a hybrid go-to-market model. The primary surface is a self-serve B2C e-commerce site (product-led growth style, low-touch transactional), supplemented by a B2B program targeting professional resellers and small-business buyers. Financ

Name

ECOportátil

Legal name

PortatilEco España S.L.

Website

https://ecoportatil.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Refurbished Electronics Retail

NAICS

Electronics and Appliance Retailers (4492), Electronic and Precision Equipment Repair and Maintenance (8112), Consumer Electronics and Appliances Rental (532210)

SIC

Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro industry

PRIMARYCRAFAGAC

Electronics & Tech Recommerce (Refurbished Devices)

Consumer Products & Retail/E-commerce & Marketplaces/Secondhand/Resale & Recommerce Platforms

SECONDARYCRACAJAD

Certified Refurbished Electronics Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Electronics Repair, Refurbished & Pre-Owned Retail

SECONDARYCRACALAG

Refurbished, Used & Recommerce Smartphones

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Smartphones & Feature Phones

SECONDARYHDACAMAO

Refurbished & Certified Pre‑Owned Tablets/Ultrabooks

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Mobile Computing Devices (Tablets & Ultrabooks)

SECONDARYBPALAIAI

Enterprise Hardware Recycling (Servers, Storage, Networking)

Business & Public Services/Waste Management & Remediation Services/Electronic Waste (E-waste) Recycling & IT Asset Disposition (ITAD)

SECONDARYBPALAIAG

Mobile Device (Smartphone/Tablet) Trade-in & Recycling

Business & Public Services/Waste Management & Remediation Services/Electronic Waste (E-waste) Recycling & IT Asset Disposition (ITAD)

SECONDARYFSAJALAH

Consumer Electronics & Mobile Device Protection Plans

Financial & Insurance/Insurance — Motor, Property & Casualty/Warranty & Service Contract / Mechanical Breakdown Insurance

Keywords

• Refurbished laptops
• Refurbished computers
• IT asset disposition
• Computer hardware retail
• Sustainable electronics

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales (Refurbished Electronics): Primary revenue stream from selling refurbished laptops, desktops, tablets, and mobile phones from enterprise brands (Dell, HP, Lenovo, Microsoft, Apple) at 40-80% discounts vs. new retail prices.
2. Extended Warranty: Optional warranty extension from 2 years to 3 years available for purchase (€29.95), providing additional revenue per transaction.
3. Accessories and Peripherals: Sale of complementary products including chargers, keyboards, mice, bags, RAM, SSDs, cables, and adapters.
4. Device Buyback/Trade-in: Company purchases used devices from customers (Vende tu dispositivo program), creating a secondary inventory stream.
5. Professional Reseller Program: Wholesale registration for professionals and resellers to purchase refurbished equipment in bulk at preferential rates.
6. Financing Services Commission: Partnership with SeQura for installment financing generates commission revenue while enabling higher average order values.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

ECOportátil refurbishes and resells enterprise-grade laptops, desktops, tablets, and mobile phones from brands such as Dell, HP, Lenovo, Microsoft Surface, and Apple at 40-80% discounts versus new retail pricing. Each device passes through a 29-point quality inspection by certified technicians and is delivered with a 2-year warranty (extendable to 3 years for €29.95), certified ITAD data erasure, and battery certification guaranteeing minimum 2-hour autonomy.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished Laptops (Portátiles) Refurbished business laptops from brands like Dell, HP, Lenovo, and Microsoft Surface, available with Intel Core i3/i5/i7/i9 and AMD Ryzen processors, 8GB-32GB RAM, SSD storage, and Windows 11 Pro. Sold to students, professionals, designers, and power users with 29-point inspection and up to 3-year warranty.
• Refurbished Desktop Computers (Sobremesas) Refurbished desktop computers including towers, mini PCs, all-in-one (AIO), and workstations from Dell OptiPlex, HP ProDesk/EliteDesk, Lenovo ThinkCentre/ThinkStation, and Apple iMac. Sold to home users, offices, and businesses with full inspection and warranty.
• Refurbished MacBook (Macbook Reacondicionados) Refurbished Apple MacBook laptops including MacBook Air and MacBook Pro models featuring Apple M1/M3 chips and Intel processors with Retina displays. Targeted at Apple-brand buyers seeking lower prices than new.
• Refurbished Tablets and iPads Refurbished iPad tablets and Microsoft Surface devices in various generations and storage capacities, sold with inspection, data wipe, and warranty.
• Refurbished Mobile Phones (Móviles Reacondicionados) Refurbished mobile phones including iPhone models (iPhone 16 series), tested and certified with warranty and certified data erasure.
• Refurbished Monitors Refurbished computer monitors for desktop setups in various sizes and specifications, sold alongside refurbished desktops.
• Refurbished All-in-One Computers (AIO) Refurbished all-in-one desktop computers combining monitor and computer in a single unit, including Apple iMac and HP EliteOne models, sold to home and office buyers.
• Bulk Computer Lots (Lotes de Ordenadores) Bulk packages of refurbished computers sold at discounted rates for businesses, educational institutions, and resellers needing multiple units.
• Outlet / Clearance Refurbished Equipment (Zona Outlet) Discounted refurbished equipment with minor aesthetic or cosmetic imperfections that is still fully functional and warrantied; offers deeper price reductions than standard refurbished catalog.
• Computer Peripherals and Accessories (Periféricos y Accesorios) Computer peripherals and accessories including speakers, headphones, chargers, hard drives (HDD/SSD/NVMe), RAM, keyboards, mice, webcams, USB hubs, docking stations, and laptop cases sold alongside refurbished hardware.
• Networking Equipment and Cables (Redes y Cables) Networking equipment including WiFi access points, USB WiFi adapters, and cables/adaptors (DisplayPort, DVI, HDMI, USB, VGA) for desktop and laptop connectivity.
• Apple Zone (Zona Apple) Dedicated catalog section aggregating refurbished Apple products (iMac, iPad, iPhones, MacBook Air/Pro) and Apple-branded accessories (Magic Keyboard/Mouse, MacBook batteries, Apple chargers) for Apple-brand buyers.
• Professional Refurbishment Service (Servicio de Reacondicionamiento) Professional device refurbishment service including 29-point inspection, battery testing/certification, data wipe, OS installation, cleaning, and quality certification; also includes ITAD (certified data erasure) services for businesses.
• Device Buyback (Venta de Dispositivos) Device buyback/repurchase service allowing customers to sell their used iPhones, mobile phones, and computers to ECOportátil in exchange for valuation-based payouts, feeding secondary inventory.
• Computer Rental (Alquiler de Ordenadores) Computer rental/leasing service for businesses and professionals needing temporary equipment for projects, events, or interim workforce needs.
• Computers for Schools (Ordenadores para Colegios) Specialized computer packages designed for educational institutions and schools, providing cost-effective refurbished hardware bundles aligned with classroom and lab use cases.
• Wholesale/Professional Reseller Program (Programa para Mayoristas/Profesionales) Wholesale program for resellers and professional buyers providing exclusive pricing, member-area registration, and dedicated account management for bulk purchases of refurbished equipment.

Quantifiable outcome

• 40-80% savings compared to new retail prices
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SeQuracoreGTM or Marketing PartnerSeQura provides installment financing solutions enabling customers to pay for refurbished devices in 3 interest-free installments or up to 18 months with fixed fees. Partnership drives conversion rates and average order values by reducing price perception barrier. Over 1.8 million SeQura customers in Spain.
• GLS (Logistics)coreOthersPrimary logistics partner for standard and express deliveries throughout Spain (Peninsula and Balearic Islands). Offers 72-hour standard and 24-48 hour premium shipping options.
• CorreosminorOthersAlternative postal delivery option via Spanish national postal service for customers preferring pickup at local post office.
• TrustpilotminorGTM or Marketing PartnerCustomer review platform integration providing social proof and credibility through verified customer reviews and ratings.

Scale indicators5 records

Direct peers

• asgoodasnew: German refurbisher and recommerce retailer selling certified pre-owned smartphones, tablets, laptops, and cameras across Europe. Comparable certified refurbishment process and warranty-backed resale model.
• Refurbed: Austria-based refurbished electronics marketplace operating across Europe with a similar assortment of laptops, desktops, smartphones, and tablets. Directly comparable D2C recommerce model with warranty-backed certified refurbished devices.
• Back Market: Pan-European recommerce marketplace for refurbished smartphones, laptops, tablets, and consumer electronics. Closest direct competitor — same product categories, similar target customers, and overlapping geographic focus on Spain and the EU.
• Rebuy: German recommerce retailer of refurbished electronics (laptops, smartphones, tablets, consoles) and operator of a device trade-in program. Directly comparable business model combining resale, buyback, and certified refurbishment.
• Swappie: European recommerce platform specializing in refurbished iPhones and Apple devices. Overlaps with ECOportátil's Móviles Reacondicionados and Zona Apple categories; targets a similar value-conscious European consumer.

Regional players

• PC Componentes: Leading Spanish e-commerce retailer of computing components, laptops, and consumer electronics. Overlaps with ECOportátil on Spanish SMB and prosumer buyers shopping for computing equipment, though primarily new rather than refurbished.
• Worten: Iberian (Portugal-focused) consumer electronics and appliances retailer that has expanded into refurbished and renewed devices. Comparable product categories and overlapping Iberian customer base, but primarily a new-goods retailer.

Broad incumbents

• CeX (Cash Converters / Webuy): UK-based recommerce retailer with both physical stores and online channels, buying and reselling used electronics including laptops, phones, and consoles. Comparable buyback-plus-resale model, though broader and more general-merchandise oriented.
• Amazon Renewed: Amazon's certified refurbished program offers renewed laptops, desktops, tablets, and smartphones across Europe. A much larger incumbent competing on assortment, fulfillment speed, and Prime trust rather than on specialist refurbishment depth.
• Apple Trade In: Apple's direct device trade-in and refurbished resale program. Represents an OEM-controlled alternative for the iPhone, iPad, and MacBook categories that ECOportátil competes in via its Zona Apple section.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ecoport%C3%A1til

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECOportátil