（株）エコリング

Name

（株）エコリング

Legal name

株式会社エコリング (Eco Ring Co., Ltd.)

Website

https://eco-ring.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Secondhand Goods Resale Services

NAICS

Used Merchandise Retailers (459510), Jewelry Retailers (45831), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAKAGAI

Pre-owned/Vintage Jewelry & Watch Retail (Resale)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry & Watch Retail (Omnichannel/Specialty)

Keywords

• Secondhand goods purchasing
• Brand item appraisal
• Luxury goods resale
• Reuse services
• Precious metals buying

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Purchase and resale of secondhand goods: Eco Ring purchases secondhand items (brand goods, watches, jewelry, gold, antiques, daily goods, etc.) from consumers at assessed prices and resells them through retail channels and international distribution networks. Revenue is generated through the margin between purchase price and resale value.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Eco Ring purchases secondhand brand goods, watches, jewelry, gold and precious metals, antiques, and everyday items directly from individual consumers via three service channels — in-store, home-visit, and mail-in — supplemented by LINE preliminary appraisals. The purchased items are cleaned and restored using proprietary techniques, then resold domestically and through the company's international distribution network across 10 Asian markets.

Product overview

Eco Ring operates as a unified brand purchase and appraisal platform offering three integrated service channels: in-store purchase, home visit purchase, and mail-based purchase. The core service portfolio centers on professional authentication and valuation of luxury brand items (bags, watches, jewelry, accessories, clothing), complemented by ancillary services including LINE-based preliminary appraisal, a mobile application with exclusive campaigns, and temporary event-based purchasing at partner venues. The ecosystem extends through affiliated group companies offering brand repair/maintenance (Eco Ring Reshine), art and antique specialization (Ryokuwado), and an auction platform (Eco Ring The Auction). The company maintains international presence across 10 Asian markets through subsidiary operations and emphasizes environmental sustainability through reuse and recycling principles.

Differentiator

Problem solved

Functional benefit

Brands

• お宝創庫 (Otakara Soko): Comprehensive reuse services brand operated as part of the Eco Ring group
• 緑和堂 (Ryokuwado)
• エコリングリシャイン (Eco Ring Re Shine)
• エコリングソート (Eco Ring Sort)
• エコリングCS (Eco Ring CS)

Products and services

• In-store Brand Item Purchase Service (店頭買取) In-store purchase service where individual consumers bring brand items, watches, jewelry, gold, antiques, and daily goods to one of Eco Ring's retail stores for on-the-spot appraisal and purchase by a certified appraiser. Customers receive same-day payment.
• Home Visit Brand Item Purchase Service (出張買取) Home-visit purchase service in which Eco Ring appraisers travel to the customer's home or other location to appraise and purchase items on-site. Targeted at customers with large volumes, heavy items, or estate/cleanup situations who cannot easily visit a store.
• Mail-in Brand Item Purchase Service (宅配買取) Mail-based purchase service in which customers pack items using a provided kit, ship them free of charge to Eco Ring, and receive an appraisal and payment. Rejected items are returned free of charge. Operated by group company Eco Ring CS.
• LINE Preliminary Appraisal (LINE査定) Free preliminary appraisal service delivered through the LINE messaging platform; customers send photos of items to Eco Ring's official LINE account and receive an initial valuation from a professional appraiser before deciding on a purchase channel.
• Delivery Purchase Service (デリバリー買取) Delivery purchase service in which Eco Ring picks up items from the customer's location and transports them to the nearest retail store for appraisal and purchase, providing a convenient alternative for customers who cannot easily transport items themselves.
• Temporary Special Purchase Events (催事特別買取) Time-limited purchasing events held at partner venues such as Japan Post offices, Edion Namba (Osaka), Yamato Ya Shiki Kakoagawa, and WAY bookstore TSUTAYA Tondabayashi, offering on-site appraisals with promotional incentives to expand reach into communities without a permanent Eco Ring store.

Quantifiable outcome

• 98% reuse rate - approximately 98% of purchased goods are resold or recycled rather than discarded
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

23 partnerships are on record, tiered core and minor.

• KidZania (キッザニア)coreStrategic or Co-development PartnerEco Ring operates 'Reuse Shop' pavilions at KidZania Koshien and KidZania Fukuoka venues, enabling children to experience the work of appraisers. Children learn about gem appraisal, grading, and the value of goods. This educational CSR initiative helps build brand awareness among families and teaches children about reuse and sustainability.
• Japan Post (日本郵便) - Post Office locationsminorChannel Partner/ Reseller/ DistributorSpecial purchasing events held at post office branches across Japan including Honjo Post Office (Saitama), Sendai Fukudaicho Post Office (Miyagi), Nara Yamato-Harabari Post Office, and others. Events run for limited periods at each location.
• Edion (エディオン)minorChannel Partner/ Reseller/ DistributorSpecial purchasing events held at Edion Namba (Osaka) main store. Events typically run for 4 days at the store's event square location.
• WAY書店 TSUTAYA (bookstore chain)minorChannel Partner/ Reseller/ DistributorSpecial purchasing events held at WAY bookstore TSUTAYA Tondabayashi location (Osaka). Events held for limited periods in store event spaces.
• Yamato Transport (ヤマト運輸) - Yamato Ya ShikiminorChannel Partner/ Reseller/ DistributorSpecial purchasing events held at Yamato Ya Shiki Kakoagawa location (Hyogo). Events held for limited periods.
• Eco Ring Hong Kong LimitedcoreOthersOverseas subsidiary company handling international resale operations in Hong Kong region.
• Eco Ring Thailand Co., Ltd.coreOthersOverseas subsidiary company handling international resale operations in Thailand.
• Eco Ring Singapore Pte. Ltd.coreOthersOverseas subsidiary company handling international resale operations in Singapore.
• Eco Ring Malaysia Sdn. Bhd.minorOthersOverseas subsidiary company handling international resale operations in Malaysia.
• Eco Ring Philippines, Inc.minorOthersOverseas subsidiary company handling international resale operations in the Philippines.
• PT. Eco Ring IndonesiaminorOthersOverseas subsidiary company handling international resale operations in Indonesia.
• Eco Ring Cambodia CO., LTD.minorOthersOverseas subsidiary company handling international resale operations in Cambodia.
• Eco Ring Vietnam LLCminorOthersOverseas subsidiary company handling international resale operations in Vietnam.
• Eco Ring Korea Co., Ltd.minorOthersOverseas subsidiary company handling international resale operations in Korea.
• Eco Ring Taiwan Co., Ltd.minorOthersOverseas subsidiary company handling international resale operations in Taiwan.
• EcoRing SNG (advertising agency)minorOthersGroup company advertising agency handling marketing and promotional activities.
• Eco Ring Reshine (エコリングリシャイン)minorOthersGroup company specializing in repair and maintenance of brand goods, restoring purchased items to good condition for resale.
• Ryokuwado (緑和堂)minorOthersGroup company specializing in art and antique purchasing with expert knowledge in these categories.
• Otakara Souko (お宝創庫)minorOthersGroup company comprehensive reuse business.
• Best Life Ltd. (株式会社ベストライフ)minorOthersGroup company.
• Eco Ring Sort (エコリングソート)minorOthersGroup company specializing in home visit purchasing services.
• Eco Ring CSminorOthersGroup company handling LINE and mail-in purchasing services.
• Eco Ring Next (エコリングネクスト)minorOthersGroup company handling store operations in Hokkaido region.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• The RealReal: US-based luxury resale platform specializing in authenticated pre-owned jewelry, watches, and designer accessories. A useful international reference point for the luxury reuse category Eco Ring operates in, though operating in different geography.
• Poshmark (Naver): Social commerce marketplace for secondhand fashion and accessories, now part of Naver. While US-centric, it represents an alternative digital model for branded secondhand resale that could inform Eco Ring's channel strategy.
• Buyma (Enigmo): Japanese C2C marketplace specializing in luxury fashion and brand goods with international shipping. Targets similar seller demographics (luxury brand owners) and competes with Eco Ring for luxury resale inventory.

Broad incumbents

• Mercari: Japan's leading C2C marketplace enabling peer-to-peer resale of brand goods, watches, jewelry, and apparel. Competes with Eco Ring for sellers of secondhand items, though via marketplace rather than direct-purchase model.
• Yahoo! Auctions (LY Corporation): Japan's largest online auction platform handling secondhand brand goods, watches, jewelry, and collectibles. An alternative resale channel competing for the same Japanese sellers Eco Ring targets.

Direct peers

• Hard-Off Corporation: Operates Hard-Off, Mode-Off, and Book-Off branded reuse stores across Japan. While more weighted to electronics and apparel, the multi-format purchase-and-resale model and Japan-wide footprint make it a structurally comparable operator.
• Treasure Factory: Japanese reuse retailer operating combined purchase-and-resale stores (Treasure Factory and Reuse Shop SeBuDon) focused on brand goods, apparel, and lifestyle items. Comparable store format and purchasing model to Eco Ring's 354-store footprint.
• Komehyo Holdings: Japan's leading luxury reuse retailer, operating stores specializing in pre-owned jewelry, watches, brand bags, and precious metals. Directly comparable to Eco Ring in target categories, customer base, and appraiser-driven purchasing model.
• BookOff Corporation: Large Japanese secondhand retail chain with broad category coverage including books, media, apparel, and brand goods. Directly comparable in operating a nationwide purchase-and-resale store model, though with greater focus on media than Eco Ring's luxury/brand focus.
• 2nd Street (Second Street) / GEO Holdings: Operated by GEO Holdings, 2nd Street is a major Japanese reuse retail chain buying and reselling apparel, brand goods, and accessories. Same multi-store purchasing/resale model as Eco Ring with significant overlap in brand goods category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/ecoring_reuse
• YouTubeyoutube.com/channel/UC7_G41CB_0FFOeh6K36qTjg
• Facebookfacebook.com/EcoRing.jp
• Instagraminstagram.com/ecoring_official
• LinkedInlinkedin.com/company/%EF%BC%88%E6%A0%AA%EF%BC%89%E3%82%A8%E3%82%B3%E3%83%AA%E3%83%B3%E3%82%B0

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about （株）エコリング