Eddie's
Eddie's is a UK charity and operating division of The Edmund Trust, providing community-based support services for children, young people, and adults with learning disabilities across Cambridgeshire, including befriending, arts programmes, hydrotherapy, and the online Eddie's TV platform.
- Company typePrivate
- Founded1947
- HeadquartersWaterbeach, Cambridge, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Eddie's does
Eddie's is an operating division of The Edmund Trust, a registered charity (number 1030968) and company limited by guarantee headquartered in Waterbeach, Cambridge, providing community-based support services for people with learning disabilities across Cambridgeshire. Founded in 1947 as Cambridge Mencap and operating under several structural transformations (including a 2008 multi-Mencap merger, a 2011 spin-off, a 2014 rename to Eddie's, and a 2019 re-merger into The Edmund Trust), the organization delivers 13 services spanning children's services (family support and key worker collaboration), young people's services (Befriending Scheme, BefriendingWorks, Cafe Eddies, SPLAT Theatre teens), and adult services (Befriending, Artworks, SPLAT Theatre, Heron Club, Hydrotherapy Pool). In 2018, Eddie's supported 670 individuals across Cambridgeshire, with the Befriending Scheme alone changing approximately 150 lives each year. The Befriending Scheme holds the Approved Provider Standard from the Mentoring and Befriending Foundation.
The organization's technology stack is modest: Eddie's TV is delivered via Zoom video conferencing (launched 2020), donations are processed through Kindlink, JustGiving, and Amazon Smile, and forms run on Cognito Forms. Service delivery is heavily volunteer-driven, with 135+ regular volunteers supplementing a 21-person staff team. Revenue is generated through a mix of donations (with 84p of every £1 going directly to services), corporate partnerships (Holiday Inn, Cambridge Building Society, Qualcomm, MathWorks), charitable trust funding, and small service contributions (£10 per Cafe Eddies session, £50/month for Eddie's TV subscription, hydrotherapy pay-as-you-go with loyalty cards). The charity maintains a diversified but donation-dependent funding model and operates within a defined regional footprint spanning Cambridgeshire and East Anglia.
Eddie's firmographics
Firmographics- Name
- Eddie's
- Legal name
- The Edmund Trust
- Website
- https://eddies.org.uk
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eddie's is a UK charity and operating division of The Edmund Trust, providing community-based support services for children, young people, and adults with learning disabilities across Cambridgeshire, including befriending, arts programmes, hydrotherapy, and the online Eddie's TV platform.
- Ownership category
- akta.pro rank
Eddie's industry classification
Industry- Product category
- Disability Support Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190), Vocational Rehabilitation Services (62431), Educational Support Services (6117)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
- akta.pro secondary industries
- Parent & Caregiver Training for LD/Dyslexia Support (EDAKAJAJ), Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI), Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC)
Keywords
Where Eddie's is headquartered
LocationHeadquarters
- HQ city
- Waterbeach, Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Eddie's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Fundraising: Individual donations, corporate partnerships, and fundraising events. 84p of every £1 donated goes directly to delivering services. The charity is heavily reliant on donated funds for Family Support Service and Befriending Scheme.
- Service Contributions: Small contribution fees for certain services such as £10 per person for Cafe Eddies social group sessions.
- Eddie’s TV Subscription: Weekly subscription service at £50 per month (64p per session) providing interactive online sessions for people with learning disabilities.
- Hydrotherapy Pool Sessions: Pay-as-you-go sessions or loyalty cards (12 sessions for price of 10) for hydrotherapy pool access in Fulbourn, Cambridge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Eddie’s TV subscription at £50 per month |
| Usage-based | Pay-as-you-go | Hydrotherapy pool pay-as-you-go or loyalty card |
| Unit Pricing | Pay-as-you-go | Cafe Eddies drop-in social group |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Eddie's product offering
Product offeringCore offering
Eddie's provides community-based support services for people with learning disabilities across Cambridgeshire. Its portfolio spans children's, young people's, and adult services, including volunteer befriending schemes, family support services, creative arts and performing arts groups (Artworks, SPLAT Theatre, Heron Club), the Windmill Hydrotherapy Pool in Fulbourn, the Gateway Certificate in Hospitality and Catering vocational course, and Eddie's TV, an interactive online session service delivered via Zoom.
Product overview
Eddie's provides community-based support services for people with learning disabilities across Cambridgeshire. The organisation offers a unified portfolio of services organised by age group: Children's Services (family support, volunteer visits), Young People's Services (befriending schemes, social groups like Cafe Eddies, SPLAT Theatre teens), and Adult Services (befriending, Artworks arts group, SPLAT Theatre, Heron Club, hydrotherapy pool). Eddie's TV provides interactive online sessions. All services are delivered through carefully matched volunteers and trained staff, with the goal of increasing confidence, social inclusion, and independent living skills.
Differentiator
Problem solved
Functional benefit
Products and services
- Children's Services (Family Support Service) Family support service providing trained volunteers who visit children and young people up to 15 years old with learning disabilities to offer practical support, help with outings and respite care for parents and carers. For families with children with learning disabilities across Cambridgeshire.
- Young People's Befriending Scheme Befriending service for young people aged 15-25 with learning disabilities and/or Autism, providing carefully matched volunteers who visit regularly to help with activities, hobbies and outings. Approved Provider Standard-accredited; changes approximately 150 lives each year.
- BefriendingWorks Drop-in social group for people aged 16 and over with learning disabilities and/or Autism, meeting monthly at Artworks Milton Youth Centre with activities including cooking, artwork, and drama. For young people and adults with learning disabilities looking for social connection.
- Cafe Eddies Drop-in social group for people aged 16 and over with learning disabilities and/or Autism, meeting monthly on the first Saturday of the month with social activities, games, and creative pursuits. £10 contribution per person per session.
- SPLAT Theatre - Teens Performing arts group for teenagers with learning disabilities running ten-week term-time sessions covering drama, dance and singing at Coleridge Community College. For young people aged 15+ with learning disabilities.
- Adult Befriending Scheme Friendship and support service for adults aged 25 and over with learning disabilities and/or Autism, providing carefully matched volunteers who visit regularly and help with activities and outings. For adult beneficiaries across Cambridgeshire.
- Artworks Arts and crafts activity group for adults with learning disabilities, offering painting, paper mache, jewellery making, music sessions, drama and singing. Available at centres in Milton and March in Cambridgeshire.
- SPLAT Theatre Performing arts group for adults with learning disabilities, running ten-week term-time sessions covering drama, dance and singing at Coleridge Community College. For adults 25+ with learning disabilities.
- Heron Club Weekly evening social club for adults with learning disabilities (ages 20s-60s) offering arts, crafts, dominoes, jigsaws, billiards, bingo and local outings. Meets Wednesday evenings 6.45-9.00pm at St Ives Methodist Church, 4 The Waits, Saint Ives PE27 5BY.
- Gateway Certificate for Skills in Hospitality and Catering Vocational training course in hospitality and catering delivered in collaboration with Cambridge Regional College and St John's College. For young people and adults with learning disabilities seeking skills for employment.
- Windmill Hydrotherapy Pool The Windmill Hydrotherapy Pool in Fulbourn, Cambridge is dedicated to people with learning disabilities and physical support needs. Offers pay-as-you-go sessions, loyalty cards (12 for the price of 10, 6-month expiry), and private hire. Self-referral bookings available up to 7 days in advance. Pool dimensions: 10m x 5m, up to 12 bathers per session.
- Eddie's TV Interactive online session service delivered via Zoom providing structured daily activities including evenings and weekends for people with learning disabilities to socialise, learn skills, and connect with friends. Subscription: £50 per month (approximately 64p per session). Weekly guides delivered by email; accessible via phone, tablet, or laptop with internet connection.
Quantifiable outcome
- 84p of every £1 donated goes directly to delivering services
- +3 more outcomes
Companies that use Eddie's
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Eddie's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Eddie's partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Holiday Inn ImpingtoncoreHoliday Inn Impington staff and Spirit Health Club members undertook a sporting challenge (swimming 3 miles, running 30 miles, cycling 300 miles) to raise funds for a new hoist chair for the hydrotherapy pool. They have also sponsored Christmas cards, offered work experience placements, and provided gardening opportunities for the gardening group. This is a long-term relationship.
- The Cambridge Building SocietyminorThree-month partnership where all branches had Eddie's merchandise on display, and team leaders ran fundraising events. Received funds from their Cash for the Community scheme. Eddie's received almost £5,000 as a benefiting charity of their local community fund for 2018.
- Qualcomm Technologies International, Ltd.minorStaff volunteers painted the Artworks centre in Milton to make it feel like home. Qualcomm also funded the design and production of the Fundraising Guide.
- MathWorksminorStaff volunteers painted the Artworks centre in Milton alongside Qualcomm Technologies International, Ltd.
- Cambridge Regional CollegecoreCollaboration with Eddie's and St John's College for the delivery of the Gateway Certificate for Skills in Hospitality and Catering course.
- St John's CollegecoreCollaboration with Eddie's and Cambridge Regional College for the delivery of the Gateway Certificate for Skills in Hospitality and Catering course.
- Mentoring and Befriending FoundationcoreAwarded Approved Provider Standard to Eddie's Young People's Befriending Scheme for safe and effective practice in mentoring and befriending.
- Learning Disability CoalitionminorEddie is a supporter of the Learning Disability Coalition, where organisations work together to ensure there is enough public funding for people with a learning disability to have the same chances and choices as everyone else.
Scale indicators8 records
Recent moves10 records
Expansion highlights5 records
Eddie's competitors and assessment
Company assessmentBroad incumbents
- Sense: National disability charity supporting people with complex disabilities including learning disabilities. Overlaps with Eddie's on befriending, social inclusion and family services, though Sense's remit is broader (deafblind, complex needs).
- Mencap: The UK's largest learning-disability charity. Both organizations support people with learning disabilities across the lifespan via community services, befriending and family support, but Mencap operates nationally while Eddie's is regionally concentrated.
- National Autistic Society: UK charity supporting autistic people, including those with co-occurring learning disabilities. Eddie's services explicitly include autistic young people and adults (15+ cohorts), making the NAS a partial peer in beneficiary overlap and befriending-style support.
Direct peers
- United Response: National charity providing person-centred support, befriending and community activities for people with learning disabilities and mental health needs. Highly comparable to Eddie's befriending, family support and creative-arts programmes.
- Hft (Home Farm Trust): National charity supporting people with learning disabilities through supported living, residential care and community-based services. Directly comparable in mission, beneficiary cohort and community-services model to Eddie's, with greater geographic spread.
- MacIntyre: Charity providing lifelong learning, residential and community support for people with learning disabilities. Comparable to Eddie's in its multi-age, multi-service community-focused delivery and emphasis on family involvement.
Others
- CamSense (Cambridgeshire-based disability charity network): Cambridgeshire County Council disability and learning-disability commissioning framework. Eddie's operates within this local-authority ecosystem for referrals and joint funding, making it an adjacent ecosystem participant rather than a direct competitor.
- Activity Alliance (disability sport): National disability sport organization supporting inclusive physical activity for disabled people. Comparable in adjacent mission to Eddie's hydrotherapy pool, Artworks physical engagement and social-inclusion focus, though it does not deliver direct services to the same cohort.
Regional players
- Down's Syndrome Association: National UK charity providing information, support and services for people with Down's syndrome and their families. Comparable in mission to support people with intellectual/developmental disabilities, but with a narrower diagnostic focus than Eddie's.
- Camphill Families East Anglian Region: East Anglian Camphill communities offer supported living, crafts and community engagement for people with learning disabilities. Regional overlap with Eddie's geography and a similar emphasis on creative arts, social inclusion and hydrotherapy-adjacent wellbeing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Eddie's social profiles
Digital presenceEddie's compliance and trust
Trust signalCompliance3 records
Eddie's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eddie's leadership team
Management profileNumber of profiles
Profiles4 records
Eddie's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eddie's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eddie's
What does Eddie's do?
Eddie's provides community-based support services for people with learning disabilities across Cambridgeshire. Its portfolio spans children's, young people's, and adult services, including volunteer befriending schemes, family support services, creative arts and performing arts groups (Artworks, SPLAT Theatre, Heron Club), the Windmill Hydrotherapy Pool in Fulbourn, the Gateway Certificate in Hospitality and Catering vocational course, and Eddie's TV, an interactive online session service delivered via Zoom.
Is Eddie's a public or private company?
Eddie's is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Eddie's founded?
Eddie's was founded in 1947. It employs 11 to 50 people.
Where is Eddie's based?
Eddie's is headquartered in Waterbeach, Cambridge, United Kingdom, in the Europe region.
How does Eddie's make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are service Contributions, eddie’s TV Subscription and hydrotherapy Pool Sessions.
Who are Eddie's's main competitors?
Broad incumbents on record are Sense, Mencap and National Autistic Society. Direct peers are United Response, Hft (Home Farm Trust) and MacIntyre. Others are CamSense (Cambridgeshire-based disability charity network) and Activity Alliance (disability sport). Regional players are Down's Syndrome Association and Camphill Families East Anglian Region.
Does Eddie's have an API?
No public API is recorded for Eddie's.
What industry is Eddie's in?
Eddie's's product category is Disability Support Services. Its primary akta.pro industry code is BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech), with a secondary code of EDAKAJAJ, Parent & Caregiver Training for LD/Dyslexia Support. Its NAICS code is 624120 and its SIC code is 8300.