EDEKA BAUR

What EDEKA BAUR does

EDEKA BAUR (legal entity Frischemärkte BAUR Konstanz KG) is a family-owned regional grocery retailer founded in 1993 and headquartered at Reichenaustraße 36, 78467 Konstanz, Germany. The company operates 14 physical retail locations across the Lake Constance (Bodensee) region of southern Baden-Württemberg, comprising 12 EDEKA neighborhood supermarkets (Frischemärkte) ranging from 340 m² to 2,200 m² and 2 larger-format E-Centers (Konstanz 4,000 m² with 50,000+ articles; Friedrichshafen 1,800 m² with ~35,000 articles). Total sales area is 21,000 m², and the business employs approximately 840 people including 30+ apprentices across five professions. Revenue is generated through traditional in-store retail sales of groceries, fresh produce, delicatessen, meat, cheese, fish, beverages and non-food consumer goods, supplemented by in-house bakery operations under the BROTHAUS BAUR sub-brand (operating in 9-10 markets) and the Annie Times bistro at the E-Center Konstanz.

The business is a member of the EDEKA Handelsgesellschaft Südwest mbH cooperative, which provides wholesale supply, branding and operational support while allowing independent ownership under Jürgen Norbert Baur. Individual market locations are registered as separate legal entities (e.g., Frischemärkte BAUR Gailingen KG, Frischemärkte BAUR Salem KG). Supporting distribution and services include nine in-house bakery locations, third-party tenants inside E-Center Konstanz (DM Drogeriemarkt, Telekom/Vodafone Shop, ehealth Apotheke, Volksbank ATM, BOX Shop with Post/DHL/lottery/tobacco), and partnerships with Too Good To Go for food rescue and PAYBACK for loyalty. Digital infrastructure is limited to standard EDEKA group tooling: the EDEKA App for digital receipts, a Mein EDEKA-Baur online shopping list tool, regional weekly promotional brochures, and social media presence across Facebook, Instagram, LinkedIn and Twitter. No proprietary technology platform, AI capabilities, e-commerce delivery, or app under the company's own brand is evidenced.

The company's GTM motion is traditional brick-and-mortar retail with regional store-by-store expansion, including selective acquisitions of retiring independent operators (Neukauf Allensbach 2017, nah und gut Litzelstetten 2024) and new builds (Salem 2021, Gailingen 2021, Ertingen 2021). Customer segments are exclusively end consumers and households in the Bodensee region, with emphasis on regional suppliers (40+ local partners including Leinkraft, Biohof Hutt, Obst und Eier Knoblauch, Brot & Brüder) and community embeddedness (sponsorships of VfB Friedrichshafen volleyball, Südwestdeutsche Philharmonie Konstanz, food banks Tafeln, Caritas). Pricing is set per individual store and product, distributed via in-store signage and weekly 'mein Genuss' promotional brochures segmented by county (Konstanz/Bodenseekreis, Sigmaringen/Biberach). The company holds multiple industry recognitions including EDEKA Supercup 2010 (City-Market under 1,000 m²), EDEKA Supercup 2014 ('Bestes E-Center Deutschlands'), and MSC Einzelhändler des Jahres 2025 for sustainable fish assortment.

Name

EDEKA BAUR

Legal name

Frischemärkte BAUR Konstanz KG

Website

https://edeka-baur.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

EDEKA BAUR is a family-owned regional grocery retailer operating 14 EDEKA supermarkets and E-Centers across the Lake Constance region of southern Germany, serving end consumers with fresh food, regional products and in-house bakery and bistro concepts.

Ownership category

akta.pro rank

Headquarters

HQ city

Konstanz

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food Sales: Sale of food, fresh produce, delicatessen items, and non-food consumer goods through 14 retail locations including E-Centers and neighborhood supermarkets. Revenue generated through in-store customer purchases across all product categories including meat, cheese, fish, produce, beverages, and grocery staples.

Distribution channels4 records

Marketing channels6 records

Core offering

EDEKA BAUR (Frischemärkte BAUR) operates 14 physical grocery retail locations — 12 EDEKA neighborhood markets and 2 E-Centers — across the Lake Constance (Bodensee) region of southern Germany, selling food, fresh produce, delicatessen items, and non-food consumer goods. The company complements its core supermarket business with in-house bakery operations (BROTHAUS BAUR), a bistro concept (Annie Times), and ancillary in-store services.

Product overview

EDEKA BAUR operates 14 grocery retail markets (12 EDEKA supermarkets and 2 E-Centers) across the Konstanz and Bodensee region in southern Germany, with a total sales area of 21,000 m². The core offering is a full-range grocery business with emphasis on fresh foods, regional products, and quality. Supporting sub-brands include BROTHAUS BAUR (in-house bakery with 10 locations), Annie Times bistro (E-Center Konstanz), Tabac-Café-Presse convenience shop, BAUR und die Tiere pet shop, and EatHappy sushi counter. Digital services include the Mein EDEKA-Baur shopping list tool, weekly promotional offers by region, the EDEKA App for digital receipts, and the Lebensmittelrettertüte food rescue program via Too Good To Go. The company also operates an E-Center with additional tenant retailers including DM, Telekom/Vodafone, pharmacy, and post office services.

Differentiator

Problem solved

Functional benefit

Brands

• BROTHAUS BAUR: In-house bakery brand operating in EDEKA BAUR markets, offering fresh baked goods, café beverages, snacks, and hot food counter items. Known as 'Die freundliche Bäckerei' (The Friendly Bakery). Available in 9 of the 14 markets.
• Annie Times

Products and services

• EDEKA BAUR Frischemärkte (Neighborhood Markets) Twelve full-range neighborhood supermarkets ranging from 340 m² to 2,200 m², offering 10,000 to 45,000 articles including fresh produce, meat, cheese, deli items, beverages, and grocery staples for end consumers in the Bodensee region.
• E-Center (Large Format Stores) Two large-format E-Center stores (Konstanz 4,000 m² with 50,000+ articles, Friedrichshafen 1,800 m² with 35,000 articles) offering expanded assortment including specialty international products for end consumers.
• BROTHAUS BAUR (In-House Bakery) Sub-brand bakery ('Die freundliche Bäckerei') operating in 9 of the 14 EDEKA BAUR markets, selling freshly baked goods, pastries, coffee, tea, snacks, and hot food counter items with café-style seating.
• Annie Times – ESSEN & MEHR (Bistro) Bistro and restaurant concept operating inside E-Center Konstanz, open Monday–Saturday from 7:30 to 20:30, serving breakfast, daily changing lunch and dinner menus, snacks, and freshly prepared dishes for end consumers.
• Tabac – Café – Presse (Convenience Shop) Convenience shop within E-Center Konstanz selling tobacco products, newspapers, magazines, lottery tickets, books, greeting cards, coffee, and various convenience items, open 7:00 to 22:00.
• BAUR und die Tiere (Pet Supply Shop) Pet supply shop within E-Center Konstanz selling pet food, hygiene supplies, toys, and accessories for pets, open Monday–Thursday 7:00–20:00 and Friday–Saturday 7:00–21:00.
• EatHappy (Sushi Counter) Sushi to-go counter within E-Center Konstanz offering daily fresh hand-rolled sushi and authentic Asian snacks prepared by sushi masters, open Monday–Saturday 7:00–22:00.

Quantifiable outcome

• 27,600+ surprise bags rescued through Too Good To Go partnership since April 2022
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

22 partnerships are on record, tiered minor and core.

• DecathlonminorChannel Partner/ Reseller/ Distributor · 20 March 2025Decathlon operates a sports retail store (approximately 1,000 m²) on the first floor of the Friedrichshafen center at Romanshorner Platz 2, offering sports apparel, equipment, and accessories for mountain sports, cycling, water sports, and running.
• TK MaxxminorChannel Partner/ Reseller/ Distributor · 19 February 2025TK Maxx operates a discount fashion and home goods store on the first floor of the Friedrichshafen center, offering clothing, shoes, bags, and home accessories at prices up to 60% below recommended retail price.
• BOX Shop (Deutsche Post/DHL)minorGTM or Marketing PartnerBOX Shop provides postal services, DHL parcel shipping and receiving, lottery, tobacco, newspapers, and magazines at Friedrichshafen center entrance and E-Center Konstanz locations.
• Too Good To GocoreStrategic or Co-development PartnerFood rescue partnership allowing customers to purchase 'surprise bags' of unsold food items at discounted prices. Since April 2022, over 27,600 bags have been rescued across 11 markets. Part of broader 'Wir ♥ Lebensmittel' sustainability initiative.
• EDEKA LebensmittelrettertütecoreStrategic or Co-development PartnerEDEKA initiative providing discounted bags of cosmetically imperfect but edible fruits and vegetables. Helps reduce food waste while offering value to price-conscious customers.
• EDEKA Handelsgesellschaft Südwest mbHcoreStrategic or Co-development PartnerParent cooperative organization. EDEKA BAUR is one of the large genossenschaftler (cooperative members) under the EDEKA Südwest umbrella, providing supply chain, branding, and operational support.
• DM DrogeriemarktminorChannel Partner/ Reseller/ DistributorDM drugstore operates within the E-Center Konstanz mall, offering drogerie products, cosmetics, and personal care items.
• Telekom & Vodafone ShopminorChannel Partner/ Reseller/ DistributorTelecommunications retail shop operating within E-Center Konstanz mall offering mobile phones, contracts, and accessories.
• ehealth ApothekeminorChannel Partner/ Reseller/ Distributorpharmacy operating within E-Center Konstanz mall providing prescription and over-the-counter medications and health products.
• Volksbank e.G.minorGTM or Marketing PartnerBanking services with ATM located within E-Center Konstanz.
• LeinkraftcoreStrategic or Co-development PartnerRegional organic food producer from Friedrichshafen-Ettenkirch supplying organic products to EDEKA BAUR Friedrichshafen location.
• Biohof HuttcoreStrategic or Co-development PartnerOrganic farm from Friedrichshafen supplying fresh organic produce to EDEKA BAUR Friedrichshafen.
• Obst und Eier KnoblauchcoreStrategic or Co-development PartnerRegional fruit and egg farm from Friedrichshafen-Berg supplying produce to EDEKA BAUR Friedrichshafen.
• Brot & BrüdercoreStrategic or Co-development PartnerRegional bakery operating within EDEKA BAUR Friedrichshafen market, providing fresh baked goods and café seating.
• Singener Tafel e.V.coreOthersFood bank partnership where EDEKA BAUR donates surplus food to help feed those in need in the Singen area.
• Tafeln im Landkreis KonstanzcoreOthersRegular food donations to food banks in Konstanz county as part of corporate social responsibility.
• Caritas Altenhilfe Region KonstanzminorOthersSupport for elderly care facilities run by Caritas in the Konstanz region.
• Südwestdeutsche Philharmonie KonstanzminorOthersSponsor and partner for the Southwest German Philharmonic Orchestra supporting cultural events.
• VfB Friedrichshafen VolleyballminorOthersSponsorship and support for local volleyball club including video production and gift baskets for games.
• PAYBACKminorGTM or Marketing PartnerLoyalty program partnership allowing customers to earn points on purchases.
• Otto Müller Fleisch- und WurstwarencoreStrategic or Co-development PartnerRegional butcher supplying fresh meat, sausage, and cheese products to the Litzelstetten location.
• Meisterbäckerei SchneckenburgercoreStrategic or Co-development PartnerRegional bakery partner with self-service bakery shop in the Litzelstetten and Staader Straße locations.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Aldi Süd: Hard-discount grocery banner covering southern Germany including Baden-Württemberg; competes directly with EDEKA BAUR in Konstanz, Friedrichshafen, and surrounding municipalities on price and convenience.
• Lidl: Germany's largest hard-discount grocery chain (Schwarz Group), with locations across the Bodensee region competing on price; the most significant share-pressure competitor for EDEKA BAUR's discount-sensitive customers.
• EDEKA Handelsgesellschaft Südwest mbH: Wholesale cooperative and brand parent of EDEKA BAUR; supplies purchasing, logistics, and brand infrastructure to member-retailers across southern Germany. As the umbrella organization it sets assortment, pricing, and cooperative terms that govern BAUR's economics.

Direct peers

• Feneberg: Privately owned regional German supermarket chain headquartered in Kempten (Allgäu), operating full-service stores with in-house bakeries and a strong regional 'von hier' supplier story - directly comparable to EDEKA BAUR's regional-supplier and bakery-led positioning, just in a neighboring region.
• REWE Group: Germany's leading full-service supermarket chain with comparable store formats, fresh-service counters, in-store bakeries, and strong private-label positioning; competes head-to-head with EDEKA BAUR across multiple Bodensee catchment areas.
• Hit (Dohle Group): Privately owned German hypermarket/supermarket operator (Dohle Group) running HIT and Handelshof stores; operates larger-format grocery destinations comparable to E-Center-format locations in EDEKA BAUR's portfolio.
• Famila / Bünting Group: Northern German regional retail group operating Famila supermarkets and Markant stores with comparable mid-size footprints, fresh-service counters, and in-house bakeries; serves as a peer for privately-held regional grocery operators.
• tegut... Regional German full-service supermarket chain (headquartered in Fulda) known for organic, bio, and regional assortment with own-brand depth and in-store bakeries; comparable business model to EDEKA BAUR with similar emphasis on regional sourcing and premium positioning.
• Kaufland: German hypermarket/superstore operator owned by the Schwarz Group offering broad assortment including fresh, bakery, and non-food; the largest-format competitor present in Lake Constance cities like Friedrichshafen and Konstanz.

Emerging players

• Netto Marken-Discount: Smaller-format German discount grocery chain owned by the Edeka Group but operating independently; presence in the Bodensee region represents adjacent share competition at a smaller box format than EDEKA BAUR's neighborhood markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/edeka_baur
• Facebookfacebook.com/edekabaur
• LinkedInlinkedin.com/company/edeka-baur
• Instagraminstagram.com/edeka_baur

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDEKA BAUR