Edelweiss Fenster AG

What Edelweiss Fenster AG does

Edelweiss Fenster AG is a Swiss window and door manufacturer and complete solutions provider, founded in 2010 and headquartered in Wil, St. Gallen, with an owned automated production facility in Münchwilen (Thurgau) that became operational in January 2021 and is self-described as the fastest plastic window production line in Switzerland. The company manufactures and sells PVC, wood, and wood-aluminum windows across multiple branded product lines (Edel-Weiss, Edel-Spectral, Edel-Foliert, Edel-Carat, Edel-Massiva, Edel-DESIGN, Edel-LINEA, Edel-LINEAflat) alongside Schücco aluminum entrance doors, large-format sliding doors, aluminum shutters, insect and privacy protection systems, and a warehouse stock-window range priced from CHF 286 to CHF 1,070. Its proprietary Edelblitz service delivers custom plastic windows within 8 working days, positioned as unique in Switzerland and targeted at construction resellers, architects, and planners.

The company operates a multi-channel go-to-market: direct sales to private homeowners through showrooms in Wil and branch offices in Appenzell, Wattwil, and Zürich; an outside field sales team; the Edelblitz B2B reseller program for carpenters, joineries, and building planners; and warehouse pickup for stock windows. Revenue is generated primarily through one-time sales of custom-manufactured products plus professional installation, assembly, renovation, and emergency replacement services. Pricing spans unit-based stock windows and quote-based custom orders, with full-service bundling from consultation through after-sales support. Leadership consists of CEO Walter Koller (Technik and Verkauf) and management board members Heinz Lusti (Marketing, Wiederverkauf, Data Protection) and Fredy Kuratli (Technik, Verkauf). The company is privately held with no external institutional investors, funding rounds, or parent company disclosed, and operates exclusively within Switzerland.

Technology is centered on physical manufacturing automation rather than software platforms: the 100m x 25m production hall enables rapid custom plastic window production, complemented by a 6-meter-high visitor observation gallery that serves as both a marketing asset and operational transparency tool. Distribution relies on regional brand-building through sponsorships (FC St. Gallen, Schwägalp-Schwinget, local sports clubs) and content marketing (blog, homestories) targeting the Eastern Swiss private homeowner and trade partner segments.

Name

Edelweiss Fenster AG

Legal name

Edelweiss Fenster AG

Website

https://edelweissfenster.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Edelweiss Fenster AG is a privately held Swiss window and door manufacturer founded in 2010, based in Wil with automated production in Münchwilen, serving private homeowners, construction resellers, and architects across Eastern Switzerland through direct showrooms, the Edelblitz 8-day express service, and a full-service installation model.

Ownership category

akta.pro rank

Product category

Window and Door Manufacturing

NAICS

Wood Window and Door Manufacturing (321911), Metal Window and Door Manufacturing (332321), Blind and Shade Manufacturing (337920), Glass and Glazing Contractors (238150)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Windows (IMADAIAC)

akta.pro secondary industries

Interior Doors (IMADAIAB), Exterior Doors (IMADAIAA), Custom Window & Door Fabrication & Replacement (HSAPAJAI), Egress Window Installation/Replacement (HSAPAJAH), Storm Door & Storm Window Repair/Installation (HSAGAEAJ)

Keywords

• PVC window manufacturing
• Wood window fabrication
• Entrance door systems
• Sliding door installation
• Window renovation services

Headquarters

HQ city

Wil

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Window and Door Sales: One-time sale of windows, doors, sliding doors, and shutters to private homeowners and building professionals. Revenue from custom-made products as well as stock windows from warehouse.
2. Installation and Assembly Services: Full service including consultation, planning, professional installation and after-sales service for all products.
3. Emergency Replacement Services: After break-ins or damage, provide immediate replacement windows and provisional glazing services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Edelweiss Fenster AG manufactures and installs custom windows, entrance doors, sliding doors, and shutters at its production facility in Münchwilen (Thurgau), Switzerland. The company offers windows in plastic, wood, wood-aluminum, and plastic-aluminum configurations, complemented by a unique express service (Edelblitz) delivering custom plastic windows within 8 working days. Full-service support covers consultation, planning, installation, and after-sales service for both private homeowners and trade partners.

Product overview

Edelweiss Fenster AG is a complete solutions provider for windows, doors, and related building products, operating as a Swiss manufacturer with its own production facility in Münchwilen (Thurgau). The product portfolio is organized around two main categories: (1) windows (Fenster) available in multiple material configurations — Kunststoff/PVC (Edel-Weiss, Edel-Spectral, Edel-Foliert, Edel-Carat), Holz (Edel-Massiva), and Holz-Alu (Edel-DESIGN, Edel-LINEA, Edel-LINEAflat) — and (2) a complementary range of doors (Haustüren via Schüco/Alusystems), sliding doors (Hebeschiebetüren), aluminum shutters (Läden), insect protection (Insektenschutz), privacy solutions (Sichtschutz), and stock windows (Lagerfenster). Supporting services include the proprietary Edelblitz express delivery service (8 working days), full-service consultation, planning, installation, renovation, and burglar protection. The company operates as a single unified offering without a modular software platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Edelblitz: Switzerland's unique express window service offering plastic windows within 8 working days. Targets architects, planners, and resellers such as carpentry and timber companies.

Products and services

• Edel-Weiss

Quantifiable outcome

• 8 working days express window delivery (Edelblitz service)
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered regional, minor and core.

• FC St. Gallen (FCSG)regionalGTM or Marketing PartnerOfficial partner of FC St. Gallen, one of Switzerland's major football clubs based in St. Gallen. Provides brand visibility through club sponsorship.
• Schwägalp-SchwingetregionalGTM or Marketing PartnerSwiss traditional wrestling event sponsor. Donated prize cow 'Soleil' as live prize at Schwägalp festival, demonstrating regional commitment and Swiss traditions.
• Local Sports ClubsminorGTM or Marketing PartnerVarious regional sponsorships including Damenriege Appenzell, Jazztage Lichtensteig, FC Kirchberg, FC Wattwil Bunt, Handballclub Büelen Nesslau, Tennisclub Wattwil, and Genossenschaft Schnee Horn Appenzell.
• Edelweiss Pizzeria & Restaurant (Zwei Brüder)minorGTM or Marketing PartnerRestaurant sponsorship in Appenzell, demonstrating community engagement and local business relationships.
• Schreinereien und Zimmereien (Joineries and Carpenter Shops)coreChannel Partner/ Reseller/ DistributorNetwork of resellers including carpenters and joineries that sell Edelweiss windows through Edelblitz service for their construction projects.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• 4B Fenster AG: Swiss high-end window and door manufacturer specializing in wood-aluminum premium windows; competes in the same Swiss premium architectural segment with comparable product positioning and Swiss-made value proposition.
• EgoKiefer AG: Swiss window and door specialist and one of the largest domestic competitors; offers comparable PVC, wood, and aluminum windows with nationwide showroom and dealer coverage, making it the closest head-to-head competitor in the Swiss market.
• Gaulhofer Industrie Holding GmbH: Austrian window and door manufacturer offering PVC, wood, and wood-aluminum windows with established Swiss dealer network; competes directly with Edelweiss in the medium-to-premium segment via similar product mix and delivery speed claims.
• Josko Fenster und Türen GmbH: Austrian premium wood and wood-aluminum window manufacturer with growing Swiss dealer presence; competes in the higher-end architectural segment where Edelweiss markets its Edel-DESIGN and Edel-LINEA lines.

Others

• REHAU AG + Co: Global polymer and PVC window profile supplier whose systems underpin much of the European window industry; comparable as a potential upstream competitor (profile systems) and indirect competitive force shaping Swiss PVC window economics.
• Roto Frank AG: German hardware and window/door system component supplier; comparable as an ecosystem participant supplying hardware used in window manufacturing, with broader portfolio across European window markets.
• Schüco International KG: German system provider whose aluminum entrance door platforms (ADS) Edelweiss uses and rebrands as its Schücco Haustüren line; comparable because Schüco-branded systems are part of Edelweiss's door offering, while Schüco also competes at the higher end of the Swiss market.

Broad incumbents

• Finstral AG: South Tyrol-based premium window and door manufacturer with broad DACH presence; directly competes with Edelweiss in the PVC, wood, and wood-aluminum window segments across Switzerland, but operates at substantially larger scale and broader geographic footprint.
• Internorm Fenster GmbH: Austria's largest window manufacturer offering PVC, wood-aluminum, and aluminum windows with strong Swiss dealer network; competes in similar product categories and customer segments but at much greater scale and brand reach.

Emerging players

• VELUX Schweiz AG: Global roof window specialist with strong Swiss presence; adjacent peer in fenestration, targeting a different niche (roof/skylight) but competing for the same renovation and homeowner budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/edelweissfensterag
• LinkedInlinkedin.com/company/edelweissfenster
• Instagraminstagram.com/edelweissfensterag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edelweiss Fenster AG