Hotel Edelweiss Grossarl

What Hotel Edelweiss Grossarl does

Hotel Edelweiss Grossarl operates a five-star alpine luxury resort branded as DAS EDELWEISS Salzburg Mountain Resort in Grossarl, in the Salzburg province of Austria. It is operated by Hettegger Hotel Edelweiss GmbH, a third-generation family-owned business run by the Hettegger family, with Peter and Karin Hettegger currently leading operations. The property offers ski-in/ski-out access, a 7,000 m² Mountain Spa, seven dining venues, in-house childcare from birth, and a 20+ category room and suite inventory priced from approximately €255 per person up to €4,420 per night for its Penthouse.

The business model is a full-service luxury hospitality operation targeting affluent leisure guests, predominantly families and couples seeking an alpine winter and summer experience. Revenue is generated through accommodation, seven F&B outlets, spa treatments, and ancillary services (childcare, events). Distribution is anchored by direct booking channels supplemented by membership in the Preferred Hotels & Resorts Legend Collection and access to the I Prefer loyalty program, with the property also operated as a sister brand alongside EDELWEISS Berchtesgaden in Germany. There is no public disclosure of AI capabilities, technology stack details, or financial statements.

Name

Hotel Edelweiss Grossarl

Legal name

Hettegger Hotel Edelweiss GmbH

Website

https://edelweiss-grossarl.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Edelweiss Grossarl is a third-generation, family-owned five-star alpine luxury resort (DAS EDELWEISS Salzburg Mountain Resort) in Grossarl, Austria, offering ski-in/ski-out access, a 7,000 m² spa, seven dining venues, and full-service leisure hospitality for affluent travelers, with a sister property in Berchtesgaden, Germany.

Ownership category

akta.pro rank

Product category

Luxury Alpine Resort & Mountain Spa Hospitality

NAICS

Traveler Accommodation (7211), Skiing Facilities (713920)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury alpine hotel
• Mountain spa wellness
• Ski-in ski-out resort
• Family vacation retreats
• Gourmet dining venues

Headquarters

HQ city

Grossarl

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Luxury Accommodation: The hotel generates primary revenue through room rentals across 20+ room categories ranging from double rooms (from €255/person) to the Penthouse Suite (€4,420/room). Pricing varies by season, room type, and included services. Most bookings include half-board (Genuss Kulinarik) as standard.
2. Mountain Cuisine & Dining: Multiple on-site restaurants and bars including Restaurant Hoamat 78, Sirloin Grill & Dine (2 Gault Millau toques), Sushi Bar & Sakura, Alpinbar, Winebar Kork & Gloria, Spa Bistro, and Poolbar Chill & Cheers generate revenue through à la carte dining, wine pairings, and exclusive culinary experiences.
3. Mountain Spa & Wellness Services: Revenue from spa treatments, private spa bookings, day spa access, hairdresser services (Edelhaar), and EDELWEISS Natural Cosmetics products. Spa packages like Mountain Spa MOMENTE (from €335/person/night) provide bundled wellness experiences.
4. Specialized Retreats & Experiences: Premium curated experiences including Reformer Pilates Retreats (€1,065-€1,285/person), EDELWEISS Grand Cru wine experiences (€660-€840/person), Vitality Retreats (€1,315/person), and seasonal packages like AdventMOMENTE and Grossarler Genussgipfel.
5. Childcare & Family Services: Professional childcare services from birth, with free childcare for children 3+ years in Prinzenland, and paid individual childcare for babies and toddlers (€25-€60/hour).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

DAS EDELWEISS Salzburg Mountain Resort is a family-owned 5-star alpine resort in Grossarl, Austria, selling luxury accommodation (rooms and suites with half-board), a 7,000 m² Mountain Spa with Adults Only, Family, and Private Spa Suites, seven on-site dining venues, professional childcare from birth, and curated seasonal experiences. Revenue is generated primarily through room/suite stays bundled with EDELWEISS Genuss Kulinarik half-board, à la carte dining, spa treatments and packages, and themed retreat packages for couples, families, and groups.

Product overview

DAS EDELWEISS Salzburg Mountain Resort is a 5-star luxury hotel operated by the Hettegger family in Grossarl, Austria. The property operates as a unified luxury resort offering diverse accommodation options (rooms and suites ranging from 25m² double rooms to 315m² penthouse), a 7,000m² Mountain Spa with multiple zones (adults-only, family, private suites), EDELWEISS Mountain Cuisine across seven dining venues (gourmet restaurant, steakhouse, sushi bar, bars), comprehensive family childcare from birth through teens, ski-in/ski-out access, and curated experiences. The property also offers themed stay packages (MOMENTE series) and maintains proprietary EDELWEISS Natural Cosmetics for spa treatments.

Differentiator

Problem solved

Functional benefit

Brands

• EDELWEISS Mountain Cuisine: The resort's culinary brand encompassing multiple dining venues including Restaurant Hoamat 78, Sirloin Grill & Dine, Sushi Bar & Sakura, Alpinbar, Winebar Kork & Gloria, Spa Bistro, and Poolbar Chill & Cheers.
• EDELWEISS Mountain Spa
• EDELWEISS Kinderwelt
• EDELWEISS Natural Cosmetics

Products and services

• Rooms & Suites (luxury accommodation) Tiered luxury alpine accommodation from 25 m² superior double rooms up to a 315 m² Penthouse Suite, available in spa-suite, adults-suite, family-suite, and panorama variants, with rates including the EDELWEISS Genuss Kulinarik (gourmet half-board) and directed at affluent leisure travelers.
• EDELWEISS Mountain Spa 7,000 m² wellness facility with Adults Only, Family, and Private Spa Suites zones featuring indoor/outdoor pools, multiple saunas, treatment rooms, day-spa, hairdresser (Edelhaar), and natural cosmetics, offered to hotel guests and external day-spa visitors.
• EDELWEISS Mountain Cuisine (dining venues) Culinary program across Restaurant Hoamat 78 (Austrian gourmet), Sirloin Grill & Dine (steakhouse with 2 Gault & Millau toques), Sushi Bar & Sakura, Alpinbar, Winebar Kork & Gloria, Spa Bistro, and Poolbar Chill & Cheers, serving hotel guests and à la carte visitors.
• EDELWEISS Kinderwelt (children's world and childcare) Comprehensive childcare and kids' programming from birth through teens across four age-segregated zones (Baby Mountain, Prinzenland, Young Mountain, Cool Mountain), plus a water slide park and supervised activities, available to hotel families.
• Ski-In & Ski-Out access Direct ski piste access enabling guests to ski in and out of the resort, sold as part of the winter accommodation offering and ski-related packages.
• EDELWEISS Insider Deals Multi-night wellness package offering accommodation with half-board, a €100 per-person voucher redeemable for spa treatments or Spa Bistro, and full Mountain Spa access across specific 2026 date windows.
• Mountain Spa MOMENTE Spa-focused retreat package of 1–4 nights with breakfast, a €50 spa voucher per room, and full Mountain Spa access including Adults Only areas.
• PaarMOMENTE (couples retreat) Romantic 2-night couples retreat in Adults Only Spa Suites featuring chilled sparkling wine, pralines, 6-course gourmet dinner with wine pairing, and full Mountain Spa access.
• FamilienMOMENTE (family package) Family-oriented 4–7 night package covering Family Mountain Spa, water slide park access, free Prinzenland childcare from age 3, and a couples Hot Private Spa treatment.
• GenussMOMENTE (culinary experience) 3-night culinary package pairing multi-course dinners at the Sirloin restaurant and EDELWEISS tasting menus with wine pairings, plus full Mountain Spa access.
• Reformer Pilates Retreat Specialized multi-day Reformer Pilates retreat program with expert instructors, including accommodation and wellness access at the resort.
• EDELWEISS Grand Cru (wine experience) Curated wine experience event featuring tastings with premier partner estates Alois Lageder, Louis Roederer, F.X. Pichler, and Château Angélus.
• Vitality Retreat Multi-night Vitality retreat program combining personal wellness, fitness, and rejuvenation programming at the resort, sold as a packaged experience.
• EDELWEISS Natural Cosmetics Proprietary natural skincare product line used during spa treatments and sold as retail merchandise to guests.
• Exclusive Living Experiences Curated luxury extras such as Mercedes-Benz driving experiences, Cultural City Salzburg tours, and Sound of Music experiences, sold as optional in-stay add-ons.
• Active program (hiking, biking, skiing, yoga, fitness, tennis, golf) Year-round guided and self-guided alpine activities including hiking, biking, skiing, yoga, fitness, tennis, and golf, integrated into guest stays.
• I Prefer Membership (loyalty enrollment) Enrollment into the I Prefer loyalty program operated by Preferred Hotels & Resorts, providing point accrual and redemption access across 600+ luxury hotels.

Quantifiable outcome

• 99 out of 100 points in Falstaff Hotel Guide 2025 - Top 10 Hotels Austria
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ DistributorDAS EDELWEISS is a member of the Legend Collection, the highest tier of Preferred Hotels & Resorts. This membership provides global distribution through Preferred's website and reservation network, reaching affluent luxury travelers worldwide. The partnership enhances the hotel's visibility among discerning global travelers seeking independent luxury properties.
• I PrefercoreChannel Partner/ Reseller/ DistributorThe I Prefer loyalty program, operated by Preferred Hotels & Resorts, enables guests to earn and redeem points across 600+ participating luxury hotels. DAS EDELWEISS participation allows the hotel to attract loyalty-conscious travelers and generate repeat bookings through point redemption.
• Mercedes-BenzminorStrategic or Co-development PartnerMercedes-Benz partnership offering exclusive driving experiences for hotel guests, combining luxury automotive experiences with luxury hospitality.
• EDELWEISS BerchtesgadencoreOthersSister hotel property also operated by the Hettegger family in Berchtesgaden, Germany. The two properties are promoted together, offering guests the opportunity to experience both Austrian and German alpine hospitality under the same family ownership.
• Uschi Liebl PRminorGTM or Marketing PartnerExternal PR agency supporting hotel communications and media relations. Contact: Christin Neuwirt, based in Munich, Germany.
• Alois LagederminorGTM or Marketing PartnerPremium wine partner featured in the EDELWEISS Grand Cru 2026 event, offering exclusive wine tasting experiences pairing hotel dining with Alois Lageder wines.
• Louis RoedererminorGTM or Marketing PartnerChampagne house featured in EDELWEISS Grand Cru 2026 event, offering exclusive champagne tasting experiences as part of the luxury culinary program.
• F.X. PichlerminorGTM or Marketing PartnerRenowned Austrian wine estate featured in EDELWEISS Grand Cru 2026 event, showcasing world-class Austrian wines alongside hotel culinary offerings.
• Château AngélusminorGTM or Marketing PartnerPremier French wine estate featured in EDELWEISS Grand Cru 2026 event, offering exclusive fine wine experiences for discerning guests.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Burg Vital Oberlech: 5-star luxury ski-in/ski-out resort in Lech am Arlberg, Austria, with a comparable family-owned feel, top-tier spa, and Michelin/Gault&Millau culinary credentials. Directly comparable on category, geography, and target guest profile.
• Hotel & Spa Resort Bad Moos – Dolomites: 4-star superior alpine resort in the Dolomites with ski access, spa, and family programs. Comparable alpine wellness/ski family model, though at a slightly lower star rating.
• Hotel Aurelio Lech: Small luxury alpine hotel in Lech am Arlberg with ski-in/ski-out, intimate suites, and a Michelin-rated restaurant. Closely comparable on premium pricing and guest experience even at a smaller scale.
• Tennerhof Gourmet & Spa de Charme: Relais & Châteaux luxury hotel near Kitzbühel, Austria, with a Michelin-recognized gourmet restaurant and a high-end spa. Comparable on the luxury culinary-wellness positioning in the Austrian Alps.
• Hotel Almhof Schneider: Family-run luxury 5-star hotel in Lech with ski-in/ski-out access, expansive spa, and a multi-generation hospitality tradition. Operates at the same premium tier and price point in the Austrian Alps.
• Forsthofgut Nature Resort: Award-winning 5-star family-run alpine resort in Leogang, Austria, combining ski access, large spa/wellness, and comprehensive family offerings — directly comparable on all-season positioning and family-childcare model.

Broad incumbents

• Badrutt's Palace Hotel: Iconic luxury alpine hotel in St. Moritz with ski access, legendary spa, multiple restaurants, and a broader international reputation. Comparable luxury positioning but at significantly larger scale and broader geographic draw.
• Park Hyatt Zermatt: Chain-operated luxury alpine hotel in Zermatt with ski-in/ski-out, large spa, and Michelin-credentialled dining. Comparable luxury ski positioning but as part of a global brand portfolio.
• The St. Regis Aspen Resort: Chain-affiliated luxury ski-in/ski-out mountain resort with a large spa and family amenities. Comparable on the luxury ski resort + family + wellness proposition but operated by a global hospitality group rather than as an independent.

Regional players

• Hotel ElisabethKirchberg: Family-run 4-star superior wellness hotel in the Austrian Alps (Kitzbühel area) with a strong spa and culinary focus. Comparable on the Austrian family alpine wellness model, though positioned below the 5-star tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/DASEDELWEISSSalzburgMountainResort
• Facebookfacebook.com/DasEdelweissSalzburgResort
• Instagraminstagram.com/das_edelweiss_salzburg_resort/?hl=en
• LinkedInlinkedin.com/company/hotel-edelweiss-grossarl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Edelweiss Grossarl