Hotel Edelweiss & Gurgl

What Hotel Edelweiss & Gurgl does

Hotel Edelweiss & Gurgl Scheiber GmbH operates a four-star superior alpine hotel at 1,930 metres elevation in Obergurgl, at the southern end of the Ötztal Valley in Tyrol, Austria. Established in 1889 and family-owned under the Scheiber family, the property was completely renovated in winter 2020 and offers direct ski-in/ski-out access to the Obergurgl-Hochgurgl ski area, surrounded by 21 peaks above 3,000 metres. The core product set comprises rooms and suites named after local mountains, Gletscherblick self-catering apartments, four food-and-beverage outlets (À La Carte Restaurant, Fondue Restaurant, Bar & Fireside Lounge, terrace), and a 1,200 m² Glacier SPA with pools, sauna, beauty treatments and fitness club. An on-site ski rental shop (Scheiber Sport), ski school partnership, mountain restaurants (Zirben Alm, Ramolhaus), riding stables and Meetings & Seminars facilities extend the offer. The hotel sells themed multi-night packages (Powder Snow Weeks, All-Inclusive Skiing, Spa on the Ski Slopes) with pricing roughly €1,028–€1,932 per person for 4–7 nights including half-board, ski access and spa; à la carte suite pricing reaches approximately €7,373 per person per week with half-board.

The business model is direct-to-consumer, with no disclosed OTA or third-party reseller dependency. Distribution runs through the hotel's own website on a Seekda booking engine, supported by phone reservations, a non-binding enquiry form, Vee24 live chat and the on-site reception team. Marketing is executed primarily through ADDITIVE's marketing automation, newsletter, landing page and voucher modules (in partnership since 2005), with Sportalpen handling web design, Anfang.team handling sales management, and demand generation supported by Google Analytics, Google Ads remarketing, Facebook Pixel, Hotjar behavior analytics and a Panomax 360° livecam. Geographic demand is sourced primarily from Austria, Germany, Switzerland and the Netherlands. The technology stack is conventional hospitality tooling — booking, analytics, marketing automation and accessibility compliance (Eye-Able) — with no proprietary AI, ML or data platform components. Pricing is seasonal, varies by room type, and includes ancillary surcharges such as a €30/day pet fee; cancellation policies are flexible for direct bookings.

Name

Hotel Edelweiss & Gurgl

Legal name

Hotel Edelweiss & Gurgl Scheiber GmbH

Website

https://edelweiss-gurgl.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Edelweiss & Gurgl is a family-owned, four-star superior alpine hotel in Obergurgl, Tyrol, operating since 1889 with direct ski-in/ski-out access at 1,930 metres, offering rooms, suites, apartments, multiple restaurants, a 1,200 m² spa and ski services to affluent leisure travellers, families and event groups.

Ownership category

akta.pro rank

Product category

Luxury Alpine Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Mountain & Alpine Lodges (THAGAIAE)

Keywords

• Luxury alpine hospitality
• Ski resort accommodation
• Mountain wellness retreats
• Alpine dining services
• Spa resort amenities

Headquarters

HQ city

Obergurgl

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Room Revenue (Accommodation): Primary revenue from hotel room and suite rentals. Accommodations are offered as single rooms, double rooms, family rooms, and suites. Pricing varies by room type and season. Both bed-and-breakfast and half-board (breakfast + dinner) options are available.
2. Package Deals (Ski, Spa, Family): Pre-packaged multi-night stays combining accommodation with spa access, ski services, and dining. Examples include Powder Snow Weeks (from €1,715/p.p. for 7 nights), All-Inclusive Skiing package (from €1,932/p.p. for 7 nights), and Spa on the Ski Slopes (from €1,028/p.p. for 4 nights).
3. Food & Beverage: Revenue from on-site dining including the main restaurant (haute cuisine, award-winning), Fondue Restaurant, À La Carte Restaurant, Bar & Fireside Lounge, and terrace. Half-board is included in many packages. Breakfast buffet and 5-course dinner menu are standard inclusions.
4. Spa & Wellness Treatments: Revenue from the Glacier SPA (1,200 m²) including pool and sauna access, beauty treatments, spa treatments, and fitness club. Spa access is included in most packages as a standard service.
5. Ski Rental Shop & Services: In-hotel ski rental shop (Scheiber Sport) and ski storage with boot dryer. 10% discount on ski rental for hotel guests. Ski-in & Ski-out access included. Mountain restaurants (Zirben Alm, Ramolhaus, Top Mountain Star) also generate food & beverage revenue.
6. Vouchers / Gift Vouchers: Hotel Edelweiss & Gurgl vouchers are sold through the hotel's website via ADDITIVE voucher software. Vouchers are sold for gifts and can be redeemed against any hotel service.
7. Event Hosting (Meetings & Seminars): Meetings & Seminars facilities are offered for corporate and private events. The hotel has dedicated meeting spaces, including Ramolhaus (a mountain hut used as an event venue) and conference facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Hotel Edelweiss & Gurgl is a 4-star superior hotel located in Obergurgl in the Tyrolean Alps of Austria at 1,930m altitude. It provides overnight accommodation in rooms, suites, and apartments, complemented by on-site dining, spa and wellness facilities, and ski-related guest services catering to alpine vacationers. The property has been operating under the Scheiber family since 1889.

Product overview

Hotel Edelweiss & Gurgl is a four-star superior mountain hotel in Obergurgl, Tyrol, Austria, operated as a single unified hospitality service since 1889. The hotel underwent a complete renovation in winter 2020, modernizing its accommodations, spa facilities, and common areas. The product portfolio centers on core hospitality services: premium accommodations (Rooms & Suites named after local mountain peaks including the Edelweiss 1889 Panorama Suite, plus Gletscherblick Apartments), dining experiences (À La Carte Restaurant, Fondue Restaurant, Bar & Fireside Lounge, and Terrace), and wellness (Glacier SPA spanning 1,200 m² with pools, sauna, fitness, and beauty treatments). Adjacent services include Ski-In & Ski-Out access with on-site rental shop, ski school partnerships, family facilities, meeting/seminar spaces, riding stables, and mountain restaurants (Zirben Alm, Ramolhaus). The hotel also offers themed package products (Powder Snow Weeks, All-Inclusive Skiing, Spa on the Ski Slopes) and digital services (online booking, voucher system, live chat, webcam/weather). The Rooms & Suites, Glacier SPA, and dining venues form the core product pillars, supported by ski services and digital booking infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms and Suites
• Self-Catering Apartments
• On-Site Restaurant and Dining
• Spa and Wellness Facilities
• Ski Guest Services

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ADDITIVE SrlcoreGTM or Marketing Partner · 1 January 2005ADDITIVE Srl (headquartered in Lana, South Tyrol, Italy) has been a tourism marketing agency partner since 2005. ADDITIVE provides the hotel with ADDITIVE+ LANDINGPAGE (optimized sales landing pages), ADDITIVE+ MARKETING AUTOMATION (CRM-based direct marketing), ADDITIVE+ NEWSLETTER (email newsletter distribution), and ADDITIVE+ VOUCHERS (online voucher software). ADDITIVE supports the hotel's online booking and marketing automation efforts and has insight into Google Analytics data collected on the hotel's website.
• Anfang.team SalesmanagementminorGTM or Marketing PartnerAnfang.team Salesmanagement handles hotel marketing, strategy, and sales management for Hotel Edelweiss & Gurgl. This is listed in the website's legal notice/imprint section as a service provider supporting the hotel's commercial operations.
• Sportalpen - MarketingminorGTM or Marketing PartnerSportalpen - Marketing handles the concept, web design, implementation, and marketing for the hotel's website. Listed in the website's legal notice/imprint section.
• Seekda (Booking Engine)coreTechnology or IntegrationSeekda powers the hotel's online booking engine (booking.edelweiss-gurgl.com), enabling real-time room availability, online reservations, and payment processing for direct bookings through the hotel's website.
• Skischule Obergurgl (Ski School)coreStrategic or Co-development PartnerThe Skischule Obergurgl (ski school) operates adjacent to the hotel, offering ski courses for all ages and levels. The ski school features a rollator/escalator from the hotel's ski cellar directly to the ski school meeting point. Children's ski courses are available from age 3.5, including Bobo Mini Club and Bobo Club with optional full-day childcare.
• Scheiber Sport (Ski Rental & Shop)coreStrategic or Co-development PartnerScheiber Sport operates the ski rental shop and sports store within the hotel, providing guests with ski equipment rental, ski service, and sports goods. The shop is connected to the hotel via a rollator/escalator from the ski cellar. Hotel guests receive a 10% discount on ski rentals.
• Ötztal TourismusminorGTM or Marketing PartnerÖtztal Tourismus is the regional tourism board for the Ötztal Valley, including Obergurgl-Hochgurgl. Images on the hotel's website credit © Ötztal Tourismus, and the hotel is promoted through regional tourism channels. The Top Mountain Crosspoint, a joint motorcycle museum and visitor center, is also featured as a local attraction.
• Raiffeisen-Landesbank Tirol AGminorOthersRaiffeisen-Landesbank Tirol AG is the hotel's banking partner. The bank's IBAN and BIC details are provided in the legal notice for payment processing.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hotel zur Tenne, Sölden: Boutique 4-star ski hotel in Sölden with direct ski access, full restaurant, and wellness facilities. Comparable DTC-driven, family-operated alpine hotel in the same valley.
• Hotel Trofana Royal, Ischgl: 5-star superior luxury ski-in/ski-out hotel in Ischgl, Tyrol, with award-winning restaurants, large spa, ski concierge, and high-end packages. Strong comparable for premium Tyrolean ski hospitality and ADR positioning.
• Hotel Alpenrose, Obergurgl: 4-star superior family-run hotel located directly in Obergurgl with ski-in/ski-out, comparable premium rooms, spa facilities, and Tyrolean hospitality. Most direct geographic competitor.
• Hotel Das Central, Sölden: 5-star family-run ski hotel in Sölden (same Ötztal valley), offering comparable luxury alpine service, multiple restaurants, spa, and direct ski access. Closest geographic premium peer.
• Hotel Austria & Suites, Obergurgl: 4-star superior hotel in Obergurgl with direct piste access, family-focused facilities, spa, and Austrian half-board offerings. Direct competitor within the same village.
• Hotel Arlberg, Lech am Arlberg: 5-star ski hotel in Lech am Arlberg with direct slope access, fine dining, spa, and family ownership heritage. Comparable premium Austrian Alps ski-in/ski-out luxury hotel.
• Aurelio Lech, Lech am Arlberg: Luxury boutique ski hotel in Lech combining slopeside access, fine dining, and exclusive Chalet Aurelio apartments. Comparable premium Austrian ski-luxury DTC model with similar ADR ceiling.
• Hotel Bergland, Sölden: 5-star superior family-operated ski hotel in Sölden with extensive spa, multiple restaurants, kids' facilities, and direct piste access. Strongly comparable full-service luxury alpine product in the Ötztal ski corridor.
• Hotel Tannenhof, St. Anton am Arlberg: 5-star ski hotel in St. Anton with direct piste access, alpine spa, and Tyrolean fine dining. Comparable premium family-operated ski-in/ski-out hotel in another high-end Austrian destination.

Regional players

• The Chedi Andermatt, Switzerland: 5-star alpine luxury hotel in Andermatt, Switzerland, combining ski-in/ski-out access, multiple restaurants, award-winning spa, and high-altitude positioning. Comparable product and pricing tier across the broader alpine luxury ski market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-edelweiss-gurgl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Edelweiss & Gurgl