Edgewood Golf Course

What Edgewood Golf Course does

Edgewood Golf Course is a 36-hole semi-private golf facility located at W. 240 S. 10050 Castle Road in Big Bend, Wisconsin, approximately 20 miles southwest of Milwaukee. Founded in 1969 and family-owned and operated, the facility operates two distinct 18-hole courses — the Oaks Course (a challenging layout featuring rolling hills, woods, lakes, and the winding Fox River) and the Pines Course (a walking-friendly, forgiving design favored by walkers) — serving recreational golfers of every skill level. The facility is staffed by 19 employees and led operationally by Head Golf Professional John Freeman and Course Superintendent Jeff Millies (CGCS).

The business generates revenue across five primary streams: (1) green fees and cart rentals on both courses ($20 for 18-hole cart, $10 for 9-hole), (2) annual and multi-year memberships across seven tiers ranging from $610 (Youth) to $3,760 (Husband/Wife with Cart for 2) plus private cart storage add-ons, (3) corporate and private golf outings with custom packages, (4) TaylorMade custom club fitting services and pro shop merchandise sales, and (5) electronic gift cards redeemable for green fees, cart fees, and merchandise. Tee times are booked through the ForeUp software platform, and a TaylorMade Premier Fitting Center with launch monitor technology (GC Quad/GC Quad Max) enables data-driven custom club building with 2,000+ shaft and grip combinations, syncing to TaylorMade's myFittingExp platform for ongoing performance tracking.

Customer segments span individual recreational golfers, members, golf outing organizations, league participants (Men's Club, Monday/Tuesday Ladies Leagues, Spark Golf), junior golfers, and custom-fitting customers. Distribution is regional and direct-to-consumer, primarily via the company website with integrated booking, online membership purchase, gift card sales, and on-site pro shop and event inquiries. The go-to-market motion is direct, with no third-party reseller channels. There is no venture capital, institutional investment, parent company, or acquisition history; ownership remains with the founding family.

Name

Edgewood Golf Course

Legal name

Edgewood Golf Course

Website

https://edgewoodgolf.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Edgewood Golf Course is a family-owned, 36-hole semi-private golf facility in Big Bend, Wisconsin, operating two 18-hole courses plus memberships, outings, TaylorMade custom fittings, and pro shop sales for recreational golfers.

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Golf course operations
• Golf memberships
• Custom club fitting
• Golf outings
• Golf instruction

Headquarters

HQ city

Big Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Green Fees and Cart Rentals: Core revenue from golf play fees for 18-hole and 9-hole rounds, plus golf cart rentals.
2. Golf Memberships: Annual and multi-year membership passes offering unlimited or limited green fees with additional benefits including driving range access, WSGA handicap, and pro shop discounts. Categories include 7-Day Full Unlimited, 5-Day Limited Weekdays Only, with various add-ons for private cart storage and trail fees.
3. Golf Outings and Events: Corporate and private golf event hosting with custom packages including green fees, carts, range balls, and professional on-course contest setup.
4. Custom Club Fitting and Pro Shop: TaylorMade club fitting services and pro shop merchandise sales including clubs, balls, apparel, and accessories.
5. Gift Cards: Electronic gift cards redeemable for green fees, cart fees, and pro shop merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Edgewood Golf Course is a 36-hole semi-private golf facility in Big Bend, Wisconsin, operating two distinct 18-hole courses — the Oaks Course (challenging championship-style layout) and the Pines Course (walking-friendly). The facility offers annual memberships, golf outings and corporate events, private and group instruction, junior golf programs, custom club fitting through its on-site TaylorMade Premier Fitting Center, gift cards, and seasonal men's and women's leagues.

Product overview

Edgewood Golf Course operates as a 36-hole semi-private golf facility featuring two distinct 18-hole courses (the Oaks Course with challenging terrain including hills, woods, lakes, and the Fox River, and the Pines Course known for walking-friendly forgiveness), supplemented by golf instruction programs, TaylorMade custom club fitting services, tournament outings, annual memberships, and gift cards. The facility serves golfers of all levels and offers men's and women's league programs alongside junior golf development opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• The Oaks Course
• The Pines Course
• Golf Memberships
• Custom Club Fitting (TaylorMade Premier Fitting Center)
• Golf Instruction
• Golf Outings and Events
• Junior Golf Program
• Gift Cards
• Men's Club and Women's Leagues

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• TaylorMadecoreTechnology or IntegrationTaylorMade Premier Fitting Center partnership providing on-site custom club fitting services using TaylorMade technology and certified fitters. Offers custom built Qi4D drivers, Qi Max irons, woods, wedges, and over 2,000 shaft and grip combinations. Fitting data syncs to TaylorMade's myFittingExp platform for ongoing performance tracking.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Mound Golf & Country Club: Long-established Milwaukee-area private country club with strong membership orientation. A comparable regional anchor in the Wisconsin golf market, with similar dependence on member dues and event revenue.
• Hawk's View Golf Club: Semi-private 36-hole facility in Lake Geneva, WI with similar dual-course positioning to Edgewood. Direct overlap on family-oriented golf, leagues, and corporate outings in southeast Wisconsin.
• Merrill Hills Country Club: Member-based golf club in Waukesha, WI that, like Edgewood, is anchored on a championship-style 18-hole course serving Greater Milwaukee golfers. Overlaps in customer base (regional golfers, corporate outings) and tiered-membership revenue mix.
• The Bog (Saugus / Saukville): Semi-public 18-hole course in Saukville, WI, north of Milwaukee. Comparable on dimensions of family-style operations, public green fees plus memberships, and proximity-driven competition for the same discretionary golfer dollars.
• Songbird Hills Golf Club: Family-owned public/semi-private 18-hole course near Pewaukee, WI, roughly 20 miles from Edgewood. Operates in the same Milwaukee-metro mid-tier segment with a comparable single-site, family-operator business model and similar tee-sheet + membership focus.

Regional players

• Brown Deer Park Golf Course: Milwaukee County-owned public course located inside the same metropolitan draw as Edgewood. Competes for the same casual/affordable-play segment, especially from Milwaukee-side members and outings customers.

Broad incumbents

• Erin Hills: Public-access destination course in Erin, WI and host of a U.S. Open. Functions as the regional 'premium-tier' alternative; not a day-to-day competitive peer but sets the upper bound on golfer spending in the Wisconsin market.
• Grand Geneva Resort & Spa (The Highlands / The Brute): Large Wisconsin golf resort with two courses and full hotel/lodging operations. Pulls from a similar Wisconsin/Chicago regional golfer pool but competes from a much broader hospitality amenity stack rather than a pure golf-only proposition.

Emerging players

• X-Golf (Milwaukee-area indoor simulator venues): Indoor simulator chains offering year-round golf entertainment. Compete for the same cold-weather and off-season player hours Edgewood depends on, accelerating weather-revenue leakoff.
• Topgolf (Brookfield, WI venue): Tech-enabled, entertainment-focused golf concept. Targets the same casual golfer/non-golfer dollars in the Milwaukee MSA and represents the structural competitive alternative that pulls beginner/leisure play off on-course facilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/edgewood-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edgewood Golf Course