Songbird Hills Golf Club

What Songbird Hills Golf Club does

Songbird Hills Golf Club is a single-location, privately held public-access golf facility operating an 18-hole, par 70 course in Hartland, Wisconsin, west of Milwaukee off I-94 on Highway 164. Founded and designed by Hal Hoffman over a 20+ year planning horizon, the course opened on July 29, 1992, and was expanded with a Clubhouse (1996) and a mid-course refreshment Gazebo (2002). The facility serves individual golfers, families, corporate groups, fundraisers, church groups, and event hosts with a multi-product offering that includes daily-fee play, memberships, leagues, tournaments, junior programs, adult clinics, golf outings, and year-round banquet/party facilities.

Name

Songbird Hills Golf Club

Legal name

Songbird Hills Golf Club, Inc.

Website

https://golfsongbird.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Songbird Hills Golf Club is a privately held, single-location public-access golf facility in Hartland, Wisconsin, operating an 18-hole course with memberships, leagues, outings, junior programs, and banquet services for individual, family, and corporate customers in Southeast Wisconsin.

Ownership category

akta.pro rank

Product category

Public Golf Course & Clubhouse Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf club memberships
• Corporate golf outings
• Junior golf programs
• Banquet event facilities

Headquarters

HQ city

Hartland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Green Fees: Fees charged for 18-hole and 9-hole play, with separate rates for riding and walking. Weekend/Holiday rates are higher than weekday rates.
2. Memberships: Annual membership programs including Individual ($1,800), Couple ($2,500), Family ($2,900), and Corporate (4 golfers for $5,050). Membership includes unlimited golf with cart, league green fees, merchandise discounts, free guest passes, and WSGA handicap.
3. Golf Carts and Equipment Rentals: Golf cart rental included in green fees or available separately. Push carts ($10 for 18 holes, $5 for 9 holes) and club rentals ($18 for 18 holes, $10 for 9 holes) also available.
4. Golf Outings and Events: Complete golf outing packages (Eagle, Birdie, Par, Fairway, Golfer's packages) with food and beverage included, ranging from $46-$82+ per person. Catering to corporate events, fundraisers, family events, and church groups.
5. Tournaments and Scrambles: Annual tournament schedule including Spring Fling, Spring Scramble, Match Play Championship, Hal's Challenge Scramble, Summer 6-6-6, Ladies Scramble, Club Championship, and Fall Scramble events.
6. Party and Banquet Facilities: Year-round party/meeting room rental accommodating up to 100 guests, with full catering services including breakfast, luncheon, dinner buffets, appetizers, and full bar service. Facility use fees range from $75-$125 based on guest count.
7. Junior Golf Programs: Junior golf instruction programs including Beginner Lessons ($75), Intermediate Lessons ($110), and Junior League ($148) for ages 7-17.
8. Golf Clinics: Short-game clinics for adults covering putting/chipping and pitching/sand bunkers, limited to 4 people per clinic.
9. WSGA Handicap Service: Annual WSGA Handicap Service available for $28.00 through the Golf Shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Songbird Hills Golf Club operates a public-access, 18-hole par 70 golf course in Hartland, Wisconsin, offering daily-fee play, equipment rentals, memberships, golf outings and banquets, leagues, junior programs, and tournaments. The club packages green fees with cart rentals, clubhouse food and beverage service, and year-round event hosting for individuals, families, and corporate groups.

Product overview

Songbird Hills Golf Club operates as a single-location public golf facility offering an 18-hole, par 70 golf course as its core product, complemented by a comprehensive suite of services including golf outings and events, junior and adult golf programs, league play, tournament organization, party and meeting facilities, and membership packages. The club generates revenue through green fees, cart rentals, membership dues, food and beverage sales, banquet services, and pro shop merchandise. Key programs include the @GolfSongbird Birthday Club email loyalty program, WSGA Handicap Service, and seasonal tournaments and scrambles.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course An 18-hole, par 70 public golf course with Blue (5592 yds), White (5395 yds), and Red (5110 yds) tee selections, featuring natural hills, undulating terrain, water hazards, fully irrigated greens, and bluebird houses as 150-yard markers. Open to all golfers on a daily-fee basis.
• Golf Memberships Annual membership packages including Individual ($1,800), Couple ($2,500), Family ($2,900), and Corporate ($5,050 for 4 golfers), each providing unlimited golf with cart, league green fees, merchandise discounts, guest passes, and WSGA handicap.
• Golf Outings and Events Turnkey golf outing packages (Golfer's, Fairway, Par, Birdie, Eagle) priced $46-$85+ per person, including golf, food, beverage, and tournament management for corporate events, fundraisers, family events, and church groups.
• Golf Leagues Organized men's, ladies', and couples' golf leagues across multiple time slots and weekday schedules, with season-long fees ranging from $101 to $475 per golfer.
• Junior Golf Program Junior golf instruction and competitive programs for ages 7-17, including Beginner Lessons ($75), Intermediate Lessons ($110), and Junior League ($148), with on-course experience and tournament entry.
• Tournaments and Scrambles Annual tournament and scramble events hosted by the club, including Spring Fling, Spring Scramble, Match Play Championship, Hal's Challenge Scramble, Summer 6-6-6, Ladies Scramble, Club Championship, and Fall Scramble.
• Party and Meeting Facilities Year-round party and meeting room rental accommodating 25-100 guests, with catering buffets, appetizers, and full bar service available for celebrations, meetings, bridal/baby showers, and business gatherings.
• Golf Clinics and Lessons Adult short-game golf clinics and individual instruction, including Putting & Chipping and Pitching & Sand Bunker sessions, limited to 4 participants per clinic and taught by Director of Golf Vince Joaquin.
• Golf Cart and Equipment Rentals Rental equipment for golfers, including golf carts (included in green fees or available separately), push carts ($10/$5 for 18/9 holes), and club rentals ($18/$10 for 18/9 holes).

Quantifiable outcome

• Junior program involvement: over 200 young golfers each season
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record.

• GCOW (Golf Course Owners of Wisconsin)OthersMember of Golf Course Owners of Wisconsin - a state association supporting golf course owners and operators in Wisconsin.
• NGCOA (National Golf Course Owners Association)OthersMember of National Golf Course Owners Association - the primary trade organization for golf course owners and operators in the United States.
• WSGA (Wisconsin State Golf Association)OthersMember of Wisconsin State Golf Association. Provides WSGA Handicap Service to members for $28 annually. Hole-in-one achievements are reported to the Milwaukee Journal-Sentinel and Waukesha Freeman through WSGA.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Bog Golf Course: Public 18-hole golf course in Saukville, WI, north of Milwaukee. Comparable daily-fee public course serving the greater Milwaukee market with similar pricing tiers and outing services.
• Naga-Waukee War Memorial Golf Course: Public 18-hole golf course in Pewaukee, WI, within ~10 miles of Songbird Hills. Closest direct competitor serving the same Milwaukee suburban market with similar daily-fee model, leagues, and outing services.
• Merrill Hills Golf Club: Public 18-hole golf course in Waukesha, WI. Comparable to Songbird Hills in scale, model (public-access), and Milwaukee suburban market positioning, with similar outing and league programs.
• Blue Mound Golf & Country Club: Public-access golf course in Wauwatosa, WI (Milwaukee metro). Direct competitor with similar tee-time, league, outing, and banquet offerings targeted at Milwaukee suburban golfers.
• Western Lakes Golf Course: Public-access 18-hole course in Waukesha County, WI, serving the same Milwaukee western suburbs as Songbird Hills. Comparable daily-fee pricing, outing/event business, and membership structure.
• Washington County Golf Course: Municipal public golf course located in Hartford, WI, within Songbird Hills' broader Milwaukee-region catchment. Direct competitor serving value-oriented public golfers with similar league and outing offerings.
• Kettle Moraine Golf Club: Public-access 18-hole golf course in Dousman, WI, west of Milwaukee in Waukesha County. Competes directly for the same suburban Milwaukee daily-fee golfers with similar amenities, leagues, and outing packages.

Broad incumbents

• Topgolf: National entertainment-focused golf facility operator combining technology-enabled driving range bays with food/beverage and event venues. Operates in the broader golf entertainment space; an indirect competitor for casual play and corporate outings, though not for traditional 18-hole course customers.

Regional players

• Whistling Straits (Kohler): Destination public-access golf facility in Sheboygan, WI operated by Kohler. Comparable as another Wisconsin public-access golf venue, but at the premium resort end, while Songbird Hills operates in the local community daily-fee segment.
• Erin Hills Golf Course: Public-access 18-hole golf course in Erin, WI that hosted the 2017 U.S. Open. Comparable to Songbird Hills as a Wisconsin public golf facility, though Erin Hills operates at the destination/premium end of the spectrum while Songbird Hills serves the local daily-fee market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/songbirdhillsgc
• Facebookfacebook.com/SongbirdHills
• LinkedInlinkedin.com/company/songbird-hills-golf-club

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Songbird Hills Golf Club