Edilnol S.p.A.

What Edilnol S.p.A. does

Edilnol S.p.A. (legally Edilnol S.r.l.) is a privately held Italian retail and rental company founded in 1912 and headquartered in Vigliano Biellese, in the Biella province of Piedmont. The company operates a single integrated facility spanning 14+ product categories under one roof: building materials (edilizia), equipment rental (noleggio), iron and steel for reinforced concrete, wood and roofing, hardware (ferramenta), home furnishings (custom kitchens, bathroom ceramics, flooring and wall coverings, doors and windows), heating and climate systems, paint and coatings with a tintometric color-matching service, gardening and outdoor, and an authorized Caterpillar service workshop. There is no proprietary software platform or e-commerce channel; the entire operation is brick-and-mortar, with the addition of a sub-brand "Edilnol Home Collection" carried on dedicated social-media accounts.

The company's underlying operations include in-house iron/steel processing, wood production, a color-matching tintometric system in the colorificio, on-site and workshop repair capabilities for Caterpillar equipment, and a groupage consolidation logistics operation exporting to at least 12 countries across Africa and Eastern Europe. Brands carried include Milwaukee, Stanley, Ryobi, Raimondi, Fischer, Fervi, Karcher, Velux, Weber, Alfa, Quick-Step, Marazzi, Mirage, Porcelanosa, Bisazza, Bertolotto, Fossati, Kopen, Teknika, Navello, Sandrini, and Scrigno. The technology stack is conventional for retail—no proprietary digital platform exists.

Edilnol generates revenue across five streams: one-time retail sales of building materials and home furnishings, usage-based rental of construction equipment and tools, professional services from the Caterpillar-certified workshop, and transaction-fee revenue from international groupage shipping. Pricing is not publicly disclosed and is handled through direct staff consultation, with appointment booking available for design consultation. Go-to-market is direct-to-consumer, driven by walk-in traffic, an integrated showroom experience, an in-house magazine, organic social content, local events (e.g., Open Day CERCOL scheduled for September 2026), and a three-year premium partnership with Biella Rugby Club through June 2028. The company is family-led under President Carmen Trada and General Director Chiara Barbaglia, with no disclosed external funding, private-equity involvement, or parent-company structure.

Name

Edilnol S.p.A.

Legal name

Edilnol S.r.l.

Website

https://edilnol.it

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Edilnol S.p.A. is a 114-year-old Italian retail and rental company in Vigliano Biellese, serving construction professionals and private homeowners with building materials, equipment rental, hardware, home furnishings, Caterpillar-certified service, and international groupage shipping.

Ownership category

akta.pro rank

Product category

Building Materials and Home Improvement Retail

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Building materials retail
• Construction equipment rental
• Home furnishings retail
• Hardware and tools
• Construction supplies

Headquarters

HQ city

Vigliano Biellese, Biella

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Building Materials: Direct retail sales of construction materials including building materials, iron for reinforced concrete, wood and roofing, hardware, paints, and finishing products to professionals and private customers.
2. Rental Services (Noleggio): Rental of equipment, tools, machinery, and materials for construction and home improvement projects. Serves both professional contractors and private individuals.
3. Home Furnishing and Interior Design: Sales of custom kitchens, furniture, bathroom ceramics, doors and windows, flooring and wall coverings, heating and climate control systems through showroom displays.
4. Workshop and Repair Services: Authorized Caterpillar service center providing maintenance, repairs, spare parts, and scheduled servicing for earth-moving machinery and construction equipment. Also operates on-site repair services.
5. International Groupage Shipping: Export consolidation services combining shipments from multiple suppliers for international delivery, handling customs procedures and coordinating logistics to various countries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Edilnol S.p.A. operates a multi-department retail, rental, and service facility in Vigliano Biellese, Italy, selling construction materials (iron, wood, roofing), hardware and DIY tools, home furnishings (custom kitchens, bathroom ceramics, doors, windows, flooring, heating/climate systems), gardening and outdoor products, and paints/coatings. It also rents construction equipment, operates an authorized Caterpillar service workshop for earth-moving machinery, and provides international groupage shipping and customs handling for exports.

Product overview

Edilnol S.p.A. is a multi-department retail and rental company based in Vigliano Biellese, Italy, serving the Biella area in Piedmont since 1912. The company operates as a unified retail platform combining construction materials sales, equipment rental, hardware, home furnishings, and specialized services. The product portfolio spans: (1) Building Materials (Materiali edili), (2) Rental (Noleggio) for construction equipment, (3) Ferramenta (hardware/DIY) with professional tools and safety gear, (4) Iron/Steel for reinforced concrete, (5) Wood and roofing, (6) Home furnishings including custom kitchens, bathroom ceramics, floors/wall coverings, and doors/windows, (7) Heating and cooling systems, (8) Gardening and outdoor equipment, (9) Paint and coatings with color matching, (10) An authorized Caterpillar service workshop, and (11) International groupage shipping. The company also operates an Open Day event (CERCOL) scheduled for September 16, 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Materiali edili (Building Materials) Retail sales of building and construction materials for residential and commercial building projects, including materials for professional contractors and private renovators.
• Noleggio (Equipment Rental) Rental service for construction equipment, tools, machinery, materials, and vehicles available to construction companies, professionals, and private individuals.
• Ferramenta (Hardware and Tools) Retail of professional and DIY hardware, hand and power tools, fasteners, safety gear, workwear, and construction site signage, including brands such as Milwaukee, Stanley, Ryobi, Fischer, Karcher, and Velux.
• Cucine su misura (Custom Kitchens) Custom-designed and built kitchens tailored to customer specifications for residential projects, supported by showroom consultation.
• Ceramiche e arredo bagno (Bathroom Ceramics and Furnishings) Retail of bathroom ceramics, fixtures, tiles, and complete bathroom styling solutions for residential renovation and new-build projects.
• Porte e serramenti (Doors and Windows) Retail of interior doors, security doors, windows, and accessories from brands such as Bertolotto, Fossati, Kopen, Teknika, Navello, Sandrini, and Scrigno, displayed in a renovated showroom.
• Pavimenti e rivestimenti (Flooring and Wall Coverings) Retail of flooring and wall coverings including porcelain tile, wood, laminate, vinyl, stone, and wallpaper from brands such as Quick-Step, Marazzi, Mirage, Porcelanosa, Original Parquet, and Bisazza.
• Riscaldamento e clima (Heating and Climate) Sales of heating and cooling solutions including stoves, fireplaces, boilers, pellet and wood-burning systems, and air conditioning units, now integrated into the main furniture showroom.
• Legname e coperture (Wood and Roofing) Retail of timber products and roofing materials for construction and renovation projects.
• Ferro per cemento armato (Reinforced Concrete Steel) Retail of reinforced concrete steel products supported by an in-house steel transformation center for construction applications.
• Officina mezzi edili (Caterpillar Authorized Workshop) Authorized Caterpillar service center providing maintenance, repairs, diagnostics, and spare parts for earth-moving machinery and construction equipment, including on-site repair service.
• Groupage estero (International Groupage Shipping) Export consolidation service combining shipments from multiple suppliers for international delivery, including customs documentation handling, serving destinations in Africa (Nigeria, Congo, Sierra Leone, Ghana, Ethiopia, Morocco, Tunisia, Cape Verde, Benin, Togo, Botswana) and Eastern Europe (Romania, Bulgaria).
• Giardinaggio e arredo giardino (Gardening and Outdoor Furniture) Retail of garden equipment, outdoor furniture, lawn mowers, brushcutters, chainsaws, irrigation systems, gazebos, pergolas, and barbecue products from brands including Ibea, Ryobi, Milwaukee, Weber, and Alfa.
• Colorificio (Paint Shop and Coatings) Retail of paints, coatings, enamels, wood and metal treatments, plus a tintometric color matching service, offering brands such as Duco, Fassa Bortoloto, Pennelli Cinghiale, and Kapriol.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Biella Rugby ClubcoreGTM or Marketing Partner · 31 July 2025Three-year premium partnership agreement running until June 2028. Edilnol provides financial and branding support in exchange for logo placement on first team jerseys, official signage, club website and social media channels. Partnership also includes branding on minirugby team jerseys (U6-U8-U10-U12 categories) and the new club guesthouse/lodging facility. Represents Edilnol's return as sponsor after previously supporting the team during their promotion to Serie A.
• CaterpillarcoreTechnology or IntegrationEdilnol is an authorized Caterpillar service center, providing maintenance, repairs, and spare parts for Caterpillar earth-moving machinery and construction equipment. All service work is performed by trained technicians following Caterpillar's standards and specifications. This certification provides exclusive capability for servicing Caterpillar equipment in the Biella province.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sunbelt Rentals: One of the largest construction and industrial equipment rental companies in North America (UK, Europe, and North America operations), offering earth-moving, aerial, and tool rental plus services. Comparable to Edilnol's Noleggio and Officina mezzi edili business at scale, useful as a strategic benchmark for the rental motion.
• OBI Italia: Italian subsidiary of the European DIY home-improvement chain offering building materials, tools, garden, and home furnishings to both DIY consumers and trade customers. Comparable to Edilnol's broader retail/home-furnishing offering, though operating at national chain scale rather than a single regional site.
• Mapei: Major Italian manufacturer of adhesives, sealants, and chemical products for construction, distributed through building-materials wholesalers and retailers including regional multi-category players like Edilnol. Indirectly comparable as a supplier/competitor in the colorificio, adhesives, and finishes categories.
• Würth Italia: Italian arm of the German professional fastening, tools, and consumables distribution group, serving tradespeople and contractors with a vast product catalogue and frequent-delivery model. Comparable to Edilnol's Ferramenta business and its professional customer segment, though distribution-driven rather than showroom-driven.
• Hilti Italia: Italian subsidiary of the Liechtenstein-based power tools, fasteners, and construction services provider targeting professional contractors. Comparable on tools/hardware and on-site service offerings (Hilti also offers tool fleet management and on-site services) for professional construction customers.
• Leroy Merlin Italia: Italian arm of the French home-improvement giant; operates big-box stores selling building materials, tools, kitchens, and home furnishings to both DIY consumers and trade professionals. Directly comparable to Edilnol on product breadth and customer segments, though at much greater scale and with multiple physical locations plus e-commerce.

Direct peers

• Brico Io: Italian home-improvement and DIY retail chain offering building materials, tools, paint, garden, and home furnishings under a multi-store footprint. Closest direct comparable to Edilnol's retail/rental core, serving overlapping professional and consumer customer bases across Italy.
• Bricoman Italia: Italian professional-focused building materials and equipment retailer (part of the Adeo Group), with large-format stores emphasizing trade customers, construction materials, and tool hire. Strongly comparable to Edilnol's professional/trade customer segment and integrated materials-plus-equipment model.
• CGT - Compagnia Generale Trattori: Official Caterpillar dealer for Italy distributing and servicing Caterpillar construction and earth-moving equipment. Direct peer on the authorized service-center and earth-moving equipment side of Edilnol's business, and a potential channel or counterparty on the rental/workshop business.
• Giffi Noleggi: Italian construction equipment rental company offering earth-moving, aerial, and material-handling equipment hire to contractors across multiple Italian regions. Directly comparable to Edilnol's Noleggio division and Caterpillar-served rental customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Edilnol
• LinkedInlinkedin.com/company/edilnol
• Instagraminstagram.com/edilnol

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edilnol S.p.A.