Biella Rugby Club

What Biella Rugby Club does

Biella Rugby Club A.S.D. is an amateur Italian rugby union organization founded in 1977 and headquartered at the Cittadella del Rugby in Biella, Piedmont. It operates a multi-tier rugby program spanning grassroots to elite competition: Rugbytots motor-skill sessions for children aged 2-5, age-graded youth squads from Under 6 through Under 18, the elite Next XV transition pathway targeting 1,000+ minutes per athlete per season, and the senior Primo XV competing in Italy's Serie A Élite championship, supported by a Cadetta (second team) squad. The club is affiliated with the Federazione Italiana Rugby (FIR) and AICS, and conforms to national safeguarding standards (d.lgs. 36/2021 and 39/2021) under a dedicated Safeguarding Officer appointed in September 2024.

The organization's commercial model is community-driven rather than market-driven. Revenue derives from recurring tesseramenti (player/member enrollment fees), the Community Card membership program, Italian 5x1000 tax donations (CF 90011720027), and a sponsor portfolio of approximately ten regional and national brands including Menabrea, ITS TAM GEM, Sinflex, Meter Springs, Meter, Mawdy, Nuova Assauto, Edilnol, Asigest, and Joma (apparel/equipment). Go-to-market is community-led: youth recruitment, annual events such as the Torneo dell'Orso youth tournament, organic social and website presence, and press outreach through a dedicated press officer.

Governance rests with a volunteer board under President Cesare Maia, with Corrado Musso as Sporting Director, Marco Porrino as Director of Rugby, and Alberto Benettin as Head Coach. The club maintains no disclosed parent company, private equity, or venture ownership, and publishes no financial statements; it operates as an independent amateur association. Notable milestones include a peak result of second place in Serie A Girone 1 in the 2021/2022 season and a July 2026 development partnership with Zebre Parma enabling elite-player preseason placements.

Name

Biella Rugby Club

Legal name

Biella Rugby Club A.S.D.

Website

https://biellarugby.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Biella Rugby Club A.S.D. is an amateur Italian rugby union club founded in 1977 in Biella, Piedmont, operating youth development from age 2 through a senior team in Serie A Élite, funded by memberships, sponsorships, and community donations.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Amateur rugby club
• Youth rugby development
• Rugby union training
• Rugby team membership
• Community sports programs

Headquarters

HQ city

Biella

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership fees (tesseramenti): Revenue from club membership and player registrations through the tesseramenti system.
2. Community Card: Community support program allowing supporters to contribute to the club financially.
3. 5x1000 Tax Donation: The club collects 5x1000 tax donations from supporters (CF 90011720027).
4. Sponsorship: Partnerships with local and national sponsors including Menabrea, ITS TAM GEM, Sinflex, Meter Springs, Meter, Mawdy, Nuova Assauto, Edilnol, Asigest, and Joma.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Biella Rugby Club A.S.D. is an amateur rugby union club that runs competitive and developmental rugby teams across all age categories, from minirugby (Rugbytots, ages 2-5) through youth squads (Under 6 to Under 18) up to the senior Primo XV competing in Italy's Serie A Élite championship. Its offerings include the Next XV elite transition program, the annual Torneo dell'Orso youth tournament, Tesseramenti registration services, and the Community Card supporter program.

Product overview

Biella Rugby Club operates as a multi-level rugby organization offering a comprehensive sports program spanning from grassroots youth development (Rugbytots for ages 2-5, youth teams from Under 6 to Under 18) to elite competition (Primo XV in Serie A Élite). The club's product portfolio centers on its competitive first team supplemented by structured youth academies, the Next XV transition program, community membership services, and annual events like the Torneo dell'Orso tournament. The SAEM 26/27 initiative represents the club's seasonal player recruitment effort.

Differentiator

Problem solved

Functional benefit

Products and services

• Primo XV The senior first team of Biella Rugby Club, competing in Italy's Serie A Élite championship. It represents the club's top competitive rugby squad and is the destination of the Next XV development pathway.
• Squadre Giovanili (Youth Teams) Youth rugby teams organized by age category — Under 6, Under 8, Under 10, Under 12, and Under 18 — providing structured development pathways from childhood to senior rugby for enrolled members.
• Next XV Biennial elite development program designed to transition Under 18 graduates into the senior team, featuring personalized training, weekly sessions with the First XV, and a target of 1,000 playing minutes per athlete per season.
• Rugbytots Motor skill development program for children aged 2 to 5 years, utilizing oval-shaped activities to introduce rugby fundamentals in a fun, age-appropriate format. The program is operated locally as a franchise of the international Rugbytots brand.
• Torneo dell'Orso Annual youth rugby tournament hosted at the Cittadella del Rugby facility in Biella, featuring competitive matches for Under 8, Under 10, and Under 12 categories and attracting teams from across Italy.
• Community Card A membership card program offering benefits and exclusive access to club activities, events, and supporter engagement initiatives for paying community supporters.
• Tesseramenti Registration services enabling athletes, parents, and supporters to become official club members through standardized enrollment procedures coordinated with Federazione Italiana Rugby and AICS.

Quantifiable outcome

• Second place in Serie A Girone 1 (2021/2022 season)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Zebre ParmacoreStrategic or Co-development Partner · 1 July 2026Development partnership allowing Biella players like Giacomo Foglio Bonda to train with Zebre Parma during preseason. Facilitates talent development and provides exposure to higher-level rugby environments.
• MenabreaminorOthersLocal brewery partner displayed on the club's partner page, supporting the club financially in exchange for brand visibility.
• ITS TAM GEMminorOthersTechnical/industrial partner supporting the club.
• SinflexminorOthersPartner displayed on the club's partner page.
• Meter SpringsminorOthersPartner displayed on the club's partner page.
• MeterminorOthersPartner displayed on the club's partner page.
• MawdyminorOthersPartner displayed on the club's partner page.
• Nuova AssautominorOthersAutomotive services partner supporting the club.
• EdilnolminorOthersConstruction/building partner displayed on the club's partner page.
• AsigestminorOthersPartner displayed on the club's partner page.
• JomaminorOthersSports equipment and apparel sponsor providing team kits and gear.
• Federazione Italiana Rugby (FIR)coreStrategic or Co-development PartnerNational governing body for rugby in Italy. Biella Rugby operates under FIR regulations, participates in FIR-sanctioned competitions (Serie A Élite), and follows FIR safeguarding guidelines and youth development frameworks.
• AICS (Associazione Italiana Cultura Sport)coreStrategic or Co-development PartnerItalian sports and cultural association. Biella Rugby Club operates as ASD (Associazione Sportiva Dilettantistica) under AICS framework, utilizing their organizational guidelines for safeguarding and youth development.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zebre Parma: Zebre Parma is one of Italy's two professional franchises in the United Rugby Championship and a strategic development partner of Biella. While they operate at a higher professional tier, their youth pathway model and the direct talent-development link to Biella make them a key incumbent peer.

Direct peers

• Lyons Piacenza Rugby: Lyons Piacenza is a historic Italian rugby club competing in Serie A with a comparable amateur/community-led structure and youth development focus. They are a relevant peer for benchmarking Biella's community-engagement and competitive positioning in northern Italian rugby.
• Rugby Calvisano: Calvisano is a top-flight Italian rugby club with a similar community/youth-development heritage and amateur-to-professional pipeline structure. They compete in the highest tiers of Italian rugby, providing a useful comparability benchmark for Biella's Serie A Élite program and talent-development model.
• CUS Torino Rugby: CUS Torino is an Italian amateur rugby club competing in Serie A Élite — the same championship in which Biella plays. They were the capolista that finished ahead of Biella's second-place result in the 2021/22 Serie A Girone 1, making them the most direct on-field competitor.
• Rugby Rovigo Delta: Rugby Rovigo is a long-established Italian rugby club with a strong community support base and youth academy structure similar to Biella's. They regularly compete in Serie A Élite and offer a useful operational peer for sponsorship, membership, and youth-pipeline strategies.
• Petrarca Padova Rugby: Petrarca Padova is one of Italy's most historic rugby clubs, with deep roots in youth development and a comparable multi-team structure (senior + youth + minirugby). They offer a strong peer benchmark for Italian amateur rugby clubs with structured academy pathways.
• HBS Colorno Rugby: HBS Colorno is an Italian Serie A rugby club with a comparable community-driven operating model, multi-age youth structure, and regional sponsorship base. They offer a peer benchmark for Biella's competition in Serie A and its youth-development approach.
• Valorugby Emilia: Valorugby Emilia is a Serie A Italian rugby club based in Reggio Emilia with a comparable focus on youth development, structured academy programs, and community-driven funding. They are a relevant operational peer for Biella's developmental and sponsorship model.

Emerging players

• Rugbytots (Italy): Rugbytots is the international motor-skill development program (ages 2-5) that Biella franchises locally. While not a club, it operates in the same early-childhood rugby space and represents an emerging program-format peer for Biella's grassroots funnel.

Others

• Federazione Italiana Rugby (FIR): FIR is the national governing body for rugby in Italy and Biella's core regulatory and competition partner. While not a competing club, FIR is the ecosystem participant that defines Biella's competition framework, safeguarding guidelines, and youth development standards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/biellarugbyclub
• Facebookfacebook.com/BiellaRugby

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biella Rugby Club