EDINA LACROSSE ASSOCIATION

What EDINA LACROSSE ASSOCIATION does

Edina Lacrosse Association (ELA) is a private, community-based nonprofit youth lacrosse organization serving boys and girls in Kindergarten through 14U (approximately ages 5-14) in Edina, Minnesota. The organization delivers a year-round portfolio of seasonal programs including a Fall outdoor field lacrosse program (September–October), a co-ed Indoor Box Lacrosse league (February–April), and an Outdoor Field Lacrosse league (April–July), supplemented by a PreK/Kindergarten introductory program, a one-day Hornets Sports Sampler clinic hosted by Edina High School coaches, and a mandatory uniform ordering program through NS Apparel Company priced at $70 per set.

ELA operates on a community-led go-to-market model, acquiring participants through local school partnerships, Edina High School lacrosse program tie-ins, social media, email newsletters, and word-of-mouth referral campaigns. Registration, communications, and website operations are delivered through the SportsEngine Sports Relationship Management (SRM) platform, with USA Lacrosse membership validation integrated into the registration workflow. All participants are required to hold a current USA Lacrosse membership, which provides the association's insurance coverage.

The organization's revenue mechanics are tied to seasonal program registration fees (pricing not publicly disclosed), $70 uniform set sales for 6U and above, and $35 Sports Sampler clinic fees, with proceeds from sampler clinics shared with the Edina Give and Go nonprofit. The organization maintains additional channel partnerships with Northstar Lacrosse and Dick's Sporting Goods (Minnetonka/Ridgedale) for member discounts, and uses UMLOA-staffed officials for game-day operations.

Name

EDINA LACROSSE ASSOCIATION

Legal name

Edina Lacrosse Association

Website

https://edinalacrosse.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Edina Lacrosse Association is a community nonprofit delivering year-round youth lacrosse programs (Fall outdoor, Winter indoor box, Spring/Summer outdoor leagues) for boys and girls K-14U in Edina, Minnesota, funded through seasonal registration fees, uniform sales, and clinic fees.

Ownership category

akta.pro rank

Product category

Youth Sports / Community Recreation

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

Keywords

• Youth lacrosse programs
• Community youth sports
• Recreational lacrosse leagues
• Age-group lacrosse clinics
• Youth athletic development

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Others, Marketing or Sales

Revenue model

1. Program Registration Fees: Seasonal registration fees for youth lacrosse programs across multiple age groups (K through 14U). Programs include Fall outdoor leagues, Winter/Spring indoor box lacrosse, and Summer outdoor leagues.
2. Uniform Sales: Sale of lacrosse uniform sets (jersey and shorts/skirt) required for players age 6U and above. Uniforms priced at $70 per set, ordered through third-party apparel company.
3. Sports Sampler Clinic Fees: $35 registration fee for Hornets Sports Sampler lacrosse clinics run in partnership with Edina High School Lacrosse Teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Edina Lacrosse Association organizes and runs seasonal youth lacrosse leagues and clinics for boys and girls from Kindergarten through 8th grade in Edina, Minnesota. It sells three core seasonal programs (Fall outdoor, Winter/Spring indoor box, and Summer outdoor field lacrosse), a PreK/Kindergarten introductory program, introductory sports-sampler clinics, and a mandatory uniform set purchase for players 6U and above.

Product overview

Edina Lacrosse Association operates a multi-season youth lacrosse program for boys and girls in Kindergarten through 14U. The organization delivers a year-round portfolio consisting of three core seasonal offerings: Fall Lacrosse Program (outdoor, September-October), Indoor Box Lacrosse League (February-April), and Outdoor Field Lacrosse League (April-July), supplemented by a PreK/Kindergarten introductory program and seasonal add-on services including the Hornets Sports Sampler Clinic and a uniform ordering program. All programs are coordinated through SportsEngine's Sports Relationship Management platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fall Lacrosse Program Outdoor field lacrosse program with clinics and league play for boys and girls in Kindergarten through 14U, designed for all skill levels and focused on player development, teamwork, and fun. Runs September-October each year in Edina, Minnesota.
• Indoor Box Lacrosse League Co-ed indoor box lacrosse league for boys and girls in 8U, 10U, 12U, and 14U age groups, played February-April each year as part of ELA's year-round programming.
• Outdoor Field Lacrosse League Outdoor field lacrosse league for boys and girls across 8U, Boys 8U League, 10U, 12U, and 14U divisions, running April-July each year.
• PreK/Kindergarten Lacrosse Program Introductory outdoor field lacrosse program for boys and girls in PreK through Kindergarten with age-appropriate activities and a t-shirt uniform provided on the first day of practice.
• Hornets Sports Sampler Lacrosse Clinic One-day introductory lacrosse clinic for boys and girls in grades K-5 of all skill levels, led by Edina High School lacrosse coaches and athletes at Wooddale Park. $35 per participant; proceeds support Hornets teams and Edina Give and Go.
• Uniform Ordering Program Mandatory uniform purchasing program for the 2026 season for all ELA players age 6U and above. Each $70 set includes a boys jersey and shorts or a girls jersey and skirt with custom jersey numbers.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• USA LacrossecoreStrategic or Co-development PartnerUSA Lacrosse provides insurance coverage for all Edina Lacrosse programs and mandates membership for all participants. The registration system validates USA Lacrosse memberships. USA Lacrosse also provides age and eligibility guidelines that govern age groupings.
• Premier Lacrosse League (PLL)minorGTM or Marketing PartnerPLL offers group tickets, suites, and multiday tickets for the 2026 Quarterfinals event to Edina Lacrosse players, families, and friends. Discount links provided to ELA community for ticket purchases.
• Northstar LacrosseminorChannel Partner/ Reseller/ DistributorNorthstar Lacrosse provides a 10% discount to Edina Lacrosse members on their products and services.
• Dick's Sporting Goods (Minnetonka)minorChannel Partner/ Reseller/ DistributorDick's Sporting Goods Minnetonka (Ridgewood) location provides year-round discount coupons to Edina Lacrosse members for lacrosse gear and equipment.
• Upper Midwest Lacrosse Officials Association (UMLOA)coreOthersUMLOA staffs game officials for Edina Lacrosse games. They have a training program for new officials and flexible scheduling. Edina Lacrosse directs prospective officials to UMLOA's join page.
• Edina Give and GocoreStrategic or Co-development PartnerEdina Give and Go is a nonprofit that benefits Hornets teams. Hornets Sports Sampler lacrosse clinics are organized through Edina Give and Go, with proceeds supporting Hornets teams and Edina Give and Go's mission.
• Edina High School Lacrosse TeamscoreStrategic or Co-development PartnerEdina High School Lacrosse coaches and athletes lead the Hornets Sports Sampler clinics for youth players, providing coaching expertise and mentorship. This creates a pathway connection between youth programs and high school lacrosse.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• USA Lacrosse: National governing body for lacrosse in the United States, providing insurance, age guidelines, and membership validation that ELA relies on for all programs. Comparable as the overarching organization whose standards directly shape ELA's operating model.
• Minnesota Youth Lacrosse Association: State-level youth lacrosse governing body in Minnesota that organizes and supports community lacrosse associations including ELA. Comparable as the umbrella organization over local youth lacrosse clubs with similar age-group structures and seasonal programming.

Direct peers

• Wayzata Lacrosse Association: Suburban Minneapolis-area youth lacrosse club serving the Wayzata school district community. Comparable as a peer community lacrosse association operating in a similar affluent Minneapolis suburb with comparable seasonal programming and age groupings.
• Lakeville Lacrosse Association: Suburban Minneapolis-area community youth lacrosse organization offering age-grouped league play and clinics. Comparable as another Minnesota-based community lacrosse club with similar K-14U seasonal structure and recreational developmental focus.
• Prior Lake Youth Lacrosse: Suburban Minneapolis-area youth lacrosse club serving the Prior Lake community with K-14U age-based programming. Comparable as another Minnesota community lacrosse association operating in a similar suburban market.
• Eden Prairie Lacrosse Association: Adjacent suburban Minneapolis youth lacrosse club serving boys and girls in K-14U age groups with seasonal programming. Comparable as a directly competing community youth lacrosse association in the same metro area, competing for similar talent pools and family participation.

Others

• Premier Lacrosse League (PLL): Professional men's outdoor lacrosse league in the United States. ELA has a partnership with PLL for ticket discounts to the 2026 Quarterfinals; comparable as the professional apex of the lacrosse ecosystem that feeds aspirational interest into youth programs like ELA.
• SportsEngine: Sports relationship management platform used by ELA for registration, website, and membership validation. Comparable as the technology enabler that powers ELA's registration workflow rather than a competitor; relevant as infrastructure peer across the youth sports software ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/edina-lacrosse-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDINA LACROSSE ASSOCIATION