Edroots International

What Edroots International does

Edroots International is a Kerala-headquartered overseas education consultancy founded in 2007 that intermediates between Indian (predominantly Kerala/Gulf-corridor) students and foreign universities. The firm operates more than 20 branch offices across India with additional presence in the UAE and the UK, and reports having enrolled 19,600+ students into 450+ partner institutions spanning 12+ study destinations and 2,000+ courses. Its product set covers the full admission workflow — university shortlisting, application preparation, visa filing, scholarship and education-loan facilitation, test-prep, and pre-departure orientation — packaged alongside education expos and webinars that function as both marketing and lead-generation channels.

The business model is a professional services / referral-commission hybrid. Revenue is generated primarily through placement commissions paid by partner universities on successful enrolments, supplemented by fees from ancillary services such as test preparation, visa assistance, and loan counselling. The firm reports a 99% customer satisfaction rate and leans on its 18-year operating history and physical branch presence as the primary trust signals in a market where students are making high-stakes, irreversible decisions. The CEO is founder Musthafa Koori, and the company is privately held with no external funding rounds disclosed.

The core technology surface is conventional: a university-courses catalogue, a CRM for student files, and a website for lead capture. There is no disclosed proprietary platform, AI-based matching engine, or data product. Scale economics are driven by branch density (which lowers student acquisition cost in Tier-2/3 catchments), the breadth of the university partner network (which expands the addressable menu per counsellor), and repeat/referral yield from the existing student base. The principal vulnerability is the dependence on commission economics from a finite pool of partner universities and the absence of technology-driven differentiation versus both large global agents and emerging AI-native platforms.

Name

Edroots International

Legal name

EDROOTS International

Website

https://edroots.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Edroots International is a Kerala-headquartered overseas education consultancy, founded in 2007, operating 20+ branches across India, the UAE, and the UK. It intermediates Indian students with 450+ partner universities across 12+ destinations, generating revenue via placement commissions and ancillary services.

Ownership category

akta.pro rank

Product category

Overseas Education Consulting

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Outbound Exchange Advising, Placement & Nomination Services (EDAIABAL)

akta.pro secondary industries

Overseas Secondary School Admissions Consulting & Application Support (EDAIAHAE), Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH)

Keywords

• Overseas education consulting
• Study abroad services
• Visa guidance
• University admissions support
• Career counselling

Headquarters

HQ city

Kochi

HQ country

India

HQ region

Asia

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Education Consulting Services: Edroots provides end-to-end overseas education consulting services including career counselling, course/university selection, test preparation, application processing, visa guidance, pre-departure sessions, and post-arrival assistance. Revenue is generated through service fees charged to students seeking study abroad guidance.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Edroots International provides end-to-end overseas education consulting services for students seeking to study abroad. The offering spans career counselling, course and university selection, standardized test preparation (including IELTS), application processing, expert visa guidance, pre-departure sessions, travel assistance, and post-arrival support across 12+ study destinations including the UK, Canada, Australia, Germany, Ireland, France, New Zealand, Dubai, Malaysia, Singapore, Malta, and Switzerland.

Product overview

Edroots International operates as a study abroad consultancy offering a unified platform of education consulting services. The core offering consists of comprehensive overseas education guidance spanning career counselling, university and course selection, application processing, visa guidance, test preparations (including IELTS), pre-departure briefings, and post-arrival assistance. The company supplements its consulting services with organized education expos and admission day events that connect students directly with international university representatives. The portfolio covers study destinations across the UK, Canada, Australia, Germany, Ireland, France, New Zealand, Dubai, Malaysia, Singapore, Malta, and Switzerland, with course offerings in fields including Business and Management, Engineering, Health and Medicine, Hospitality and Tourism, Accounting and Finance, Environmental Science, and Law.

Differentiator

Problem solved

Functional benefit

Products and services

• Study Abroad Consulting Services

Quantifiable outcome

• 19,600+ students enrolled in renowned colleges and universities globally
• +2 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core.

• University of the Fraser ValleycoreStrategic or Co-development PartnerEdroots is an official representative of University of the Fraser Valley, assisting students with applications and admissions to Canadian institutions.
• Anglia Ruskin UniversitycoreStrategic or Co-development PartnerOfficial representative helping students gain admission to Anglia Ruskin University in the UK.
• Coventry UniversitycoreStrategic or Co-development PartnerEdroots represents Coventry University as an official partner for student recruitment.
• Algonquin CollegecoreStrategic or Co-development PartnerOfficial representative for Algonquin College in Canada, facilitating student applications.
• Seneca CollegecoreStrategic or Co-development PartnerEdroots assists students with applications to Seneca College, one of Canada's leading institutions.
• Lambton CollegecoreStrategic or Co-development PartnerOfficial representative of Lambton College, helping Indian students with Canadian education opportunities.
• Humber CollegecoreStrategic or Co-development PartnerPartner institution for Canadian higher education, facilitated through Edroots admissions.
• Canadore CollegecoreStrategic or Co-development PartnerEdroots represents Canadore College for student recruitment from India.
• Griffith College DublincoreStrategic or Co-development PartnerOfficial partner in Ireland, assisting students with admissions to Griffith College Dublin.
• Heriot Watt UniversitycoreStrategic or Co-development PartnerEdroots represents Heriot Watt University with campuses in UK and Dubai.
• Conestoga CollegecoreStrategic or Co-development PartnerOfficial representative of Conestoga College for Canadian admissions.
• Edinburgh Napier UniversitycoreStrategic or Co-development PartnerUK university partner assisting with Scottish education opportunities.
• Glasgow Caledonian UniversitycoreStrategic or Co-development PartnerPartner university in Scotland, facilitated through Edroots recruitment.
• University of SunderlandcoreStrategic or Co-development PartnerUK university partner represented by Edroots for student admissions.
• De Montfort UniversitycoreStrategic or Co-development PartnerOfficial partner including DMU Dubai campus for international students.
• University of Technology SydneycoreStrategic or Co-development PartnerAustralian university partner through Edroots admissions channel.
• University of SydneycoreStrategic or Co-development PartnerTop Australian university represented by Edroots for Indian student recruitment.
• 450+ Global University PartnerscoreStrategic or Co-development PartnerEdroots serves as official representative for over 450 universities worldwide across UK, Canada, Australia, Germany, Ireland, France, New Zealand, and other study destinations.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Leverage Edu: Indian AI-enabled study abroad platform offering university matching, application, visa, and loan services. Direct competitor to Edroots in the Indian outbound student market but with a technology-led, digital-first GTM versus Edroots' branch-led model.
• AECC Global: International education consultancy with offices across India, Vietnam, and other countries. Directly comparable to Edroots in study abroad counselling, university partnerships, and multi-destination portfolio.
• Manya Education (The Princeton Review India): Indian test prep and overseas education consultancy with a national branch network. Directly comparable to Edroots on the bundled test-prep-plus-admissions service model and Indian student target segment.
• SI-UK (Study in UK): Specialist UK-focused study abroad consultancy with strong Indian branch network. Directly comparable to Edroots on UK university placement services, with a heavier country specialization.
• Jamboree Education: Indian education company specializing in overseas admissions consulting and standardized test prep (GMAT, GRE, SAT, IELTS). Direct overlap with Edroots on the test prep and admissions consulting combination.
• Yocket: Indian EdTech platform focused on study abroad admissions, GRE/GMAT/IELTS prep, and application management. Competes with Edroots on Indian student acquisition for overseas graduate programs with a more digital, peer-review-driven model.
• KC Overseas Education: Indian study abroad consultancy with branch presence in major metros offering university admissions and visa services. Closely comparable to Edroots in services, structure, and target customer segment (Indian outbound students).
• Y-Axis (Axis International): India-based overseas careers and immigration consultancy with branch offices across India. Directly competes with Edroots in study abroad counselling and visa services, and is similarly branch-led, often cited as the largest Indian consultancy in this category.

Broad incumbents

• IDP Education: Global publicly-listed international education services company that places students into overseas universities (IELTS co-owner). Direct overlap with Edroots in study abroad counselling and IELTS test prep, but vastly larger scale and broader global footprint.

Emerging players

• Edvoy (formerly Established.education): Digital-first international student platform with growing presence in India, providing course search, applications, and visa support. Competes with Edroots at the digital discovery and application stages of the funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/edrootsinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edroots International