ED-SG

What ED-SG does

ED-SG (legal entity ED-SG PTE Ltd) is a Singapore-headquartered international school advisory and admissions consultancy founded in 2013, providing personalized school placement and application support to families relocating internationally. The firm serves both individual expat families and enterprise clients (multinational companies and relocation agencies) across seven service cities: Singapore, Dubai, Abu Dhabi, Bangkok, Kuala Lumpur, Riyadh, and Ho Chi Minh City, with a regional office in Dubai.

The core offering is a human-driven advisory service, not a technology product. ED-SG operates with approximately five employees and a team of senior education consultants who possess direct teaching or school-administration experience in the markets they serve. The firm maintains a proprietary database of international school pricing, curricula, and admissions processes, supplemented by first-hand notes from physical school visits, which underpins its comparative fee analysis and school-shortlisting capabilities. There is no proprietary software platform, app, or API; service delivery relies on consultant expertise delivered via direct consultations and digital communications.

ED-SG generates revenue through a tiered, per-student pricing model: a free Basic Plan covering consultation and shortlisting; a Premium Plan at USD 900 per student adding transport and translation; and a Platinum Plan at USD 1,800 per student adding Student Pass and Long-term Visit Pass immigration assistance. Go-to-market is sales-led, combining a free-consultation entry point with content marketing across website, webinars, and social media, plus a corporate channel targeting HR/relocation departments. The company is founder-operated with no disclosed external funding.

Name

ED-SG

Legal name

ED-SG PTE Ltd

Website

https://ed-sg.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ED-SG is a Singapore-based international school advisory consultancy that helps expat families and corporate clients find and apply to international schools across seven cities in Asia and the Middle East, using a tiered per-student consulting model delivered by experienced in-market education consultants.

Ownership category

akta.pro rank

Product category

Education Consulting Services

NAICS

Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Overseas Secondary School Admissions Consulting & Application Support (EDAIAHAE)

Keywords

• International school advisory
• School placement consulting
• Education consulting services
• Expat family relocation
• School admissions guidance

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. International School Advisory Services: ED-SG generates revenue through tiered consulting service packages for families seeking international school placement. The Basic Plan is free, providing education consultation, recommendations, school visit arrangement, application guidance, and application tracking. Paid Premium (USD 900/student) and Platinum (USD 1,800/student) plans add school visit transport, document translation, Student Pass and Long-term Visit Pass application assistance. Revenue is service-based with per-student pricing, creating expansion opportunities as families grow.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

ED-SG is an international school advisory and admissions consultancy that helps families relocating internationally find, evaluate, and secure placements at international schools. The consultancy provides personalized school shortlisting, school visit coordination, application guidance, and tuition tutoring across seven cities (Singapore, Dubai, Abu Dhabi, Bangkok, Kuala Lumpur, Riyadh, and Ho Chi Minh City). It also serves corporate clients and relocation agencies with collective relocation support packages.

Product overview

ED-SG is a leading international school advisory and admissions consultancy that provides expert relocation support for families moving to Singapore, UAE, Thailand, Malaysia, Vietnam, and Saudi Arabia. The company offers a comprehensive suite of services including Education Consultation, School Shortlist Compilation, School Visit Scheduling, Application Guidance, Corporate Relocation Consulting, and Tuition Services. ED-SG operates across seven cities: Singapore, Dubai, Abu Dhabi, Bangkok, Kuala Lumpur, Riyadh, and Ho Chi Minh City. The company also provides complementary educational content through webinars covering curriculum comparisons and regional relocation guidance for families from different origin countries.

Differentiator

Problem solved

Functional benefit

Products and services

• International School Advisory End-to-end advisory service for expat families relocating to Singapore, Dubai, Abu Dhabi, Bangkok, Kuala Lumpur, Riyadh, or Ho Chi Minh City, covering education consultation, school shortlist compilation, school visit scheduling (virtual and physical), application guidance, documentation, assessment preparation, interview coaching, waitlist management, and pricing/fee comparison analysis. Delivered through a tiered package structure (Basic free, Premium USD 900/student, Platinum USD 1,800/student).
• Corporate Relocation Consulting Organizational support for collective corporate relocations to Singapore and the UAE, including in-person evaluations of educational opportunities, group consultations, and integration of school search services into broader employee relocation packages for transferring employees with school-age children.
• Tuition Services Academic tutoring support for children with learning gaps caused by international relocation or school closures, providing personalized one-to-one sessions, homework help, and remedial or enrichment programs.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Council of International Schools (CIS)coreStrategic or Co-development PartnerED-SG references CIS (cois.org) as an authoritative external resource on international school standards. This partnership provides credibility through association with the leading international school accreditation body, offering families independent verification of school quality.
• European Council of International Schools (ECIS)coreStrategic or Co-development PartnerED-SG is a member of ECIS (ecis.org), the international education community. ECIS membership signals professional standards compliance and provides networking within the international schools ecosystem.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Cartus: A major corporate relocation company (owned by Brookfield) offering destination services including school search for relocating employees. Overlaps with ED-SG's corporate relocation consulting line.
• Santa Fe Relocation: Global relocation services provider with offices across Asia and the Middle East including Singapore and Dubai. Bundles education advisory into corporate packages, competing for the same enterprise clients as ED-SG.
• ECA International: A large global mobility and expatriate services firm that bundles school search and education advisory into corporate relocation packages. Competes with ED-SG's corporate channel via a much broader relocation portfolio.

Others

• ISC Research: Provider of data and market intelligence on the international schools industry. While not a direct consumer competitor, ISC's market data overlaps with ED-SG's pricing and curriculum database capabilities.

Regional players

• Mango Relocation: Singapore-based relocation consultancy offering school search services to incoming expat families. Comparable to ED-SG in target customer, geography, and one-to-one advisory delivery.
• Bonny M Consulting: Independent education consultant based in Singapore supporting international school admissions for relocating families. Comparable in scale, geography, and one-to-one advisory model.
• Relocation Central: Asia-focused relocation advisory offering school search support for expat families in Singapore and surrounding markets. Directly comparable to ED-SG's individual-family placement services.

Direct peers

• International Schools Database: Online directory and comparison platform for international schools globally, with strong presence in Singapore, Dubai, and Southeast Asia. Adjacent competitor providing free school search that ED-SG must differentiate against.
• SchoolAdvisor.com: International school advisory and admissions support service helping families compare schools and navigate applications in Asia. Closely comparable to ED-SG in its consulting-led, fee-based model and expat family target market.
• WhichSchoolAdvisor: A leading school advisory and search platform covering international schools across Asia and the Middle East, including Singapore, Dubai, and Bangkok. Competes directly with ED-SG for expat families seeking curriculum and admissions guidance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EDSG90821704
• YouTubeyoutube.com/@ed-sg8185
• Facebookfacebook.com/edsgconsultants
• LinkedInlinkedin.com/company/internationalschools
• Instagraminstagram.com/ed_sg_consultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ED-SG