What EdTech TULNA does

EdTech TULNA is an India-based non-profit organization founded in 2021 that operates a research-backed EdTech Evaluation Index designed to promote evidence-based and quality-led adoption of digital learning solutions. The organization provides independent, rigorous assessments of EdTech products through a four-part solution: EdTech Landscape (mapping interventions), Tulna 2.0 Framework (evaluation benchmarks across Content, Pedagogy, and Technology dimensions with 10 clusters and 30+ criteria), EdTech Compass (a discovery and comparison platform listing 504 products), and Tulna Evaluation Suite (tools and trainings for building in-house evaluator capacity). The framework was co-developed with IIT Bombay's Interdisciplinary Program in Edu Tech and has since expanded through institutional partnerships with IIT Delhi and IIT Madras.

TULNA's primary go-to-market is business-to-government, with its framework embedded directly into state procurement processes across 10 Indian states (Haryana, UP, AP, MP, Gujarat, Odisha, Himachal Pradesh and others), informing over $204M in public EdTech spend and reaching 5.6M+ learners across 28,000 schools. Two distinct integration approaches exist: framework embedded in technical evaluation criteria (used by Haryana, UP, AP, MP, Gujarat, Odisha) and Tulna evaluation reports mandated as pre-qualification criteria (Himachal Pradesh, NITI Aayog UP, UP PM Shri, Gujarat). Secondary customer segments include EdTech product companies seeking independent validation and investors using Tulna as a de-risking signal.

The organization operates a "public good" model with open framework access and zero-cost support to governments, supplemented by structured evaluation services and training. Revenue is not publicly disclosed; TULNA is supported by Central Square Foundation as a founding partner and LSE 100x as a supporting partner. Advisory board includes ex-IAS officers, IIT leadership, and senior figures from UNESCO, WISE, and the Gates Foundation. The organization has earned recognition from UNESCO GEM Report 2023, World Bank, UK Department for Education, UNICEF, and HundrED as a leading global EdTech quality standard.

Name

EdTech TULNA

Legal name

EdTech Tulna

Website

https://edtechtulna.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

EdTech TULNA is an India-based non-profit that operates a research-backed EdTech evaluation index, co-developed with IITs, to assess EdTech product quality. Its framework is embedded in 10 Indian state government procurements and influences over $204M in public EdTech spend.

Ownership category

akta.pro rank

Product category

EdTech Evaluation Services

NAICS

Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

EdTech & Digital Learning Policy Research (EDADADAK)

akta.pro secondary industries

Assessment Interoperability, Integrations & Standards (QTI/LTI/OneRoster) (EDAFADAK), Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH), Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)

Keywords

• EdTech evaluation services
• Education quality assessment
• EdTech assessment framework
• Digital learning evaluation
• Education research tools

Headquarters

HQ city

Not explicitly stated

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Public Good Model: Open framework, public evaluations and zero-cost support to governments. Tulna operates as a public good with evaluations freely available on the website. Revenue model is not explicitly disclosed but appears to rely on strategic partnerships and institutional collaborations rather than direct product sales.
2. Government Evaluation Services: Providing structured evaluation tools, trainings and context-specific support to build in-house evaluator capacity for state governments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EdTech Tulna provides research-backed, independent evaluations of EdTech solutions through a four-part solution comprising the EdTech Landscape, Tulna 2.0 Framework, EdTech Compass discovery platform, and Tulna Evaluation Suite. The offering targets state governments and institutional buyers in India to inform evidence-based procurement and deployment of digital learning products, with the framework co-designed with IIT Bombay, IIT Madras, and IIT Delhi.

Product overview

EdTech Tulna is a research-backed EdTech Evaluation Index designed with IITs (IIT Bombay, IIT Madras, IIT Delhi) to promote evidence-based and quality-led adoption of digital learning solutions. The company offers a four-part solution comprising: (1) EdTech Landscape for understanding interventions, (2) Tulna 2.0 Framework for research-backed evaluation benchmarks across 3 dimensions, 10 clusters and 30+ criteria, (3) EdTech Compass for discovering and comparing evaluated products, and (4) Tulna Evaluation Suite for building in-house assessment capacity. Tulna provides independent, rigorous evaluations of EdTech solutions, with 70+ products evaluated and the framework embedded in 10 state government procurements informing over $204M in public EdTech spend.

Differentiator

Problem solved

Functional benefit

Products and services

• EdTech Landscape

Quantifiable outcome

• 10 state procurements informed
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• IIT Madras - Wadhwani School of Data Science & AIcoreStrategic or Co-development Partner · 1 January 2026Research partnership to develop AI-ready standards and next-generation evaluation criteria. Part of ongoing collaboration focused on evolving the framework with emerging technologies.
• IIT Delhi - Department of Management Studies (DMS)coreStrategic or Co-development Partner · 1 May 2023Project institutionalised to drive policy adoption at scale. Partnership runs from 2023 to May 2026, focused on scaling framework implementation across government systems.
• IIT Bombay - Interdisciplinary Program in Edu Tech (IDP Dept)coreStrategic or Co-development Partner · 1 January 2021IIT Bombay was the original framework development partner. The Interdisciplinary Program in Edu Tech (IDP Dept) developed the foundational Tulna framework, grounded in learning science and psychometric research. This partnership has been ongoing since 2021.
• Central Square FoundationcoreStrategic or Co-development PartnerStrategic support partner and founding partner of EdTech Tulna. CSF (Central Square Foundation) is a philanthropic investment organization working to improve the quality of education for all children in India, particularly the most marginalized.
• LSE 100xminorStrategic or Co-development PartnerSupporting partner providing strategic and thought leadership support to EdTech Tulna.
• MEST (Ghana)minorStrategic or Co-development PartnerIncubator partner - MEST (Meltwater Entrepreneurial School of Technology) in Ghana is one of the incubators using Tulna's evaluation framework for EdTech products in their portfolio.
• Nogales+ (Colombia)minorStrategic or Co-development PartnerIncubator partner - Nogales+ in Colombia is one of the incubators using Tulna's evaluation framework for EdTech products.
• ShikshaNext (India)minorStrategic or Co-development PartnerIncubator partner - ShikshaNext in India is one of the incubators using Tulna's evaluation framework for EdTech products.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Digital Promise: Digital Promise is a US-based non-profit that evaluates and certifies EdTech products through its Learner Variability Project and product certification programs. It is comparable to Tulna as an independent EdTech quality certification organization working at the intersection of research and procurement-grade evaluation.
• EdTech Hub: EdTech Hub produces evidence-based research and guidance on EdTech effectiveness, particularly for low- and middle-income countries. Tulna is featured in EdTech Hub's EdTech for Education in Emergencies guidance, and the two are comparable as research-backed evaluators informing EdTech design and adoption in emerging markets.
• HundrED: HundrED is a Finnish non-profit that researches and spotlights impactful and scalable education innovations globally. Tulna was shortlisted by HundrED as a standout innovation, and both share a mission of identifying quality education innovations through research-backed assessment for funders and governments.

Others

• Brookings Institution (Center for Universal Education): Brookings' Center for Universal Education produces research on education innovation and policy, including EdTech evidence reviews. It is thematically comparable to Tulna as a research-driven institution shaping how governments and funders evaluate EdTech quality.
• RAND Corporation (Education Division): RAND's education division produces rigorous research and evaluation of education interventions and policies, including EdTech effectiveness. While not a direct EdTech certifier, RAND is comparable to Tulna in producing evidence that informs public-sector EdTech procurement and policy decisions.
• UNESCO Global Education Monitoring Report: UNESCO's GEM Report studied Tulna as a best practice for adopting quality learning software. While UNESCO is a global multilateral rather than an EdTech certifier, it is comparable as a producer of authoritative benchmarks and reports that frame national EdTech quality policies.
• Central Square Foundation: CSF is Tulna's founding partner and a major philanthropic funder of EdTech quality and adoption in India. While not a peer in the competitive sense, CSF's role as both funder and producer of EdTech evidence and policy analysis makes it a closely related ecosystem actor shaping Tulna's market context.

Broad incumbents

• Common Sense Education: Common Sense Education reviews and rates EdTech products for classroom use, particularly in the US. It is comparable to Tulna as an independent EdTech quality assessment body, though it is larger, US-anchored, and focuses on consumer/teacher-facing reviews rather than government procurement integration.

Regional players

• EdTech Impact: EdTech Impact is a UK-based EdTech review and comparison platform that aggregates verified reviews from educators to help schools evaluate EdTech products. It is comparable to Tulna's EdTech Compass in providing structured product ratings, though Tulna additionally drives government procurement and research-backed standards.

Direct peers

• EdEvidence / ICEIE: International Consortium for Evidence-Based EdTech (formerly EdEvidence) is one of seven global certification providers ensuring evidence-based standards for effective EdTech, alongside Tulna. Both operate as independent EdTech quality certification bodies producing evaluations that governments and funders rely on for procurement and adoption decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edtech-tulna

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EdTech TULNA