Patatas Eduardo Sanz

What Patatas Eduardo Sanz does

Patatas Eduardo Sanz (legal entity: EDUARDO SANZ, S.L.U.) is a privately held Spanish potato specialist headquartered in Granada, operating across fresh produce processing, wholesale distribution, and direct-to-consumer e-commerce. Its product portfolio spans four core lines: fresh potatoes in multiple calibrated varieties (Monalisa, Agria, Red-Pontiac/Rudolph, Agata) sold in 5-10kg packs; IV Gamma pre-cut ready-to-cook formats (cubes, strips, wedges) in protective-atmosphere packaging with approximately 10-day shelf life for professional kitchens and catering; V Gamma fully cooked, vacuum-packed ready-to-eat formats for garnish, tortilla, and brava/guiso preparations; and a certified organic line (Patatas Ecológicas) verified under certification entity AGR-02/123/I/CC-01. Complementary SKUs include peeled onion and peeled garlic for HORECA customers.

The underlying operational technology is food processing and packaging, including anti-humidity paper packaging for fresh potatoes, protective atmosphere packaging for IV Gamma cuts, and vacuum-packed steam-cooking for V Gamma products, with a purpose-built D-Pack (24kg mesh sack containing 8 x 3kg bags with easy-open handles) for the supermarket and greengrocer channel. The company holds the Andalucía Verde regional quality mark and an EU FEDER grant under the REACT-EU COVID-19 SME energy-cost program.

The business model is a hybrid wholesale-plus-D2C commerce operation. Revenue is generated through unit-priced one-time sales (not subscriptions): B2C e-commerce orders at €11-€22 per pack with free shipping, B2B wholesale bulk sales to supermarkets, greengrocers, and HORECA operators, and retail-channel D-Pack format sales. Distribution is domestic-only, covering the Iberian Peninsula and Balearic Islands with 24-48h and 48-72h delivery respectively, and explicitly excludes the Canary Islands. Customers split between individual households and HORECA/retail businesses with no disclosed enterprise anchor accounts. Headcount is undisclosed, no external institutional capital is evidenced, and the company is structured as a single-shareholder S.L.U. consistent with founder or family ownership.

Name

Patatas Eduardo Sanz

Legal name

EDUARDO SANZ, S.L.U.

Website

https://eduardosanz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Patatas Eduardo Sanz is a privately held Granada-based Spanish potato specialist that produces, distributes, and direct-sells fresh, IV Gamma pre-cut, V Gamma ready-to-eat, and organic potato products via wholesale, HORECA, retail, and D2C e-commerce channels across mainland Spain and the Balearic Islands.

Ownership category

akta.pro rank

Product category

Fresh and processed potatoes

NAICS

Potato Farming (111211)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Starch Potato Farming (Industrial Potatoes) (AFAGAEAC)

Keywords

• Potato wholesale
• Fresh potato distribution
• Pre-cut potato products
• Organic potato supply
• HORECA food supply

Headquarters

HQ city

Granada

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Product Sales (B2C E-commerce): Direct online sales of fresh and processed potato products to individual consumers and households through the company's e-commerce platform. Products are sold in various pack sizes (2.5kg, 5kg, 10kg, 17.5kg) with free shipping on orders.
2. Wholesale Distribution: Bulk sales of potato products to businesses including supermarkets, greengrocers, and HORECA sector (hotels, restaurants, catering). Products available in formats suitable for retail resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Patatas Eduardo Sanz is a Spanish potato processor and wholesaler headquartered in Granada that produces and distributes a full range of fresh and processed potato products, including fresh potatoes in multiple varieties, IV Gama pre-cut ready-to-cook potatoes, V Gama pre-cooked ready-to-eat potatoes, and organic-certified potatoes, plus complementary peeled onions and garlic. Products are sold directly to consumers via an online store with free shipping across mainland Spain and the Balearic Islands, and in bulk to the HORECA sector and retail chains.

Product overview

Patatas Eduardo Sanz is a Spanish potato wholesaler offering a comprehensive range of fresh and processed potato products. The portfolio includes Patata Fresca (fresh potatoes in various formats), Patatas IV GAMA (ready-to-cook cuts like Guarnicion, Dado, and Brava/Guiso), and Patatas V GAMA (pre-cooked ready-to-eat formats). Specialty lines include Patata Roja (red potatoes), Patatas Especial Cocer (boiling potatoes), and Patatas Especial Freir (frying potatoes using Agria variety). The company also offers organic potatoes under Patatas Ecológicas certification and complementary products including peeled onions and garlic. Products are available in various packaging formats including paper bags, mesh bags, and boxes for wholesale, retail, and food service distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Andalucía Verde: Brand used for product packaging and marketing, appearing on potato and produce packaging as a regional quality mark.

Products and services

• Patata Fresca (Fresh Potatoes) Fresh potatoes sold in multiple formats (washed, brushed, natural) for household and professional use. Includes varieties such as Monalisa. Available in consumer and wholesale pack sizes.
• Patatas IV Gama (Ready-to-Cook Pre-cut Potatoes) Pre-cut, ready-to-cook potatoes in formats such as Guarnición (garnish cubes), Dado (cube), and Brava/Guiso (wedge cuts), sold under protective atmosphere to professional kitchens, catering, and home users via the e-commerce store. Approximate shelf life of 10 days.
• Patatas V Gama (Ready-to-Eat Pre-cooked Potatoes) Pre-cooked, ready-to-eat potatoes including Guarnición (garnish), Tortilla, and Brava/Guiso cuts. Steamed and vacuum-packed for quick heat-and-serve preparation in foodservice and home.
• Patata Roja (Red Potatoes) Red-skinned potatoes (Red-Pontiac or Rudolph varieties) ideal for boiling, baking, and roasted dishes. Sold in 10kg anti-humidity paper bags (calibrated 45-70mm, Category I) and 5kg boxes.
• Patatas Especial Cocer (Special for Boiling) Potatoes selected for boiling, including Baby and Guarnición varieties, primarily based on Monalisa variety. Sold across pack sizes from 5kg to 10kg (e.g., Baby Guarnición €12.64–€21.36, Guarnición 10kg €22.36, Lavada 5kg €13.48–€19.47).
• Patatas Especial Freír (Special for Frying) Agria-variety potatoes selected specifically for frying, prized by professional and home cooks for exceptional fried results. Sold in 5kg boxes (€17.42) and other formats.
• Patatas Ecológicas (Organic Potatoes) EU-organic-certified potatoes produced with ecological methods, offered across fresh, IV Gama pre-cut, and V Gama pre-cooked formats. Free from synthetic chemicals and GMOs. IV Gama Eco 2.5kg from €11.34.
• Cebolla Pelada (Peeled Onion) Peeled onion ready for professional kitchens, food service, and retail. Part of the company's complementary product line alongside potatoes.
• Ajo Pelado (Peeled Garlic) Peeled garlic ready for professional kitchens, food service, and retail. Part of the company's complementary product line alongside potatoes.

Quantifiable outcome

• 24-48 hour delivery to mainland Spain, 48-72 hours to Balearic Islands
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Andalucía VerdecoreStrategic or Co-development PartnerBrand partnership for eco-certified potato products. Products marketed under the 'Andalucía Verde' regional brand certification, indicating origin and quality standards from the Andalusia region of Spain.
• Organic Certification Body (AGR-02/123/I/CC-01)coreOthersAccredited organic certification entity that verifies and certifies the company's ecological/organic potato products meet required standards for organic production and processing.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aviko: Dutch European leader in frozen and dehydrated potato products. Comparable in processed/frozen potato offerings targeting food service and retail across Europe including Spain.
• Bonduelle: Global processed vegetable giant with significant presence in Spain. Overlaps in canned/frozen and ready-to-eat vegetable categories including potatoes, but operates across a much broader portfolio.
• Agristo: Belgian producer of frozen potato products (fries, croquettes, specialties). Overlaps with Eduardo Sanz's V Gama cooked-potato line at HORECA and retail across European markets.
• Florette (Agrial): European leader in fresh-cut, ready-to-eat salads and vegetables including pre-cooked potatoes. Directly overlaps with Eduardo Sanz's IV/V Gama ready-to-use positioning for HORECA and retail.
• Lamb Weston: Global frozen potato specialist with strong food service presence in Europe. Comparable in pre-prepared, ready-to-cook potato formats serving restaurants and retailers.
• McCain Foods: World's largest frozen potato producer, supplying retail and food service in Spain. Comparable in processed potato (fries, wedges) and HORECA channel focus but at vastly larger scale.

Direct peers

• Vegetales Línea Verde (Verdifresh / Flavorite): Spanish leader in IV Gama pre-cut fresh vegetables and salads, including potatoes. Directly comparable in pre-cut, ready-to-cook (IV Gama) product positioning and HORECA/retail distribution in Spain.
• Patatas Meléndez: Spain's largest potato specialist, supplying fresh and processed potatoes to retail and HORECA nationwide. Most direct competitor given shared Iberian focus, multi-format portfolio (fresh, washed, pre-cut), and wholesale distribution model.

Regional players

• Congelados de Navarra: Spanish frozen food manufacturer producing ready meals and pre-prepared potato dishes (V Gama equivalents). Regional Iberian competitor in cooked, frozen potato products for retail and food service.
• Grupo Hortiberia / Campo Rico: Spanish fresh produce distributor focused on potatoes and vegetables for retail and HORECA. Comparable as a regional Iberian player in fresh washed/calibrated potatoes and complementary alliums.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/patatas-eduardo-sanz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patatas Eduardo Sanz