Educar es Todo
Educar es Todo is a Madrid-based Spanish platform that sells expert-led online courses, hosts an annual Family Day event, and runs a parenting community focused on respectful child-rearing education for families, schools, AMPAs, and corporate family-wellness buyers.
- Company typePrivate
- Founded-
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Educar es Todo does
Educar es Todo is a Madrid-based Spanish parenting education platform operating since 2014 as EDUCAR ES TODO S.L., a private limited company with 13 employees. The company sells expert-led online courses on respectful parenting and child development topics — secure attachment, tantrums and boundaries, critical thinking, child nutrition, sex education, adolescent communication, play-based learning, and learning improvement — through a WooCommerce storefront on educarestodo.com, with course delivery handled on a dedicated Campus Formativo learning management system at campus.formacion.educarestodo.com. Its expert roster includes recognizable Spanish professionals such as Rafa Guerrero, Eva Bach, Aitor Sánchez, José Carlos Ruiz, and Patricia Ramírez, which functions as the core credibility layer for the brand.
The business is monetized through three streams: one-time individual course purchases, ticketed attendance at the annual Family Day flagship event (held in 2024 at Kinépolis Ciudad de la Imagen in Madrid with eight named expert speakers), and a nascent subscription-style access layer via the Campus platform. Distribution is digital-first and community-led: an editorial blog drives organic top-of-funnel discovery, webinars and Instagram Live sessions act as mid-funnel engagement, and the company maintains active presences on Instagram, YouTube, Facebook, TikTok, and LinkedIn.
The company explicitly segments its audience into five tracks — Familias (the primary consumer audience), Colegios (schools), AMPAs (parent associations), Empresas (corporate family-wellness buyers), and Movimientos (advocacy groups) — indicating an active expansion from pure B2C parenting education toward institutional and corporate channels. No external funding, M&A activity, patents, or AI/ML capabilities are disclosed in the source data, and the operation remains privately held and independently run from its registered office on Calle del Doctor Esquerdo, Madrid.
Educar es Todo firmographics
Firmographics- Name
- Educar es Todo
- Legal name
- EDUCAR ES TODO S.L
- Website
- https://educarestodo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Educar es Todo is a Madrid-based Spanish platform that sells expert-led online courses, hosts an annual Family Day event, and runs a parenting community focused on respectful child-rearing education for families, schools, AMPAs, and corporate family-wellness buyers.
- Ownership category
- akta.pro rank
Educar es Todo industry classification
Industry- Product category
- Parenting Education Services
- NAICS
- Educational Services (611), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)
- akta.pro secondary industry
- Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)
Keywords
Where Educar es Todo is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Educar es Todo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Online Course Sales: Individual paid courses on parenting topics such as secure attachment, tantrums, critical thinking, nutrition, sexual education, and adolescent communication. Courses are sold via WooCommerce on their website.
- Event Tickets: Ticket sales for the annual 'Family Day' event featuring expert speakers. Event held at Kinépolis Ciudad de la Imagen (Madrid) on November 30, 2024 from 9:00h to 17:00h.
- Campus Subscription: Dedicated learning platform (campus.formacion.educarestodo.com) suggesting potential subscription-based access to course content.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Educar es Todo product offering
Product offeringCore offering
Educar es Todo sells online courses on respectful parenting and child-rearing, delivered through a dedicated learning campus platform. The company also publishes an expert-authored parenting blog, hosts an annual in-person "Family Day" event in Madrid, and runs live webinars and Instagram Live sessions led by recognized psychologists, nutritionists, and educators.
Product overview
Educar es Todo is a unified content and education platform focused on parenting and respectful child-rearing education. The platform operates through multiple integrated offerings: a course catalog (Cursos) delivered via its dedicated Campus learning platform, an editorial blog with expert-written articles, in-person events such as the annual Family Day at Kinépolis, live webinars, and Instagram Live sessions. The company serves families, schools (colegios), parent associations (AMPAs), and companies through targeted content and training programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Cursos Educar es Todo Online courses on parenting and respectful education covering topics such as secure attachment, tantrums and boundaries, critical thinking development, healthy eating, sex education, adolescent communication, play-based learning, and improving learning skills. Courses are taught by expert psychologists, nutritionists, and educators and are aimed at parents.
- Campus Formativo Online learning platform (campus.formacion.educarestodo.com) where courses are delivered and accessed by registered users, featuring video content and expert-led training materials.
- Family Day Event Large-scale in-person event held at Kin\u00e9polis Ciudad de la Imagen in Madrid, featuring expert speakers, workshops, and sessions on parenting and education topics, with paid ticket sales to families.
Companies that use Educar es Todo
Customer profileSegments5 records
Ideal customer profiles3 records
Educar es Todo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Educar es Todo partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Educar es Todo competitors and assessment
Company assessmentEmerging players
- Big Life Journal: Digital publisher of growth-mindset and resilience resources for parents and children, with online courses and downloads. Comparable as an expert-driven parenting-education digital product business with course sales.
- Mi Pediatra Online: Spanish paediatric-led parenting content and consultation platform. Comparable as a Spanish parenting-education resource combining expert-led content with parent-facing digital delivery.
- Criando: Spanish platform focused on respectful parenting and child-rearing education. Comparable in the respectful-parenting niche and Spanish-language expert-led content positioning.
- Janet Lansbury / Elevating Childcare: Expert-led parenting-education brand offering courses, podcasts, and articles on respectful infant and toddler care. Comparable as an expert-anchored parenting-courses brand serving conscious-parenting audiences.
Direct peers
- Bebés y Más: Spanish parenting blog and community covering child development, education, and family topics. Directly comparable in audience (Spanish-speaking parents) and content-led parenting education model.
- Club de Malasmadres: Spanish community and content platform for mothers offering articles, events, courses, and resources. Directly comparable as a Spanish-speaking parenting community monetising engagement through content and events.
- Madresfera: Spanish parenting community and content platform targeting mothers and fathers with blog content, events, and family-oriented resources. Directly comparable as a Spanish-language parenting community monetising content and engagement.
Broad incumbents
- Ser Padres: Established Spanish parenting media brand with editorial content, courses, and events for families. Comparable as a broader Spanish parenting-education incumbent offering overlapping content and parenting-skills training.
- Good Inside (Dr. Becky Kennedy): US-based parenting-education platform offering expert-led courses, content, and community on respectful and emotionally-attuned parenting. Comparable as an expert-anchored parenting-course brand with a strong community component.
Others
- FamilyEducation: Long-running US parenting and family education content platform with articles, worksheets, and expert advice. Comparable as an adjacent parenting-education content publisher rather than a direct Spanish-market competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Educar es Todo social profiles
Digital presenceEducar es Todo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Educar es Todo leadership team
Management profileNumber of profiles
Educar es Todo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Educar es Todo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Educar es Todo
What does Educar es Todo do?
Educar es Todo sells online courses on respectful parenting and child-rearing, delivered through a dedicated learning campus platform. The company also publishes an expert-authored parenting blog, hosts an annual in-person "Family Day" event in Madrid, and runs live webinars and Instagram Live sessions led by recognized psychologists, nutritionists, and educators.
Is Educar es Todo a public or private company?
Educar es Todo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Educar es Todo founded?
Educar es Todo was founded in -1. It employs 11 to 50 people.
Where is Educar es Todo based?
Educar es Todo is headquartered in Madrid, Spain, in the Europe region.
How does Educar es Todo make money?
Three revenue lines are on record. Online Course Sales are the primary driver. The others are event Tickets and campus Subscription.
Who are Educar es Todo's main competitors?
Emerging players on record are Big Life Journal, Mi Pediatra Online, Criando and Janet Lansbury / Elevating Childcare. Direct peers are Bebés y Más, Club de Malasmadres and Madresfera. Broad incumbents are Ser Padres and Good Inside (Dr. Becky Kennedy). FamilyEducation is listed as an others.
Does Educar es Todo have an API?
No public API is recorded for Educar es Todo.
What industry is Educar es Todo in?
Educar es Todo's product category is Parenting Education Services. Its primary akta.pro industry code is EDAAAFAF, Family & Parenting Education (Family Literacy, Parenting Skills), with a secondary code of EDACANAK, Parent-Facing Home Learning & Family Engagement Apps. Its NAICS code is 611 and its SIC code is 8200.