educarium
educarium is a Polish B2B distributor and integrator of educational aids, STEAM equipment, and multimedia tools, founded in 2006 in Bydgoszcz, serving schools, kindergartens, and vocational institutions across all 16 Polish voivodeships with curated packages aligned to government funding programs.
- Company typePrivate
- Founded2006
- HeadquartersBydgoszcz, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What educarium does
educarium spółka z ograniczoną odpowiedzialnością is a privately-held Polish limited liability company founded in 2006 and headquartered in Bydgoszcz at ul. Grunwaldzka 207. The company operates as a national B2B distributor and integrator of educational aids, teaching equipment, and STEAM/multimedia tools for Polish educational institutions, serving kindergartens, primary schools (grades 1-3 and 4-8), general and vocational high schools, military schools, and educational counseling centers across all 16 Polish voivodeships.
The product portfolio spans furniture (desks, chairs, laboratory and workshop furniture), Montessori materials, sensory integration tools, multimedia equipment (interactive monitors, projectors, 3D printers, VR headsets), STEAM kits (Fischertechnik, LaboLAB), and specialized vocational equipment (xTool laser engravers, CoolTool CNC machines, CMA scientific sensors, virtual shooting trainers). educarium is the authorized Polish distributor for xTool, CoolTool, Newline, CMA, Fischertechnik, PixBlocks, Class Saathi, mTalent, Canva Education, and Kognita Edu. Proprietary offerings include the eduStacji® learning-station method for grades 4-8, the Szkolny trenażer strzelecki virtual shooting range (addressing the 2022 EDB regulation), and the Narzędzownia® RFID logistics lab.
The business model is primarily transactional one-time sales through the sklep.educarium.pl e-commerce storefront and direct phone/email sales support, with VAT 0% pricing available for accredited institutions. Revenue is materially structured around curated package offerings aligned with Polish government funding programs — notably Cyfrowy Uczeń (Digital Student) and the new Pracownie Kompas Jutra (2026-2029) — with pre-filled WNIOSEK C application forms and a dedicated funding-inquiry channel. Package prices range from approximately 56,250 PLN to 125,000 PLN. GTM is sales-led, supported by content marketing (an extensive Baza wiedzy knowledge base), a segmented voivodeship-level newsletter, the eduMEETUP annual conference, webinars, on-site implementation workshops, and industry trade show participation. The company holds ISO 9001:2015 certification and has been operating for 19+ years without disclosed external funding, acquisitions, or leadership changes.
educarium firmographics
Firmographics- Name
- educarium
- Legal name
- educarium spółka z o.o.
- Website
- https://educarium.pl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- educarium is a Polish B2B distributor and integrator of educational aids, STEAM equipment, and multimedia tools, founded in 2006 in Bydgoszcz, serving schools, kindergartens, and vocational institutions across all 16 Polish voivodeships with curated packages aligned to government funding programs.
- Ownership category
- akta.pro rank
educarium industry classification
Industry- Product category
- Educational Aids Distribution
- NAICS
- Elementary and Secondary Schools (6111), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)
- akta.pro secondary industries
- Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL), Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ), Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
Keywords
Where educarium is headquartered
LocationHeadquarters
- HQ city
- Bydgoszcz
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
educarium business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware and educational equipment sales: educarium generates revenue primarily through the direct sale of physical educational products including furniture (desks, chairs, laboratory furniture, workshop furniture), multimedia equipment (interactive monitors, projectors, computers, VR headsets, 3D printers, laser engravers), STEAM learning kits, Montessori materials, sensory integration tools, and specialized school lab equipment. Products are sold through its e-commerce platform at fixed retail prices, with VAT exemption (0%) available for accredited educational institutions upon submission of a completed request form.
- Pre-configured educational packages (pakiety): educarium sells curated bundles targeting specific government funding programs (e.g., Cyfrowy Uczeń packages for grades 1-3, 4-8, high school, technical schools, medical schools, military schools, multimedia counseling centers). These packages combine hardware, software, and accessories at a fixed price, with pre-filled funding request forms (WNIOSEK C) to facilitate institutional purchase through subsidies. Prices range from approximately 56,250 PLN to 125,000 PLN per package.
- Workshops, training, and implementation services: educarium provides implementation workshops for products such as xTool laser engravers (deployment workshops in schools, e.g., Krosno Odrzańskie), team training (e.g., CMA sensor training for staff), and free teacher workshops. While the primary revenue is from product sales, these services serve as a GTM driver and customer retention mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-product purchases — e-commerce pricing for individual items |
| Unit Pricing | Pay-as-you-go | Cyfrowy Uczeń government program packages — pre-configured bundles for specific school types |
| Unit Pricing | Pay-as-you-go | Vocational/technical school packages — Cyfrowy Uczeń bundles for specialized tracks |
| Unit Pricing | Pay-as-you-go | Pracownie Kompas Jutra — government-funded practical workshop subsidies (30,000 PLN per school) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
educarium product offering
Product offeringCore offering
educarium is a Polish distributor and integrator of educational aids that sells school furniture, multimedia equipment (interactive monitors, projectors, VR headsets), STEAM construction kits, Montessori materials, vocational training tools, and educational software platforms to Polish kindergartens, primary and secondary schools, military schools, and special-needs centers. The company also bundles products into pre-configured packages aligned with national funding programs (Cyfrowy Uczeń, Pracownie Kompas Jutra) and offers its own proprietary solutions such as the eduStacji® method, the Szkolny trenażer strzelecki (Virtual Shooting Range), and the Narzędziownia® RFID lab.
Differentiator
Problem solved
Functional benefit
Products and services
- School furniture and classroom furnishings Tables, chairs and classroom furniture supplied to Polish kindergartens, primary and secondary schools as part of full-room and full-school outfitting projects.
- Interactive multimedia equipment (Newline Lyra Pro monitors, projectors, AV) Interactive flat-panel monitors, projectors and classroom AV equipment sold to Polish schools to equip interactive whiteboards and modern teaching spaces.
- xTool laser engravers and cutters Desktop laser engraving and cutting machines (including the xTool P3) sold to Polish schools for STEAM, maker-space and vocational classrooms, bundled with xTool Creative Platform, xTool Studio and Canva integration.
- CoolTool UNIMAT CNC machines UNIMAT-series desktop CNC machines used in Polish school workshops and STEAM labs for teaching machining, prototyping and digital fabrication.
- Fischertechnik STEAM construction sets Construction and robotics kits from Fischertechnik sold to Polish schools for STEM and STEAM curricula, covering mechanics, electronics and robotics.
- Montessori teaching materials Montessori-method manipulatives and learning aids for Polish kindergartens and early-primary classrooms, covering sensory, practical-life and early-maths materials.
- CMA sensors for education CMA scientific sensors and data-logging equipment used in Polish school science labs for physics, chemistry and biology experiments.
- mTalent educational software Therapeutic and educational software platform (mTalent) licensed to Polish schools and special-education centers for student support, therapy and individual learning plans.
- PixBlocks programming platform PixBlocks visual programming platform sold to Polish schools for teaching coding and computational thinking across primary and secondary grades.
- Class Saathi assessment platform Class Saathi real-time classroom quiz and assessment platform licensed to Polish schools for formative assessment and student-engagement use during lessons.
- Kognita Edu VR content and headsets Virtual-reality educational content and compatible headsets from Kognita Edu sold to Polish schools for immersive lessons across science, history and language subjects.
- Szkolny trenażer strzelecki (Virtual Shooting Range) Proprietary virtual shooting-range simulator sold to Polish military schools (szkoły mundurowe) for defense-class training and markship instruction.
- Narzędziownia® RFID logistics lab Proprietary RFID-equipped "tool library" / logistics teaching lab supplied by educarium to Polish vocational schools for training students in tool management, RFID tracking and warehouse workflows.
- EduStacji® method Proprietary eduStacji® educational method/learning-station concept sold to Polish schools as a packaged didactic solution combining equipment, lesson plans and curriculum alignment.
- Intelligent pen (inteligentne pióro) Digital "intelligent pen" sold to Polish schools as a teaching aid that digitizes handwritten work and integrates with classroom software.
- Pre-configured funding-program packages (Cyfrowy Uczeń, Pracownie Kompas Jutra) Pre-configured equipment bundles (e.g., Cyfrowy Uczeń lab packages) assembled by educarium to match Polish national funding-program specifications, sold to eligible schools to simplify procurement.
- eduMEETUP conference and on-site workshops Paid educational conference (eduMEETUP) and on-site teacher training workshops delivered by educarium to Polish schools, supporting product adoption and curriculum integration.
Companies that use educarium
Customer profileSegments7 records
Ideal customer profiles3 records
educarium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature7 records
educarium partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, secondary and minor.
- xToolcoreeducarium is the authorized Polish distributor and integrator of xTool laser engravers and related products (xTool P3 80W, xTool F2 Ultra UV, xTool S1, xTool M2). The partnership includes product sales, implementation workshops, and webinars (e.g., Canva + xTool). xTool Studio software and the xTool platform for sharing projects are integrated into educarium's product ecosystem.
- CoolToolcoreeducarium is the Polish distributor of CoolTool workshop machines (UNIMAT 1, UNIMAT ML1, UNIMAT ML2, UNIMAT CNC, PLAYmake), a modular educational workshop equipment line for teaching wood/metalworking, CNC operations, and technical skills. The partnership includes comprehensive product portfolios, teacher guides, and workshop implementations.
- Newline (Lyra Pro interactive monitors)coreeducarium distributes Newline Lyra Pro interactive monitors in Poland, including models from 55" to 98" with Android 13/14, Google EDLA certification, multi-touch, and VAT 0% pricing for schools. educatum provides installation and free teacher training with purchase of two or more units.
- CMA (sensors for science education)coreeducarium distributes CMA educational sensors for science classes, enabling measurements of temperature, pH, air quality, and motion. The company conducts internal staff training on CMA sensor use and application in classroom experiments.
- Fischertechnik (STEAM/Fischertechnik products)coreeducarium distributes Fischertechnik STEAM products in Poland, including Fischertechnik STREAM experiment kits such as the Fabryka 4.0 with TXT 4.0 controller and AI-based quality control system. These products support engineering and STEM education in schools.
- Canva Educationsecondaryeducarium partnered with Canva Education for webinars demonstrating how to use Canva-designed projects with xTool laser engravers in schools. The webinar featured Canvassadorka Agnieszka Halicka and was promoted as a 'Cyfrowy uczeń w akcji' (Digital Student in Action) initiative.
- Kognita Edu (VR in education)secondaryeducarium partners with Kognita Edu for VR-based educational content and applications, featured in article 'Wirtualna rzeczywistość w szkole – jak Kognita Edu zmienia sposób nauczania?' published on educarium's knowledge base. VR products include mTalent VR Koordynacja and VR headsets.
- mTalentsecondaryeducarium distributes mTalent educational software and VR tools in Poland, including mTalent VR Koordynacja (coordination VR set with goggles at 6,490 PLN) and mTalent programs for speech therapy and special needs education, available as part of Cyfrowy Uczeń multimedia counseling center packages.
- PixBlocks (programming education platform)coreeducarium distributes PixBlocks programming education platform (perpetual license for up to 500 students at 22,675 PLN). PixBlocks is included in Cyfrowy Uczeń packages for primary and secondary schools as a coding education tool.
- Class Saathi (quiz creation platform)secondaryeducarium distributes Class Saathi educational quiz creation platform (educational set for 30 students at 6,099 PLN). Included in Cyfrowy Uczeń packages. educarium organized a demonstration workshop at Szkoła Podstawowa in Żołędowo.
- impresspro.pl (web development)minorimpresspro.pl is credited as the web development agency for educarium's main website, as noted in the website footer: 'made by impresspro.'
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
educarium competitors and assessment
Company assessmentDirect peers
- Nowa Era: Major Polish educational publisher and supplier of textbooks, digital learning tools, and classroom resources to schools nationwide. Comparable as a national B2B educational supplier serving Polish K-12 institutions across similar product categories.
- Gdańskie Wydawnictwo Oświatowe (GWO): One of Poland's largest educational publishers, supplying textbooks, workbooks, and digital learning platforms to Polish schools. Comparable as a national educational supplier serving the same institutional customer base and B2B procurement cycle.
- Moje Bambino: Polish distributor of educational aids, classroom furniture, and teaching materials primarily serving kindergartens and primary schools. Direct competitor in the Polish educational supplies distribution market with overlapping B2B school channel and product categories.
- Really Good Stuff: US educational supplies company focused on K-8 schools, providing classroom furniture, learning materials, and teacher supplies. Direct peer in product category, target segment, and B2B-to-school distribution model.
- Lakeshore Learning: Leading US educational products company supplying K-8 classrooms with furniture, STEAM kits, manipulatives, and teaching aids. Closely aligned with educarium's product portfolio across furniture, multimedia, and STEAM categories for school-level buyers.
- Learning Resources: Global educational products company specializing in K-8 STEM, math, and literacy hands-on learning materials. Comparable in STEAM and hands-on educational product focus, with similar target market of K-8 schools.
Broad incumbents
- Office Depot: Major US office and educational supplies retailer serving business and institutional customers. Comparable as a broad educational supplies incumbent with B2B channels and overlapping categories, though less specialized in K-12 schools than educarium.
- School Specialty: Largest US K-12 educational supplies distributor serving schools, teachers, and administrators with classroom supplies, furniture, instructional materials, and STEAM products. Closest international analog to educarium's institutional distribution model.
Others
- Fischertechnik: German manufacturer of STEM and engineering construction kits widely used in schools. Currently an educarium partner, but as an upstream STEM kit manufacturer also adjacent — provides analogous STEAM product positioning in the European school market.
Emerging players
- LEGO Education: Global provider of STEAM kits, robotics, and STEAM learning solutions for primary and secondary schools. Direct peer for educarium's STEM/STEAM offerings to schools, with similar product philosophy of hands-on learning.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
educarium social profiles
Digital presenceeducarium financial estimates
Financial estimateRevenue estimate
Valuation estimate
educarium leadership team
Management profileNumber of profiles
Profiles1 record
educarium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
educarium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about educarium
What does educarium do?
educarium is a Polish distributor and integrator of educational aids that sells school furniture, multimedia equipment (interactive monitors, projectors, VR headsets), STEAM construction kits, Montessori materials, vocational training tools, and educational software platforms to Polish kindergartens, primary and secondary schools, military schools, and special-needs centers. The company also bundles products into pre-configured packages aligned with national funding programs (Cyfrowy Uczeń, Pracownie Kompas Jutra) and offers its own proprietary solutions such as the eduStacji® method, the Szkolny trenażer strzelecki (Virtual Shooting Range), and the Narzędziownia® RFID lab.
When was educarium founded?
educarium was founded in 2006. It employs 11 to 50 people.
Where is educarium based?
educarium is headquartered in Bydgoszcz, Poland, in the Europe region.
How does educarium make money?
Three revenue lines are on record. Hardware and educational equipment sales are the primary driver. The others are pre-configured educational packages (pakiety) and workshops, training, and implementation services.
Who are educarium's main competitors?
Direct peers on record are Nowa Era, Gdańskie Wydawnictwo Oświatowe (GWO), Moje Bambino, Really Good Stuff, Lakeshore Learning and Learning Resources. Broad incumbents are Office Depot and School Specialty. Fischertechnik is listed as an others. LEGO Education is listed as an emerging player.
Does educarium have an API?
No public API is recorded for educarium.
What industry is educarium in?
educarium's product category is Educational Aids Distribution. Its primary akta.pro industry code is EDAEAIAB, Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives), with a secondary code of EDAJAMAL, Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging). Its NAICS code is 6111 and its SIC code is 8200.