Texas Instruments - Education Technology

What Texas Instruments - Education Technology does

Texas Instruments Education Technology is an operating division of Texas Instruments Incorporated (NASDAQ: TXN) that designs, manufactures, and distributes graphing calculators, scientific calculators, financial calculators, basic calculators, and elementary calculators for the global K-12 and college education market. The portfolio centers on the TI-84 family—including the newly introduced TI-84 Evo (2025) and TI-84 Plus CE—and the TI-Nspire CX II / CX II CAS series, complemented by scientific calculators (TI-30 series), financial calculators (BA II Plus family), STEM/coding platforms (TI-Innovator Hub and Rover), data collection peripherals (CBL 2, CBR 2, TI-Nspire Lab Cradle), and companion software (TI Connect CE). The products use proprietary operating systems, mathematical processing engines, Computer Algebra System (CAS) capability on select models, and display technologies such as MathPrint. TI graphing calculators are approved for use on more than 60 high-stakes exams worldwide, including the ACT, SAT, AP, and IB, and are used by approximately 25 million students globally.

The division operates a hybrid direct-and-channel go-to-market model: consumers purchase through the TI Education Store on TI.com and by phone (1-800-TI-CARES), while school and district deployments are supported by field sales representatives and a network of authorized distributors and school dealers. Revenue is generated primarily through one-time hardware sales, supplemented by account-based educational software licenses and T3 Professional Development services delivered by TI-certified instructors under multi-year subscription contracts. The division operates across more than 60 countries in North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa, with a wholly-owned EU subsidiary, Texas Instruments Education Technology GmbH in Freising, Germany, serving as joint controller for GDPR-compliant EU operations. Compliance spans U.S. federal requirements (Reese's Law, CA Prop 65, TSCA, FERPA, COPPA) and international standards (RoHS, REACH, EU WEEE, PFAS, POPs), with integrations including Google and Microsoft SSO for software access and Vernier LabPro/Logger Pro for science data collection.

Name

Texas Instruments - Education Technology

Legal name

Texas Instruments Incorporated

Website

https://education.ti.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Texas Instruments Education Technology is a division of Texas Instruments Incorporated (NASDAQ: TXN) that designs graphing, scientific, financial, and basic calculators for K-12 and college markets worldwide, with products approved on more than 60 high-stakes exams and used by 25 million students globally.

Ownership category

akta.pro rank

Product category

Educational Calculators

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

akta.pro secondary industries

Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH), STEM Teacher Tools, Curriculum & Lesson Planning Platforms (EDAFANAK)

Keywords

• Graphing calculators
• Educational calculators
• Scientific calculators
• Financial calculators
• STEM education technology

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Calculator Hardware Sales: One-time purchase revenue from graphing calculators, scientific calculators, financial calculators, and basic/elementary calculators. Products are sold directly through TI's online store and authorized channels.
2. Educational Software Licenses: Account-based software applications for education including TI-Nspire and companion apps. Revenue from software licenses associated with calculator purchases or standalone licenses.
3. Professional Development Services: T3 Professional Development services for educators including training programs, curriculum materials, and professional learning sessions conducted by TI-certified instructors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Texas Instruments Education Technology manufactures and sells graphing calculators (TI-84 and TI-Nspire families), scientific calculators, financial calculators, and elementary calculators designed for K-12 and college math, science, STEM, and computer science education. The division also provides companion software (TI Connect CE), classroom management systems (TI-Navigator), STEM coding platforms (TI-Innovator Hub and Rover), data collection peripherals, and T3 Professional Development training services for educators.

Product overview

Texas Instruments Education Technology offers a comprehensive portfolio of graphing calculators, scientific calculators, financial calculators, and basic/elementary calculators designed for K-12 and college education. The core product lines include the TI-84 family (TI-84 Evo, TI-84 Plus CE, TI-84 Plus) and the TI-Nspire series (TI-Nspire CX II, TI-Nspire CX II CAS). Supporting products include data collection tools (CBL 2, CBR 2, TI-Nspire Lab Cradle), STEM learning tools (TI-Innovator Hub, TI-Innovator Rover), software (TI Connect CE), and classroom management solutions (TI-Nspire CX Navigator). The company serves mathematics, science, STEM, computer science, and financial literacy education markets, with calculators approved for use on over 60 high-stakes exams worldwide. The TI-84 Evo represents the newest product in the portfolio, positioned as the latest evolution in the widely-adopted TI-84 graphing calculator series.

Differentiator

Problem solved

Functional benefit

Brands

• TI-84 Series: The gold standard graphing calculator series for classrooms, including TI-84 Plus CE and the new TI-84 Evo.
• TI-Nspire
• TI-Cares
• TI-Connect
• TI-Innovator

Products and services

• TI-84 Evo Graphing Calculator The newest graphing calculator in the TI-84 series, positioned as easier to use, student-friendly, and made for performance for math and science classroom use.
• TI-Nspire CX II Graphing Calculator Advanced graphing calculator with color screen and touchpad navigation, designed for math, science, and STEM education across middle school through college.
• TI-Nspire CX II CAS Graphing Calculator Graphing calculator with Computer Algebra System (CAS) capabilities enabling symbolic manipulation for advanced mathematics, calculus, and engineering.
• TI-84 Plus CE Graphing Calculator Color graphing calculator with rechargeable battery, approved for standardized tests including ACT, SAT, AP, and IB exams.
• TI-84 Plus Graphing Calculator Graphing calculator widely used in middle and high school mathematics education.
• TI-83 Plus Graphing Calculator Graphing calculator for algebra, trigonometry, statistics, and financial functions in secondary education.
• TI-73 Graphing Calculator Graphing calculator designed for middle school mathematics and science exploration.
• TI-89 Titanium Graphing Calculator Advanced graphing calculator with CAS capabilities for calculus, engineering, and advanced mathematics at the college level.
• TI-30XS MultiView Scientific Calculator Scientific calculator with four-line display showing multiple calculations simultaneously for middle school through college math and science.
• TI-30X IIS Scientific Calculator Scientific calculator with two-line display for general math and science in middle and high school.
• TI-36X Pro Scientific Calculator Advanced scientific calculator with multi-line display for advanced math and science courses.
• TI-34 MultiView Scientific Calculator Scientific calculator with multi-line display for middle and high school math.
• BA II Plus Professional Financial Calculator Professional financial calculator for business, finance, and accounting professionals covering time value of money, amortization, and investment analysis.
• BA II Plus Financial Calculator Financial calculator for business, finance, and accounting applications in higher education.
• Little Professor Solar Educational Calculator Educational elementary calculator designed to make learning math fun for young students in primary school.
• TI-15 Explorer Elementary Calculator Elementary calculator with advanced features for primary school mathematics.
• TI-108 Basic Calculator Basic solar-powered calculator for elementary mathematics.
• TI-Innovator Hub Programmable hub with TI LaunchPad Board for STEM education enabling students to write code to control physical devices and learn programming.
• TI-Innovator Rover Programmable robot vehicle for STEM and coding education that integrates with TI graphing calculators.
• CBL 2 Calculator-Based Laboratory Data collection interface for collecting real-world scientific data with TI graphing calculators.
• CBR 2 Calculator-Based Ranger Motion sensor data collection peripheral for use with TI graphing calculators in physics and science experiments.
• TI Connect CE Software Computer software for connecting TI calculators to a PC for data transfer, screen capture, and program management.
• TI-Nspire CX Navigator Classroom System Classroom wireless network system for TI-Nspire handhelds enabling teacher monitoring and real-time formative assessment.
• T3 Professional Development Services Professional development training programs, curriculum materials, and online learning sessions for educators delivered by TI-certified instructors.

Quantifiable outcome

• 25 million students around the globe use a TI calculator
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Vernier Science EducationcoreTechnology or IntegrationVernier LabPro and Logger Pro are integrated with TI calculators for science education data collection. TI calculators are compatible with Vernier sensors and probes for classroom experiments, enabling students to collect and analyze real-world scientific data.
• GooglecoreTechnology or IntegrationGoogle Single Sign-On functionality allows users to log into TI account-based software applications using their Google credentials, simplifying access for educational institutions using Google Workspace.
• MicrosoftcoreTechnology or IntegrationMicrosoft Single Sign-On functionality allows users to log into TI account-based software applications using their Microsoft credentials, simplifying access for educational institutions using Microsoft 365.
• Publisher PartnersminorStrategic or Co-development PartnerTI maintains Publisher Connections program for textbook and educational resource publishers to integrate TI calculator compatibility and activities into their curriculum materials.
• Call2RecycleminorOthersTI participates in the Call2Recycle program for rechargeable battery recycling in the U.S. and Canada, supporting environmental sustainability.
• Recycle BC, EPRA, Stewardship Ontario (Canada Recycling Programs)minorOthersTI is a steward member of Canadian recycling programs for residential packaging, paper, and product recycling across British Columbia, Ontario, and Quebec.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hewlett-Packard (HP Calculators): HP competes with TI via its HP Prime and HP 39/48-series graphing calculators and is a long-standing rival in exam-approved math and engineering calculators.
• Casio: Casio is the primary direct competitor to Texas Instruments in graphing, scientific, and financial calculators (fx-CG, fx-9750/9850 series), serving the same K-12 and college exam-prep market.

Emerging players

• GeoGebra: GeoGebra offers free interactive math software (graphing, geometry, algebra) widely adopted in K-12 and college classrooms, competing for math-instruction mindshare that has historically gone to TI.
• Desmos: Desmos provides free browser-based graphing calculators increasingly embedded in curricula and standardized testing, representing a digital alternative that competes for the same math-learning wallet.
• Wolfram Research: Wolfram Alpha and Mathematica serve as advanced computational/mathematical tools used in higher education and STEM, representing a higher-end adjacent alternative to TI-89/TI-Nspire CAS.
• NumWorks: NumWorks is a newer entrant offering modern, design-forward graphing calculators aimed at high school and college students, gaining traction in Europe as an alternative to TI and Casio.

Broad incumbents

• MathWorks: MathWorks (MATLAB) provides advanced math/engineering computation tools widely used in college and engineering education, serving as an upper-tier alternative to graphing calculators in STEM coursework.
• Imagine Learning: Imagine Learning is a broad K-12 digital curriculum provider that includes math and STEM learning tools, competing indirectly for district EdTech budgets alongside TI's calculator ecosystem.

Others

• Vernier Science Education: Vernier is a strategic integration partner (LabPro, Logger Pro) for TI calculators in science classrooms, providing data-collection sensors and software used alongside TI handhelds.
• Key Curriculum Press: Key Curriculum Press (Geometer's SketchPad) is an integration partner whose geometry software connects to TI-Nspire, sharing the K-12 math-education customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TICalculators
• YouTubeyoutube.com/user/TexasInstrumentsCalc
• Facebookfacebook.com/TICalculators
• Instagraminstagram.com/ticalculators
• Pinterestpinterest.com/ticalculators
• LinkedInlinkedin.com/company/texas-instruments-education-technology

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Instruments - Education Technology