Education Way

What Education Way does

Education Way is an Australian-based student exchange agency founded in 2020 that specializes in placing international students, primarily from Brazil and Latin America, into Australian educational programs. The company offers a vertically integrated service bundle: course placement across English language (ELICOS), vocational (VET), and higher education programs; student visa (subclass 500) application support; mandatory OSHC health insurance placement; NAATI-certified translation services; and post-arrival support including bank account, TFN/ABN, and tax return assistance. Co-Founders Bruno Guimaraes and Fernanda Maia lead the company, with Maia serving as a registered Migration Agent (MARN 2418447) who also provides migration consulting for Temporary Graduate visa (subclass 485) and permanent residency pathways (189, 190, 491).

The company operates through four offices: a Melbourne headquarters at WeWork on Elizabeth Street, plus locations in Sydney, Brisbane, and São Paulo, Brazil. The technology stack is built on third-party SaaS rather than proprietary systems: Edvisor powers the student portal at students.edvisor.io, HubSpot handles scheduling and CRM, and Student Insurance Finder enables OSHC comparison. Course catalog spans partner universities (University of Western Australia, Torrens University), VET providers (Greystone College, Australian Pacific College), and language schools (Kaplan, ILSC), with channel partnerships generating institutional commissions.

Revenue is generated through a mix of professional service fees (AUD$500 visa application service), affiliate commissions from schools, referral fees from OSHC insurers (BUPA, Allianz Care, nib, Medibank, ahm), and per-unit NAATI translation fees. The model is sales-led, with personalized consultation via online or in-person meetings, supported by a referral program offering AUD$50 giftcards for successful student referrals on courses 20+ weeks. The company claims a 99% visa approval rate, positioning itself as a comprehensive alternative to fragmented point-solution competitors in the Australian international student market.

Name

Education Way

Legal name

Education Way Pty Ltd

Website

https://educationway.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Education Way is a Melbourne-based student exchange agency placing Brazilian and Latin American students into Australian ELICOS, VET, and higher education programs, offering end-to-end visa, OSHC, NAATI translation, and migration consulting services through offices in Australia and São Paulo.

Ownership category

akta.pro rank

Product category

International Student Exchange Services

NAICS

Educational Support Services (6117), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Conditional Offer / Package Programs (Language + Pathway + Progression) (EDAIAJAJ)

akta.pro secondary industries

English Language Schools (ESL/EFL) (EDAIAEAB), Diploma-to-Degree / Articulation & Credit-Transfer Pathways (EDAIAJAG)

Keywords

• Student exchange agency
• Visa application services
• OSHC health insurance
• NAATI certified translation
• Migration consulting

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Visa Application Services: Service fees for student visa application assistance, including document preparation, application submission, and consultation. AUD$500 service fee for visa application mentioned in terms.
2. Course Placement Commission: Commission from educational institutions for placing international students in Australian schools, universities, and VET courses
3. OSHC Insurance Referral: Referral fees from health insurance providers (BUPA, Allianz, nib, Medibank, ahm) for helping students arrange mandatory Overseas Student Health Cover
4. NAATI Translation Services: Certified translation services for immigration and study documents, priced per page with fast digital delivery

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Education Way is a study exchange agency that places international students into Australian educational institutions across English language (ELICOS), vocational (VET), and higher education programs. It delivers end-to-end services including student visa (subclass 500) application assistance, mandatory OSHC health insurance arrangement with major Australian insurers, NAATI-certified document translation, registered migration agent consulting for permanent residency pathways, and post-arrival settlement support covering bank accounts, TFN/ABN registration, and the Welcome Kit.

Product overview

Education Way operates as a study exchange agency specializing in facilitating international students' educational journeys to Australia. The core offering is a comprehensive study exchange service that encompasses visa application support, course placement across English language (ELICOS), vocational (VET), and higher education programs, and ongoing student support. The company differentiates through its Premium Full Support package, which includes Welcome Kit, daily life assistance, TFN/ABN setup, and organized excursions. Additional services include mandatory OSHC health insurance placement, NAATI-certified document translation, 485 post-graduate visa assistance, and migration consulting for permanent residency pathways. The product portfolio is structured as a unified service offering with modular add-ons including health insurance, translation, and migration services, all delivered through their offices in Melbourne, Sydney, Brisbane, and São Paulo.

Differentiator

Problem solved

Functional benefit

Products and services

• Study Exchange in Australia Primary service facilitating international students' study exchange programs in Australia, including course placement, visa assistance, and ongoing support throughout the exchange duration. Targeted at international students seeking study and work opportunities in Australia.
• Student Visa Application Services Comprehensive visa application consultancy for Australian student visa (subclass 500), including document preparation, letter of intent writing, and submission guidance. Claims 99% visa approval rate. AUD$500 service fee.
• OSHC (Overseas Student Health Cover) Assistance Guidance and placement services for mandatory health insurance required for Australian student visas, partnering with major insurers including BUPA, Allianz Care, nib, Medibank, and ahm. AUD $540 to $700 per year for individual coverage.
• NAATI Translation Services Certified translation services for personal documents required for visa applications and enrollment, using NAATI-accredited translators for documents including certificates, academic records, contracts, and financial statements. Priced per page with fast digital delivery.
• Premium Full Support Comprehensive support service including bank account setup assistance (TFN, ABN), arrival orientation, Welcome Kit, and ongoing daily life support throughout the exchange period in Australia.
• 485 Post-Graduate Visa Support Assistance with Temporary Graduate visa (subclass 485) applications for students completing higher education in Australia, enabling them to stay and work post-graduation.
• Migration Consulting

Quantifiable outcome

• 99% visa approval rate
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• University of Western AustraliacoreChannel Partner/ Reseller/ DistributorPartner university for higher education placements in Australia, logo displayed on website as partner institution
• Torrens University AustraliacoreChannel Partner/ Reseller/ DistributorPartner university for undergraduate and postgraduate programs, logo displayed on website
• KaplancoreChannel Partner/ Reseller/ DistributorLanguage school partner for English courses and test preparation
• ILSC Language SchoolscoreChannel Partner/ Reseller/ DistributorLanguage school partner offering General English, Business English, and test preparation courses
• Greystone CollegecoreChannel Partner/ Reseller/ DistributorVET course provider partner for vocational education and training programs
• Australian Pacific CollegecoreChannel Partner/ Reseller/ DistributorEnglish and VET courses provider with multiple campus locations
• BUPAminorGTM or Marketing PartnerOSHC health insurance provider partner for student visa health cover requirements
• Allianz CareminorGTM or Marketing PartnerOSHC health insurance provider for international students
• nibminorGTM or Marketing PartnerOSHC health insurance provider for international students
• MedibankminorGTM or Marketing PartnerOSHC health insurance provider for international students
• ahmminorGTM or Marketing PartnerOSHC health insurance provider for international students

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Edvisor: Student-portal and CRM platform purpose-built for education agencies; Education Way actively uses it for its student portal. Enabling infrastructure partner rather than a competitor.
• Kaplan International: Large global English-language and pathway school provider listed as a partner for English courses on Education Way's site. Functions as both a downstream supplier (Education Way places students into Kaplan) and an indirect competitor for English-program enrollments.

Emerging players

• Studyportals: Online marketplace and discovery platform for international study programs. Overlaps with Education Way's course placement function in helping students find programs, though it operates as a platform rather than a full-service agency.

Direct peers

• GoStudy Australia: Australian-headquartered study abroad agency focused on Brazilian and Latin American students seeking to study in Australia — same source-country, same destination market, similar bundled service model. One of Education Way's most direct competitors.
• Aussizz Group: Australian migration and education agency with similar end-to-end offering (visa + course placement + migration consulting) targeting South Asian and other international student markets. Directly comparable as a small-to-mid-sized multi-service study abroad agency.
• Global Study Partners: Education agent network and recruitment platform connecting agents with institutions globally. Peer in operating model (commission-based placements) and as part of the same education-agency ecosystem.
• AECC Global: Global study abroad consultancy offering course placement, visa assistance, and migration services across multiple destination countries including Australia. Closely aligned business model and target customer profile.

Broad incumbents

• IDP Education: Australian-founded, ASX-listed global leader in international student placement including the dominant IELTS English testing business. Operates in the same Australia destination market at vastly larger scale across many source countries.
• INTO University Partnerships: Global pathway program provider partnering with universities to deliver foundation, international year one, and English language programs. Comparable as an institutional pathway partner similar to those Education Way places students into.
• Navitas: Large publicly listed provider of university pathway and college programs, partnering with universities to deliver foundation, diploma and English language programs. Comparable as a pathway-program ecosystem player rather than as an agent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/educationwayes
• LinkedInlinkedin.com/company/educationway

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Education Way