Educators

What Educators does

Educators, formally Dar Al-Tarbiyayoun Publishing and Distribution, is a Saudi Arabia-based private publishing house founded in 2002 by Dr. Wafaa Al-Tajal. The company produces print and digital Arabic educational content for early childhood (ages 3–12), targeting three primary customer segments: parents purchasing directly through the e-commerce storefront, early childhood educators and teachers using classroom resources, and educational institutions including schools, kindergartens, and government bodies. The product portfolio spans more than 65 published titles including children's storybooks, behavioral guidance series (Me and My Feelings, 10 titles; Sometimes My Feeling; Peaceful Sleep), problem-solving series (Tim's Advice Stories), the Mr. Octopus interactive series, and the multi-tier 'I See, Hear, and Learn' educational program sold in packages from $79.71 to $1,195.58. Underlying the products are proprietary methodologies developed by the founder — the Arabic Phonemic and Phonological Awareness Scale, the Rubel Strategy for Phonetic Association, and the First Dictionary of Arabic Visual Links — all registered intellectual property.

The business operates a product-led GTM strategy combining D2C e-commerce (edu-p-h.com) supporting eight regional currencies and multiple payment methods (Tabby installments, Mada, STC Pay, Apple Pay, credit card, cash on delivery), a 10% cashback affiliate program, and a multi-channel content marketing engine spanning Instagram, Snapchat, TikTok, YouTube, Facebook, and a founder-led podcast. Revenue is generated primarily through one-time purchases of physical books ($5–$72), digital products ($2.66–$23.91), and bundled educational programs, supplemented by custom publishing contracts with Saudi government institutions including the Ministry of Education, Riyadh Municipality, and Civil Defense. The company has achieved international recognition through recommended-book listings at the Frankfurt and Bologna book fairs and has documented distribution reach across the Arab world, Malaysia, and the United States.

Name

Educators

Legal name

Dar Al-Tarbiyayoun Publishing and Distribution

Website

https://edu-p-h.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Dar Al-Tarbiyayoun Publishing and Distribution (branded Educators) is a Saudi private publishing house producing Arabic early-childhood educational books, digital products, and tiered educational programs for parents, teachers, schools, and government institutions across the Arab world, Malaysia, and the United States.

Ownership category

akta.pro rank

Product category

Children's Educational Publishing

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Children’s Educational & Curriculum Publishing (MPAJAFAF)

akta.pro secondary industries

Children’s Activity & Workbook Publishing (MPAJAFAG), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)

Keywords

• Arabic educational publishing
• Early childhood education
• Children's books
• Educational worksheets
• Behavioral stories

Headquarters

HQ city

Saudi Arabia

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Physical Book Sales: Sale of hardcover and paperback children's books covering topics like behavior guidance, sleep preparation, social skills, and educational stories. Products range from storybooks ($5-$70) to educational guides.
2. Digital Products: Sale and download of PDF educational materials including worksheets, activity packs, and digital books. Some products offered free with digital download capability.
3. Educational Programs: Comprehensive educational packages including the 'I See, Hear, and Learn' program sold in tiered bundles from Basic ($79.71) to Brilliance Package ($1,195.58).
4. Affiliate Marketing: Commission-based affiliate program where partners earn 10% cashback on purchases over 200 riyals for referring customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Educators (Dar Al-Tarbiyayoun Publishing and Distribution) is a Saudi-based publishing house that produces print and digital Arabic-language educational content for early childhood development. Its portfolio includes themed children's book series on behavior, emotions, sleep, and the five senses, educational programs (such as the proprietary 'I See, Hear, and Learn' multi-sensory program), digital and paper worksheets, and educational accessories, sold primarily through its own e-commerce platform to parents and educators.

Product overview

Educators (Dar Al-Tarbiyayoun Publishing and Distribution) is a publishing house founded in 2002 that produces print and digital educational content for early childhood educators, kindergarten teachers, and children. The core portfolio includes multiple book series such as The Me and My Feelings Series (10 titles addressing behavioral issues), the Mr. Octopus series for social-emotional development, the Peaceful Sleep Series (6 bedtime books), Tim's Advice Stories for problem-solving, and the Five Senses educational series. Supporting products include the 'I See, Hear, and Learn' educational program with tiered packages, digital and paper worksheets, and educational bags and accessories. Legacy products include the 'Bureid Al-Moallem' professional magazine for teachers (70 published issues). The company also offers children's stories covering scientific education, values, fairy tales, and interactive learning materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Educational Books and Stories Print and digital educational books and stories for children covering topics such as behavior guidance, life skills, self-acceptance, and scientific concepts, targeting Arabic-speaking parents, educators, and children.
• The Me and My Feelings Series A series of 10 titles addressing behavioral and psychological problems in children through animal stories, covering anger, shyness, honesty, fear, and anxiety, designed for parents and educators.
• Mr. Octopus Series A multi-adventure series helping children develop social, emotional, and linguistic intelligence through various interactive story titles, for parents and early childhood educators.
• Sometimes My Feeling Series Five hardcover books presenting emotions as colors to help children understand feelings: green (tranquility), gray (embarrassment), yellow (happiness), orange (surprise), and red (anger), for parents and educators.
• Peaceful Sleep Series Six bedtime preparation books helping children overcome pre-sleep anxiety with stories including 'I won't be afraid', 'I'm sleepy', 'Who's Snoring?', and 'Night Bus', for parents of young children.
• Tim's Advice Stories Series Two series of psychotherapist-authored stories teaching children to search for solutions and confront problems through funny and imaginative scenarios, for parents and educators.
• I See, Hear, and Learn Program (Listen Observe and Learn) Comprehensive educational program building language base and teaching skills with a multi-sensory approach, available in five packages: Basic ($79.71), Proficiency ($192.62), Mastery ($425.09), Excellence ($717.35), and Brilliance ($1,195.58), for parents and early childhood educators.
• Worksheets (Digital and Paper) Educational worksheets including Arabic Phonemes, Saudi Arabia is our Home, Hajj-Inspired Worksheets, Founding Day Worksheets, and other themed activity packs, for parents and teachers.
• Five Senses Series Books teaching children about the five senses through stories: The Blessing of Taste, Smell, Hearing, Sight, and Touch, for parents and early childhood educators.
• Educational Bags and Accessories Educational tools and bags including the Letter Fan Bag designed for early childhood learning activities, for parents and teachers.

Quantifiable outcome

• Published over 65 issues of educational content and 70 magazine issues since founding in 2002
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Riyadh MunicipalitycoreOthers · 1 January 2002Custom publishing partnership for educational materials and publications for Riyadh Municipality public awareness and educational initiatives.
• Civil DefensecoreOthers · 1 January 2002Partnership for educational publications serving Civil Defense public education and safety awareness campaigns.
• Ministry of EducationcoreOthers · 1 January 2002Ongoing partnership for educational content and teaching materials serving Ministry of Education curriculum needs and early childhood education standards.
• International Book Fair CircuitscoreStrategic or Co-development Partner · 1 January 2002Active participation in Frankfurt and Bologna international book fairs where publications have been featured and nominated for awards, enabling international recognition and distribution.
• Tok Tok PublishersminorStrategic or Co-development Partner · 1 January 2002Co-publishing relationship for select children's story titles distributed under Tok Tok Publishers brand (13 titles in catalog).
• Al-Buraq House for Children's CultureminorChannel Partner/ Reseller/ Distributor · 1 January 2002Distribution partnership for children's cultural content with 10 titles distributed through Al-Buraq House for Children's Culture.
• Red Fox LibraryminorChannel Partner/ Reseller/ Distributor · 1 January 2002Distribution partnership for Red Fox Library titles with 4 titles in current catalog.
• Affiliate Marketing PartnersminorChannel Partner/ Reseller/ DistributorCommission-based affiliate partners who promote products through their networks, earning 10% cashback on referred sales over 200 riyals.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Little Scholar (by Choueiri Group): Regional Arabic children's educational content and publishing brand focused on early-childhood learning materials for the MENA market. Comparable as a regional player producing Arabic early-childhood educational books and learning programs, though primarily MENA-distributed.

Broad incumbents

• Kumon: Global supplemental education franchise offering structured worksheets and learning programs for early childhood through secondary. Comparable in its use of tiered educational programs and printable worksheets, though operating at vastly larger scale across geographies.
• Scholastic: Global children's book publisher and education platform with a vast portfolio of school-based reading programs, book fairs, and educational content. Comparable as a broad incumbent operating in children's educational publishing with far greater scale and digital infrastructure.
• National Geographic Kids: Global children's educational content brand producing books, magazines, and digital materials covering science, nature, and behavioral topics. Comparable as a broad incumbent in educational children's publishing with international book fair presence.
• Highlights for Children: Established US children's content publisher producing books, magazines, and learning activities targeting early-childhood developmental skills. Comparable in its emphasis on social-emotional, behavioral, and learning content for young children through recurring content formats.

Direct peers

• Arabian Educational Publishing House: Regional publisher of Arabic-language children's books and educational materials for schools and parents across the Arab world. Comparable in product format (print Arabic children's books) and customer base (parents, schools, ministries of education).
• Kalimat Group: UAE-based Arabic children's book publisher with a strong portfolio of illustrated picture books and educational titles for young Arabic readers. Directly comparable as a regional Arabic-language children's publisher serving parents and schools across the Gulf.
• Thmanyah (Tamaalz): Saudi publishing and educational content house producing Arabic children's books, activity workbooks, and educational materials. Comparable as a Saudi-based Arabic children's and educational content producer serving similar institutional and consumer markets.
• Dar Al-Manhal: Jordanian publisher specializing in Arabic-language educational books, children's stories, and K–12 learning materials. Comparable as an Arabic early-childhood and primary education publisher with a similar print-plus-digital product mix.
• Asala Publishers: Saudi children's book publisher producing Arabic picture books and values-based educational stories for young children. Directly comparable as a Saudi-headquartered Arabic children's publisher with overlapping customer segments of parents and schools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Altarbaweyoon
• Facebookfacebook.com/tarbaweyoon
• Instagraminstagram.com/altarbaweyoon
• TikToktiktok.com/@altarbaweyoon
• LinkedInlinkedin.com/company/%D9%85%D8%A4%D8%B3%D8%B3%D8%A9-%D8%A7%D9%84%D8%AA%D8%B1%D8%A8%D9%88%D9%8A%D9%88%D9%86

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educators