EduSports

What EduSports does

EduSports (legal entity: S. V. EDUSPORTS PRIVATE LIMITED) is an India-based school sports and physical education provider founded in 2009 and operating as a branded program under Sportz Village. The company delivers a structured, NEP 2020 and NCF-aligned PE curriculum (NABET and SQAAF compliant) spanning Nursery to Grade 12, supported by 70+ props at a 1:4 prop-student ratio and proprietary HealthyMindz fitness and sports skills assessments. As of the most recent reporting, EduSports partners with 2,800+ schools across 100+ cities, has trained 4,000+ teachers, employs 400+ in-house trainers, and has reached 3.5 lakh+ students including 154+ government schools across four states. The company also publishes India's largest annual child fitness survey (14 editions, covering 1,41,840 children across 280+ cities).

The business model is a recurring B2B subscription: schools pay fees for the turnkey in-school program, which includes curriculum, certified trainers, props, assessments, dashboards, and ongoing implementation support. Go-to-market is sales-led, combining direct outreach to school principals and trustees, school-leader referrals, and parent ambassador programs. Distribution is extended through an EduSports franchise channel, while a free School Sports Audit Tool functions as a top-of-funnel lead-generation mechanism. Pricing is not publicly disclosed; schools receive custom quotes based on size, board affiliation, and scope.

Beyond the core in-school program, EduSports offers a modular ecosystem: EduSports Digital (self-serve digital curriculum), ArenaZ (sports infrastructure management), Sportz Village Staffing (PE trainer placement), School Sports Advisory (consulting), the EduSports Monitoring Platform (EMP) for parent engagement, and a franchise program. The company is registered as a private limited company in India, is founder-led (notably by Parminder Gill, Co-founder and Head of Business), and discloses no venture capital, private equity, or public ownership structures.

Name

EduSports

Legal name

S. V. EDUSPORTS PRIVATE LIMITED

Website

https://edusports.sportzvillage.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

EduSports, powered by Sportz Village, delivers NEP-aligned in-school sports and PE programs to 2,800+ schools across 100+ Indian cities, combining certified trainers, proprietary assessments, and modular add-on services for K-12 institutions.

Ownership category

akta.pro rank

Product category

School Sports and Physical Education Services

NAICS

Sports and Recreation Instruction (61162), All Other Schools and Instruction (61169), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)

akta.pro secondary industries

Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH), Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ), Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ)

Keywords

• School sports programs
• Physical education curriculum
• PE teacher staffing
• Sports infrastructure management
• Student fitness assessment

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. In-School Sports & PE Program: EduSports provides schools with a full-stack, turnkey in-school sports and PE program. Schools pay a fee for the structured curriculum, certified trainers, props, assessments, and ongoing implementation support. This is a recurring B2B service revenue model.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

EduSports provides turnkey in-school sports and physical education programs to schools across India, delivering an age-appropriate, NEP/NCF-aligned PE curriculum from Nursery to Grade 12 along with certified PE trainers, sports props, fitness assessments, and implementation support. The company complements its core program with standalone services including sports infrastructure management (ArenaZ), digital curriculum access (EduSports Digital), PE trainer staffing, school sports advisory, and a franchise network, serving 2,800+ schools across 100+ cities.

Product overview

EduSports operates as a modular platform providing comprehensive in-school sports and physical education solutions to schools across India. The core offering is the EduSports In-School Sports & PE Program, a NEP and NCF-aligned curriculum from Nursery to Grade 12. Supporting this are four complementary standalone services: ArenaZ for sports infrastructure management, EduSports Digital for digital curriculum delivery, Sportz Village Staffing for PE trainer placement, and School Sports Advisory for consulting. The ecosystem also includes proprietary assessment tools (HealthyMindz), a School Sports Audit Tool for self-evaluation, the EduSports Monitoring Platform (EMP) for parent engagement and tracking, and the Annual Health Survey research initiative. The company also offers franchise opportunities for regional expansion.

Differentiator

Problem solved

Functional benefit

Brands

• ArenaZ: Sports Infrastructure Management - End-to-end venue management and community engagement solutions for school sports facilities
• EduSports Digital
• Sportz Village Staffing
• School Sports Advisory
• EduSports Franchise

Products and services

• EduSports In-School Sports & PE Program Comprehensive in-school sports and physical education program for schools (Nursery to Grade 12) providing NEP/NCF-aligned curriculum (NABET and SQAAF compliant), 70+ props, certified PE trainers, HealthyMindz fitness assessments, and implementation dashboards aligned with CBSE, ICSE, IB and State Boards.
• ArenaZ – Sports Infrastructure Management End-to-end venue management and community engagement solution that helps schools optimize utilization of their sports facilities and turn them into active community hubs.
• EduSports Digital Digital platform providing affordable access to structured PE curriculum and resources, enabling schools to run self-driven programs using their own staff with EduSports digital tools.
• Sportz Village Staffing Staffing solution providing trained, certified PE trainers and sports staff vetted and supplied by EduSports for seamless program delivery in schools.
• School Sports Advisory Expert consulting service that audits, plans, and optimizes school sports ecosystems, ensuring maximum impact and efficient resource utilization of PE programs.
• EduSports Franchise Certified franchise partnership program enabling entrepreneurs and organizations to expand EduSports sports and PE programs to schools in their regions under the EduSports brand.
• School Sports Audit Tool Free self-assessment tool that evaluates school PE programs across five critical parameters: Time, Space, Child engagement, Facilitator quality, and Content (curriculum and equipment).
• EduSports Annual Health Survey Annual flagship research initiative producing India's largest student health and fitness survey, providing evidence-based insights on child fitness trends, post-COVID recovery patterns, and impact of structured PE.

Quantifiable outcome

• Improvement in Student Fitness (Strength, Endurance, Flexibility)
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Leap: Indian youth sports and physical education platform that delivers structured sports programs to schools and children, overlapping with EduSports' core offering of in-school PE and sports curricula.
• KOOH Sports: India-based school sports and PE program provider offering structured curriculum and trainer deployment to K–12 schools, directly competing with EduSports in the same niche of outsourced in-school sports programs.
• Joga Bonito: Indian football-focused sports training and school engagement platform that delivers structured sports coaching to schools, partially overlapping with EduSports' sports and PE delivery to K–12 institutions.

Emerging players

• PLT4M: US-based digital PE platform offering structured physical education curriculum, assessments, and teacher tools to schools — comparable in curriculum-and-assessment model to EduSports but operating in a different geography.
• Move This World: US-based social-emotional learning and movement platform delivered to K–12 schools, comparable to EduSports' SEL-and-movement integrated PE curriculum but operating in the US with a different distribution model.

Broad incumbents

• GoNoodle: Widely adopted US K–12 movement and wellness platform providing video-based physical activity and SEL content to schools, comparable to EduSports' digital curriculum and engagement offering as part of a broader school wellness stack.
• Sportz Village: Parent organization of EduSports and broader Indian sports-education platform whose 'Get 100 Million Kids to Play' mission encompasses EduSports and adjacent sports-play programs, operating as a strategic parent rather than a direct competitor.
• Decathlon Play: Sporting-goods retail giant Decathlon's school and community sports engagement initiatives in India, partially overlapping with EduSports' school sports delivery as part of a much wider retail and community sports portfolio.
• Nike School Programs: Global sports brand with structured school-based PE and youth sport initiatives (e.g., Nike-sponsored school programs), comparable as a broad incumbent in school PE but operating at a different scale and with a brand-led rather than curriculum-led model.

Others

• Educomp Solutions: Historic Indian K–12 education services and EdTech company serving private schools with curriculum and digital tools, comparable as a school-channel EdTech provider in India though focused on academic rather than PE curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SV_EduSports
• YouTubeyoutube.com/c/SportzVillageSchools
• Facebookfacebook.com/SportzVillageEduSports
• LinkedInlinkedin.com/company/sportzvillage-edusports
• Instagraminstagram.com/edusports_sportzvillage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EduSports