Broekhuis Fietsen Enschede & Almelo

What Broekhuis Fietsen Enschede & Almelo does

Broekhuis is a Dutch multi-brand mobility retailer operating more than 90 locations across the Netherlands. The company represents 23 automobile brands, 6 commercial vehicle brands, 37 bicycle brands, and 4 camper brands, organized into four product categories: passenger cars, commercial vehicles, recreational campers, and a broad cycling assortment that includes e-bikes, road bikes, cargo bikes, gravel bikes, city bikes, and mountain bikes. It serves two primary customer segments: individual consumers seeking personal mobility solutions and business/commercial customers requiring fleet vehicles and corporate transportation, with explicit B2B offerings in fleet leasing and electrification consulting.

The company operates a hybrid distribution model combining company-owned physical showrooms and workshop service centers with an online webshop for bicycles, parts, and cycling apparel, and an online workshop appointment scheduling tool (Werkplaatsplanner). Revenue is generated across six streams: one-time vehicle and product sales, professional workshop services (maintenance, APK inspection, repairs), subscription-based private and fleet leasing, short- and long-term rental, recurring insurance products, and accessories and parts sales. Pricing is not publicly tiered; vehicle pricing varies by brand, model, condition, and specification. The company markets an average customer satisfaction rating of 9.1/10 and pursues multi-channel marketing via its corporate website, email newsletter, organic search, and customer reviews.

No proprietary technology, AI/ML capabilities, patents, public funding rounds, investor details, leadership team information, or M&A history are disclosed in the source material. Broekhuis is privately held with no parent company identified, operates exclusively in the Netherlands, and runs an active promotional calendar spanning hybrid vehicle incentives, private lease campaigns, and back-to-school cycling offers. The specific legal entity, founding date, employee headcount, and revenue figures are not stated on the company's public materials.

Name

Broekhuis Fietsen Enschede & Almelo

Legal name

Broekhuis

Website

https://eenbroekhuisfiets.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Broekhuis is a Dutch multi-brand mobility retailer operating more than 90 locations across the Netherlands, selling automobiles (23 brands), commercial vehicles (6 brands), bicycles (37 brands), and campers (4 brands) alongside leasing, rental, insurance, maintenance, and fleet management services for both individual consumers and business customers.

Ownership category

akta.pro rank

Product category

Multi-brand mobility retail (automobiles, commercial vehicles, bicycles, campers)

NAICS

Motor Vehicle and Parts Dealers (441), Automotive Equipment Rental and Leasing (5321), Recreational Vehicle Dealers (44121)

SIC

Motorcycles, Bicycles & Parts (3751), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industries

Cargo & Utility Bike Retail (CRAMAHAF), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)

Keywords

• Multi-brand mobility retail
• Automobile sales and leasing
• Bicycle retail and service
• Commercial vehicle dealership
• Fleet management services

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used automobiles, commercial vehicles, bicycles, and campers through physical retail locations and online channels.
2. Service and Maintenance: Workshop services including maintenance, repairs, APK (vehicle inspection), and parts replacement offered at physical service centers.
3. Leasing: Private leasing and fleet/company vehicle leasing services for automobiles and commercial vehicles.
4. Rental: Short-term and long-term vehicle and camper rental services.
5. Insurance: Vehicle and mobility insurance products offered as an ancillary service.
6. Accessories and Parts: Sale of vehicle parts, accessories, and cycling clothing through both physical and online channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Broekhuis is a multi-brand Dutch mobility retailer that sells new and used automobiles, commercial vehicles, campers, and bicycles through more than 90 physical locations and an online webshop. Its portfolio spans 23 car brands, 6 commercial vehicle brands, 37 bicycle brands, and 4 camper brands, complemented by private lease, fleet leasing and management, rental, vehicle damage repair, insurance, and scheduled maintenance and APK inspection services.

Product overview

Broekhuis is a multi-brand mobility retailer operating 90+ locations across the Netherlands, offering a unified platform of vehicles and bicycles. The core product portfolio spans four main categories: automobiles (23 brands of new/used cars), commercial vehicles (6 brands), campers (4 brands), and bicycles (37 brands including e-bikes, racing, cargo, gravel, city, and mountain bikes). Supporting services include online appointment scheduling, vehicle trade-in valuation, private and fleet leasing, rental services, maintenance/repair, damage repair, and insurance. The offering is structured as a traditional retail platform with physical locations and an online presence for browsing, booking, and purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto's (Passenger Cars)

Quantifiable outcome

• Average customer satisfaction rating of 9.1 out of 10 based on customer reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Swapfiets: Dutch-origin bicycle subscription service offering monthly memberships for city and e-bikes. Comparable as a Dutch mobility player on the bicycle side, operating a subscription/recurring revenue model that overlaps with Broekhuis' leasing and rental offerings.
• Roetz Fair Wheels: Dutch circular e-bike and city bike brand with subscription and leasing offerings. Comparable as a Dutch mobility player focused on sustainable e-bikes, overlapping with Broekhuis' e-bike category and its broader push into recurring mobility services.

Direct peers

• Louwman Group: Dutch multi-brand mobility group operating dealerships, leasing, and rental across the Netherlands. Directly comparable as a private Dutch multi-brand vehicle and mobility retailer with national branch coverage and bundled service offerings.
• Van Mossel Automotive Group: One of the largest Dutch automotive retail and leasing groups, with nationwide dealerships and integrated leasing, rental, and fleet services. Comparable business model, multi-brand retail footprint, and bundled mobility services.
• Hedin Mobility Group: European mobility group with multi-brand vehicle dealerships, distribution, and integrated mobility services across multiple countries. Closely comparable multi-brand retail and mobility services model, albeit with broader European geography.

Regional players

• Profile (bike retailer / De Boer Profile): Dutch nationwide chain of independent bicycle retailers operating under the Profile banner. Comparable on the bicycle retail and workshop service side of Broekhuis' business, though without the automotive and camper categories.
• AutoBinck (BinckBank-era mobility assets): Dutch multi-brand automotive dealer group with passenger cars and commercial vehicles. Comparable as a Netherlands-focused multi-brand vehicle retailer with bundled service offerings, though with a smaller branch network than Broekhuis.

Broad incumbents

• Pon Holdings: Large Dutch family-owned mobility group operating automotive distribution, bicycles (Santa Cruz, Focus, Gazelle), and other mobility businesses. Comparable because it spans both automobile and bicycle retail/mobility in the Netherlands and Europe, though at much larger conglomerate scale.
• Decathlon: Global sporting goods retailer with a substantial bicycle and e-bike assortment sold across Dutch stores and online. Comparable on the cycling retail side of Broekhuis' business, particularly for e-bikes, city bikes, and accessories, though Decathlon operates without the automotive and leasing arms.
• Halfords: UK-listed retailer of motoring and cycling products, including bicycles, e-bikes, and car parts/services with a national branch network. Comparable as a multi-category mobility retailer with strong cycling presence and in-store service, though geographically focused on the UK.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/broekhuisfietsen-enschede-almelo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broekhuis Fietsen Enschede & Almelo