Eetcafé De Toog aan de Zaan

Casual Dining Restauranteetcafedetoog.nl

Eetcafé De Toog aan de Zaan is a privately held Dutch eetcafé in Koog aan de Zaan operating from a restored 1680 building on the Zaan river, serving lunch, dinner, drinks, curated 'High' tasting experiences, catering, and themed events to local residents, groups, and gift-occasion customers.

Company typePrivate
Founded-
HeadquartersKoog aan de Zaan, Netherlands
Headcount1–10
GTM typeB2C
OfferingServices

What Eetcafé De Toog aan de Zaan does

Eetcafé De Toog aan de Zaan is a privately held Dutch eetcafé operating from a single restored 1680 building on the Zaan river at Zuideinde 50, 1541 CE in Koog aan de Zaan, Netherlands. The restaurant has been established in the Zaanstreek region for more than 16 years and offers lunch, dinner, and drinks seven days a week (Mon–Thu and Sun 10:00–23:00; Fri–Sat 10:00–00:00), with a riverside terrace, free on-site parking, and wheelchair accessibility. Menus cover starters, salads, meat, fish, vegetarian dishes, and signature items such as spareribs, schnitzels, and Surf & Turf, alongside a dedicated drinks and craft beer list.

The business extends beyond walk-in service through three structured ancillary lines. The 'High bij de Toog' sub-brand packages curated tasting experiences — High Tea, High Wine, High Beer, High Spritz, High Cocktail, and High Fris — priced between €28.50 and €59.50 per person, sold as gift certificates at the bar. The TOOG Catering Service delivers off-premise catering to customer homes or chosen locations, and the venue hosts themed events such as the 'Fiësta del Vino' co-organized with Bruizz and ticketed via nowonlinetickets.nl at €69.50 all-in. Reservations are taken by phone (075 - 614 09 27), and group bookings of 10+ persons receive customized menus.

Go-to-market is direct-to-consumer, relying on physical foot traffic, on-site gift certificate sales, phone reservations, and a Facebook presence for event promotion. Pricing is per-person unit pricing across experiences and à la carte across the menus. The company is independent with no disclosed investors, parent entity, or subsidiaries; technology stack is minimal (no app, no API), and operations are run by approximately six staff with current hiring underway for a chef and dishwasher. No AI, data, or platform components are part of the offering.

Eetcafé De Toog aan de Zaan firmographics

Firmographics

Name: Eetcafé De Toog aan de Zaan
Legal name: Eetcafé De Toog
Website: https://eetcafedetoog.nl
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Eetcafé De Toog aan de Zaan is a privately held Dutch eetcafé in Koog aan de Zaan operating from a restored 1680 building on the Zaan river, serving lunch, dinner, drinks, curated 'High' tasting experiences, catering, and themed events to local residents, groups, and gift-occasion customers.
Ownership category
akta.pro rank

Eetcafé De Toog aan de Zaan industry classification

Industry

Product category: Casual Dining Restaurant
NAICS: Full-Service Restaurants (722511)
SIC: Retail-Eating & Drinking Places (5810)
akta.pro industry: PRIMARYTHAFACAJ
All-Day Dining Restaurants
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)
SECONDARYTHAFACAK
Special Occasion & Destination Restaurants
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

Casual dining restaurant
Lunch and dinner service
High tea experiences
Off-premise catering
Waterfront terrace dining

Where Eetcafé De Toog aan de Zaan is headquartered

Location

Headquarters

HQ city: Koog aan de Zaan
HQ country: Netherlands
HQ region: Europe

Offices1 record

Markets served

Eetcafé De Toog aan de Zaan business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

Food and Beverage Sales: Lunch and dinner service from extensive menu featuring starters, salads, meat, fish, vegetarian dishes, and desserts. Includes house specialty items like Spareribs, Schnitzels, and Surf & Turf.
Catering Services: Off-premise catering delivered to customer homes or chosen locations. Menu available via PDF.
Event Hosting: Special ticketed events like 'Fiësta del Vino' with all-inclusive pricing for food, drinks, and entertainment.
High Experiences (Gift Certificates): 'HIGH' gift vouchers sold at the bar for High Tea, High Wine, High Beer, High Spritz, High Cocktail, and High Fris experiences with accompanying bites.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	High Tea with bites
Unit Pricing	Pay-as-you-go	High Wine - Four rounds of wine with bites
Unit Pricing	Pay-as-you-go	High Beer - Four rounds of beer with bites
Unit Pricing	Pay-as-you-go	High Spritz - Four rounds of spritz with bites
Unit Pricing	Pay-as-you-go	High Cocktail - Four rounds of cocktails with bites
Unit Pricing	Pay-as-you-go	High Fris - Four rounds of soft drinks with bites
Unit Pricing	Pay-as-you-go	Fiësta del Vino event - All-inclusive ticket

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Eetcafé De Toog aan de Zaan product offering

Product offering

Core offering

Eetcafé De Toog aan de Zaan is a traditional Dutch eat-café operating from a restored 1680 building on the Zaan river in Koog aan de Zaan. It serves lunch, dinner, and drinks from an extensive menu featuring starters, salads, meat, fish, vegetarian dishes, and signature items like Spareribs, Schnitzels, and Surf & Turf. The restaurant also offers curated 'HIGH' tasting experiences (High Tea, High Wine, High Beer, High Spritz, High Cocktail, High Fris), off-premise catering, and themed event hosting.

Product overview

Eetcafé De Toog aan de Zaan is a traditional Dutch eat-café offering a unified dining experience centered around its lunch and dinner restaurant service. The core product portfolio includes food menus (lunch and dinner), beverages (drinks and beer menus), and the signature 'High' tasting experiences. Additional services include catering, event hosting, and outdoor terrace seating. The restaurant operates from a restored 1680 building in Koog aan de Zaan with wheelchair accessibility.

Differentiator

Problem solved

Functional benefit

Brands

High bij de Toog: High Tea, High Wine, High Beer, High Spritz, High Cocktail and High Fris experiences with matching snacks
TOOG Catering Service

Products and services

Lunch Service

Companies that use Eetcafé De Toog aan de Zaan

Customer profile

Segments4 records

Ideal customer profiles4 records

Eetcafé De Toog aan de Zaan technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Eetcafé De Toog aan de Zaan partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

BruizzminorStrategic or Co-development Partner · 23 August 2026Bruizz and De Toog co-organize the 'Fiësta del Vino' event scheduled for Sunday August 23, 2026 from 16:00 to 20:00. The event features unlimited Spanish wines, cava, sangrias, beers, soft drinks, paella, Spanish tapas, and live entertainment by William Janz.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Eetcafé De Toog aan de Zaan competitors and assessment

Company assessment

Broad incumbents

Van der Valk: Large Dutch hospitality group operating hotels with integrated restaurants, bars, and event spaces. Comparable as a broader incumbent offering overlapping casual dining, bar service, and event-hosting capabilities.
Vermaat Group: Large Dutch hospitality and food service operator providing restaurant, bar, and catering services across venues. Comparable as a broader incumbent operating casual dining plus catering and event-style services.
La Place: Established Dutch casual dining/restaurant chain operating all-day menus. Comparable as a broad incumbent in the Dutch all-day casual dining category where De Toog also operates.

Direct peers

De Gouden Ton: Representative example of a small Dutch regional eetcafé offering casual lunch/dinner service with a strong drinks menu. Comparable as a same-format single- or limited-location Dutch casual dining operator.
De Beren: Multi-location Dutch casual dining restaurant group offering lunch and dinner menus in a similar price-to-volume format. Directly comparable as a same-segment Dutch full-service casual restaurant operator.
Loetje: Dutch casual dining restaurant chain known for steak and approachable menus in a hospitality-led setting. Highly comparable to Eetcafé De Toog's positioning as an all-day casual Dutch eetcafé serving a broad local community.

Emerging players

Cateringbedrijf Kloosterhoeve: Dutch regional hospitality/catering concept offering off-premise catering alongside venue dining. Comparable to De Toog's combined on-premise restaurant plus off-premise catering (TOOG Catering) service model.

Regional players

Brasserie De Jonge Hendrik: Typical Dutch regional brasserie/eetcafé offering full lunch and dinner service with drinks in a heritage setting. Comparable as a regional full-service Dutch casual dining venue with similar menu breadth and bar focus.
Brown Café Café Papeneiland: Historic Amsterdam brown café combining traditional Dutch bar service with light food. Comparable for the mix of heritage venue atmosphere, casual food, and drinks-led revenue model that De Toog also relies on.
Hutten: Dutch hospitality and catering group with strong regional presence in the southern Netherlands. Comparable for its combined restaurant, catering, and event-hosting service model similar to De Toog's diversified offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Eetcafé De Toog aan de Zaan financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Eetcafé De Toog aan de Zaan leadership team

Management profile

Number of profiles

Profiles1 record

Eetcafé De Toog aan de Zaan funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Eetcafé De Toog aan de Zaan M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eetcafé De Toog aan de Zaan

What does Eetcafé De Toog aan de Zaan do?

Is Eetcafé De Toog aan de Zaan a public or private company?

Eetcafé De Toog aan de Zaan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Eetcafé De Toog aan de Zaan founded?

Eetcafé De Toog aan de Zaan was founded in -1. It employs 1 to 10 people.

Where is Eetcafé De Toog aan de Zaan based?

Eetcafé De Toog aan de Zaan is headquartered in Koog aan de Zaan, Netherlands, in the Europe region.

How does Eetcafé De Toog aan de Zaan make money?

Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are catering Services, event Hosting and high Experiences (Gift Certificates).

Who are Eetcafé De Toog aan de Zaan's main competitors?

Broad incumbents on record are Van der Valk, Vermaat Group and La Place. Direct peers are De Gouden Ton, De Beren and Loetje. Cateringbedrijf Kloosterhoeve is listed as an emerging player. Regional players are Brasserie De Jonge Hendrik, Brown Café Café Papeneiland and Hutten.

Does Eetcafé De Toog aan de Zaan have an API?

No public API is recorded for Eetcafé De Toog aan de Zaan.

What industry is Eetcafé De Toog aan de Zaan in?

Eetcafé De Toog aan de Zaan's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.