EFES Georgia

What EFES Georgia does

EFES Georgia, legally JSC "Lomisi," is the leading beer and non-alcoholic beverage producer in the Georgian market, operating the Natakhtari Brewery in the Mtskheta region (built 2005) alongside a Tbilisi headquarters office. The company employs approximately 170 people and runs an export business spanning 23 countries across the Caucasus, Europe, Central Asia, the Middle East, East Asia, and North America. Its product portfolio covers 14 beer brands — local mainstays (Natakhtari, Natakhtari Extra, Natakhtari Katkha, Karva, Kasris), Georgian craft (Taati New Zealand Pils, Taati NEIPA), and licensed international labels (Efes, Stella Artois, Corona, Leffe, Hoegaarden, Beck's, Staropramen, Löwenbräu) — together with Natakhtari Lemonade (7 flavors, since 2005), Natakhtari Zigzag flavored carbonated soft drinks (since 2022), and PEAK Energy drinks (since 2024).

The brewery is built on KRONES filling, ZEMANN brewing, and modern packaging equipment installed after a $60M modernization wave funded by parent EFES Breweries International (EBI) following its 2008 acquisition of 100% of the company. Production leverages "unique Natakhtari spring water" as a taste-differentiating input, operates a biological wastewater treatment plant since 2012, and has run fully on renewable energy since 2023. Quality systems are benchmarked to VLB Berlin, EBC, and MEBAK standards and are backed by ISO 9001, ISO 22000, ISO 14001, ISO 50001, ISO/IEC 17025, HACCP, and OHSAS 18001 certifications, with UN Global Compact participation recorded in 2022 and 2024.

EFES Georgia is a wholly-owned subsidiary of EFES Breweries International (EBI), itself part of Anadolu Efes — ranked by production volume as Europe's 5th-largest brewer and the world's 9th-largest, with more than two-thirds of group net sales coming from international markets. Since 2019, AB InBev has been a partner of Anadolu Efes, giving EFES Georgia indirect exposure to the world's largest brewer. Revenue is generated through wholesale of branded beer and non-alcoholic beverages to Georgian retail and through licensed-distributor relationships in 23 export markets (Akua Ltd in Armenia, Efes Deutschland in Germany, Apollo Import Export in the USA, among others); no public pricing exists. Financial terms of supply to distributors and any per-market revenue split are not disclosed.

Name

EFES Georgia

Legal name

JSC "Lomisi"

Website

https://efesgeorgia.ge

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

EFES Georgia (JSC Lomisi) is a Georgian beverage manufacturer and the country's leading beer and lemonade producer, employing ~170 people at the Natakhtari Brewery and exporting 14 beer brands plus soft drinks and energy drinks to 23 countries as a subsidiary of Anadolu Efes.

Ownership category

akta.pro rank

Product category

Beer Manufacturing

NAICS

Breweries (312120), Soft Drink and Ice Manufacturing (31211)

SIC

Malt Beverages (2082), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Energy Drink & Energy Shot Production (AFAFABAG)

Keywords

• Beer manufacturing
• Beverage production
• Craft brewing
• Soft drinks
• Alcoholic beverages

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Beer Sales: Sales of local beer brands (Natakhtari, Natakhtari Extra, Natakhtari Katkha, Karva, Kasris, Taati) and licensed international brands (Efes, Stella Artois, Leffe, Hoegaarden, Corona, Beck's, Staropramen, Löwenbräu). Revenue from both domestic Georgian market and export to 23 countries.
2. Non-Alcoholic Beverages: Production and sales of Natakhtari Lemonade with multiple flavors (Pear, Tarragon, Cream, Lemon, Pear Sugar Free, Feijoa, Saperavi Pear) and Natakhtari Zigzag carbonated soft drinks, plus PEAK energy drinks.
3. Licensed Brand Production: Production under license for international beer brands including Staropramen (since 2017) and Löwenbräu (since 2019), with quality control from the respective licensors (Czech and German partners).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

EFES Georgia operates the Natakhtari Brewery in Mtskheta region, producing and selling 14 beer brands including local Georgian brands (Natakhtari, Natakhtari Extra, Natakhtari Katkha, Karva, Kasris, Taati) and licensed international brands (Stella Artois, Corona, Leffe, Hoegaarden, Beck's, Efes, Staropramen, Löwenbräu). The company also produces non-alcoholic beverages including Natakhtari Lemonade in seven flavors, Natakhtari Zigzag carbonated soft drinks, and PEAK energy drinks, distributing across Georgia and exporting to 23 countries.

Product overview

EFES Georgia is a beer and non-alcoholic beverage manufacturer and the leader of the Georgian beer and lemonade market. The company offers 14 beer brands including its core Georgian brands (Natakhtari, Natakhtari Extra, Natakhtari Katkha, Karva, Kasris, Taati New Zealand Pils, Taati NEIPA) and licensed international brands (Stella Artois, Corona, Leffe, Hoegaarden, Beck's, Efes, Staropramen, Löwenbräu). The non-alcoholic portfolio includes Natakhtari Lemonade (carbonated soft drink in multiple flavors, since 2005), Natakhtari Zigzag (flavor-mix carbonated soft drink, since 2022), and PEAK Energy drink (since 2024). The company exports to 23 countries and operates the Natakhtari Brewery in Mtskheta region.

Differentiator

Problem solved

Functional benefit

Brands

• Natakhtari: Georgian beer brand made from high-quality malt, hop, and Natakhtari unique spring water. Beer has been proudly produced since 2005.
• Natakhtari Lemonade
• Natakhtari Zigzag
• PEAK Energy
• Karva
• Kasris
• Taati New Zealand Pils
• Taati NEIPA
• Natakhtari Extra
• Natakhtari Katkha

Products and services

• Natakhtari Beer Real Georgian beer made from high-quality malt, hop, and Natakhtari unique spring water. Produced since 2005. Alcohol content 5%. Core local brand.
• Natakhtari Extra

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• AB InBevcoreStrategic or Co-development Partner · 1 January 2019In 2019, AB InBev became a partner of Anadolu Efes and EFES Georgia. AB InBev is the leader of the world beer market with 30% market share and is the largest beer company globally.
• Löwenbräu (Germany)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2019In 2019, EFES Georgia acquired license for Löwenbräu beer production. The German side is responsible for beer quality control. Löwenbräu has nearly 600 years of history.
• Staropramen (Czech Republic)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2017In 2017, EFES Georgia acquired license for Staropramen beer production. The Czech side is responsible for beer quality control. Staropramen is brewed using traditional Czech method for 150 years.
• NGO Association Our Home – GeorgiaminorStrategic or Co-development Partner · 1 January 2011Partnership for Natakhtari Fund, a CSR initiative aimed at strengthening and preparing youth without parental care for independent living.
• EFES Breweries International (EBI)flagshipStrategic or Co-development Partner · 1 January 2008EBI acquired 100% of the company in 2008. EBI is one of the largest beer producers in the world. The parent company provides international standards implementation, quality management, and production line investments.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Natakhtari Brewery competitors — Kazbegi: Kazbegi is one of the legacy Georgian beer brands competing domestically with EFES Georgia's Natakhtari brand. Direct competitor in the home market, though smaller in scale and lacking the international licensed brand portfolio and export footprint.
• Efes Vitanta Moldova Brewery: A sister company within the EFES Breweries International / Anadolu Efes group, operating a brewery in Moldova. Direct peer by ownership, business model (malt beverage + soft drink production), export reach into CIS and Eastern Europe, and brand portfolio structure.

Regional players

• Castel Group: French-headquartered beverage group with brewing operations across Africa, Europe, and parts of the CIS. Comparable as a regional multi-country brewer operating in markets where EFES Georgia exports or could plausibly expand.
• Baltika Breweries: Part of the Carlsberg Group and historically the largest brewer in Russia, with exports across CIS and Central Asia. A direct competitor in many of the same export markets as EFES Georgia, particularly in Central Asia.
• Sun InBev Ukraine: Ukrainian subsidiary of AB InBev and one of the largest brewers in Ukraine — a market where EFES Georgia exports. Comparable as a regional brewer sharing brand portfolio (Stella Artois, Corona, etc.) and competing for similar consumer occasions.
• Obolon: Major Ukrainian brewer with broad brand portfolio including licensed international brands. Comparable as a regional brewer producing both own-label and licensed malt beverages in a CIS market adjacent to EFES Georgia's footprint.

Broad incumbents

• Anadolu Efes: The Turkish parent company of EFES Georgia and one of the largest brewing groups in the world (5th in Europe, 9th globally by production volume). Anadolu Efes operates breweries across Turkey, Russia, CIS, and other markets, with similar brand portfolios including Efes, and provides the strategic and operational backbone for EFES Georgia.
• AB InBev: The world's largest brewer by market share (~30%) and a strategic partner of Anadolu Efes since 2019. AB InBev licenses several premium brands (Stella Artois, Corona, Leffe, Hoegaarden, Beck's) that EFES Georgia produces in Georgia, making the licensor relationship the most economically consequential peer connection.
• Carlsberg Group: Global brewer with major operations in Russia (Baltika), Ukraine, the Baltics, and Central Asia — many of the same geographies EFES Georgia exports to. Carlsberg competes head-to-head with Anadolu Efes in CIS markets and represents the most directly comparable broad-market peer in the region.
• Heineken: Global brewer with established presence in many of the same emerging markets where EFES Georgia exports, including Eastern Europe, the Middle East, and parts of Africa. Comparable as a broad-incumbent competitor for shelf space in international retail and HoReCa channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/natakhtarige/videos
• LinkedInlinkedin.com/company/efesgeo

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about EFES Georgia