Efficient Insure
Efficient Insure is a South African insurance brokerage, subsidiary of Efficient Group, placing personal, SME, corporate, and specialist insurance cover for more than 7,000 clients and controlling over R500 million in premiums annually across Johannesburg and Cape Town.
- Company typePrivate
- Founded2006
- HeadquartersJohannesburg, South Africa
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Efficient Insure does
Efficient Insure Advisory Services Pty Ltd, trading as Efficient Insure, is a South African insurance brokerage founded in 2006 and headquartered in Bryanston, Gauteng, with a regional office in Cape Town. The firm operates as a wholly-owned subsidiary of Efficient Group and is one of South Africa's largest independent insurance brokers, controlling more than R500 million in premiums annually and serving more than 7,000 clients across private individuals, sole traders, SMEs, medium-sized businesses, and multi-national organisations. Its product portfolio spans personal insurance, small business cover, medium-size business packages, corporate insurance with sector-specific risk management, specialist lines (liability, professional indemnity, contractors' all risks, guarantees, commercial crime, cyber), and TIC Travel Insurance.
The business operates a consultative, sales-led go-to-market model through direct branch presence in Johannesburg and Cape Town, supplemented by online quote requests and a digital footprint across LinkedIn, Facebook, Twitter, YouTube, and Instagram. Distribution reach is amplified through the Efficient Wealth network of more than 200 professional financial advisors, enabling national coverage without proportional headcount expansion. An in-house claims team supports clients from initial quote through claim resolution, and the firm holds FSP 43044 authorisation from the Financial Sector Conduct Authority.
Revenue is generated through commissions on placed policies, with pricing determined per quote based on individual risk profiles and coverage requirements. The 70+ employee base is augmented by specialist sector expertise in manufacturing, consultancy, engineering, IT, energy, and professional services.
Efficient Insure firmographics
Firmographics- Name
- Efficient Insure
- Legal name
- Efficient Insure Advisory Services Pty Ltd
- Website
- https://efficientinsure.co.za
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Efficient Insure is a South African insurance brokerage, subsidiary of Efficient Group, placing personal, SME, corporate, and specialist insurance cover for more than 7,000 clients and controlling over R500 million in premiums annually across Johannesburg and Cape Town.
- Ownership category
- akta.pro rank
Efficient Insure industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
- akta.pro secondary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Efficient Insure is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Efficient Insure business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Efficient Insure operates as an independent insurance broker controlling more than R500 million in premiums annually. Revenue is generated through commissions from insurance providers on placed policies for personal insurance, small business insurance, medium-size business insurance, corporate insurance, specialist insurance, and travel insurance.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Efficient Insure product offering
Product offeringCore offering
Efficient Insure is an independent South African insurance broker that places personal, small business, medium-size business, corporate, specialist, and travel insurance cover with multiple underwriters on behalf of clients. As a wholly owned subsidiary of Efficient Group, it controls more than R500 million in annual premiums and serves over 7,000 clients through direct branches and an affiliated advisor network.
Product overview
Efficient Insure is a South African insurance broker offering a comprehensive portfolio of insurance products across multiple market segments. The company controls more than R500 million in premiums annually and serves private individuals, sole traders, SMEs, and multinational organisations. Their product suite is organized by client segment: Personal Insurance covers homes, holidays, second homes, and high-value possessions; Small Business Insurance provides complete cover packages for sole traders and small enterprises; Medium-size Business Insurance offers motor insurance and complex packages with dedicated specialist teams and in-house claims support; Corporate Insurance delivers risk management solutions for larger organisations across sectors including manufacturing, IT, engineering, and professional services; Specialist Insurance covers niche lines such as liability, professional indemnity, contractors all risks, guarantees, commercial crime, and cyber solutions; and TIC Travel Insurance provides travel protection for domestic and international leisure or business travel. The company operates throughout South Africa with branches in Johannesburg and Cape Town, staffed by more than 70 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Insurance cover for private individuals, structured as a dedicated retail brokerage product line covering personal lines such as home, vehicle and life insurance with multi-underwriter placement.
- Small Business Insurance Combined commercial insurance cover designed for South African small businesses and sole traders, delivered as a dedicated brokerage product line with multi-underwriter placement.
- Medium-size Business Insurance Tailored commercial insurance programmes for South African medium-size businesses, structured as a dedicated brokerage product line with account management and multi-underwriter placement.
- Corporate Insurance Bespoke multi-line insurance programmes for South African corporates and multi-national organisations, delivered through a dedicated brokerage product line with structured account management.
- Specialist Insurance Specialist sector insurance cover for non-standard risks including aviation, marine, agricultural and engineering exposures, offered as a dedicated brokerage product line with access to niche underwriting markets.
- TIC Travel Insurance Short-term travel insurance cover for individuals and corporate travellers, offered as a standalone product within the Efficient Insure brokerage portfolio.
Quantifiable outcome
- More than 7,000 satisfied clients served
Companies that use Efficient Insure
Customer profileSegments5 records
Ideal customer profiles6 records
Efficient Insure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Efficient Insure partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered parent_company, core and minor.
- Efficient Groupparent_companyEfficient Insure is a subsidiary of the Efficient Group, one of South Africa's largest independent insurance broker networks. The parent company provides corporate backing and shared services infrastructure.
- Efficient WealthcoreEfficient Wealth team consisting of more than 200 professional financial advisors extends Efficient Insure's footprint throughout South Africa, providing additional distribution reach and client service capability.
- TIC (Travel Insurance Corporation)minorEfficient Insure offers TIC Travel Insurance as a product offering, referring customers to TIC for travel insurance tailored to unique needs.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Efficient Insure competitors and assessment
Company assessmentDirect peers
- Aon South Africa: Global insurance brokerage and risk advisory firm operating in South Africa across corporate, commercial, and personal lines. Directly comparable as an insurance broker serving SMEs, corporates, and individuals through consultative sales and specialist sector teams.
- PSG Insure: South African financial services group with a dedicated short-term insurance brokerage arm serving personal, SME, and commercial clients. Comparable as a South African insurance broker with multi-segment distribution and a parent-group distribution model similar to Efficient Insure's Efficient Group affiliation.
- Bidvest Insurance: South African insurance brokerage within the Bidvest group distributing personal and commercial cover. Comparable as a group-affiliated South African insurance broker with affinity distribution and multi-segment coverage.
- Willis Towers Watson (WTW) South Africa: Global insurance and reinsurance broker with South African presence. Comparable as a broker providing risk management and insurance broking for larger corporate and multinational clients in the same specialist sector verticals.
- Bryte Insurance: South African commercial insurer offering specialised cover distributed through brokers. Comparable as a South African insurance intermediary serving corporate, commercial, and specialist lines through independent broker partnerships.
- Marsh South Africa: Global insurance broker and risk adviser with South African operations serving corporate and commercial clients. Comparable as a broker offering specialist sector expertise, corporate risk management, and complex line placements aligned to Efficient Insure's corporate offering.
Broad incumbents
- Old Mutual Insure: Major South African insurer offering life and non-life cover across personal and business segments. Comparable as a diversified South African insurance group whose broker and adviser network overlaps with Efficient Insure's customer segments.
- Discovery Insure: South African insurer with a tech-enabled, data-led distribution model covering personal and business lines. Comparable as a South African multi-line insurance provider competing for the same personal and SME customer base.
- Hollard Insurance Group: One of South Africa's largest independent insurance groups operating across life, short-term, and brokerage distribution. Comparable as a major South African independent insurance intermediary with multi-segment coverage including personal, SME, and corporate lines.
- Santam: South Africa's largest short-term insurer with a significant intermediary-led distribution model. Directly comparable as a major South African commercial and personal lines player that relies heavily on the same broker channel that Efficient Insure operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Efficient Insure social profiles
Digital presenceEfficient Insure compliance and trust
Trust signalCompliance5 records
Efficient Insure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Efficient Insure leadership team
Management profileNumber of profiles
Efficient Insure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Efficient Insure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Efficient Insure
What does Efficient Insure do?
Efficient Insure is an independent South African insurance broker that places personal, small business, medium-size business, corporate, specialist, and travel insurance cover with multiple underwriters on behalf of clients. As a wholly owned subsidiary of Efficient Group, it controls more than R500 million in annual premiums and serves over 7,000 clients through direct branches and an affiliated advisor network.
Is Efficient Insure a public or private company?
Efficient Insure is a private company. It is classified as corporate owned and is currently operating.
When was Efficient Insure founded?
Efficient Insure was founded in 2006. It employs 51 to 100 people.
Where is Efficient Insure based?
Efficient Insure is headquartered in Johannesburg, South Africa, in the Africa region.
How does Efficient Insure make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Efficient Insure's main competitors?
Direct peers on record are Aon South Africa, PSG Insure, Bidvest Insurance, Willis Towers Watson (WTW) South Africa, Bryte Insurance and Marsh South Africa. Broad incumbents are Old Mutual Insure, Discovery Insure, Hollard Insurance Group and Santam.
Does Efficient Insure have an API?
No public API is recorded for Efficient Insure.
What industry is Efficient Insure in?
Efficient Insure's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators), with a secondary code of FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 52421 and its SIC code is 6411.