What Eg-Trading Oy does

Eg-Trading Oy is a Finnish green infrastructure and environmental construction company founded in 1989 and headquartered in Tammisaari (Raseborg), Finland, with a secondary warehouse in Nummela (Vihti). The company specializes in green roof systems, erosion control solutions, stormwater management, safety surfaces, urban greening products, and professional arborist tools and services. Its proprietary Nordic Green Roof® sedum mat, domestically cultivated since 2012, is the only fire-certified sedum mat manufactured in Finland and forms the core of its offering alongside EcoSurface recycled-rubber safety surfaces and SECALFLOR biopanels (which reduce synthetic material usage in green roofs by approximately 80%).

The business model combines B2B distribution of international brands (ZinCo green roof systems, Greenfix/Covamat erosion mats, Petzl/DMM arborist equipment) with domestic cultivation, project services, and e-commerce. Customers include green industry professionals (landscapers, contractors, arborists), municipalities and the public sector (City of Helsinki, Korkeasaari Zoo, Länsimetro, Kuninkaantammen koulu), commercial real estate (Keilaniemi Business Park), and individual consumers via a 203-product webstore. Pricing is hybrid: consumer tools are unit-priced (€3.90 to €500+), while professional green roof systems and large infrastructure projects operate on quote-based, often multi-year contracts. Go-to-market is sales-led with direct account management, e-commerce, warehouse pickup, and a reference-project-driven content strategy across the website, LinkedIn, Instagram, and Facebook.

The company operates as a private, independently owned business with approximately 7 staff members, no disclosed external funding, and a 35+ year operating history. It serves Finland primarily, with stated presence in Sweden and the Baltic region (Estonia). Its strategic positioning is built on Nordic-climate specialization, local cultivation of certified biological products, exclusive representation of leading international brands, and integrated project delivery from planning through execution.

Name

Eg-Trading Oy

Legal name

EG-Trading Oy

Website

https://eg-trading.fi

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Eg-Trading Oy is a Finnish green infrastructure specialist founded in 1989 that imports, cultivates, and distributes green roof systems, erosion control products, stormwater solutions, and arborist tools, serving municipalities, contractors, and consumers across the Nordic and Baltic region.

Ownership category

akta.pro rank

Product category

Green Infrastructure & Landscaping Products

NAICS

Landscaping Services (561730), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Roof-Mounted Systems Integration (PV, Green Roofs, Roof Gardens, Snow Guards) (IMAFAMAI)

akta.pro secondary industry

Tree Care & Arborist Services (IMAIAIAB)

Keywords

• Green roof systems
• Erosion control products
• Stormwater management solutions
• Vegetation mats
• Landscaping products

Headquarters

HQ city

Tammisaari (Raasepori)

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Import and Resale: Imports and resells high-quality environmental and green industry products from international manufacturers. Wide selection of branded products including ZinCo, Greenfix, and other specialized solutions.
2. Nordic Green Roof® Cultivation and Sales: Domestic cultivation of sedum mats in Tammisaari since 2012. Produces fire-certified vegetation mats for green roofs, sold in 0.8 m² sections.
3. Green Contracting Services: Provides landscaping services, green planning and implementation, arborist work, and tree care services. Includes reference projects and professional execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Eg-Trading Oy imports, cultivates, and resells green infrastructure and environmental construction solutions in Finland, with a focus on green roof systems, erosion control products, vegetation mats, safety surfaces, and stormwater management solutions. The company also offers arborist/tree care services and landscaping implementation. Its flagship proprietary product, Nordic Green Roof®, is a domestic fire-certified sedum mat cultivated in Tammisaari since 2012, complemented by represented brands including ZinCo, Greenfix/Covamat, SECALFLOR, Milford, and Plantex.

Product overview

Eg-Trading Oy offers a comprehensive portfolio of environmental and green construction solutions for demanding landscaping and urban development projects. The company's core offerings center on green roof systems (Nordic Green Roof® sedum mats, ZinCo systems, and Covamat™ meadow roofs), erosion control solutions (erosion mats, geonets, geomembranes, and cell systems), and stormwater management products. The product range includes proprietary domestic products like the fire-certified Nordic Green Roof® sedum mat cultivated in Tammisaari since 2012, complemented by international brands including ZinCo, Secalflor biopanels, and Milford edge systems. The company also offers a complete range of arborist tools (ARS, Silky, Petzl, DMM brands) and garden hand tools (Karlstad, SHW, Freund brands), safety surfaces (EcoSurface recycled rubber), ground cover fabrics (Plantex), and professional services including arborist/tree care work and landscape design and implementation. The products work together as integrated systems: green roof solutions combine sedum mats with Secalflor biopanels or traditional drainage layers; erosion control products layer with geotextiles and vegetation; and urban greening products integrate vegetation mats with Milford edge systems and Plantex ground cover.

Differentiator

Problem solved

Functional benefit

Brands

• Nordic Green Roof®: Domestic fire-certified sedum mat for green roofs, cultivated in Tammisaari, Raasepori

Products and services

• Nordic Green Roof® Sedum Mat Domestic fire-certified sedum mat for green roofs cultivated in Tammisaari, Raseborg since 2012. Features multi-species composition (8-15 varieties) that survives diverse Finnish growing conditions. Sold as 0.8 m² sections, available as sedum-only or full green roof systems including waterproofing and drainage layers.
• ZinCo Green Roof and Roof Garden Solutions Comprehensive ZinCo green roof and roof garden systems offered as part of the product portfolio. Includes various substrates, drainage solutions, and structural supports for different green roof implementations.
• Covamat™ Fresh Meadow Roof Covamat™ Fresh meadow roof system with seed erosion mat. Uses 100% coconut fiber erosion mat with selected seeds embedded in recycled paper, organic fertilizers, and microorganisms to support plant establishment. Strengthened with jute or PP netting.
• EcoSurface Safety Surface Recycled rubber safety surface for playgrounds, slopes, and recreational areas. Seamless rubber coating colored with 100% earth tones. Used under slides, trampolines, and around play equipment.
• Erosion Mats and Slope Mats Erosion protection and slope stabilization mats for erosion control and earth construction applications.
• SECALFLOR Biopanel Biopanel that replaces synthetic drainage and water storage layers in green roof structures. Reduces synthetic material use on green roofs by approximately 80%. Lighter structure reduces roof load.
• Sedum Mats (Maksaruohomatto) Pre-grown sedum mats for green roofs and ground applications. Nordic Green Roof® sedum mat is the only domestic fire-certified sedum mat.
• Meadow Mats (Niittymatto) Pre-cultivated meadow vegetation mats for biodiversity and ecological landscaping.
• Perennial Mats (Perennamatto) Pre-cultivated perennial mats for established plantings.
• Green Walls (Vihreät seinät) Vertical green wall systems for urban greening applications.
• Edge Lists and Planter Boxes (Reunalistat ja istutusaltaat) Milford edge list elements and custom-made edge lists and planter boxes for garden and landscape applications. Includes Corten steel planters.
• Professional Arborist Tools Professional arborist tools including ARS, Silky, Petzl, DMM, and other brands for tree work. Includes prusiks, climbing equipment, saws, and safety gear.
• Garden Tools Garden and landscaping tools including Karlstad, SHW, Freund, and other brands. Includes shovels, rakes, hoes, and specialized planting tools.
• Plantex Ground Cover Fabrics Plantex ground cover fabrics including Plantex Gold, Plantex Premium, and hedge fabrics for weed control. Weights range from 68 g/m² to 125 g/m².
• Floating Wetland (Kelluva kosteikko) Floating wetland systems for natural water treatment and biodiversity enhancement.
• Stormwater Collection and Utilization Systems Systems for collecting and utilizing rainwater for irrigation and other uses.
• Urban Tree Planting and Care Products and services for urban tree planting and ongoing tree care maintenance.
• Arborist and Tree Care Services Professional arborist services including tree assessment, crown support, and tree maintenance.
• Green Planning and Landscaping Implementation Services Landscaping services, green planning and implementation, arborist work, and tree care services for green infrastructure projects.

Quantifiable outcome

• Immediate stormwater runoff can be reduced by 50-90% with green roof design
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• RESIST-hanke (Rain Garden Catalogue)minorStrategic or Co-development Partner · 1 September 2023Participation in the RESIST project's rain garden catalogue initiative. The catalogue aims to lower residents' threshold to choose sustainable, nature-based rain gardens as part of stormwater management solutions.
• ZinCocoreChannel Partner/ Reseller/ DistributorExclusive representation of ZinCo green roof and rooftop garden solutions. ZinCo systems are distributed and installed in Finland through EG-Trading's import and sales operations.
• Greenfix/CovamatcoreChannel Partner/ Reseller/ DistributorDistribution of Greenfix/Covamat seed erosion mats and erosion protection products. Includes Covamat Fresh meadow roof with seed erosion mat.
• SECALFLORminorChannel Partner/ Reseller/ DistributorRepresentation of SECALFLOR biopanel products that replace synthetic drainage layers in green roof structures, reducing synthetic material usage by approximately 80%.
• Innogreen – Green House Effect OyminorStrategic or Co-development PartnerCollaboration on 'Kontti koreaksi' (Container Koreanization) project in Helsinki Lauttasaari, where EG-Trading supplied green roof and Innogreen supplied green walls for a shared-use container.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maccaferri: Italian-headquartered global provider of erosion control, soil stabilization, and geotechnical solutions. Comparable to EG-Trading's erosion mats, cell systems, geonets, and stone baskets portfolio serving environmental construction contractors.
• ZinCo GmbH: German originator of green roof system solutions and EG-Trading's exclusive principal supplier for Finland. Comparable as a broader incumbent in the same product category; potential competitor if exclusivity were ever restructured.
• BMI Group: European roofing and waterproofing major (parent of Nordic brands including Icopal). Comparable to EG-Trading in the waterproofing and roof-system dimension of green roof installations, though at much larger scale and broader geographic footprint.
• Paul Bauder GmbH & Co. KG: Major European waterproofing and green roof systems manufacturer. Comparable to EG-Trading's broader portfolio of waterproofing-integrated green roof solutions, although Bauder operates at significantly larger scale across multiple European countries.

Direct peers

• Vegetal i.D. French specialist in green roof and roof garden systems with proprietary vegetation mats. Directly comparable to EG-Trading's combination of proprietary mat cultivation plus full green roof system offerings in a European market.
• Sempergreen Group: Dutch specialist in green roof systems, sedum mats, and green walls for European markets. Highly comparable to EG-Trading because both cultivate and supply pre-grown vegetation mats and green roof systems to professional installers and municipalities.
• Optigreen: German provider of green roof systems, substrates, and erosion control solutions across Europe. Comparable to EG-Trading as a full-spectrum green roof and erosion-control systems supplier serving municipalities, contractors, and landscapers.
• Nophadrain: Dutch manufacturer of drainage systems specifically designed for green roofs and living walls. Comparable to EG-Trading's complementary erosion control, drainage, and water storage product lines used as inputs into green roof installations.

Regional players

• Xero Flor International: US-based supplier of pre-vegetated sedum mats and green roof systems. Comparable product offering to EG-Trading's Nordic Green Roof® sedum mats, but operating in the North American market rather than competing directly in Finland.
• LiveRoof: US-based modular pre-vegetated green roof system producer. Comparable to EG-Trading's hybrid green roof offering combining proprietary mats with full-system sales and installation support, but active only in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/egtradingoy
• LinkedInlinkedin.com/company/eg-trading-oy
• Instagraminstagram.com/eg_trading_oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eg-Trading Oy