What EHG Home Ltd does

EHG Home Ltd is a boutique home staging and interior styling agency headquartered in West London, founded in 2006 by Kate Haynes. The company provides professional property staging for empty homes, interior styling for occupied properties, virtual staging, furniture sourcing, photography preparation, relocation services, and short-term rental styling. Its client base spans property developers, landlords, homeowners, Airbnb hosts, and relocation clients across the London market. The business operates on a project-based, quote-driven pricing model with revenue generated from professional services fees, furniture bundle sales and rentals, a monthly-retainer home care/concierge service, and a separate sub-brand (EHG Prop) for short-term prop and furniture hire.

The company's core capability is interior design expertise and a curated furniture inventory rather than proprietary technology. It differentiates through a signature 'laid-back luxury' biophilic design philosophy, sustainability-oriented sourcing from local artisans, vintage suppliers, and international brands, and a content-driven marketing presence via its EHG Life blog and Instagram portfolio. EHG Home generates demand through direct outreach, estate agent referrals, and word-of-mouth, with Kate Haynes leading client consultations and project management.

The business model combines transactional revenue (one-off staging and styling projects, furniture bundle sales and rentals) with a small recurring-revenue layer (home care monthly retainers) and an adjacent productized offering (EHG Prop hire). The company has expanded its service surface over time, adding virtual staging, furniture bundles, and short-term rental styling to its original staging and styling core, while maintaining a deliberately small operational footprint of six employees.

Name

EHG Home Ltd

Legal name

EHG Home Ltd

Website

https://ehghome.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

EHG Home Ltd is a West London-based boutique home staging and interior styling agency serving property developers, landlords, homeowners, and Airbnb hosts with professional staging, furniture bundles, and home care services since 2006.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Home Staging Services: Professional home staging services for empty properties, involving furniture rental, accessory placement, and styling to enhance property appeal for marketing and sales. Services include full property dressing and 'fluffing' to create market-ready presentations.
2. Home Styling Services: Interior styling services for occupied homes, including home edits, restyling, and refresh services. Offered on hourly or day rate basis, combining client's existing furniture with additional pieces.
3. Furniture Bundles: Curated furniture packages (Essential, Ultimate, Combo) available for purchase or rental. The Essential bundle targets landlords with rental properties, The Ultimate offers high-end furnishings for developers and discerning clients, and The Combo combines client furniture with EHG selections.
4. Home Care/Concierge Services: Boutique home care services including home maintenance, market-ready appraisals, and handyman services. Offered via monthly retainer for ongoing property management support for landlords and tenants.
5. Virtual Staging: Digital furniture and accessory placement in property photographs to help buyers and tenants visualize spaces. Creates realistic interior representations for marketing materials.
6. Short-term Rental Styling: Furnishing and styling services specifically for Airbnb and holiday let properties to maximize occupancy rates and rental income.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

EHG Home Ltd is a boutique home styling and staging agency that provides professional property staging for empty homes, interior styling for occupied homes, virtual staging, home care and concierge services, and curated furniture bundles for purchase or rental. The company serves property developers, landlords, estate agents, homeowners, and short-term rental hosts primarily in London, using a signature biophilic, laid-back luxury design approach focused on natural materials, textures, and nature-inspired aesthetics.

Product overview

EHG Home Ltd is a boutique home styling and staging agency based in West London, founded in 2006 by Kate Haynes. The company operates under a platform-plus-services model centered around its core Home Staging and Home Styling offerings, augmented by specialized modules including Virtual Staging, Home Care Services, Furniture & Accessory Sourcing, Style & Shoot photography preparation, Airbnb/Short-Term Rental Styling, Relocation Services, and Home Edits. The product portfolio is complemented by three furniture bundles (The Essential, The Ultimate, and The Combo) and a separate sub-brand, EHG Prop, for short-term prop and furniture hire. The company is known for its signature 'laid-back luxury' aesthetic with a biophilic, nature-inspired approach.

Differentiator

Problem solved

Functional benefit

Brands

• EHG Prop: Short-term flexible item hire service for creative, commercial and at-home purposes. Operated as a separate service entity from EHG Home, with its own website (www.ehgprop.co.uk) and Instagram (@ehgprop).

Products and services

• Home Staging Professional property staging service for empty properties, creating mood-boosting biophilic spaces using natural materials and nature-inspired aesthetics to maximize appeal for potential buyers and tenants. Includes furniture rental, accessory placement, decluttering, and full property dressing typically delivered within a 2-day installation window. Targets property developers, landlords, and homeowners marketing properties for sale.
• Home Styling Interior styling service for occupied homes that creates feel-good, biophilic spaces combining the client's existing furniture with EHG-curated pieces. Includes restyling, seasonal refreshes, home edits, and furniture sourcing. Booked on an hourly or day rate basis.
• Virtual Staging

Quantifiable outcome

• 94% of estate agents confirmed home staging increased the number of viewings for a property (Home Staging Association research)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Designed for Sale: UK home staging service providing furniture hire and property dressing for sales and lettings. Direct overlap with EHG Home's core staging service and customer segments.
• The Furniture Practice (TFP): UK furniture rental and property staging firm serving residential developers and corporate clients. Comparable model combining staged furniture rental with interior styling, similar to EHG Home's bundle plus styling approach.
• Cullum Capital: London-based property services company offering property staging, interior styling, and home care to landlords, developers, and homeowners. Directly overlapping service portfolio with EHG Home in the same London market.
• Stage One: UK-based home staging company providing furniture rental and property dressing for developers, estate agents, and homeowners. Closely comparable offering and customer base to EHG Home, with broader national coverage.
• Lime & Coast Home Staging: UK home staging and interior styling agency serving estate agents, developers, and private sellers. Comparable boutique service offering with a similar design-led positioning.

Broad incumbents

• John Lewis Home Design Services: UK retailer offering home styling, interior design, and furniture services at national scale. Comparable customer segments to EHG Home but as part of a much broader retail portfolio.
• Home Staging Association UK: UK trade body representing home stagers and providing industry research (the source of EHG's cited 94% statistic). Operates as an industry-wide resource rather than a competitor, but shapes the competitive landscape EHG competes within.

Emerging players

• Havenly: Online interior design marketplace connecting consumers with designers. Tangentially comparable to EHG's home styling service but delivered remotely and at lower price points.
• Modsy: Online interior design and virtual staging service. Comparable to EHG Home's virtual staging module but at greater scale with a technology-led delivery model.
• Feather: US-based furniture rental company offering subscription-based home furnishing, with overlap to EHG Prop's rental model. Comparable recurring-rental economics for furnished homes and relocation clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ehghome
• LinkedInlinkedin.com/company/ehg-home-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EHG Home Ltd