ENGLISH INDOOR BOWLING ASSOCIATION LIMITED

Name

ENGLISH INDOOR BOWLING ASSOCIATION LIMITED

Legal name

English Indoor Bowling Association Ltd

Website

https://eiba.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

National Sports Governance

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Indoor bowls governance
• National sports federation
• Bowling competition management
• Youth development programs
• Membership affiliation services

Headquarters

HQ city

Melton Mowbray

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Affiliation Fees: Affiliation fees from 305 clubs and 63 county associations
2. National Competition Entry Fees: Fees from national championship competitions including Singles, Pairs, Triples, Fours, and age-category events
3. Sponsorship and Advertising: Sponsorship packages for kit branding, national competitions, official partners, event sponsors, youth development, and publications. Advertising through perimeter boards, event programs, direct mailing, website, and yearbook.
4. Merchandise Sales: Sale of merchandise including yearbooks, ties, badges, clothing through O'Neills, and promotional materials
5. Bursary and Training Programs: Coaching and safeguarding bursaries providing 50% reimbursement for training course completion

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

EIBA is the national governing body for indoor level green bowls in England. It organizes and regulates national championship competitions, manages England international teams, supports a network of 305 affiliated clubs and 63 county associations, and runs youth development through the English Bowls Youth Development Scheme (EBYDS). It also delivers club development resources, coaching and safeguarding bursaries, the EIBA Competitions Portal, and EIBA TV for live event coverage.

Product overview

The English Indoor Bowling Association Ltd (EIBA) operates as a sports governing body rather than a technology product company. Its core offerings center on organizing national indoor bowls championships, managing youth development pathways through the English Bowls Youth Development Scheme (EBYDS), providing membership services to 305 clubs and 63 county associations with 125,000 registered players, and operating the EIBA Competitions Portal for competition management. Additional offerings include the annual EIBA Yearbook, branded merchandise through O'Neills, coaching and safeguarding bursaries, international team management, and participation campaigns like Bowls Big Summer. The organization is not structured as a unified software platform but as a federation of services supporting the sport of indoor bowls at grassroots to elite levels.

Differentiator

Problem solved

Functional benefit

Products and services

• EIBA Competition Portal

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

21 partnerships are on record, tiered core and minor.

• SportsHotels.comcoreGTM or Marketing Partner · 7 March 2025Official Accommodation Partner providing EIBA members with exclusive access to handpicked hotels catering to sports people. Members receive up to 40% discounts on published rates at over one million hotels worldwide, tailored booking experiences, and competition giveaways.
• O'NeillscoreGTM or Marketing PartnerOfficial Sports Clothing partner providing EIBA branded merchandise and clothing through their online platform.
• HowdencoreOthersOfficial Insurance Broker providing insurance services to EIBA members and affiliated clubs.
• Utility BidderminorOthersEnergy broker partner providing utility services to indoor bowls clubs.
• Potters ResortscoreStrategic or Co-development PartnerOfficial Supplier and partner of EIBA. Potters Resorts is a major leisure resort in the bowls community.
• Ambassador Cruise LineminorGTM or Marketing PartnerPartner providing exclusive cruise experiences and taster days for EIBA members at special rates.
• AJM ChoiceminorOthersOfficial Supplier providing mobility solutions to support members with accessibility needs.
• Acorn StairliftsminorOthersOfficial Supplier providing stairlift solutions to support members with mobility challenges.
• ASL Managed Office ServicesminorOthersOfficial Supplier providing managed office and photocopier services.
• Greenguage Bowling SurfacesminorOthersOfficial Supplier providing quality bowling green surfaces.
• Dales Sports SurfacesminorOthersOfficial Supplier providing sports surface solutions.
• HMCA (Hospital & Medical Care Association)minorOthersOfficial Supplier providing health and medical care insurance products to EIBA members.
• Rijo 42minorOthersOfficial Supplier providing hospitality products to clubs.
• Coach BowlscoreStrategic or Co-development PartnerCoaches organization providing coaching qualifications, courses, and training on behalf of Safeguarding Bowls. EIBA directs members to Coach Bowls for all coaching and safeguarding training.
• Bowls Development AlliancecoreStrategic or Co-development PartnerStrategic partner providing support for clubs, coaches, and volunteers including equality, diversity and inclusion resources, Club Health Check tools, and education guides.
• Safeguarding Bowls GroupcoreStrategic or Co-development PartnerMulti-organization group including Bowls Development Alliance, Bowls England, EIBA, British Crown Green Bowling Association, English Short Mat Bowling Association, and English Bowling Federation committed to ensuring bullying has no place in the sport.
• Burnham Media Services LtdminorOthersAppointed signage company providing pull-up banners, PVC banners, and posters at specially agreed prices for affiliated clubs.
• British Isles Indoor Bowls Council (BIIBC)coreStrategic or Co-development PartnerInternational governing body organizing BIIBC Championships and International Series for men's, women's, U25, and U18 categories.
• International Indoor Bowls Council (IIBC)coreStrategic or Co-development PartnerInternational governing body for indoor bowls at world level.
• Bowls EnglandcoreStrategic or Co-development PartnerGoverning body for outdoor bowls in England. EIBA is working toward amalgamation to form England Bowls in June 2026.
• Disability Bowls EnglandcoreStrategic or Co-development PartnerGoverning body for disability bowls in England, supporting inclusive participation.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bowls England: National Governing Body for outdoor flat green bowls in England. EIBA is set to amalgamate with Bowls England in June 2026 to form England Bowls, making it the most directly comparable peer in governance scope, membership model, and competition structure.
• Disability Bowls England: Governing body for disability bowls in England. A strategic partner of EIBA providing para-international representation; directly comparable as a niche bowls NGB serving an overlapping participant base and competing for similar accessibility-focused sponsorship.
• English Bowling Federation: Federation representing English bowling interests across multiple disciplines. Directly comparable as a parallel governing body coordinating clubs and players at the national level, and a Safeguarding Bowls Group partner alongside EIBA.
• British Crown Green Bowling Association: UK governing body for crown green bowls. Operates the same NGB structure with affiliated clubs, county associations, national competitions, and international representation, directly comparable to EIBA in governance model and member services.
• Bowls Development Alliance: Cross-discipline alliance supporting clubs, coaches, and volunteers across English bowls. Strategic partner of EIBA providing Club Health Check tools, equality/diversity/inclusion resources, and education guides; operates an overlapping membership-support mission.
• English Short Mat Bowling Association: National governing body for short mat bowls in England. Shares the NGB structure, club affiliation model, competition framework, and safeguarding/coaching pathways with EIBA, and is a fellow member of the Safeguarding Bowls Group.

Broad incumbents

• British Isles Indoor Bowls Council (BIIBC): International council organizing BIIBC Championships across men's, women's, U25, and U18 categories. EIBA is a constituent member; comparable as the supra-national coordinating body for indoor bowls across the British Isles.
• World Bowls: International governing body for lawn bowls. Operates at global scale and oversees international competition rules and world championships, with EIBA representing England through this body. Comparable as a higher-tier governing organization in the same sport.

Regional players

• Bowls Australia: National governing body for bowls in Australia. Operates a club affiliation, national championship, and international team model closely parallel to EIBA's structure but in a different geographic market; useful as a benchmark for NGB scale and digital engagement.
• Scottish Indoor Bowling Association: National Governing Body for indoor bowls in Scotland. Operates the same affiliation, competition, and international team structure as EIBA but serves a different national territory; comparable peer through the British Isles Indoor Bowls Council.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/english-indoor-bowling-association-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENGLISH INDOOR BOWLING ASSOCIATION LIMITED