Extra Innings Franchise Company

What Extra Innings Franchise Company does

Extra Innings Franchise Company, founded in 1996 and headquartered at 264 South Main Street in Middleton, Massachusetts, is the franchisor of a network of indoor baseball and softball training centers operating across multiple U.S. states. The company does not operate the facilities itself; instead, it licenses its brand and operating system to facility entrepreneurs who run the centers, providing licensees with bulk purchasing discounts via the EIDirect.us wholesale buying group, brand marketing, and access to corporate partnerships. The corporate entity employs 47 people who appear to manage the licensing program, brand standards, supplier relationships, and the related BaselineSports.us online equipment sales platform.

The core product set comprises indoor training facilities with batting cages and practice space, professional instruction delivered in individual, group, and team formats, baseball and softball camps, clinics, and leagues, a Pro Shop retail channel selling bats, gloves, apparel, and accessories with try-before-you-buy service, and ancillary offerings such as birthday party hosting. There is no disclosed proprietary technology, AI/ML functionality, app, or API surface; the business is fundamentally a physical-facility, in-person services operation.

Revenue mechanics are not disclosed but are inferred to flow primarily from licensing royalties paid by facility operators, supplier-side economics from the captive EIDirect.us wholesale procurement program, and any direct-to-consumer revenue from the online BaselineSports.us store and any corporate-operated Pro Shop or facility. End customers are highly fragmented individual baseball and softball players and families, with secondary segments of organized teams and event hosts. No public market listing, parent company, or external funding is identified.

Name

Extra Innings Franchise Company

Legal name

Extra Innings

Website

https://eifranchise.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Extra Innings Franchise Company, founded in 1996 and headquartered in Middleton, MA, is the franchisor of indoor baseball and softball training centers across multiple U.S. states, licensing its brand to facility operators and supporting them with a wholesale buying group (EIDirect.us) and an online equipment store (BaselineSports.us).

Ownership category

akta.pro rank

Product category

Indoor Sports Training Facilities

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Intramural Sports & Recreational Leagues (EDALAIAC), Baseball & Softball Equipment Retail (CRAMAEAA), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Indoor baseball training
• Softball training facilities
• Sports franchise licensing
• Baseball instruction services
• Sports equipment retail

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Licensing Fees: Revenue generated from licensing agreements with facility operators who establish Extra Innings indoor training centers under the established brand.
2. Training Services: Individual, group, and team instruction for baseball and softball of all ages and skill levels, including camps, clinics, and leagues.
3. Pro Shop Sales: Retail sales of baseball and softball equipment including bats, gloves, uniform pants, batting gloves, and apparel through company-owned or affiliated Pro Shop locations.

Distribution channels3 records

Marketing channels4 records

Core offering

Extra Innings Franchise Company franchises and supports indoor baseball and softball training centers that combine climate-controlled practice facilities (batting cages, pitching machines, lesson areas, turf fields) with professional instruction, camps, clinics, leagues, team training, birthday parties, and an in-house Pro Shop retail component. The company earns revenue both from franchise licensing and from the retail/wholesale supply of training equipment and apparel through its Pro Shop and EIDirect.us buying group.

Product overview

Extra Innings operates as a franchise organization offering a unified portfolio of indoor baseball and softball training services. The core offerings center on state-of-the-art indoor training facilities, professional instruction (individual, group, and team formats), and a nationally recognized Pro Shop. Additional service modules include baseball camps, team training programs, and birthday party hosting. The company also offers a Licensing Program for franchisees, providing bulk discounts, buying power, and corporate partnerships. The business model positions itself as a complete sports and recreation operation for players of all ages and abilities.

Differentiator

Problem solved

Functional benefit

Brands

• BaselineSports.us: Online sports equipment sales platform with exclusive discount memberships available, operated by the Extra Innings related entity.
• EIDirect.us

Products and services

• Extra Innings Indoor Baseball & Softball Training Centers Climate-controlled indoor training facilities featuring batting cages, pitching machines, dedicated lesson areas, and turf fields, used year-round by youth and amateur baseball and softball players, families, and team programs.
• Professional Baseball & Softball Instruction One-on-one and group lessons and coaching delivered by professional instructors inside Extra Innings facilities, targeting youth and amateur players seeking year-round skill development in hitting, pitching, fielding, and related fundamentals.
• Extra Innings Pro Shop On-site retail store at each training facility selling baseball and softball apparel, training equipment, and related gear, allowing players and families to purchase equipment immediately after lessons or practice.
• Baseball & Softball Camps and Clinics Multi-session instructional camps and short-format clinics run inside Extra Innings facilities, structured around specific skills or age groups for youth and amateur players.
• Birthday Party Packages Hosted birthday party experiences held inside Extra Innings facilities, combining facility use with baseball/softball-themed activities for children and families.
• League and Team Training Programs Organized in-house leagues and dedicated team training blocks for travel, school, and club baseball/softball teams, providing structured practice and game-play environments inside the facility.
• Extra Innings Licensing Program (Franchise Offering) The franchisor offering itself: licensees purchase the right to operate an Extra Innings indoor training facility under the brand, including use of trademarks, operating system, training programs, and access to the Pro Shop wholesale supply network, in exchange for upfront fees and ongoing royalties.
• EIDirect.us Wholesale Buying Group Centralized wholesale supply platform that lets Extra Innings franchisees purchase Pro Shop inventory and training equipment through one aggregated portal, providing streamlined purchasing and group-level pricing across the franchise network.

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• BaselineSports.usminorOthersOnline sports equipment sales platform with exclusive discount memberships, linked on Extra Innings website as a related brand within the sports equipment ecosystem.
• EIDirect.uscoreOthersExclusive wholesale buying group for indoor sports facilities and travel organizations. Provides Extra Innings licensees with bulk purchasing power and access to corporate partnerships necessary to excel in the industry.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Amazing Athletes: Amazing Athletes runs youth sports programs and franchise opportunities across multiple sports—comparable franchise/sports training model but broader sport portfolio and different delivery format (mobile coaches vs. fixed facilities).

Direct peers

• Ripken Baseball: Ripken Baseball runs indoor and outdoor training facilities, camps, clinics, and tournaments focused on youth baseball development, overlapping directly with Extra Innings' training, camps, and team programs.
• Baseball Factory: Baseball Factory provides player development programming, training facilities, and showcase events for youth baseball players—a comparable niche training and development operator targeting a similar athlete demographic.
• D-BAT: D-BAT operates a national franchise network of indoor baseball and softball training facilities with batting cages, lessons, and Pro Shop retail—directly comparable to Extra Innings' core offering across training, instruction, and equipment sales.
• Pure Hockey: Pure Hockey is a sport-specific franchise combining retail and training services for hockey; comparable to Extra Innings as another indoor sport-specific training center concept with retail and instruction bundled together.
• The Strike Zone: The Strike Zone operates indoor baseball and softball training centers with batting cages, lessons, and retail—an example of a single- or multi-site competitor pursuing the same indoor training model.

Broad incumbents

• i9 Sports: i9 Sports is a national youth sports league franchise operator across multiple sports (baseball, soccer, basketball)—a broader incumbent in the youth sports services category with comparable franchise economics.
• Topgolf: Topgolf operates a national network of large-format sports entertainment venues with instruction and food/beverage—adjacent to Extra Innings in indoor sports venue operation but serving a broader entertainment rather than training niche.
• Dick's House of Sport: Dick's Sporting Goods' House of Sport concept combines retail with batting cages, golf simulators, and sport-specific instruction—overlapping with Extra Innings' Pro Shop plus indoor training positioning at much larger scale.

Others

• Eastbay / BSN Sports: BSN Sports is a major sporting goods distributor serving teams, leagues, and facilities—relevant to Extra Innings' Pro Shop and equipment supply ecosystem rather than direct training competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/extrainnings
• YouTubeyoutube.com/extrainnings
• Facebookfacebook.com/extrainnings
• Instagraminstagram.com/extrainnings
• LinkedInlinkedin.com/company/extra-innings-franchise-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extra Innings Franchise Company