Eilandmarketing Goeree-Overflakkee

What Eilandmarketing Goeree-Overflakkee does

Eilandmarketing Goeree-Overflakkee is a regional destination marketing organization (DMO) founded in 2019 and headquartered at Bosweg 2, Ouddorp, Zuid-Holland, Netherlands. It operates as the central brand and marketing body for the island of Goeree-Overflakkee, coordinating promotion across three verticals: recreation (visitgo.nl), residential living (wonengo.nl), and employment (werkengo.nl). The organization unifies these efforts under the "GO" master brand, codified through a published Merkgids brand guide that defines the visual identity, audience-segmented promise, and narrative for the island. Its customer base comprises five named personas — island visitors, home seekers, residents, entrepreneurs, and job seekers — with the entrepreneur segment served primarily through the paid Eilandpromotor partner program.

The organization's product portfolio consists of four distinct outputs: Dorpsgidsen (village guide publications), the Eropuit krant 2025 newspaper promoting outings, the Augmented Reality Bunkerroute (a digital heritage-tourism experience), and the Merkgids brand-guide PDF. Distribution is hybrid: a physical Inspiration Point ('t Blaeuwe Huus in Ouddorp, open Monday–Saturday 9:00–17:00) provides direct community engagement, while a WordPress-based website, LinkedIn, and Vimeo channels serve top-of-funnel awareness. The organization employs approximately 10 people and has no disclosed subsidiary structure, parent company, or external investors.

Eilandmarketing's business model is built around recurring partner-program subscriptions, with island promoters paying for access to brand guidelines, logo usage rights, and an image bank. Pricing is quote-based and not publicly disclosed, which is consistent with a non-profit DMO model likely supplemented by municipal and regional grants. Revenue is not disclosed. The organization's revenue model relies entirely on demand from local stakeholders for shared brand infrastructure rather than on third-party advertisers or large enterprise contracts, which makes it a community-led, ecosystem-anchored destination-marketing entity rather than a commercial technology or media business.

Name

Eilandmarketing Goeree-Overflakkee

Legal name

Eilandmarketing Goeree-Overflakkee

Website

https://eilandmarketing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Eilandmarketing Goeree-Overflakkee is a non-profit regional destination marketing organization, founded in 2019 and based in Ouddorp, Netherlands, that promotes Goeree-Overflakkee island across recreation, residential living, and employment under a unified "GO" brand via partner programs and digital/print publishing.

Ownership category

akta.pro rank

Headquarters

HQ city

Ouddorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Partner Program Fees: Revenue is generated through partner program memberships where island promoters (ondernemers and other stakeholders) pay for access to marketing support, logo usage, image bank access, and brand guidelines.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eilandmarketing Goeree-Overflakkee is a regional destination marketing organization that promotes the Goeree-Overflakkee island under a unified "GO" brand across three pillars: recreation (VisitGo), residential living (WonenGO), and working/employment (WerkEnGO). It delivers this through brand guidelines, village guide publications, an outings newspaper, an AR bunker heritage route, and an Eilandpromotor partner program that gives island businesses and stakeholders access to logo usage, image bank, and marketing support.

Product overview

Eilandmarketing Goeree-Overflakkee operates as a regional destination marketing organization promoting the island of Goeree-Overflakkee across three key areas: recreation, residential living, and employment. The organization develops and manages various marketing projects including the Dorpsgidsen village guide publications, the Eropuit newspaper, and the Augmented Reality Bunkerroute heritage experience. The organization positions Goeree-Overflakkee as a unified brand with its own visual identity and brand guide (Merkgids), targeting visitors, potential residents, business owners, and employees. The 'GO' (Goeree-Overflakkee) brand serves as the overarching identity for all promotional activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Eilandpromotor Partner Program (Eilandpromotor programma) Recurring membership-based partner program that gives on-island businesses and stakeholders access to the GO brand guidelines (Merkgids), logo usage rights, image bank, and marketing advice/support from Eilandmarketing staff.
• Dorpsgidsen (Village Guides) Printed village guide publications that promote local communities across the Goeree-Overflakkee island for visitors and residents.
• Eropuit krant 2025 Annual newspaper promoting outings and recreational activities available on Goeree-Overflakkee, distributed to inform visitors and residents about on-island experiences.
• Augmented Reality Bunkerroute Augmented reality experience that overlays historical content onto World War II bunker sites on Goeree-Overflakkee, enabling digital heritage tourism while minimizing physical impact on the locations.
• Merkgids (Brand Guide) Brand guide PDF documenting the visual identity, promise, and story of the Goeree-Overflakkee destination brand, used as the reference for all partner communication and promotional materials.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Eilandpromotors (Island Promoters)coreGTM or Marketing PartnerIsland promoters are invited partners who participate in promoting Goeree-Overflakkee. They receive access to brand guidelines (merkgids), image bank, logo usage rights, and marketing support. The program targets businesses, organizations, and individuals who want to contribute to island marketing efforts.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Visit Zeeland: Provincial destination marketing organization for the broader Zeeland region, of which Goeree-Overflakkee is a part. Operates at a larger scale with overlapping tourism promotion scope.
• MarketingOost: Regional area marketing organization for Overijssel province. Comparable as a Dutch gebiedsmarketing (area marketing) entity with multi-stakeholder brand coordination across recreation, living, and working.
• Visit Friesland: Provincial DMO for Friesland, another Dutch province with significant island and water-based tourism. Comparable in promoting regional identity, lifestyle relocation, and partner engagement.
• NBTC Holland Marketing: National tourism marketing organization for the Netherlands. Comparable as a higher-tier DMO but operating at country level rather than island level.

Direct peers

• VVV Schouwen-Duiveland: Tourism marketing body for the neighboring Zeeland island of Schouwen-Duiveland, operating a similar destination brand and visitor-center model in the same South Holland/Zeeland coastal context.
• Visit Wadden: Cross-regional destination marketing collaboration for the Dutch Wadden Sea region. Comparable as a multi-stakeholder DMO promoting nature-based island tourism with sustainability framing.
• Visit Texel: Destination marketing organization for Texel, another Dutch Wadden island. Highly comparable in mission (promoting island tourism, living, and working), geography, and partner-network structure.

Others

• Simpleview: CRM, CMS, and digital marketing technology provider purpose-built for destination marketing organizations. Comparable as the typical vendor enabling DMO partner networks and content operations.
• Destination Think: Global consultancy specializing in destination marketing strategy and sustainable tourism. Comparable as a peer in the DMO ecosystem focused on brand strategy and community-led approaches.

Regional players

• Toerisme Vlaanderen: Regional tourism marketing organization for Flanders (Belgium). Comparable DMO function across a neighboring region, useful as a cross-border benchmark.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/eilandmarketing
• LinkedInlinkedin.com/company/eilandmarketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eilandmarketing Goeree-Overflakkee