Ehra E-sport
Ehra E-sport is a Norwegian voluntary, non-profit youth sports club operating 12+ local department branches across the Rogaland region, providing structured, supervised esports and gaming programs for children and adolescents in grades 5–10, complemented by camps, coach training, and teacher courses.
- Company typePrivate
- Founded-
- HeadquartersRogaland Region, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ehra E-sport does
Ehra E-sport is a voluntary, non-profit youth sports club (frivillig idrettslag / bredde-idrettslag) founded in 2019 and headquartered in the Rogaland region of Norway, providing structured esports and gaming programs for children and adolescents. The organization operates 12+ local department branches across Rogaland — including Bogafjell, Hinna, Klepp IL, Kvadrat, Kvitsøy, Lundehaugen, Randaberg, Riska, Sauda IL, Sola, and Ytre Ryfylke — with a new Rubbestadnes branch announced. Its core programs are age-banded weekly gaming sessions for grades 5–7 and 8–10, supplemented by game-specific cohorts in Rocket League, Fortnite, and Minecraft, an inclusive girls-only group called Valkyrie, a free Sommercamp intake program, and ancillary offerings such as Bootcamp, birthday parties, and coach and teacher training courses. The organization is not a technology company and has no proprietary software or AI capabilities; its 'product' is in-person supervised gaming combined with physical training and education on healthy sleep and nutrition habits.
The business model is sponsorship-and-membership-funded rather than venture-backed. Revenue inputs are sponsorship from three named partners — Bouvet (Norwegian IT consultancy), Sparebankstiftelsen (savings bank foundation), and Kvadrat (textile company) — alongside membership fees typical of Norwegian sports clubs and program fees for bootcamps, birthday events, and training courses. The 13-person organization is operationally lean and reaches members primarily through its website (ehraesport.no) and physical local branches, with contact centralized at [email protected]. There are no funding rounds, no parent company, no M&A activity, and no disclosed financial figures. Strategic positioning is to occupy a trusted, parent- and municipality-friendly niche in youth esports by structuring gaming as a legitimate sports activity within the Norwegian sports club framework, rather than competing with commercial gaming centers or online platforms.
Ehra E-sport firmographics
Firmographics- Name
- Ehra E-sport
- Legal name
- Ehra E-sport
- Website
- https://einherjar.gg
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ehra E-sport is a Norwegian voluntary, non-profit youth sports club operating 12+ local department branches across the Rogaland region, providing structured, supervised esports and gaming programs for children and adolescents in grades 5–10, complemented by camps, coach training, and teacher courses.
- Ownership category
- akta.pro rank
Ehra E-sport industry classification
Industry- Product category
- Youth Esports Clubs
- NAICS
- Other Amusement and Recreation Industries (7139), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Amateur/Grassroots Esports Leagues & Community Tournaments (MPAFADAL)
- akta.pro secondary industries
- Community/Youth Esports Centers (Recreation Centers, Nonprofit Programs) (MPAFALAH), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
Keywords
Where Ehra E-sport is headquartered
LocationHeadquarters
- HQ city
- Rogaland Region
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Ehra E-sport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Sponsorship Revenue: Ehra E-sport receives financial support from sponsors including Bouvet, Sparebankstiftelsen, and Kvadrat. Sponsors are featured on the organization's website and promotional materials, indicating a sponsorship-based funding model.
- Membership Fees: As a voluntary sports club (idrettslag), Ehra E-sport likely collects membership fees from participants and their families, typical of Norwegian sports club structures.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Ehra E-sport product offering
Product offeringCore offering
Ehra E-sport operates as a voluntary Norwegian youth sports club (frivillig idrettslag) that provides structured, supervised esports and gaming programs for children and youth across the Rogaland region. Programs include age-banded weekly gaming sessions (grades 5–7 and 8–10), a girls-only group (Valkyrie), game-specific training in Rocket League, Fortnite, and Minecraft, plus free summer camps and paid offerings such as Bootcamp, birthday parties (Bursdag), coach training courses (Trenerkurs), and teacher courses (Kurs for lærere). The offering combines structured gaming activities with physical training and healthy-habit education (sleep and nutrition).
Product overview
Ehra E-sport is organized as a voluntary sports club offering a broad range of e-sport programs for children and youth. The organization provides structured programs including Bootcamp, birthday parties (Bursdag), coach training courses (Trenerkurs), and teacher courses (Kurs for lærere). Age-specific programs serve grades 5-7 and 8-10 with weekly gaming sessions, while specialized programs like Valkyrie focus on girls' inclusion in gaming. Game-specific programs cover Rocket League, Fortnite, and Minecraft, with each game having dedicated training and community activities. The portfolio is coordinated through multiple local branches across the Rogaland region of Norway, supported by sponsors including Bouvet, Kvadrat, and Sparebankstiftelsen.
Differentiator
Problem solved
Functional benefit
Products and services
- Bootcamp A bootcamp program offered by Ehra E-sport as part of its esports product portfolio for children and youth.
- Bursdag (Birthday Party) Birthday party program for children interested in gaming and esports activities, hosted through Ehra E-sport.
- Trenerkurs (Coach Training Course) Coach training course for individuals who want to become esports coaches, offered within Ehra E-sport's sports-club framework.
- Kurs for lærere (Teacher Course) Educational course designed for teachers to learn about esports and gaming in an educational context.
- Sommercamp 2026 (Summer Camp) Free summer camp program for children and youth interested in gaming and esports, used to attract new participants.
- E-sport 5–7. klasse Weekly gaming session for grades 5–7 where different games are played each week, designed for beginners and experienced players to explore new or familiar games while meeting others with similar interests.
- E-sport 8–10. klasse Weekly gaming session for grades 8–10 offering more freedom to choose games and influence training content compared to the younger age group, where participants play various games and meet others with shared interests.
- Valkyrie (Girls-only Gaming Group) A girls-only group focused on exploring the gaming world together, with emphasis on social interaction, cooperation, and inclusion, suitable for both beginners and experienced gamers.
- Rocket League (Game-specific Program) A physics-based football and car game program where participants learn and play Rocket League in a supervised esports setting.
- Fortnite (Game-specific Program) A Battle Royale game program where participants learn strategies for a constantly changing game with frequent updates, new seasons, and different game modes, played in a supervised social setting.
- Minecraft (Game-specific Program) A sandbox building game program featuring a Swedish-developed sandbox game for PC, mobile, and consoles that allows players to build and destroy structures made of cubes in a 3D world, delivered in a supervised social setting.
Companies that use Ehra E-sport
Customer profileSegments6 records
Ideal customer profiles2 records
Ehra E-sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ehra E-sport partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Ehra E-sport competitors and assessment
Company assessmentDirect peers
- Telialia Esport: Norwegian youth-oriented esports organization running community programs and tournaments. Directly comparable as a Norway-based grassroots esports initiative targeting children and adolescents.
- Generation Esports: US-based scholastic and amateur esports league operator running structured gaming programs for K-12 students. Closely comparable as a community/youth-focused esports organization delivering supervised competitive play and curriculum.
- High School Esports League (HSEL): Scholastic esports league running structured competitive seasons for middle and high school students with coaching and community components. Comparable in serving youth cohorts in supervised esports environments.
- NASEF (North American Scholastic Esports Federation): Nonprofit scholastic esports federation offering organized leagues, coaching, and education-integrated esports programs for students. Directly analogous mission and nonprofit youth-esports delivery model.
Emerging players
- SFI Esports (Svenska Frukostfrid / Svensk Förening): Swedish scholastic/nonprofit esports program providing organized esports activities in schools and youth clubs. Comparable Nordic peer with similar educational/community-driven youth esports approach.
Others
- Norges idrettsforbund (NIF) affiliated local idrettslag: Norwegian Olympic and Paralympic Committee and Confederation of Sports, the umbrella for all idrettslag including Ehra. Comparable structurally as the governing body that legitimizes and supports voluntary youth sports clubs.
- Sparebankstiftelsen (other grant recipients): Norwegian savings bank foundations that co-fund youth initiatives including esports clubs. Ecosystem peer as a capital partner supporting the same kind of youth-development programs.
Regional players
- Apeks: Norwegian esports organization with competitive teams across multiple titles. Regional peer operating in the same Norwegian esports ecosystem with overlapping youth and community engagement.
Broad incumbents
- DreamHack: Swedish-rooted global esports events and festival operator running LAN tournaments and community gaming events. Broader incumbent in the Nordic esports space that overlaps on community-driven youth gaming experiences.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ehra E-sport social profiles
Digital presenceEhra E-sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ehra E-sport leadership team
Management profileNumber of profiles
Ehra E-sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ehra E-sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ehra E-sport
What does Ehra E-sport do?
Ehra E-sport operates as a voluntary Norwegian youth sports club (frivillig idrettslag) that provides structured, supervised esports and gaming programs for children and youth across the Rogaland region. Programs include age-banded weekly gaming sessions (grades 5–7 and 8–10), a girls-only group (Valkyrie), game-specific training in Rocket League, Fortnite, and Minecraft, plus free summer camps and paid offerings such as Bootcamp, birthday parties (Bursdag), coach training courses (Trenerkurs), and teacher courses (Kurs for lærere). The offering combines structured gaming activities with physical training and healthy-habit education (sleep and nutrition).
Is Ehra E-sport a public or private company?
Ehra E-sport is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ehra E-sport founded?
Ehra E-sport was founded in -1. It employs 11 to 50 people.
Where is Ehra E-sport based?
Ehra E-sport is headquartered in Rogaland Region, Norway, in the Europe region.
How does Ehra E-sport make money?
Two revenue lines are on record. Sponsorship Revenue is the primary driver. The others are membership Fees.
Who are Ehra E-sport's main competitors?
Direct peers on record are Telialia Esport, Generation Esports, High School Esports League (HSEL) and NASEF (North American Scholastic Esports Federation). SFI Esports (Svenska Frukostfrid / Svensk Förening) is listed as an emerging player. Others are Norges idrettsforbund (NIF) affiliated local idrettslag and Sparebankstiftelsen (other grant recipients). Apeks is listed as a regional player. DreamHack is listed as a broad incumbent.
Does Ehra E-sport have an API?
No public API is recorded for Ehra E-sport.
What industry is Ehra E-sport in?
Ehra E-sport's product category is Youth Esports Clubs. Its primary akta.pro industry code is MPAFADAL, Amateur/Grassroots Esports Leagues & Community Tournaments, with a secondary code of MPAFALAH, Community/Youth Esports Centers (Recreation Centers, Nonprofit Programs). Its NAICS code is 7139 and its SIC code is 7997.