What EINSTEIN FAMILY does

Einstein Family is a French non-profit association (Association loi 1901) headquartered at 19 Rue du Docteur Goujon in Paris, founded in 2012 by certified science teachers Fanije Vitija (Master 2 in social sciences, BAFD-certified animation director) and Adrien Henry (Master in biology). The organization delivers hands-on science education to children ages 4-14 using an 'Apprendre en faisant' (learning by doing) active pedagogy, with a catalog of 300+ experiments spanning Biology, Physics, Earth Sciences, Chemistry, Perfume-making, Molecular Cooking, Forensic Science, and Renewable Energy.

The company operates a multi-channel service and product portfolio. Live services include daily school interventions in 60+ Parisian schools (under ARE/Ateliers bleus programs and science curriculum delivery), themed birthday party packages for up to 12 children (1.5-hour sessions, with formulas such as Maternelles, Classique, Molecular Cooking, Perfume, and Physics), live theatrical science shows for events, and corporate/municipal event entertainment (children's activities plus adult offerings such as wine tasting, cooking classes, and VR). Productized revenue comes from an own-storefront WooCommerce e-commerce boutique selling digital comic books in French ('La grotte aux secrets') and English ('The Cave of Secrets') at €7 each, plus a 'Jeu des 7 familles' scientific card game at €3.

The business model is a hybrid of professional services (workshop fees, birthday party fees, corporate event fees) and one-time digital/physical product sales, with primary customer segments being Parisian schools (B2B institutional), families with children (B2C birthday parties and lab visits), and corporate committees/municipalities (B2B events). Geographic reach is Paris and Île-de-France for live services, with potential international digital distribution via the English-language e-comic. The organization is self-funded, has no disclosed external investors, and maintains credibility endorsements from TF1, ENGIE, Ligue de l'Enseignement, and CitizenKid.

Name

EINSTEIN FAMILY

Legal name

Einstein Family - Association loi 1901

Website

https://einsteinfamily.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Einstein Family is a Paris-based French non-profit association delivering hands-on science workshops, themed birthday parties, and science shows for children ages 4-14, serving 60+ Parisian schools, families, and corporate event buyers under an active 'learning by doing' pedagogy.

Ownership category

akta.pro rank

Product category

Children's Science Education Services

NAICS

Educational Support Services (611710), Museums (712110), Museums (71211)

akta.pro primary industry

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

akta.pro secondary industries

Physics Enrichment Programs (EDAMABAH), Early Science & Discovery Content (EDAGACAD), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL), Children’s Museums (THAJADAE), Family, Kids & Education Fairs (MPAGAFAH)

Keywords

• Children's science workshops
• Science birthday parties
• Hands-on science education
• School science programs
• Corporate science entertainment

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. E-commerce Product Sales: Sale of digital comic books ('La grotte aux secrets' French version at €7, 'The Cave of Secrets' English e-comic at €7) and the 'Jeu des 7 familles' card game at €3. Products are sold through the company's WooCommerce storefront.
2. Birthday Party Animation Services: 1.5-hour science-themed birthday party animations for 12 children, available in their lab (with optional 1-hour extension for €50) or at client location. Multiple themed formulas: Maternelles, Classique, Magie, Molecular Cooking, Physics World, Perfume, Foaming Science, Scientific Investigation, and Cosmetics.
3. Corporate Event Entertainment (CE & Entreprises): Science-themed entertainment for corporate events, schools, and municipalities. Services include scientific workshops (soap making, renewable energy, molecular cooking, perfume, scientific investigations, escape games), entertainment (balloon sculpting, candy bar, temporary tattoos, photo booth, clown, magician, Santa Claus), and adult activities (wine tasting, cooking classes, karaoke, virtual reality).
4. School and Perischool Workshops: Daily interventions in Parisian schools since 2012 through programs including ARE/Ateliers bleus, school projects, and science curriculum implementation. Also open lab sessions for families on Saturdays, Wednesdays, and during school holidays.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

EINSTEIN FAMILY is a French non-profit association (loi 1901) that delivers hands-on, active-learning science education experiences for children. Its core offering is a portfolio of 300+ science experiments delivered through school workshops (in 60+ Parisian schools since 2012), lab-based family workshops, themed science birthday party animations, live science theatrical shows, and corporate/municipal event entertainment, complemented by a small e-commerce line of science-themed digital comics and a family card game.

Product overview

EINSTEIN FAMILY is a French non-profit association (loi 1901) focused on making science accessible and fun for children through experiential learning. The company operates a multi-product portfolio centered on active pedagogy ('Apprendre en faisant'): scientific workshops (Ateliers Scientifiques) offered in 60+ Paris schools and at their Labo location; themed birthday party packages (Anniversaires) with multiple science-themed formulas; live theatrical science shows (Spectacles) for events; and corporate event entertainment services (CE & Entreprises) including scientific workshops for teens and adults. The company also sells digital science comics and educational card games through its e-commerce shop (La Boutique). Founded by science teachers Fanije Vitija and Adrien Henry, the organization is headquartered in Paris and employs a team of animators and educators.

Differentiator

Problem solved

Functional benefit

Products and services

• Ateliers Scientifiques (Scientific Workshops) Hands-on science workshops for children covering Biology, Physics, Earth Sciences, Chemistry, Perfume Making, Forensic Science, Molecular Cooking, and Renewable Energy, with over 300 experiments available. Offered as daily in-school interventions across 60+ Paris schools (ARE/Ateliers bleus programs, school projects, science curriculum implementation) and as open lab sessions at the Paris Labo for families on Saturdays, Wednesdays, and school holidays.
• Anniversaires (Birthday Party Packages) Science-themed birthday party packages for children, with themed formulas including Maternelles, Classique, Magie, Cuisine moléculaire, Le Monde de la Physique, Parfum, Sciences qui moussent, Enquête scientifique, and Cosmétique. Each package is 1h30 for up to 12 children and can be held at Einstein Family's Labo (19 Rue du Dr Goujon, Paris) or at the client's location, with an optional 1-hour extension available.
• Spectacles (Science Shows) Live science-themed theatrical performances for children performed at events and parties. The current show catalog includes Elliot, Prisonnier des Pirates; Le Père Noël s'est perdu dans le Pôle Nord; Les Mille et Une Nuits; and Magie et Sorcières.
• CE & Entreprises (Corporate and Municipal Events) Event entertainment services for corporate employee committees (CE), municipalities, and event organizers, including children's animations (balloon sculpture, candy bar, temporary tattoos, photo booth, room decoration, magician, Santa Claus, Christmas shows) and teen/adult activities (Scientific Workshops, Soap Making, Renewable Energy, Molecular Cooking, Perfume, Scientific Investigation, Escape Game, Wine Tasting, Cooking Classes, Karaoke, Virtual Reality).
• La Boutique - Digital Comics and Card Game E-commerce shop selling science-themed digital comic books and an educational card game: 'The Cave of Secrets' (English e-comic at €7), 'La grotte aux secrets' (French digital comic at €7), and the 'Jeu des 7 familles' card game (€3). Products are delivered digitally or shipped physically through Einstein Family's WooCommerce storefront.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• TF1minorGTM or Marketing PartnerTF1, a major French television network, provides media visibility and credibility through coverage/endorsement of Einstein Family's science education activities for children.
• ENGIEminorGTM or Marketing PartnerENGIE, a major French energy company, partners with Einstein Family to support science education initiatives, potentially linking to renewable energy and environmental themes in their workshops.
• Ligue de l'EnseignementminorGTM or Marketing PartnerLigue de l'Enseignement, a major French educational association, features and endorses Einstein Family's science education programs for children.
• CitizenKidminorGTM or Marketing PartnerCitizenKid platform features Einstein Family's science workshops and birthday party activities as recommended family-friendly educational entertainment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Science Expériences: French operator of mobile and venue-based science entertainment for kids' parties and events — competes in the same science-birthday-party and corporate-event category.
• Les Savants Fous: French company offering science-themed birthday parties, school workshops, and experimental kits for children — a near-direct competitor in the lab-based science party and school enrichment segments.
• Les Petits Débrouillards: National French association network running hands-on science workshops for children in schools and community settings — directly comparable non-profit model, pedagogy, and target age range to Einstein Family.
• Planète Sciences: French non-profit association delivering hands-on scientific and technical activities to young people across France — overlaps on mission, pedagogy, and target audience with Einstein Family's school and lab programs.
• Kidisciences: Paris-based provider of science workshops and birthday party animations for children, operating in the same metro and the same birthday/workshop format as Einstein Family.

Broad incumbents

• La Main à la Pâte: Major French foundation promoting inquiry-based science in primary schools nationwide; not a commercial operator but defines the institutional context in which Einstein Family sells to schools.
• Cité des Sciences et de l'Industrie: France's largest science museum (Universcience), offering hands-on exhibits, workshops, and educational programming for children — a broad incumbent in the science-engagement space Einstein Family operates in.
• Palais de la Découverte: Historic Paris science museum offering interactive experiments and demonstrations for school groups and families; comparable as a major science-discovery institution targeting similar audiences in the same city.

Others

• CitizenKid: Curated French platform that lists and recommends family-friendly activities and workshops; comparable because Einstein Family is featured on it as an endorsed provider, making it a marketing/distribution counterpart rather than a competitor.

Emerging players

• MEL Science: Subscription-based science kit and virtual lab provider for children; addresses the same curiosity-driven STEM enrichment demand as Einstein Family but through a scalable digital/physical product model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Einsteinfamily1
• Facebookfacebook.com/einsteinfamily
• Instagraminstagram.com/einstein.family
• LinkedInlinkedin.com/company/einstein-family

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EINSTEIN FAMILY