Eiwit Trends

What Eiwit Trends does

Eiwit Trends is a Dutch B2B professional media platform operated under Misset Uitgeverij B.V., focused exclusively on the protein transition (eiwittransitie) within the food and agribusiness industry. Founded as a publication in 2019 and headquartered in Doetinchem, Netherlands, it serves R&D professionals, product managers, retail and category managers, agricultural supply chain participants, and industry advisors in the Netherlands and broader European market. The platform functions as a vertical-focused information utility, covering plant-based proteins, alternative proteins (mycoprotein, precision fermentation, cultivated meat), hybrid products, and EU regulatory developments—topics otherwise fragmented across generalist food media.

The platform combines daily news, expert columns from 19+ contributors, premium trendreports, a weekly Thursday newsletter, and the annual Eiwit Congres. It has accumulated 6,849+ news articles and runs the recurring Eiwit Uitblinkers ranking (2023-2025), a top-10 list of companies advancing the protein transition. Distribution spans the eiwittrends.nl website, LinkedIn, and YouTube (under @foodagribusiness).

Revenue is generated through a freemium content model with a paid subscription tier at €19.20 per month, supplemented by Eiwit Congres ticket sales, event sponsorship, and executive education via the Food&Agribusiness Academy delivered in partnership with Nyenrode Business Universiteit. The business operates with a small team of 8 employees, serving as a focused niche media brand within the broader Misset Uitgeverij portfolio.

Name

Eiwit Trends

Legal name

Misset Uitgeverij B.V.

Website

https://eiwittrends.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Eiwit Trends is a Dutch B2B trade media platform covering the protein transition for food industry professionals, delivering subscription news, trendreports, and the annual Eiwit Congres to R&D, product, retail, and advisory audiences across the European food and agribusiness sector.

Ownership category

akta.pro rank

Product category

Trade Media & B2B Publishing

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Trade media publishing
• Protein transition news
• B2B food industry media
• Plant-based protein coverage
• Professional newsletters

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Subscription Revenue: Professional B2B subscription model with tiered access. Free accounts provide limited premium content access (1 article per month). Full subscription provides unlimited access to all content including trendreports, news articles, and expert analysis on protein transition developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Eiwit Trends is a Dutch B2B trade media brand covering the protein transition in the food industry. It publishes daily news, expert columns, premium trend reports, and a paid newsletter on its website eiwittrends.nl, complemented by the annual Eiwit Uitblinkers awards and the Eiwit Congres industry conference, plus training via the Food&Agribusiness Academy. The business is operated as a brand of Misset Uitgeverij B.V.

Product overview

Eiwit Trends is a professional Dutch news and information platform covering the protein transition (eiwittransitie) for food industry professionals. The platform operates as a content subscription service with a news portal as its core product, supplemented by premium trend reports, an annual congress (Eiwit Congres), the Eiwit Uitblinkers ranking program, educational programs through the Food&Agribusiness Academy, and expert columns. Content categories include Grondstoffen (Raw Materials), Innovatie (Innovation), Business, and Retail. The platform targets professionals in product development, R&D, product management, retail, agriculture, and advisory services.

Differentiator

Problem solved

Functional benefit

Brands

• Eiwit Congres: Annual conference focused on the protein transition, featuring industry speakers, market data, and networking opportunities for food professionals.
• Eiwit Uitblinkers
• Food&Agribusiness Academy
• Trendreports

Products and services

• Eiwit Trends News Portal Dedicated Dutch-language B2B news website covering daily news, market developments, and company moves in the protein transition (plant-based, fermentation, and cultivated proteins), targeted at food-industry professionals.
• Expert Columns

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor, major and core.

• RAI AmsterdamminorGTM or Marketing Partner · 4 November 2026Venue host for The Future of Protein Production 2026 combined with Cultured Meat Symposium, featuring 100+ speakers and startup innovation zone.
• NIZOminorStrategic or Co-development Partner · 13 October 2026Organizer of NIZO Plant Protein Functionality Conference 2026 on scientific and technological developments in plant-based and fermentation-based proteins.
• Cellulaire Agricultuur NederlandminorStrategic or Co-development Partner · 6 October 2026Organizer of CANference 2026, bringing together food professionals, policymakers, startups, and NGOs on innovative food production technologies.
• FoodConnext FoundationminorStrategic or Co-development Partner · 14 September 2026Organizer of European Hybrid Foods Conference 2026 covering hybrid food products combining animal and plant proteins.
• ProVegminorStrategic or Co-development Partner · 25 August 2026Organizer of New Food Conference 2026, focused on alternative proteins transitioning from startup phase to industry standard.
• Jumbo SupermarktenmajorStrategic or Co-development Partner · 5 March 2026Featured as speaker at Eiwit Congres 2026, sharing insights on how the supermarket chain stimulates plant-based protein consumption through shelf placement, promotion, and positioning decisions.
• Vegetarische Slager (The Vegetarian Butcher)majorStrategic or Co-development Partner · 5 March 2026Featured as speaker at Eiwit Congres 2026, discussing transition from vegetarian products to hybrid meat and lessons learned.
• CircanamajorStrategic or Co-development Partner · 5 March 2026Managing Director Joost Slagt presented market data on repeat purchases and development of plant-based and hybrid categories at Eiwit Congres 2026.
• Farm DairycoreStrategic or Co-development Partner · 5 March 2026CEO Arend Bouwer presented on hybrid dairy as alternative to traditional milk, product development, and consumer reception.
• Van Loon GroupcoreStrategic or Co-development Partner · 5 March 2026Manager R&D Sander Krijnen spoke about taste as starting point in hybrid meat development at Eiwit Congres 2026.
• PhycomminorStrategic or Co-development Partner · 5 March 2026CCO Lieneke Hohmann discussed microalgae as ingredient with potential, barriers to acceptance, and introducing new flavors to market.
• MeelunieminorGTM or Marketing PartnerPartner for Eiwit Congres 2026, contributing to the event's partner ecosystem.
• SchoutenminorGTM or Marketing PartnerPartner for Eiwit Congres 2026.
• The Protein Community (Foodvalley)coreStrategic or Co-development PartnerInitiator of Eiwit Congres 2026, providing expertise and network for the protein transition community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BakeryAndSnacks: William Reed's B2B publication covering bakery, snacks, and alternative protein product development. Similar B2B subscription model and food industry professional audience, with comparable content categories.
• Food Engineering: Established B2B trade publication covering food and beverage manufacturing technology. Comparable B2B media business model serving food industry professionals, though focused on engineering/manufacturing rather than protein transition.
• FoodNavigator: William Reed's flagship B2B food industry news platform covering ingredients, product development, and regulatory trends including alternative proteins. Same B2B media business model but broader food industry focus rather than alt-protein specialization.
• Just-Food: William Reed's B2B media outlet covering the global food industry including plant-based and alternative protein segments. Comparable B2B subscription model and food industry executive audience, though broader in scope.

Direct peers

• Green Queen Media: Hong Kong-based B2B media outlet covering alternative protein, food tech, and sustainability. Closest peer in terms of dedicated alt-protein editorial focus and target audience of food industry professionals, though operating in English and Asia-Pacific.
• Foodlog.nl: Dutch B2B food industry news platform covering food safety, sustainability, and innovation. Closest geographic peer in the Dutch food industry B2B media market with overlapping audience of food executives.
• AgFunder News: Independent news site covering agrifoodtech, alternative protein, and food innovation investment. Direct competitor in the alternative protein / food tech beat with similar B2B audience targeting food industry executives and investors.
• New Food Magazine: B2B publication focused on food innovation, alternative proteins, and sustainability in the food industry. Direct competitor in the alt-protein B2B media space with similar target audience of food manufacturers and innovators.

Emerging players

• FoodHack: Global food tech community and media platform covering alternative proteins, agritech, and food innovation. Comparable B2B media and community-building model with focus on food tech and alternative protein industry.

Regional players

• Food Valley NL: Dutch food innovation ecosystem organization based in Wageningen, hosting events and connecting food industry stakeholders. Comparable as a Dutch protein-transition ecosystem player; organizer of protein transition events with overlapping audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@foodagribusiness
• LinkedInlinkedin.com/company/eiwittrends

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eiwit Trends