Eje Comunicación y Asuntos Públicos

What Eje Comunicación y Asuntos Públicos does

Eje Comunicación y Asuntos Públicos is an independent strategic communication and public affairs consulting firm headquartered in Mexico City. The firm delivers two integrated service lines: Comunicación Estratégica (corporate communication, digital communication, internal communication, public relations, personal branding, crisis and risk management, brand communication, and financial communication) and Asuntos Públicos (public affairs strategy, legislative and government intelligence, regulatory monitoring, government relations, advocacy, and training). Services are delivered through direct, consultative engagements — primarily on retainer or per-project bases — targeting Presidents, CEOs, and senior executives of large public and private companies across multiple industries in Mexico and Latin America.

The firm operates as the exclusive Mexican representative of PRGN (Public Relations Global Network), a global network of independent PR agencies present in 70+ cities, which provides the firm with cross-border reach without requiring its own international offices. Its value proposition is built on the senior advisory credentials of founder Loreley Maldonado (doctorate in Communication and Strategic Marketing, 20+ years advising C-suite executives) and Director of Operations Marisol Guerrero (18+ years in strategic communication, IPOs, M&A, and crisis). There is no proprietary technology platform or AI/ML system; the offering is pure human professional services. The firm is founder-owned, private, with approximately 11 employees, and has no disclosed external funding.

Client relationships include enterprise and multinational names spanning beverage (Coca-Cola, Casa Madero), pharmaceutical and healthcare (Genomma Lab, Roche, Asofarma, Stryker, Medix), finance (HSBC, Fortem Capital), retail (Bodega Aurrera, Sam's Club), food and consumer goods (Grupo Bimbo, Hershey's, Grupo Lala, L'Oréal), construction and real estate (CEMEX, Torre Reforma, Grupo IMU), technology and industrials (Honeywell, Siemens, Viasat), and NGOs (WWF, ONU-DH). Industry recognition includes AMCO (2021), PRGN (2022), SABRE (2023), and PRGN Silver (2023).

Name

Eje Comunicación y Asuntos Públicos

Legal name

Eje Comunicación y Asuntos Públicos

Website

https://ejecom.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eje Comunicación y Asuntos Públicos is an independent Mexico City–based strategic communication and public affairs consultancy serving large enterprise and multinational clients across Latin America via direct, retainer-based advisory engagements and PRGN network reach.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communication Consulting Services: Eje Comunicación generates revenue through professional consulting services including strategic communication planning, public affairs, crisis management, media relations, and corporate reputation management. Services are delivered on a project basis or through retainer arrangements with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Eje Comunicación y Asuntos Públicos is an independent consulting firm that plans and executes strategic communication and public affairs strategies for enterprise and corporate clients in Mexico and Latin America. Its two main service lines are Comunicación Estratégica (corporate, digital, internal, brand/consumer and financial communication, public relations, personal branding, and crisis/risk prevention) and Asuntos Públicos (public affairs strategy, legislative and government intelligence, monitoring, advocacy and training). Services are delivered on a project or retainer basis directly by the firm's consultants.

Product overview

Eje Comunicación y Asuntos Públicos is a strategic communication and public affairs consulting firm offering two main service categories: Comunicación Estratégica (Strategic Communication) covering corporate communication, digital communication, public relations, crisis management, brand communication, and financial communication; and Asuntos Públicos (Public Affairs) covering legislative intelligence, regulatory monitoring, government relations, and advocacy. The company operates as a consultancy rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Comunicación Estratégica (Strategic Communication)

Quantifiable outcome

• Comprehensive 'one stop shop' generating efficiencies and delivering strong results for clients

Named customers26 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PRGN (Public Relations Global Network)coreStrategic or Co-development PartnerEje Comunicación is the exclusive representative for Mexico of the PRGN global network of independent public relations agencies. PRGN is present in more than 70 cities worldwide and provides Eje with Latin American reach and access to a global network of independent communication agencies for client referrals and collaborative projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ketchum: Omnicom-owned global communications firm with strong Mexican operations providing corporate, public affairs and digital communications. Competes for the same Fortune-grade enterprise retainers that drive Eje's revenue base.
• FleishmanHillard: Omnicom-owned global PR firm with dedicated Latin America hubs, offering integrated corporate, public affairs and crisis communications. Targets the same Fortune 500 client base in Mexico that Eje serves through its PRGN referral channel.
• Edelman: World's largest independent PR firm with established Mexico and LatAm offices serving many of the same global brands (Coca-Cola, HSBC, L'Oréal, etc.). Competes for enterprise retainer business and crisis/public affairs mandates at the highest end of the market.
• Weber Shandwick: Global communications network with strong Mexican presence, providing corporate communications, public affairs and crisis management. Competes directly with Eje for the same multinational Latin American mandates and crisis retainers.
• Burson: Global communications and public affairs firm (formed from the merger of Burson-Marsteller and Cohn & Wolfe) with significant operations across Latin America. Offers overlapping corporate, crisis, and public affairs services that compete for the same multinational mandates Eje pursues via PRGN.
• Brunswick Group: Global strategic advisory firm specializing in critical issues, financial communications and public affairs for multinationals. Comparable to Eje on the high-stakes corporate reputation and public affairs work, particularly for cross-border LatAm mandates.
• Hill+Knowlton Strategies: Global public affairs and communications consultancy with extensive Mexico/City operations. Closely comparable on the public affairs, government intelligence and crisis advisory services that form a core part of Eje's offering.

Direct peers

• LLYC (Llorente & Cuenca): Spanish-origin strategic communications and public affairs firm with deep Latin American operations and a similar full-service model (corporate comms, crisis, public affairs, digital). LLYC is the most direct regional competitor to Eje, targeting the same multinational and large Mexican enterprise clients.
• Another Company: Mexico-based strategic communications and public affairs firm offering corporate communication, crisis management and government affairs. Directly comparable in size, geography and service mix to Eje, and competes for many of the same Mexican enterprise clients.
• Atrevia (formerly Canela PR): Spain-headquartered independent strategic communications and public affairs firm with strong Latin American reach. Closely comparable to Eje in being a Spanish-language, mid-sized, full-service comms + public affairs boutique competing for similar enterprise and institutional clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ejecomunicacion

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eje Comunicación y Asuntos Públicos