eko GRADO spol. s r. o.

What eko GRADO spol. s r. o. does

eko GRADO spol. s r. o. is a privately held Czech limited liability company (spol. s r. o.) founded in 1996 and headquartered in Most, Ústecký kraj, operating as a specialized distributor and retailer of professional cleaning chemicals and automotive cosmetic products. The company's core value proposition rests on its exclusive Czech distribution rights for Koch-Chemie GmbH, a German professional car cosmetics manufacturer established in 1968 whose products carry OEM certifications from Daimler AG, BMW AG, VW, Audi AG, and Dekra. The portfolio extends across Koch-Chemie autokosmetika (including a NANO line with hydrophobic and ceramic impregnation coatings and a FINISHER sub-line), COLOURLOCK leather and textile care, marine cleaning products, industrial cleaning chemicals, washing tables, high-pressure cleaners, and consumables such as brushes, microfiber cloths, paper towels, and anti-freeze mixtures from a dozen-plus brands including Vikan, Temca, Katrin, Kläger, Kwazar, Cleanfix, Amstutz, FRA-BER, and Innovacar.

The business operates a dual-channel go-to-market: a field-sales-representative network (obchodní zástupci) serving professional B2B accounts such as detailing shops, car washes, and industrial workshops across the Czech Republic, combined with a Shoptet-powered e-commerce storefront (cisticiprostredky-ekogrado.cz) selling directly to individual consumers and SMBs in Czech Koruna, with free shipping over 1,499 Kč. Revenue is generated through one-time unit sales of distributed products, supplemented by paid professional detailing training programs (ŠKOLENÍ) at the company's in-house training center. The customer base is fragmented across four primary segments — professional detailers, car wash and industrial facilities, marine/boat owners, and individual car owners — with no disclosed enterprise anchor customers.

Operationally the company is small, with 6 disclosed employees and a strictly Czech geographic footprint. There is no disclosed institutional investment, parent company, M&A history, or publicly traded status. Ownership is private and undisclosed. The principal strategic asset is the Koch-Chemie exclusivity; the principal strategic risk is supplier concentration on a single German principal and limited geographic diversification.

Name

eko GRADO spol. s r. o.

Legal name

eko GRADO spol. s r. o.

Website

https://eko-grado.cz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

eko GRADO spol. s r. o. is a Czech distributor (founded 1996, 6 employees) that holds exclusive rights to sell Koch-Chemie GmbH professional car cosmetics and cleaning chemicals in the Czech Republic via field sales reps, e-commerce, and training programs, serving detailers, car washes, industrial workshops, and individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Czech Republic

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce retail sales: Direct sales to customers through their Shoptet-powered online store selling professional car care and cleaning products at listed prices in Czech Koruna.
2. B2B sales through sales representatives: Sales to professional detailing businesses, car washes, and industrial workshops through their network of field sales representatives across Czech Republic.
3. Training services: Provides professional detailing training programs (ŠKOLENÍ) at their training center, supporting product usage education.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

eko GRADO spol. s r. o. is a Czech distributor and retailer of professional automotive cosmetics and cleaning products, operating as the exclusive Czech distributor of Koch-Chemie GmbH since 1996. The company sells car care chemicals, nano coatings, polishing compounds, leather/textile care products, industrial cleaning chemicals, cleaning equipment (high-pressure washers, vacuum cleaners, floor scrubbers, washing tables), application tools (sprayers, brushes, microfiber cloths), and consumable supplies, complemented by professional detailing training services delivered at their training center.

Product overview

eko GRADO spol. s r. o. is a Czech e-commerce distributor and retailer of professional cleaning and automotive cosmetic products. The company operates as an authorized distributor of German Koch Chemie GmbH products (since 1968) and other professional brands. The product portfolio is organized into several interconnected categories: (1) Koch Chemie autokosmetika including nano coatings and FINISHER line for professional vehicle detailing; (2) COLOURLOCK leather and textile care products; (3) general cleaning products for industrial, commercial, and household use (floors, bathrooms, kitchens); (4) professional cleaning equipment (washing tables, pressure washers, floor scrubbers, industrial vacuum cleaners); (5) industrial washing machines and degreasers including ultrasonic cleaners; (6) application equipment (sprayers, brushes, microfiber cloths); and (7) consumable supplies (paper towels, anti-freeze mixtures). The company provides training services and sells across the Czech Republic through a network of sales representatives.

Differentiator

Problem solved

Functional benefit

Brands

• eko GRADO: The company's own brand name used for their professional automotive cleaning products and detailing services.

Products and services

• Koch Chemie Autokosmetika

Quantifiable outcome

• Products certified by Daimler AG, BMW AG, VW, Audi AG, and Dekra AG

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Koch-Chemie GmbHcoreStrategic or Co-development PartnerExclusive distributor of Koch-Chemie GmbH products in Czech Republic. Koch-Chemie is a German manufacturer of professional car cosmetics and cleaning products established since 1968. The company independently performs R&D, manufacturing, and sales. Products are certified by major automotive manufacturers (Daimler AG, BMW AG, VW, Audi AG, Dekra AG). EKO GRADO serves as the primary distribution partner for Czech market.
• Sales representatives network (Obchodní zástupci)coreChannel Partner/ Reseller/ DistributorNetwork of independent sales representatives across Czech Republic who serve professional B2B customers and promote products to detailing businesses and industrial customers.
• AmstutzminorChannel Partner/ Reseller/ DistributorBrand distributed through eko GRADO. Swiss manufacturer of professional cleaning products.
• CleanfixminorChannel Partner/ Reseller/ DistributorBrand distributed through eko GRADO. Professional cleaning equipment manufacturer.
• VikanminorChannel Partner/ Reseller/ DistributorBrand distributed through eko GRADO. Danish manufacturer of hygienic brushes and cleaning tools.
• TemcaminorChannel Partner/ Reseller/ DistributorBrand distributed through eko GRADO. German manufacturer of industrial paper wipes and towels.
• KatrinminorChannel Partner/ Reseller/ DistributorBrand distributed through eko GRADO. Finnish manufacturer of paper hygiene products.
• KlägerminorChannel Partner/ Reseller/ DistributorBrand distributed through eko GRADO. German manufacturer of cleaning products.
• KwazarminorChannel Partner/ Reseller/ DistributorBrand distributed through eko GRADO. Polish manufacturer of spray bottles and dosing equipment.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sonax GmbH: Sonax is a major German manufacturer of premium automotive cosmetics and detailing products — directly comparable to Koch-Chemie, the core brand that eko GRADO distributes. Similar OEM-style positioning, B2B professional detailing relationships, and overlapping product categories including polishes, waxes, foams, and interior cleaners.
• Auto Finesse Ltd. Auto Finesse is a UK-based premium car care brand distributed both direct-to-consumer and through regional distributors across Europe. Comparable product range, premium detailing positioning, and D2C + distributor hybrid model that mirrors eko GRADO's B2B sales-rep + e-commerce structure.
• Gtechniq Ltd. Gtechniq is a UK smart-surface-science car care brand with heavy overlap with Koch-Chemie's nano / ceramic-coating product lines. Similar premium positioning, comparable professional detailer customer base, and parallel e-commerce + distributor distribution model that places it in direct competition with the Koch-Chemie brands distributed by eko GRADO.
• CARPRO: CARPRO is a Korea-origin premium detailing brand distributed internationally through professional detailer and e-commerce channels. Highly comparable — both serve professional detailers with ceramic-coating/nano-product lines (overlapping with eko GRADO's NANO AUTOKOSMETIKA), use training-led GTM, and compete in the same premium auto-care segment served by Koch-Chemie.
• Ma-Fra S.p.A. Ma-Fra is an Italian manufacturer of professional car care and detailing products sold through B2B distributor networks and e-commerce. Comparable product portfolio (cleaners, polishes, waxes, leather care), similar mid-market premium positioning, and parallel multi-channel distribution model in markets where the brand already lists alongside Koch-Chemie within eko GRADO's own catalog.
• Bilt Hamber Detailing: Bilt Hamber is a UK-based professional-grade car care manufacturer selling direct via e-commerce and through distributors, with comparable categories including cleaners, degreasers, polishes, and waxes. Directly comparable in product range, professional detailer target, and channel mix to eko GRADO's Koch-Chemie assortment.

Broad incumbents

• Koch-Chemie GmbH: Koch-Chemie is the German manufacturer whose products eko GRADO exclusively distributes in the Czech Republic. While organizationally eko GRADO is a partner/distributor, Koch-Chemie itself competes broadly in professional auto care across more than 50 countries with direct sales channels — overlapping product range, target customers (professional detailers, car washes), and core technology.
• Würth Group: Würth is a global industrial supplier with a broad automotive aftermarket and workshop-chemicals portfolio. Operating as a broad incumbent with overlapping product categories (workshop cleaners, degreasers, consumables like paper towels via Temca already in eko GRADO's catalog) and a field-rep-led B2B model that resembles eko GRADO's go-to-market.
• Kärcher SE & Co. KGaA: Kärcher is a German manufacturer of professional and consumer cleaning equipment (pressure washers, scrubbers, vacuums) — a broad incumbent in cleaning products. eko GRADO already resells Cleanfix cleaning machines and pressure washers, putting the two in adjacent/mirroring positions in Czech B2B cleaning.

Regional players

• Soft99 Corporation: Soft99 is a Japanese car care brand with established European distribution. Comparable professional coating / glass / wax product lines, retail and detailing-channel presence, and provides a regional/Japan-based reference point similar to how Koch-Chemie defines eko GRADO's German brand foundation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCuRoAs1AevxqS1kNLHeqOSQ
• Facebookfacebook.com/ekogrado
• Instagraminstagram.com/ekogrado_cz
• LinkedInlinkedin.com/company/eko-grado-spol-s-r-o

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eko GRADO spol. s r. o.