EL AMAR GROUP

What EL AMAR GROUP does

El Amar Group (مجموعة العمار) is a privately held Egyptian real estate developer founded in 1986 and headquartered in Cairo. The company specializes in luxury residential and resort development, with a portfolio of 14 completed coastal resorts along Egypt's North Coast (spanning kilometer markers 39 through 81) and 56 residential towers and apartment buildings in Cairo and Alexandria. Since founding, the company has delivered more than 11,000 residential units to customers, with a stated track record of delivering every project before or on scheduled deadlines.

The company generates revenue primarily through one-time sales of residential units — villas, townhouses, twin houses, chalets, and apartments — in its developed resorts and urban projects. Typical resort product allocates 85% of land area to green spaces and lakes, positioning the offering as premium sustainable luxury for affluent individual homebuyers seeking vacation and seasonal residences. Current pipeline includes the 125-feddan Shores resort (launched summer 2025, delivery 2028), Bella Mera Resort (delivery summer 2025), and the inland Boulevard Hills villa community in 6th October City. Distribution is direct-to-consumer via three physical sales offices, a hotline (19783), WhatsApp, and the corporate website, with no disclosed third-party broker channel or institutional offtake.

The group operates through four wholly owned subsidiaries: El Amar Housing and Construction, El Amar Real Estate Development, Al-Baraka El Amar for Construction, and El Amar Urban Expansion — each focused on a distinct functional layer of the development value chain. Operations are exclusively domestic (Egypt) with no international footprint. The company is privately held with no disclosed equity investors, funding rounds, public listing, or management team information available in the input data.

Name

EL AMAR GROUP

Legal name

مجموعة العمار (El Amar Group)

Website

https://elamargroup.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

El Amar Group (مجموعة العمار) is a privately held Egyptian real estate developer, founded in 1986 and based in Cairo, that has delivered over 11,000 luxury residential units across 14 North Coast resorts and 56 Cairo/Alexandria towers to affluent individual homebuyers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Residential Building Construction (2361), Lessors of Real Estate (5311)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate (6500)

akta.pro primary industry

Luxury Vacation Homes & Residences (THAMAEAB)

akta.pro secondary industries

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Ultra-Luxury Villas & Estates (THAMAEAA)

Keywords

• Residential real estate development
• Coastal resort properties
• Luxury villa communities
• Apartment tower construction
• North coast developments

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Sales: Primary revenue from selling residential and commercial units in developed properties including resorts, villas, townhouses, and apartments across North Coast and urban developments in Cairo and Alexandria.

Distribution channels2 records

Marketing channels5 records

Core offering

EL AMAR GROUP develops, constructs, and sells luxury residential properties including coastal resorts, villas, townhouses, chalets, and apartment towers across Egypt's North Coast, Cairo, and Alexandria. Since 1986, the group has delivered 11,000+ residential units spanning 14 coastal resorts and 56 residential towers under four operating subsidiaries covering housing, real estate development, construction, and urban expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Boulevard Hills (بوليفارد هيلز) A luxury residential community in 6th October City spanning 29 feddans, featuring villas only with elegant designs, wide spaces, and a high level of privacy and tranquility. Targeted at affluent individual homebuyers seeking premium urban villas.
• Shores (شورز) A 125-feddan beachfront resort on Egypt's North Coast at kilometer 75 with 500 meters of beachfront, 85% green spaces, over 40,000 sqm of lakes and swimming pools, and unit types including chalets, townhouses, twin houses, and independent villas. Targeted at affluent buyers seeking luxury North Coast vacation and seasonal residences.
• Bella Mera Resort (منتجع بيلا ميرا) A luxury gated beachfront resort community at kilometer 74 on Egypt's North Coast, with 85% of the project area allocated to green spaces and lakes. Targeted at affluent individual buyers seeking sustainable beachfront lifestyle properties.
• Creer Lagoon (كرير لاجون) A delivered luxury coastal resort community located at kilometer 39 on Egypt's North Coast, a gated community prioritizing sustainability, with 85% of the project area devoted to green spaces and lakes, designed in harmony with the environment.
• Marina Flowers (مارينا فلاورز) A delivered luxury beachfront resort directly on the shore at kilometer 81 on Egypt's North Coast, a gated community emphasizing green living with 85% green spaces and lakes and stunning views from every unit.
• Agadir Resort (منتجع أغادير) A delivered beachfront resort located directly on the beach at kilometer 78 on Egypt's North Coast, representing one of the group's earlier coastal resort developments.
• Granada Resort A coastal resort development located on Egypt's North Coast, part of the group's portfolio of 14 coastal resorts built since 1986. Targeted at affluent individual buyers seeking beachfront vacation properties.
• Caribiano Resort A coastal resort development located on Egypt's North Coast, part of the group's portfolio of 14 coastal resorts developed since 1986 and delivered before or on scheduled dates.
• Residential Towers Portfolio (Cairo and Alexandria) A portfolio of 56 residential towers and apartment buildings developed across key locations in Cairo and Alexandria since 1986, comprising apartments for individual homebuyers.

Quantifiable outcome

• Delivered 11,000+ residential units to customers since founding

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Emaar Misr: Egyptian subsidiary of Emaar Properties (UAE) developing large master-planned communities (Marassi, Uptown Cairo, Mivida) — significant scale advantage and similar premium-customer positioning.
• Madinet Nasr Housing & Development (MNHD): Long-standing listed Egyptian developer with a mix of legacy Cairo land bank and newer mixed-use projects (Taj City) — overlapping Egyptian geographic footprint and residential focus.
• SODIC: Established, publicly listed Egyptian developer of mixed-use and residential communities (Eastown, Beverly Hills, Caesar) — broader portfolio than El Amar but overlapping affluent buyer segment and geography.
• Marakez: Egyptian developer of mixed-use and residential projects (e.g., Al Maqarr, Tomouh); comparable high-end residential orientation though broader commercial mix.

Direct peers

• Amer Group: Egyptian developer focused on Mediterranean coastal resorts (e.g., Gouna, Amer Group North Coast projects), directly overlapping with El Amar's beachfront resort offerings and aspirational vacation-buyer market.
• Tatweer Misr: Specialist Egyptian developer of large-scale North Coast resort communities (e.g., Fouka Bay, Il Monte Galala) with comparable product positioning and target customer base.
• Palm Hills Developments: Listed Egyptian developer delivering integrated residential communities and North Coast resorts — comparable scale and product breadth, with stronger capital resources and brand reach.
• Ora Developers: Egyptian residential developer (Naguib Sawiris) with coastal and inland projects targeting premium buyers; overlapping customer persona and resort/community product positioning.
• Mountain View (DMG): Egyptian real estate developer with a coastal resort portfolio on the North Coast (e.g., Mountain View North Coast, Hacienda Bay) plus inland community projects — directly comparable product mix, geography, and affluent-buyer focus.
• Redcon: Egyptian real estate developer active in residential, coastal, and inland communities — overlapping geography, product types, and target buyer demographic as El Amar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Elamargroupeg
• Instagraminstagram.com/elamargroupeg
• LinkedInlinkedin.com/company/el-amar-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EL AMAR GROUP