EBPLO

What EBPLO does

EBPLO (Élan Béarnais Pau Lacq Orthez) is a professional basketball club headquartered at the Palais des Sports in Pau, France, operating under a Société d'Économie Mixte Sportive Locale (SEMSL) structure with €621,062 in registered share capital. The basketball section was founded in 1931 (with the parent omnisports club dating to 1908 in Orthez), and the club currently competes in French professional basketball — promoted back to the top-tier Betclic Elite in June 2026 after winning the Pro B accession playoff against Poitiers. The Palais des Sports de Pau, inaugurated in 1991 with 7,707 seats, is the 4th largest basketball arena in France and serves as the club's primary home venue and commercial asset.

The club's business model is multi-stream: ticket and season subscription sales (tiered across 5 seating categories with family and reduced-rate offers), official merchandise via an online boutique, sponsorship and partnership revenue (5 named majors: Edenauto, Akkodis, Crédit Agricole Pyrénées Gascogne, Casino, Toray — plus official suppliers Puma and Intersport), Elan Event corporate venue rental at Palais des Sports, and a Weezevent-powered cashless payment system for in-arena concessions. Distribution is omnichannel: on-site box office, Digitick online ticketing, an e-commerce storefront, regional media partnerships (France Bleu, La République des Pyrénées, Sud Ouest), and a 90+ member official supporters' club (Los Peones).

The customer base spans individual fans (season ticket holders, match attendees, merchandise buyers), enterprise clients (corporate sponsors, Elan Event venue renters), young athletes in the Centre de Formation (founded 1986, with 64 hosted at Prytanée Sportif, targeting a 20% professional career conversion), and local associations (150+ in the Elan Citoyen community program). Since September 2023, the club has been privately owned by entrepreneur Guillaume Berbinau, with Audrey Sauret as Director General and Mickaël Hay as head coach since June 2024. A May 2024 rebrand repositioned the club under the tagline "L'élan de tout un territoire," and the club holds the 2024 LNB Label Club Bronze certification across project, HR, financial, customer experience, and sporting policy domains.

Name

EBPLO

Legal name

ELAN BEARNAIS PAU LACQ ORTHEZ

Website

https://elan-bearnais.fr

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

1–10 employees

Short description

Élan Béarnais Pau Lacq Orthez (EBPLO) is a professional basketball club in Pau, France, recently promoted to Betclic Elite, serving fans, corporate sponsors, and youth athletes from its 7,707-seat Palais des Sports arena through ticketing, subscriptions, merchandise, sponsorship, and venue rental revenue streams.

Ownership category

akta.pro rank

Headquarters

HQ city

Pau

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Match ticket sales: Revenue from individual match tickets sold through online platform (Digitick) and physical box office at Palais des Sports
2. Season subscriptions: Season ticket packages offering access to 15 championship home matches with priority booking for cup matches and playoffs
3. Official merchandise: Sales of official club merchandise including jerseys, apparel, and accessories through online boutique and physical store
4. Sponsorship and partnerships: Revenue from major sponsors (Edenauto, Akkodis, Crédit Agricole, Casino, Toray) and official suppliers (Puma, Intersport) in exchange for branding exposure
5. Event venue rental: Rental of Palais des Sports facilities for corporate events, conferences, and private functions through Elan Event service
6. Cashless payment system: Prepaid cashless cards for food and beverage purchases at matches, with recharge fees and merchant commissions

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

EBPLO is a professional basketball club that sells live match entertainment, season subscriptions, official merchandise, and operates a cashless payment system at its 7,707-seat Palais des Sports arena in Pau. It also generates revenue through corporate sponsorships and venue rental for corporate events via the Elan Event service, and runs a youth basketball training center (Centre de Formation).

Product overview

EBPLO (Elan Béarnais Pau Lacq Orthez) is a professional basketball club offering a portfolio centered on its core product: competitive basketball. The club provides live match entertainment through its professional team, supported by season ticket subscriptions (Abonnements) and a merchandise boutique (Boutique Officielle). An integrated cashless payment system enables purchases at venues. For corporate clients, Elan Event offers venue rental and event hosting services at Palais des Sports. The Centre de Formation develops young talent through structured training and education programs. All services are unified under the EBPLO brand identity, with the 7,707-seat Palais des Sports de Pau serving as the primary venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Basketball Team (EBPLO) The Élan Béarnais Pau Lacq Orthez professional basketball team competes in France's Betclic Elite and Pro B championships, playing home games at the Palais des Sports de Pau. Matches are the core product delivered to fans, sponsors, and broadcast partners.
• Abonnements (Season Subscriptions) Season ticket packages offering access to home matches with priority booking for cup and playoff games. Includes family offers, reduced rates for students/unemployed/disabled, and subscriber benefits.
• Boutique Officielle (Official Merchandise) Official online store selling team merchandise including jerseys, apparel, and accessories. Home delivery available throughout France.
• Cashless Payment System Rechargeable cashless card system for purchasing food, beverages, and merchandise at match venues, powered by Weezevent.
• Elan Event (Corporate Venue Rental) Corporate event hosting services at Palais des Sports, including venue rental, catering, animations, and VIP lounge facilities for conferences, seminars, and private events.
• Centre de Formation (Training Center) Youth basketball academy founded in 1986, providing training, education support, and accommodation at Prytanée Sportif for aspiring professional players.

Quantifiable outcome

• 16 victories in 18 second-half matches with undefeated home record (9 wins in 9 home games)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• FSTL AgencycoreStrategic or Co-development Partner · 30 May 2024Communication agency (Paris/Pau) developing new visual identity, brand positioning, founding film, and 2024/25 jersey design. Became official partner while delivering brand strategy work.
• EdenautocoreGTM or Marketing PartnerMajor automotive partner of Elan Béarnais, providing vehicle sponsorship and brand visibility at Palais des Sports
• AkkodiscoreGTM or Marketing PartnerTechnology consulting group (formerly Akka Technologies) as major partner providing sponsorship and technical expertise
• Crédit Agricole Pyrénées GascognecoreGTM or Marketing PartnerRegional banking leader as major financial partner of the club
• Casino GroupcoreGTM or Marketing PartnerRetail conglomerate as major partner, part of Group Tranchant
• ToraycoreGTM or Marketing PartnerJapanese materials company (Toray CFE) as major technical/industrial partner
• PumacoreGTM or Marketing PartnerEquipment supplier for 4 seasons (from 2025) with distributor Intersport Roussarie-Pelou, providing official playing and training kits
• IntersportcoreChannel Partner/ Reseller/ DistributorOfficial equipment distributor and retailer with stores in Bizanos, Lons, Mirepeix, offering subscriber discounts
• Cave de JurançonminorGTM or Marketing PartnerRegional wine producer as official supplier for events and hospitality
• OgeuminorGTM or Marketing PartnerBeverage company as official supplier of water and drinks
• Groupe APRminorGTM or Marketing PartnerLocal automotive/industrial group as official supplier
• France BleuminorGTM or Marketing PartnerPublic radio as media partner providing broadcast coverage
• La République des PyrénéesminorGTM or Marketing PartnerRegional newspaper as media partner for press coverage
• Sud OuestminorGTM or Marketing PartnerRegional daily newspaper as media partner
• City of PaucoreGTM or Marketing PartnerMunicipal government as institutional partner providing venue access and local support
• Nouvelle-Aquitaine RegioncoreGTM or Marketing PartnerRegional council as institutional partner supporting club development
• Pyrénées-Atlantiques DepartmentcoreGTM or Marketing PartnerDepartmental government as institutional partner

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Limoges CSP: Another French basketball institution with strong historical titles and arena operations; directly competes in French league ladder and offers a like-for-like benchmark for matchday revenue, sponsorship and youth-formation economics.
• Nanterre 92: Betclic Elite club with a strong training-center heritage in the Paris region; competes with EBPLO in the French league ladder and offers a comparable benchmark on youth-academy output.
• Élan Chalon: French professional basketball club where EBPLO's current head coach Mickaël Hay won a 2012 treble; same Pro B / Betclic Elite competition space, similar mid-sized-city franchise economics and seasonal subscription model.
• AS Monaco Basket: Betclic Elite powerhouse with deep foreign investment and EuroLeague presence; shares the same professional basketball franchise economics (ticketing, sponsorship, merchandise, naming-rights) and French league competition with EBPLO.
• Le Mans Sarthe Basket: Established French basketball club with a comparable arena footprint and regional sponsorship base; competes in the same league ecosystem and operates a similar youth academy.
• SIG Strasbourg: Historic Betclic Elite club with arena, sponsorship and youth-academy model analogous to EBPLO; defeated by EBPLO in the 2022 French Cup final and operates with comparable franchise structure and French league economics.
• ASVEL Lyon-Villeurbanne: France's most decorated and best-resourced professional basketball club, owned by Tony Parker, competing in Betclic Elite — directly comparable professional franchise model, French league competition, sponsorship, and arena economics.
• Cholet Basket: Historic French pro basketball club from a comparable mid-tier city; directly comparable in arena scale, sponsorship structure, and Betclic Elite / Pro B competitive dynamics.
• Paris Basketball: Rapidly ascendant French pro basketball club with major private backing; competes with EBPLO in Betclic Elite governance, sponsorship market, and player recruitment — the most direct comparable in scale-up trajectory.
• ADA Blois Basket: Pro B / Betclic Elite club historically coached by Mickaël Hay (2013–2024); operates with a similar mid-sized-city arena and youth-development franchise model to EBPLO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ebplo
• Facebookfacebook.com/ebplo
• Instagraminstagram.com/ebplo
• LinkedInlinkedin.com/company/ebplo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EBPLO