ADA Blois Basket 41

What ADA Blois Basket 41 does

ADA Blois Basket 41 is a professional basketball club operating as a Société Anonyme Sportive Professionnelle (SASP) under French law, headquartered at 96-100 Avenue de Châteaudun in Blois, France. Founded in 2016 and entering its 11th consecutive Ligue Nationale de Basket (LNB) season in 2026-2027, the club fields a men's professional team that competes in the Élite 2 (Pro B) division, plays home matches at the Le Jeu de Paume arena, and finished 3rd in the 2025-2026 regular season with a 63.2% win rate.

The club's commercial operations span four principal revenue streams: (i) ticketing and season subscriptions for the professional team (19 home regular season games plus playoffs and Coupe de France home matches), with priority renewal for incumbent subscribers, tiered reduced rates for under-18s, students, PMR, and ADA licensees, plus mandatory supporters-club membership tiers in blocks I and J; (ii) corporate partnerships with major sponsors including Adecco, Amplitude Automobiles BMW, CIC Ouest, E.Leclerc Blois, Mutuale, Keolis, AG2R La Mondiale, Caisse d'Épargne, and Vitro Service France (which holds Centre VSF Sports naming rights), supplemented by institutional funding from Ville de Blois, Agglopolys, Département du Loir-et-Cher, Région Centre-Val de Loire, the French Agence Nationale du Sport, and European FEDER funds; (iii) merchandise sales through the online boutique ada-basket-boutique.com, the physical outlet at Le Jeu de Paume, and partner retailers E.Leclerc Blois and Passadena; and (iv) corporate venue rental at the newly inaugurated Centre VSF Sports.

The club's core infrastructure includes the Le Jeu de Paume match arena and the Centre VSF Sports, a 6,000 m² multipurpose performance center at 21 Boulevard de l'Industrie (inaugurated June 18, 2025 after rehabilitation beginning September 2023), housing 5x5 and 3x3 basketball courts, a 160-seat tribured gymnasium, a 300 m² public gym operated by Levels, a 110-cover restaurant operated by Léo Léa, a medical center with 9 practitioners, a 60-bed dormitory for the Centre de Formation (youth academy), and meeting spaces. Adjacent product lines include the Centre de Formation (Espoirs and U18 Elite teams), the ADA s'engage environmental and citizenship programs (signed to the WWF/Ministère des Sports eco-responsible charter), and two organized supporters clubs. The club employs a coaching staff of 26 qualified coaches (including Brevet d'État holders), supervises 60 volunteers, and serves 358 licensed members across 26 teams at the amateur, regional, and national competitive levels.

Name

ADA Blois Basket 41

Legal name

SASP ADA Blois Basket

Website

https://ada-basket.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ADA Blois Basket 41 is a French professional basketball club (SASP) based in Blois that competes in the Élite 2 (Pro B) division of the Ligue Nationale de Basket, serving fans across the Centre-Val de Loire region through ticketing, season subscriptions, corporate sponsorships, merchandise sales, and corporate event rental at the newly inaugurated Centre VSF Sports.

Ownership category

akta.pro rank

Product category

Professional Sports / Basketball Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Professional basketball team
• Live sports entertainment
• Basketball training academy
• Event venue rental
• Sports merchandise retail

Headquarters

HQ city

Blois

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from single-match ticket sales at Le Jeu de Paume arena with varying prices based on opponent and match importance. Season ticket renewals with priority for existing subscribers.
2. Season Subscriptions: Annual season ticket packages including priority access to home matches, playoffs, and Cup France home matches. Includes options for full payment or 3x installment with management fees.
3. Corporate Partnerships: Sponsorship deals with major partners (Adecco, CIC Ouest, E.Leclerc, BMW Amplitude, etc.), institutional partners, and Team & Maillot sponsors. Includes naming rights for matches and promotional activities.
4. Venue Rental: Centre VSF Sports facilities available for corporate events, seminars, conferences, team building activities, and private events. Spaces include auditorium (up to 55 people), seminar rooms, club house, and sports facilities.
5. Merchandise Sales: Online boutique (ada-basket-boutique.com) and physical store at Le Jeu de Paume selling official merchandise including jerseys, apparel, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

ADA Blois Basket 41 operates as a professional basketball club competing in Elite 2 (Pro B) of French basketball, delivering live match entertainment through season subscriptions and individual tickets at the Le Jeu de Paume arena. The club also runs a youth training centre (Centre de Formation) and operates the Centre VSF Sports, a multipurpose 6,000 m² facility offering team training, public sports services, restaurant, medical centre, and corporate venue rentals.

Product overview

ADA Blois Basket 41 operates as a professional basketball club competing in Elite 2 (Pro B) of French basketball. The club offers a portfolio of interconnected products and services: the professional basketball team (core product) competes in the LNB championship with season subscriptions and individual match tickets sold through online platforms; the Centre de Formation develops young talent through structured training and boarding programs; and the recently inaugurated Centre VSF Sports (June 2025) serves as a multipurpose venue for team operations, public sports facilities, restaurant, medical center, and corporate event rentals. The club's merchandise store sells official products online and at the arena. Additional services include environmental and citizenship commitment programs (ADA s'engage), annual pre-season tournaments, and organized supporters clubs. The ticketing system for 2026-2027 uses SULF as a fully dematerialized platform. The club has received the LNB Label Argent certification for the second consecutive season (2025-2026).

Differentiator

Problem solved

Functional benefit

Products and services

• ADA Blois Basket Professional Team The elite men's basketball team competing in Elite 2 (Pro B division) of French professional basketball. The team plays home games at the Jeu de Paume arena, finished 3rd in the 2025-2026 regular season with a 63.2% win rate, and reached the French Cup quarter-finals.
• Centre de Formation (Training Center) Youth development academy for aspiring professional basketball players providing daily training, academic support, boarding facilities (60 beds at Centre VSF Sports), and competitive opportunities through Espoirs and U18 Elite teams.
• Centre VSF Sports Performance Center A 6,000 m² multipurpose sports performance center located 300m from the Jeu de Paume arena, housing professional team training, 5x5 and 3x3 basketball courts, a 160-seat tribured gymnasium, 300 m² public gym (Levels), restaurant (Léo Léa, 110 covers), medical center (9 practitioners), 60-bed dormitory, and event spaces.
• Online Ticketing & Subscription Service Season subscriptions and match ticket sales for professional games at the Jeu de Paume arena. The 2026-2027 season (11th consecutive in LNB, 10th at Jeu de Paume) features 38 regular season games with 19 home matches. Ticketing is fully dematerialized via partner SULF, with payment options including single payment or 3x installments with €5 management fees (50% subsidized by club). Includes playoff matches and home French Cup matches.
• Centre VSF Sports Venue Rental Rental of event spaces within the Centre VSF Sports for corporate events, seminars, conferences, team buildings, and private gatherings. Spaces include auditorium (up to 55 people, 90 m²), seminar room (up to 40 people, 60 m²), and Club House (up to 100 people, 100 m²), with optional basketball training observation, player interactions, basketball initiation, private fitness sessions, and catering.
• ADA Blois Merchandise Store Online merchandise store (ada-basket-boutique.com) and physical outlet at Le Jeu de Paume selling official club products including the 2025-2026 territorial jersey signed by Ville de Blois, basketball equipment, and supporter apparel. Products also available at partner locations E.Leclerc Blois and Passadena.
• Pre-Season Tournament Annual pre-season basketball tournament held at the Jeu de Paume arena featuring multiple professional teams, with all matches included in season subscriptions.
• Supporters Club Program Organized supporter groups La Ruche and Les Bourdons Verts offering special subscription rates with mandatory membership for supporter pricing in blocks I and J, including special themed match events such as Halloween Game and Christmas Match.

Quantifiable outcome

• 95.1% cup return rate in 2024-2025 season demonstrating strong environmental engagement from spectators
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered major and minor.

• AdeccomajorGTM or Marketing PartnerMajor partner of ADA Blois Basket 41. Adecco is a global staffing and recruitment company providing employment services and visibility at the club.
• Amplitude Automobiles BMWmajorGTM or Marketing PartnerBMW dealership partner. Involved in joint promotions including 'The Shoot The One' contest game where winners receive a Mini Cooper. Major sponsor with naming/visibility rights.
• CIC OuestmajorGTM or Marketing PartnerBanking partner sponsoring matches including Christmas match against Antibes with €500 prize drawing.
• E.Leclerc BloismajorGTM or Marketing PartnerMajor retailer partner. E.Leclerc Blois sponsors Club House at Centre VSF Sports and territorial jersey. Provides retail distribution for merchandise.
• ISF ImprimeriemajorTechnology or IntegrationPrint and communication partner. ISF Communication designed and maintains the club's website (ada-basket.com).
• KeolismajorGTM or Marketing PartnerTransportation partner providing mobility services and support for club operations.
• MutualemajorGTM or Marketing PartnerHealth insurance partner. Mutuale CEO Julien Nolière serves as godfather for Green Match. Partner for eco-responsibility initiatives.
• Vitro Service FrancemajorGTM or Marketing PartnerWindscreen replacement services partner operating under VSF brand.
• Agglopolys (Communauté d'agglomération de Blois)majorGTM or Marketing PartnerLocal government aggregation providing €500,000 funding for Centre VSF Sports. Shuttle bus service for matches and co-developer of Spectator Mobility Plan. Sponsors matches including Roanne encounter.
• Centre-Val de Loire RegionmajorGTM or Marketing PartnerRegional council providing €500,000 funding for Centre VSF Sports construction.
• Département du Loir-et-ChermajorGTM or Marketing PartnerDepartmental council providing €200,000 funding for Centre VSF Sports.
• Ville de BloismajorGTM or Marketing PartnerCity of Blois providing €150,000 for Centre VSF Sports and €350,000 for Centre VSF Sports extension. Signs annual territorial jersey sponsorship. Provides Eco-Park parking area.
• Val de Cher ControisminorGTM or Marketing PartnerLocal intermunicipal authority partner.
• VSF (Centre naming rights)majorGTM or Marketing PartnerMajor partner associated with Centre VSF Sports name through strategic partnership. Naming rights for the performance center.
• Levels (Fitness)minorStrategic or Co-development PartnerFitness studio operator at Centre VSF Sports providing 300m2 sports hall open to public. Co-develops private fitness sessions for corporate events.
• Léo Léa / Assiette au BœufminorStrategic or Co-development PartnerRestaurant operator at Centre VSF Sports with 110 covers open to public. Provides catering services for events.
• AG2R La MondialeminorGTM or Marketing PartnerInsurance partner (sponsored team and jersey). Health insurance provider for club members and fans.
• Caisse d'ÉpargneminorGTM or Marketing PartnerSavings bank partner (team and jersey sponsor). Active in Centre VSF Sports events.
• SidamominorGTM or Marketing PartnerIndustrial partner (team and jersey sponsor) from the sector.
• AdoucentreminorStrategic or Co-development PartnerCo-developed Éco-Source mobile water fountain system with ADA. Partner for environmental initiatives reducing plastic bottle usage.
• Bird (Trottinettes)minorGTM or Marketing PartnerElectric scooter provider offering free match access rides as part of spectator mobility initiatives.
• Azalys (Autopartage)minorGTM or Marketing PartnerCar sharing service offering €1 rides to matches as part of spectator mobility plan developed with Agglopolys.
• SULF (Ticketing)majorTechnology or IntegrationNew ticketing platform provider for 2026-2027 season. Replaced previous digitick system with fully dematerialized ticketing and customer account management.
• La Ruche (Supporters Club)minorOthersOfficial supporters club with dedicated block J ticket allocations and special pricing programs. Contact: [email protected]
• Les Bourdons Verts (Supporters Club)minorOthersOfficial supporters club with dedicated block I ticket allocations and special pricing programs. Contact: [email protected]

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hermine de Nantes Atlantique: Nantes-based Élite 2 club scheduled as preseason opponent (Sept 11-12, 2026) and most recently defeated ADA Blois (88-68 on May 31, 2026). Direct competitor with comparable attendance scale.
• Saint-Quentin Basket-Ball: Élite 2 club scheduled as an opponent in ADA Blois's 2026 preseason. Comparable mid-sized French city anchoring and partnership-driven revenue model.
• Chorale de Roanne: Roanne won the 2025-2026 Élite 2 championship (81.6% win rate) in the same league as ADA Blois. Direct on-court competitor and the leading comparison point for ticket and sponsorship pricing in the French Pro B/Élite 2 ecosystem.
• JA Vichy-Clermont: Vichy-based Élite 2 club and 2026 preseason opponent (Sept 11-12). Direct sporting peer with similar mid-sized-city market profile and sponsorship-driven revenue mix.
• Élan Béarnais (Pau-Orthez): Pau-Orthez finished 2nd in Élite 2 (68.4% win rate, 2025-2026 season). Historic French basketball powerhouse and direct on-court competitor with similar stadium-driven business model.
• SLUC Nancy Basket: Historic French basketball club currently competing in Élite 2. Comparable single-city professional model with strong academy tradition and public-sector backing.
• Orléans Loiret Basket (OLB): Direct geographic rival in the Centre-Val de Loire corridor, finishing 4th in Élite 2 (63.2% win rate) in 2025-2026. Comparable scale and regional-anchored business model; competes for the same local corporate sponsors and fan base.
• Champagne Basket (Châlons-Reims): Élite 2 club recently described as the prior team of Tidjan Keita before his return to ADA Blois. Comparable division, scale, and metropolitan-anchored business model.
• Boulazac Basket Dordogne: Another Élite 2 club with a single-city identity, comparable attendance, and a similar reliance on municipal/regional backing. Direct strategic analogue for venue and training-center economics.

Broad incumbents

• ASVEL Lyon-Villeurbanne: Top-tier (Betclic Élite) French basketball powerhouse, multi-decade incumbent, with LDLC Arena. Provides a reference for what scaled French basketball infrastructure, sponsorship mix, and broadcasting revenue look like — but operates at a fundamentally larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ADABloisBasket
• YouTubeyoutube.com/channel/UCGRokbGNBoROYLs9TxWu8QA
• Facebookfacebook.com/ADABloisBasket41
• LinkedInlinkedin.com/company/ada-blois-basket-41
• Instagraminstagram.com/adabloisbasket41
• TikToktiktok.com/@adabloisbasket41

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADA Blois Basket 41