Fundación el Arte de los Sueños

What Fundación el Arte de los Sueños does

Fundación el Arte de los Sueños is a Colombian nonprofit foundation established in 2017 by reggaetón artist Maluma (Juan Luis) to deliver arts education to adolescents in vulnerable situations in the department of Antioquia. Headquartered in Medellín at Carrera 43ª #5ª 113 (NIT 901.024.481-1), the foundation operates programs in six municipalities — La Estrella, Bello, El Retiro, Santa Bárbara, Sopetrán, and San Pedro de los Milagros — through direct partnerships with local educational institutions and municipal Secretarías de Educación. A 22-person team runs the operation.

The foundation's product surface is a unified curriculum delivered across five artistic disciplines: composición (songwriting in RAP and Reggaetón), danza (Hip-Hop and break dance), artes gráficas / graffiti, canto (vocal technique), and percusión (rhythmic training using recyclable ensembles). Programs are combined with a psychosocial support component and delivered free of charge to beneficiaries. The "core technology" is therefore a human-intensive pedagogical methodology rather than any software, platform, or digital infrastructure — no API, mobile application, proprietary model, or technical stack is disclosed in the source data.

The business model is donation-driven: monetary contributions from individuals and organizations constitute the primary revenue stream, supplemented by branded merchandise sales through an online store on the foundation's website. The foundation engages supporters via Facebook, Instagram, Twitter, its website, and high-profile fundraising events, most notably the November 2018 Global Gift Gala in Medellín organized with the Global Gift USA Foundation. The foundation is registered under Colombia's DIAN Special Tax Regime and is governed independently with no external parent company, equity investors, or institutional funding rounds disclosed.

Name

Fundación el Arte de los Sueños

Legal name

FUNDACIÓN EL ARTE DE LOS SUEÑOS

Website

https://elartedelossuenos.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación el Arte de los Sueños is a Colombian nonprofit foundation, founded in 2017 by artist Maluma, that delivers free urban-arts education (songwriting, dance, graffiti, singing, percussion) to vulnerable adolescents across six Antioquia municipalities, funded by donations and merchandise sales.

Ownership category

akta.pro rank

Product category

Youth Arts Education (Nonprofit)

NAICS

Fine Arts Schools (61161), Arts, Entertainment, and Recreation (71), Grantmaking and Giving Services (81321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts Education & Community Arts Programs (BPAGAHAC)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Urban arts education
• Youth development programs
• Psychosocial support services
• Nonprofit foundation
• Community arts programs

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Monetary contributions from individuals and organizations to support the foundation's programs and transform lives through art.
2. Merchandising: Sale of branded merchandise through an online store on the foundation's website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fundación el Arte de los Sueños is a nonprofit foundation that delivers free urban-genre arts education programs — composition (RAP and Reggaetón songwriting), Hip-Hop and break dance, graffiti, vocal training, and percussion using recyclable instruments — to adolescents in vulnerable situations across Antioquia, Colombia, integrating psychosocial support. It supplements these programs with a branded online merchandise store and accepts monetary donations and volunteer support to fund operations.

Product overview

Fundación el Arte de los Sueños is a nonprofit art education foundation that offers a unified program of five artistic disciplines for vulnerable youth: Composición (songwriting), Danza (dance), Artes Gráficas/Graffiti, Canto (singing), and Percusión (percussion). The programs focus on urban music genres (RAP and Reggaetón) with psychosocial support. The foundation also operates a merchandise store. All programs work together within a transformative framework aimed at developing the being, knowledge, and skills of adolescent dreamers.

Differentiator

Problem solved

Functional benefit

Products and services

• Composición (Composition) Program A training program in which adolescent participants learn to compose song lyrics in urban genres, specifically RAP and Reggaetón. It is delivered free of charge to vulnerable youth in Antioquia through partnerships with public educational institutions.
• Danza (Dance) Program A technical dance training program covering Hip-Hop dance and break dance styles, including leg work, refined turns, and acrobatic, inventive movements. It is offered free of charge to vulnerable adolescents in Antioquia through school partnerships.
• Artes Gráficas / Graffiti Program A graphic arts program focused on graffiti that emphasizes lived experience over the mere production of a finished product. It is delivered free of charge to vulnerable adolescents through school partnerships in Antioquia.
• Canto (Singing) Program A vocal training program designed to develop, understand, and master vocal technique with emphasis on rhythmic, auditory, harmonic, and creative aspects. It is offered free of charge to vulnerable adolescents in Antioquia through school partnerships.
• Percusión (Percussion) Program A rhythmic training program using recyclable percussion ensembles to develop rhythmic sense, listening skills, technique, language, and creativity in a team context. It is delivered free of charge to vulnerable adolescents through school partnerships in Antioquia.
• Tienda / Branded Merchandise Store An online store on the foundation's website selling branded merchandise to generate revenue that supports the foundation's youth arts education programs.

Quantifiable outcome

• Transforming lives through art education for adolescents in vulnerable situations across 6 municipalities.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Global Gift USA FoundationcoreStrategic or Co-development Partner · 7 November 2018Collaboration to organize the Global Gift Gala in Medellín on November 7, 2018, to merge forces and raise funds to continue supporting the foundation's work transforming lives through art. The Gala featured dreamers' performances and special appearances by Reik, Piso 21, Noel Schajris, and Maluma.
• Secretaría de Educación del municipio de La EstrellacoreStrategic or Co-development PartnerCollaboration since April 2017 with the municipal Education Secretariat and IE José Antonio Galán to form 40 students through urban art programs.
• Instituto Educativo Pío XIIcoreStrategic or Co-development PartnerEducational institution partnership in San Pedro de los Milagros where 30 dreamers receive training in percussion and singing.
• Institución Educativa Natasha y Michael DcoreStrategic or Co-development PartnerEducational institution in Bello where the foundation implements its process of transforming realities through urban art.
• Institución Educativa Tomás EastmancoreStrategic or Co-development PartnerEducational institution in Santa Bárbara that partnered with the foundation to help young people's dreams come true.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Free Arts NYC:
• Sinfonía por el Perú: Peruvian youth-music-education foundation serving vulnerable children through orchestras and choir programs. The closest Latin American direct peer, with the same mission of using music education to transform lives of disadvantaged youth.
• Berklee City Music: Music education program serving underserved youth in multiple cities. Directly comparable model of urban-music-style music instruction for vulnerable adolescents, delivered through partnerships with schools and community organizations.
• Little Kids Rock: Music education nonprofit providing instruments and instruction to underserved K-12 students in US public schools. Comparable urban-music-centered pedagogy and school-partnership delivery model for vulnerable youth.
• Fundación Pies Descalzos: Shakira's Colombia-based education-focused foundation serving vulnerable children. The most direct comparable — celebrity Latin-American artist founding a foundation with formal school partnerships and a youth-education mission, just with a primary-education rather than arts-education focus.
• Young Arts Foundation: National arts-education foundation identifying and supporting young artists aged 15-18. Comparable in its focus on arts training, mentorship, and financial support for talented young people pursuing artistic development.
• Fundación Latin Grammy: Latin Grammy Cultural Foundation provides grants and music education programs across Latin America. Closely aligned mission of preserving and teaching music, with a music-industry celebrity backing similar to the subject's relationship with Maluma.

Emerging players

• Musicians Without Borders: Music-education organization operating in conflict-affected and underserved communities. Comparable in using music as a vehicle for psychosocial support and youth transformation, with international scope.

Regional players

• TECHO: Latin American youth-led organization addressing poverty through volunteer-driven programs. Comparable regional nonprofit footprint operating across multiple LatAm countries with youth-volunteer base, though focused on housing rather than arts.

Broad incumbents

• Fundación Carlos Slim: Major Latin American foundation with broad education, health, and youth-development programs. A larger incumbent operating in the same general space (education for vulnerable populations across Latin America) with much broader scope.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Customer concentration

• Xx.com/artedelossuenos
• YouTubeyoutube.com/watch?v=WUOuSZObZ18
• Facebookfacebook.com/fundacionelartedossuenos
• Instagraminstagram.com/elartedelossuenos
• LinkedInlinkedin.com/company/fundaci%C3%B3n-el-arte-de-los-sue%C3%B1os

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación el Arte de los Sueños